刚刚过去的国庆中秋长假，不少游客发在社交平台的旅游短视频里出现了"工厂""车间"，"生产线也是 风景线"成为大众共识。工业旅游热潮的背后，是我国制造业科技实力与超大规模市场消费需求的同频 共振，彰显了这一新兴业态蕴藏的巨大潜力。 让中国工业旅游站上"风口"的，有三张好牌。 第一张好牌是根基扎实的硬核产业。 我国工业体系共有41个工业大类、207个工业中类、666个工业小类，是全世界唯一拥有联合国产业分类 中所列全部工业门类的国家。 从需求端看，硬核科技自带流量，极易形成社交裂变，能满足消费者的个性化需求。曾经"闲人免进"的 工厂车间，如今正成为年轻人的"赛博乐园"。 第三张好牌是不断完善的政策环境。 2016年公布的《全国工业旅游发展纲要（2016—2025年）（征求意见稿）》提出，到2025年我国将创建 1000个国家工业旅游示范点。2021年以来，利好政策持续加码。《推进工业文化发展实施方案（2021— 2025年）》《"十四五"旅游业发展规划》等文件都对工业旅游作出明确部署。 在中央和各地的支持下，工业旅游蓬勃发展。截至2024年底，我国先后公布2批共122家国家工业旅游示 范基地，6批共232家国家工 ...

Core Viewpoint - Qingdao Beer, a century-old brand, emphasizes the importance of quality management and innovation to drive high-quality development and enhance consumer experience [1][2]. Group 1: Quality Management and Innovation - Qingdao Beer has established the largest dedicated malt factory in the beer industry and created a "barley fingerprint database" to enhance the quality of its products [2]. - The company has received four national science and technology progress awards, being the only beer company to achieve this recognition [2]. - Qingdao Beer integrates traditional craftsmanship with advanced smart manufacturing and lean production to ensure consistent high-quality products [2]. Group 2: Product and Experience Innovation - The company has developed a product matrix with over 100 differentiated new products across nine series, leading the industry in new product launches and sales revenue [4]. - Qingdao Beer implements a "full lifecycle, full process coverage" quality data management system, allowing for transparent traceability of over 1,800 quality monitoring points [3]. - The company has created immersive experience venues such as TSINGTAO 1903 bars and craft beer gardens to enhance consumer engagement and experience [4]. Group 3: Market Presence and Brand Development - Qingdao Beer exports to over 120 countries, promoting the "Chinese quality" image on the international stage [4]. - The company has been recognized as the first "sustainable lighthouse factory" in the global food and beverage industry, showcasing its commitment to sustainability [2]. - Qingdao Beer has been featured prominently in national quality events, reinforcing its role as a representative of the beverage industry [1].

Core Viewpoint - The article highlights the significance of quality in driving high-quality development and enhancing consumer experiences, particularly through the practices of Tsingtao Brewery, which emphasizes innovation and quality management in its operations [3][11]. Group 1: Quality Management and Innovation - Tsingtao Brewery participated in the 6th China Quality Conference, emphasizing its commitment to building an innovative quality management system to promote high-quality development [3]. - The company has been recognized as the first "sustainable lighthouse factory" in the global food and beverage industry, showcasing its integration of traditional craftsmanship with advanced manufacturing technologies [7]. - Tsingtao Brewery has established the largest dedicated malt factory in the beer industry and developed a "barley fingerprint database" to enhance the quality of its products [8]. Group 2: Product Development and Consumer Experience - The company has launched over 100 new products across nine series, leading the industry in both new product introductions and sales revenue [11]. - Tsingtao Brewery has created a digital quality management model that covers the entire lifecycle and process of its products, ensuring transparency and traceability [10]. - The brewery is expanding its consumer experience through immersive cultural spaces and various product offerings, including low-alcohol and customized beers [11][13]. Group 3: Brand and Market Expansion - Tsingtao Brewery exports to over 120 countries, using its brand to tell the story of Chinese quality and establish a high-end image in international markets [13]. - The company is enhancing its market presence by creating unique experiences such as Tsingtao 1903 bars and craft beer gardens, enriching consumer engagement [13].

Core Viewpoint - Qingdao Beer emphasizes the importance of quality in driving high-quality development and enhancing consumer experience, showcasing its commitment to innovation and sustainability in the beverage industry [1][12]. Group 1: Quality Management and Innovation - Qingdao Beer has established a unique quality management system that integrates technological innovation to enhance product quality and meet consumer demands [3][5]. - The company has built the industry's only dedicated malt factory and developed a "barley fingerprint database" to support high-quality product production [5]. - Qingdao Beer leads the industry in fermentation strains, flavor control, and green low-carbon initiatives, having won four National Science and Technology Progress Awards, making it the only beer company to achieve this [5]. Group 2: Product Development and Market Presence - The company has created a differentiated product matrix with over 100 new products across nine series, leading the industry in new product launches and sales revenue [10]. - Qingdao Beer has expanded its market presence globally, exporting to over 120 countries and establishing a high-end image for "Chinese quality manufacturing" [10]. - The company has developed immersive experience spaces such as TSINGTAO 1903 bars and craft beer gardens to enhance consumer engagement and experience [10]. Group 3: Financial Performance - Over the past six years, Qingdao Beer has seen its net profit double, with an average annual growth rate of 21% [12].

Group 1: Market Trends - The beer market is thriving as consumer preferences shift from traditional spirits like baijiu to beer, especially among younger generations born in the 1990s and 2000s [1][6][8] - The overall sales of high-end baijiu have significantly declined, with some retailers reporting daily revenues dropping from tens of thousands to just over a hundred yuan [2][3] - The white liquor market is experiencing a downward trend, with production volume decreasing from 13.58 million kiloliters to 4.145 million kiloliters, a cumulative decline of 69.5% from 2016 to 2024 [3][4] Group 2: Consumer Behavior - Consumers are increasingly favoring lower-priced baijiu options, with a notable shift towards self-consumption and family-oriented drinking rather than business-related consumption [3][4][5] - The most popular price range for baijiu is now between 100 to 300 yuan, reflecting a preference for affordable options among consumers [4][5] - The trend of home drinking has led to a rise in the popularity of "staple liquor," with consumers purchasing in bulk for personal use [7][8] Group 3: Industry Dynamics - The beer industry is seeing a robust growth trajectory, with major brands capturing approximately 70% of the market share, and companies like Yanjing Beer reporting a 94.3% increase in net profit [6][8] - The market for craft and specialty beers is expanding, driven by younger consumers' desire for diverse and innovative options [6][8] - The competitive landscape of the beer market is solidifying, with leading brands maintaining stable growth in sales, revenue, and net profit [6][8]

Core Viewpoint - The Chinese beer industry is expected to benefit from favorable policies aimed at promoting consumption and stabilizing growth in 2025, despite facing challenges such as intensified competition, cost fluctuations, and slower-than-expected consumer recovery [1] Group 1: Company Performance - In 2024, Chongqing Beer reported a revenue of 14.645 billion yuan, a decrease of 1.15% year-on-year, and a net profit of 1.115 billion yuan, down 16.61% year-on-year [1] - In Q1 2025, Chongqing Beer achieved a revenue of 4.355 billion yuan, an increase of 1.46% year-on-year, and a net profit of 473 million yuan, up 4.59% year-on-year [1][2] Group 2: Product Segmentation - Chongqing Beer categorizes its products based on consumer price: high-end (8 yuan and above), mainstream (4 to 8 yuan), and economy (below 4 yuan), with high-end products generating the highest revenue [2] - In Q1 2025, high-end beer products generated 2.572 billion yuan in revenue, a growth of 1.21%, while mainstream beer products generated 1.52 billion yuan, growing by 1.99% [2] Group 3: Industry Trends - The Chinese beer industry has been in a continuous decline since reaching its peak production in 2013, with a 30.1% decrease in total production by 2024 compared to 2013 [2] - The industry is shifting towards high-end products, with a focus on diversifying offerings beyond traditional mainstream beers to include craft beers, flavored beers, and low-alcohol options [2][3] Group 4: Channel Strategy - The company is focusing on enhancing its high-end product offerings in non-on-trade channels (supermarkets, convenience stores, e-commerce, etc.), which is seen as a significant growth area [3] - Other beer manufacturers are also increasing their efforts in non-on-trade channels, leading to intensified competition in this space [4]