2025年，文化消费的浪潮不断刷新人们的想象力。《哪吒之魔童闹海》以154.46亿元票房登顶年度全球 票房冠军，"苏超"创造了超过3亿元的综合经济效益，微短剧市场突破677亿元，泡泡玛特半年营收突破 百亿元…… 文化深度融入经济社会，成为消费升级的催化剂、产业创新的发动机、经济增长的新蓝海，为中国经济 高质量发展注入澎湃动能。 变化，从流量到质量的价值跃升 回顾2025年文化市场，"提质"成为关键词。 电影创作百花齐放，爆款作品接连涌现，市场交出亮眼答卷。全年票房达518.32亿元，同比增长 21.95%，城市院线观影人次12.38亿，同比增长22.57%，国产影片票房占比高达79.67%。 这背后是多元优质内容的强力支撑。《哪吒之魔童闹海》横空出世，展现国产电影工业实力与创作水 平，更成为中国文化自信与产业创新的标志性符号。《南京照相馆》《731》《东极岛》等一批抗战历 史题材影片以平民视角切入，凭借深刻的历史叙事与情感共鸣，实现社会效益与经济效益双丰收。"熊 出没""唐探"等国民IP稳定输出，《志愿军：浴血和平》《罗小黑战记2》等延续热潮，系列电影已成为 市场稳健的"压舱石"。 面对多元娱乐形式竞争，优质 ...

1月17日，深圳市微短剧产业协会在深圳坪山正式成立，近百家会员单位代表，超百位行业嘉宾齐聚现 场共同见证。该协会的成立标志着深圳微短剧产业从此告别"单打独斗"的发展阶段，正式迈入资源聚 合、全链协同、精品化创作、国际化布局的高质量发展新征程。 该协会汇聚了深圳微短剧产业链的上下游优质力量。深圳广播电影电视集团、深圳市腾讯计算机系统有 限公司、深圳枫叶互动科技有限公司（ReelShort）担任名誉会长单位，深圳市慧动创想科技有限公司 （DataEye剧查查）出任会长单位，漫森（深圳）文化传媒有限公司、深圳市中汇影视文化传播股份有 限公司等多家企业担任副会长单位。同时吸纳了近百家会员企业，覆盖IP持有、内容承制、出海平台、 技术赋能、流量运营等全产业链关键环节，实现产业资源的高度聚集与精准覆盖。 头部力量齐聚，微短剧产业新起点为何在坪山？ 深圳微短剧产业协会联动坪山国际影视文化城、智恒产业园，推动两大基地针对出海需求转型升级，优 化拍摄场景、升级技术设施、完善人才配套，构建集创意孵化、制作、后期等于一体的专业化出海拍摄 生态，形成规模化发展格局。深圳微短剧产业协会与深爽文化科技、广州蓝迪影视、深圳鑫美影业等企 业 ...

Core Insights - The development of new industries is heavily reliant on government services, which should focus on optimizing mechanisms and improving the environment for smoother growth and broader opportunities [1] Group 1: Industry Growth and Opportunities - The micro-short drama industry is experiencing significant growth, with a projected 300% increase in visitors to the Wuhang Old Street by 2025 compared to the previous year, and a nearly 2-fold increase in daily revenue for street vendors [1] - Hangzhou's Qiantang District has seen the emergence of over 70 micro-short drama companies, with 6 out of the top 10 national companies based there, indicating a clustering effect in the industry [2] - The integration of culture and technology is being emphasized, with initiatives like "AI+" technology being utilized to reduce production costs and time for micro-short drama projects [2] Group 2: Cultural Ecosystem and Infrastructure - Hangzhou has developed a comprehensive industry chain for script creation, production, and distribution, focusing on addressing key challenges in the micro-short drama sector [3] - The establishment of the first micro-short drama filming base in Linping District, featuring over 40 professional studios, allows for a one-stop service that can shorten filming time by approximately one-third [3] - Government initiatives include setting up an industry fund, combating piracy, and creating a national copyright protection and trading center for micro-short dramas [3] Group 3: Cultural Export and Global Reach - The micro-short drama format is characterized by its lightweight nature and rapid dissemination, making it an effective medium for cultural products to reach global audiences [3] - Linping District encourages leading micro-short drama companies to engage in international content creation and collaboration, enhancing the adaptation of quality works for overseas audiences [4] - The "14th Five-Year Plan" emphasizes the need to stimulate cultural innovation and development, positioning micro-short dramas as a significant contributor to the prosperity of China's cultural landscape [4]

Core Insights - The micro-short film industry in Shenzhen is rapidly developing, highlighted by the recent launch of the micro-short drama "Miracle," which achieved over 100 million views within three days, showcasing Shenzhen's ambition to become a hub for micro-short films [1] Group 1: Industry Development - The Shenzhen Micro-Short Film Industry Association was established on January 17, with DataEye as the president unit and nearly 100 member companies involved across the entire industry chain [1] - The association aims to enhance the appeal of the Pingshan District for film crews by improving filming locations and services, which is expected to increase the production of micro-short films [1][2] - Pingshan District is recognized for its industrial strength and has a significant film production infrastructure, including a 3,000 square meter virtual digital studio and a 12,000 square meter international standard studio [2] Group 2: Strategic Initiatives - The association is focused on promoting the overseas expansion of micro-short films, with incentives such as rewards of up to 1 million yuan for high-quality projects [4] - Strategic partnerships have been formed to optimize filming resources and provide comprehensive services, including legal support for overseas operations [5] - Pingshan District is positioned within the Greater Bay Area, facilitating easy access to major cities, which aligns with the fast-paced production needs of micro-short films [2][6]

有表演系毕业生，在横店接到了人生中第一个角色，收获了第一笔片酬；有经验丰富的道具师，因接连 不断的微短剧项目，拥有了稳定收入；还有来自好莱坞的演员，在中国蓬勃发展的"竖屏世界"里找到了 新舞台……当我们谈论微短剧时，不妨将目光从屏幕内的反转剧情，移向屏幕外这场更激动人心的"人 才革命"。《2025年中国微短剧产业发展格局与就业拉动效应测算报告》显示：2025年微短剧直接带动 约69万人就业，而其激发的产业链"乘数效应"，将总体就业贡献推向203万人的高峰。 这股就业热潮从何而来？根本动力源于产业本身的爆发式增长。2025年，中国微短剧市场规模已逼近 700亿元大关。与传统影视的"巨轮"模式不同，微短剧凭借"小快艇"式的打法——高频生产、快速周 转、多线并进，在单位时间内持续释放海量岗位需求。 当前，微短剧行业正从追逐流量的"爆发期"迈向锻造精品的"精耕期"。能否完成这关键一跃，人才是最 关键的变量，也是决定行业天花板的首要生产力。 另一方面，产业融合催生了更为稀缺的"跨界枢纽型"人才。微短剧天生是文化、科技与商业的混血儿， 它迫切呼唤那些能同时理解创作艺术、互联网生态、资本逻辑与国际传播规则的"通才"。他们将 ...

另一方面，产业融合催生了更为稀缺的"跨界枢纽型"人才。微短剧天生是文化、科技与商业的混血儿， 它迫切呼唤那些能同时理解创作艺术、互联网生态、资本逻辑与国际传播规则的"通才"。他们将是贯通 创意、生产、传播的指挥官，推动微短剧从一次性消费的流量产品，蜕变为具有长效IP价值、能激活跨 产业联动的新型文化枢纽。 当前，微短剧行业正从追逐流量的"爆发期"迈向锻造精品的"精耕期"。能否完成这关键一跃，人才是最 关键的变量，也是决定行业天花板的首要生产力。 一方面，行业渴求深谙微叙事之道的"内容工匠"。他们不仅要掌握在分秒间抓住眼球的高浓度叙事技 巧，更需肩负起将中华优秀传统文化、现实关怀与社会正能量，淬炼成视听精品的责任。与此同时，专 业制片管理、精细化美术、电影级摄制与数据化运营等"工业化支柱"人才也极度稀缺。他们是行业告 别"小作坊"、迈向规模精品的工程师。 有表演系毕业生，在横店接到了人生中第一个角色，收获了第一笔片酬；有经验丰富的道具师，因接连 不断的微短剧项目，拥有了稳定收入；还有来自好莱坞的演员，在中国蓬勃发展的"竖屏世界"里找到了 新舞台……当我们谈论微短剧时，不妨将目光从屏幕内的反转剧情，移向屏幕外这场 ...

Core Insights - AIGC technology is significantly reshaping the micro-short drama industry ecosystem, with Nanjing's Qixia District leveraging this opportunity to activate urban cultural and tourism narratives through micro-short dramas [1][2] Group 1: Event Overview - The Qixia District Committee for Publicity, in collaboration with Shanghai Jiao Tong University, has launched the "48-Hour AIGC Extreme Creation Workshop" as the first action of the micro-short drama investment base [1] - The workshop aims to explore a new model of urban expression combining technology and cultural tourism, with the theme "Jiangfeng Smart City · Qixia New Rhythm" [1] - The event will recruit 6 to 8 outstanding teams from across the country, focusing on original story proposals that utilize local resources and AIGC technology [1][2] Group 2: Creative Process - The workshop will consist of two phases: online proposal collection and offline creation, where selected teams will develop scripts, shoot, and edit a micro-short drama concept within 48 hours [1] - The final output will be a concept video of no more than 5 minutes, evaluated by a panel of platform representatives and investors [1] Group 3: Industry Collaboration - The initiative represents a collaborative effort involving government guidance, academic support from universities, industry participation, and creator leadership, integrating multiple stakeholders for innovation [2] - The government acts as a "designer" of the industry ecosystem, while universities provide academic and AIGC technical guidance, and industry players offer production, investment, and operational support [2] Group 4: Future Plans - The workshop is the first action of the base, which will also include industry seminars, thematic lectures, and investment matching in the future, aiming to build a comprehensive service system for the industry [2] - The story collection for micro-short dramas has officially started, with a deadline of March 20, 2026, inviting creators to explore the city's narrative potential [3]

新华网北京1月14日电 题：微短剧里的就业新空间 新华网记者杨光 近日，北京大学国家发展研究院发布的《2025年中国微短剧产业发展格局与就业拉动效应测算报 告》显示，微短剧行业已成为推动就业增长的重要力量。此前，中国网络视听协会发布的《2025微短剧 行业生态洞察报告》也从行业生态角度，印证了微短剧在促进社会就业方面的作用。这些研究报告共同 表明，微短剧产业正持续为我国文化产业就业注入新动力。 拉动效应显著 微短剧产业的就业拉动首先体现在其宏观规模上。《2025年中国微短剧产业发展格局与就业拉动效 应测算报告》测算显示，2025年，仅在制作、演员及群演环节，全国短剧行业就产生了数千万个工日的 劳动投入，直接吸纳约69万人就业。报告课题组负责人、北京大学国家发展研究院副院长张丹丹教授指 出："微短剧的产生与发展，源于智能手机时代碎片化时间结构与大众情绪需求的集中释放。"她表示， 这种形态匹配了大众碎片化的时间结构，提供了便捷的娱乐方式，从而催生了相应的市场与产业规模。 更为关键的是产业链的带动效应。研究报告显示，每1个直接短剧就业岗位，能带动供应链及消费端 产生约1.95个间接就业机会。 记者调研发现，一部微短 ...

Group 1 - The core viewpoint of the article is the introduction of 28 policy measures by the Shanghai Municipal Government to enhance service quality and boost consumption across six key sectors: finance, information services, transportation, cultural and entertainment services, life services, and inspection and certification [1][3] Group 2 - In the financial sector, the measures encourage innovation in financial products tailored to new consumption trends, such as holiday, night, nostalgic, and anime economies, and include personal consumption loan interest subsidies and optimized auto loan processes [1][2] - In transportation services, the government supports airlines in launching new international routes and developing luxury tourism trains, as well as enhancing airport commercial layouts to create composite consumption scenarios [2] - In the cultural and entertainment sector, there is a focus on promoting the gaming and esports industry, supporting the development of original IP games, and incentivizing quality micro-short film content creation [2] Group 3 - The next steps involve ensuring the effective implementation of the measures by coordinating service supply with consumer demand, promoting digital, green, and intelligent consumption, and enhancing service quality [3] - The government aims to create a favorable environment for sustained consumption growth by implementing fiscal and financial support policies and improving service quality management and brand building [3]

谈及河南微短剧创作的特点，河南省社会科学院文学研究所(黄河文化研究所)研究员宋朝丽介绍，结合 河南文化特色与网络传播特点，河南微短剧创作者制作出一批具有地域特色、深受网民喜爱的微短剧作 品。 谈及郑州如何打造"微短剧创作之都"？张洪艳建议，郑州打造"微短剧创作之都"需从顶层设计、产业链 条、文旅品牌、人才培育、产业"出海"等多方面进行系统规划。建设全链条产业基地，吸引头部企业入 驻，强化技术赋能，完善微短剧IP开发，确保优质IP能够得到有效开发和利用。打造微短剧城市文旅品 牌，推出精品微短剧，打击知识产权侵权行为，维护微短剧制作主体合法权益。 打造"微短剧创作之都"，郑州如何破圈"突围"？ 中新网郑州1月13日电 (记者 韩章云)近年来，河南省会郑州凭借微短剧产量高、相关企业多的优势，成 为全国微短剧创作的"重镇"。郑州官方也提出打造"微短剧创作之都"。那么，郑州将如何破圈"突围"？ 1月13日，由河南省社会科学院主办的"《河南文化发展报告(2026)》出版宣介暨推动文旅产业高质量发 展研讨会"在郑州举行。其间，郑州市微短剧产业发展备受关注。 1月13日，"《河南文化发展报告(2026)》出版宣介暨推动文旅产 ...