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两部门发文促进文旅与民航业融合发展 丰富文旅新体验
Zheng Quan Ri Bao· 2025-12-03 23:28
Core Insights - The "Cultural Tourism and Civil Aviation Integration Development Action Plan" aims to enhance the integration of cultural tourism and civil aviation by 2027, improving service levels and expanding international and domestic travel routes [1] Group 1: Action Plan Overview - The Action Plan outlines four main areas of focus: improving travel service levels, optimizing travel routes and facilities, cultivating new integrated products and scenarios, and creating a favorable environment for integrated development [2] - A total of 15 specific measures are proposed to achieve these goals, including encouraging airlines to offer multi-destination packages and supporting collaborations between airlines and various tourism-related entities [2][3] Group 2: Low-altitude Tourism Development - The Action Plan promotes the orderly development of low-altitude tourism, advocating for local governments to establish joint regulatory mechanisms and support qualified enterprises in offering low-altitude tourism projects [3] - Low-altitude tourism is seen as a significant driver for the transformation and upgrading of the cultural tourism industry, with its unique advantages of high freedom and strong experiential appeal [3] Group 3: Enhancing Inbound Tourism - The Action Plan emphasizes improving the convenience of inbound tourism, including enhancing services for international travelers and promoting tax refund services [4] - It calls for the optimization of air rights allocation and the encouragement of direct flights from major and emerging source countries, particularly those involved in the Belt and Road Initiative [4] Group 4: Policy Synergy and Market Potential - The integration of cultural tourism and civil aviation is crucial for breaking down industry barriers and establishing a collaborative mechanism for demand matching, product co-creation, and data sharing [5] - The inbound tourism market is experiencing a new growth cycle, with a projected recovery rate of 123% by 2025, significantly surpassing global averages [6] - Shanghai and Beijing have reported substantial increases in inbound tourist numbers, with Shanghai seeing a 38.54% year-on-year growth and Beijing a 45.1% increase [6]
两部门发文促进文旅与民航业融合发展
Zheng Quan Ri Bao· 2025-12-03 16:26
Core Insights - The Ministry of Culture and Tourism and the Civil Aviation Administration of China jointly issued the "Action Plan for the Integrated Development of Culture, Tourism, and Civil Aviation," aiming for significant improvements in tourism services and deeper integration by 2027 [1] Group 1: Action Plan Objectives - The Action Plan outlines four main areas: enhancing tourism service levels, optimizing travel routes and facilities, cultivating new integrated products and scenarios, and creating a favorable environment for integrated development [2] - It proposes 15 specific measures to achieve these objectives, including encouraging airlines to offer multi-destination packages and promoting collaboration among various tourism-related entities [2][3] Group 2: Low-altitude Tourism Development - The Action Plan emphasizes the regulated development of low-altitude tourism, advocating for local governments to establish joint regulatory mechanisms and support qualified enterprises in offering low-altitude tourism projects [3] - Low-altitude tourism is seen as a key driver for the transformation and upgrading of the cultural tourism industry, with significant market potential expected to be released following the implementation of the Action Plan [3] Group 3: Enhancing Inbound Tourism - The Action Plan aims to improve the convenience of inbound tourism by implementing policies that facilitate entry for foreign tourists and enhancing services at major airports [4] - It encourages the expansion of direct flights from key source countries and the development of diverse travel products to meet the varied needs of inbound tourists [4] Group 4: Policy Synergy and Market Growth - The integration of cultural tourism and civil aviation is crucial for breaking down industry barriers and creating a collaborative mechanism for demand matching, product co-creation, and data sharing [5] - Recent trends indicate a resurgence in inbound tourism, with a recovery rate projected at 123% by 2025, significantly surpassing global averages, driven by visa facilitation and improved payment environments [6][7]
民航文旅融合将迎政策礼包
Bei Jing Shang Bao· 2025-12-03 16:01
Core Viewpoint - The "Cultural and Tourism Integration Development Action Plan" aims to enhance the synergy between the cultural, tourism, and civil aviation sectors, addressing current challenges in domestic and international travel demand while fostering new economic growth points [1][5]. Group 1: Action Plan Objectives - The action plan emphasizes the need to improve domestic travel accessibility, increase inbound tourism routes, and enhance airport tourism service facilities to better meet travel demands [1][5]. - It encourages local governments to include "civil aviation + cultural tourism" products in consumption voucher policies to stimulate consumer spending [6]. Group 2: Targeted Services for Specific Travel Groups - For senior travelers, the plan proposes optimizing accessibility and providing tailored services such as dedicated waiting areas and special meal options [3][4]. - It suggests enhancing services for educational travel groups by facilitating quick verification processes and improving ground transportation connections [3]. - Families traveling with children are encouraged to receive customized services, including seat selection, children's meals, and play areas at airports [3][4]. Group 3: Enhancements for Ice and Snow Tourism - The action plan outlines measures for airports serving ice and snow tourism, including providing warming facilities and optimizing luggage handling for winter sports equipment [4][5]. - It aims to improve the overall convenience for inbound tourists by promoting policies that facilitate entry and transit, including the expansion of international flight coverage [4][5]. Group 4: New Product Development and Market Expansion - The plan encourages the development of new products and experiences that integrate civil aviation with cultural tourism, such as themed travel packages and low-altitude tourism projects [6][7]. - It supports the creation of cultural displays and shopping opportunities at airports, transforming them into cultural and tourism consumption hubs [7].
两部门联合发文 促进文旅与民航业融合发展
Zheng Quan Ri Bao Wang· 2025-12-03 13:28
Core Viewpoint - The "Action Plan" aims to significantly enhance the integration of cultural tourism and civil aviation by 2027, promoting a high-quality development model that stimulates demand and supply in a mutually beneficial manner [1] Group 1: Action Plan Overview - The "Action Plan" outlines 15 specific measures across four key areas: improving travel service levels, optimizing travel routes and facilities, cultivating new integrated products and business models, and creating a favorable environment for development [2] - It emphasizes the importance of enriching "civil aviation + cultural tourism" services, encouraging airlines to offer multi-destination packages and collaborations with various tourism-related entities [2] Group 2: Low-altitude Tourism Development - The "Action Plan" promotes the orderly development of low-altitude tourism, advocating for local governments to establish joint regulatory mechanisms and support qualified enterprises in offering low-altitude tourism projects [3] - It highlights the potential of low-altitude tourism as a significant driver for the transformation and upgrading of the cultural tourism industry, with expectations for market potential to be further unlocked [3] Group 3: Inbound Tourism Focus - The "Action Plan" addresses inbound tourism by proposing measures to enhance convenience, increase flight routes, and jointly promote inbound tourism products [3]
促进文旅与民航业融合发展!两部门印发行动方案
Xin Hua Wang· 2025-12-03 07:50
Core Insights - The integration of culture, tourism, and civil aviation industries aims for deeper, broader, and higher-quality collaboration by 2027, enhancing travel service levels and expanding both domestic and international tourism routes [1][2] Group 1: Action Plan Objectives - The action plan emphasizes improving domestic travel accessibility by incorporating more tourist cities into the "trunk and branch, full network connection" aviation service network [1] - It encourages the opening of popular tourist destination branch airports and the establishment of "air express" and border tourism routes [1] - Airlines are supported to increase flights based on seasonal travel demands, including educational, family, and winter tourism [1] Group 2: Targeted Initiatives - The plan includes the introduction of senior citizen travel flights and off-peak travel discount packages for elderly tourists [1] - It aims to enhance airport infrastructure in red tourism areas and encourages airlines to develop red tourism routes [1] - The action plan also focuses on optimizing inbound tourism routes by increasing direct flights from key source countries, especially those involved in the Belt and Road Initiative [2] Group 3: Promotion and Development - A promotion plan for inbound tourism routes will be implemented, targeting key source countries and major inbound tourism cities to develop a selection of premium inbound travel routes annually [2]
评论:“相加”到“深融” 谱写航文旅发展新篇章
Zhong Guo Min Hang Wang· 2025-12-03 07:24
Core Viewpoint - The integration of civil aviation and cultural tourism is recognized as a strategic partnership, with the recent release of the "Action Plan for the Integration of Cultural Tourism and Civil Aviation" aiming to enhance the depth, scope, and quality of this integration [1][4]. Group 1: Infrastructure and Connectivity - The foundation of deepening the integration lies in strengthening the civil aviation network, which serves as a crucial link for national and international connectivity [1]. - The Action Plan emphasizes improving domestic travel accessibility by enhancing flight frequency between major tourist cities and regional airports, as well as expanding "door-to-door" transportation services [1]. - It also highlights the need to increase international flight routes, focusing on popular destinations in Southeast Asia and gradually expanding intercontinental routes to provide travelers with more options and efficient connections [1]. Group 2: Service Enhancement and Experience Optimization - The Action Plan calls for airlines and airports to improve service levels and optimize facilities to enhance the travel experience, particularly for the growing elderly traveler demographic [2]. - It suggests implementing age-friendly services and products, as well as designing engaging in-flight activities for educational and family-oriented travel [2]. - Specific measures for seasonal tourism, such as winter sports, are also recommended, including providing appropriate equipment handling services and ensuring passenger comfort [2]. Group 3: Cultural Value Creation - The civil aviation industry is transitioning from merely transporting passengers to creating cultural value, as encouraged by the Action Plan [3]. - It promotes the development of new products, business models, and scenarios that leverage unique cultural resources within the aviation sector [3]. - Initiatives include using aircraft cabins for cultural events and food showcases, transforming airports into cultural exhibition spaces, and repurposing retired aircraft for educational and immersive experiences [3]. Group 4: Collaborative Development - The integration of civil aviation and cultural tourism is seen as essential for industry upgrades and stimulating consumer potential, as outlined in the Action Plan [4]. - The next steps involve fostering consensus among stakeholders, enhancing inter-departmental collaboration, and employing innovative strategies to overcome integration challenges [4]. - The goal is to activate market dynamics and jointly advance the deep integration of civil aviation and cultural tourism [4].
文旅部、民航局两部门:推动地方结合实际建立低空旅游“行业+地方”联合监管机制
Bei Jing Shang Bao· 2025-12-03 03:36
Core Viewpoint - The Ministry of Culture and Tourism and the Civil Aviation Administration of China have issued an "Action Plan for the Integrated Development of Culture, Tourism, and Civil Aviation," which emphasizes the orderly development of low-altitude tourism [1] Group 1: Development of Low-Altitude Tourism - The action plan aims to standardize and promote the development of low-altitude tourism [1] - It encourages local governments to establish a joint regulatory mechanism for low-altitude tourism that combines industry and local conditions [1] - The plan supports qualified enterprises in providing low-altitude tourism projects while ensuring safety [1] Group 2: Market Management and Product Development - The action plan includes the formulation of management measures for the aerial sightseeing market [1] - It aims to guide the healthy and orderly development of low-altitude tourism by developing unique low-altitude tourism routes and products based on local tourism resources and seasonal characteristics [1]
两部门:进一步提高入境旅游便利化水平
Mei Ri Jing Ji Xin Wen· 2025-12-03 03:23
(文章来源:每日经济新闻) 每经AI快讯,12月3日,文化和旅游部、中国民航局印发《文化和旅游与民航业融合发展行动方案》, 其中提到,进一步提高入境旅游便利化水平。持续落实提升外国人入境旅游和出行便利化水平有关政策 措施,配合做好离境退税"即买即退"服务措施宣传推广。推动国内主要航空公司和枢纽机场提升乘机、 入境、中转便利化服务,加强对乘坐国际航班来华旅客的指引帮助。完善机场外语标识和导览设施,鼓 励枢纽机场提供便携式翻译设备租用服务。建立枢纽机场层级简化手续机制,扩大国际通程航班覆盖范 围。 ...
两部门发布《文化和旅游与民航业融合发展行动方案》
Jing Ji Guan Cha Bao· 2025-12-03 03:08
Core Viewpoint - The "Action Plan for the Integration of Culture, Tourism, and Civil Aviation" aims to enhance the synergy between the cultural and tourism sectors and the civil aviation industry, targeting significant improvements in travel services and product offerings by 2027 [1][4]. Group 1: Overall Requirements - The plan is guided by Xi Jinping's thoughts and aims to deepen the integration of culture, tourism, and civil aviation, creating new economic growth points and meeting the increasing cultural and travel needs of the public by 2027 [4]. Group 2: Enhancing Travel Service Levels - The plan emphasizes improving travel services for specific demographics, including seniors, educational tours, family travel, winter sports tourism, and inbound tourism, with tailored service measures to enhance convenience and comfort [5][6]. - It addresses current issues in domestic flight routes and international capacity, proposing measures to optimize travel routes and service facilities, thereby improving accessibility and service quality for tourism [1][7]. Group 3: Optimizing Travel Routes and Service Facilities - The plan encourages the inclusion of more tourist cities in the aviation service network and the opening of new routes to popular destinations, including seasonal flights and themed flights for cultural events [7][8]. - It aims to enhance inbound tourism by optimizing air rights and developing diverse travel products, including "air + high-speed rail" and "cruise + air" options [8]. Group 4: Cultivating New Products and Business Models - The plan promotes the development of new products and business models that integrate civil aviation with cultural and tourism services, encouraging collaboration between airlines and tourism enterprises [9][10]. - It supports the creation of cultural and tourism experiences at airports, including exhibitions and interactive entertainment, to enhance consumer engagement [11]. Group 5: Creating a Supportive Development Environment - The plan establishes a communication and coordination mechanism between the Ministry of Culture and Tourism and the Civil Aviation Administration to foster collaboration and innovation in integrated products and services [12][13]. - It emphasizes the need for policy support to optimize flight management and resource utilization, encouraging local governments to develop specific policies to promote integration [14].
两部门联合发文 推进航文旅融合发展
Yang Shi Xin Wen· 2025-12-03 02:03
Core Points - The Ministry of Culture and Tourism and the Civil Aviation Administration of China jointly issued the "Action Plan for the Integration and Development of Culture, Tourism, and Civil Aviation" aiming for significant improvements in tourism service levels by 2027 [1][2] - The plan emphasizes enhancing service levels for specific travel groups, including senior travelers, educational tourism, family tourism, ice and snow tourism, and inbound tourism [1] - The action plan addresses current issues in domestic flight routes and international capacity, proposing measures to optimize tourism routes and service facilities [1] Group 1 - The action plan aims for a deeper, broader, and higher-quality integration of culture, tourism, and civil aviation by 2027, creating a virtuous cycle of demand-driven supply and supply-driven demand [1] - Specific measures include improving accessibility for domestic tourism, increasing inbound tourism routes, and enhancing airport tourism service facilities [1] - The plan encourages the development of new products, business models, and consumption scenarios in the "civil aviation + culture and tourism" sector [2] Group 2 - The focus is on fostering innovative practices and products that enrich the integration of civil aviation and cultural tourism [2] - Key areas of development include enhancing existing services, expanding product offerings, and creating new consumption scenarios [2] - The action plan aims to guide cultural tourism enterprises and civil aviation units in optimizing current products and expanding development space [2]