走近了你发现他很高挑，一双修长的腿套着黑色短裤，小腿肌肉线条流畅，居家服也挡不住他肩颈下弧度优美的锁骨。" 这段带有"女凝"视角的短篇小说开头，出自小红书"乙女向小说"话题下的一则热门笔记。 "隔壁那个寡夫好像在勾引你......看见你的目光，他含着羞意笑了笑，走出来帮你搬东西：我帮你搬吧。 同样是最近，小红书发起了"小红书文学节"，并开启了"第2届身边写作大赛"的征稿和选拔，体裁不拘，字数要求低于5000字，并请来陈冲、陈嘉映、鸟 鸟等人组成顾问团和终审评委团，以赛事化的方式吸引更多创作者加入创作。 在小红书，写作数百到5000字上下的女性向短篇网文，正在成为一种新的内容创作潮流。数据为证，"乙女向小说"话题下笔记的总浏览量近亿，同类 的"女主视角小说"话题量达到1.2亿，密密麻麻的细分话题下，正长出不同形态的原创女性向短篇小说。 小红书话题分类下浏览量 与之对应的是，小红书也开始鼓励长文创作。过去两个月，小红书放开了用户发文的字数限制，支持单篇长文创作，并提供了一键排版、电脑长文写作等 辅助功能，进一步降低了写作者的门槛。 小红书"第2届身边写作大赛"活动界面 虽然在小红书，这类文字创作被叫做"长文"，但 ...

天才与背叛 在2000年哈佛的校园里，温克莱沃斯兄弟几乎是人群中最耀眼的存在。 高大挺拔的身材、出类拔萃的赛艇成绩、顶尖学府的光环，让他们像是从美国偶像剧里走出来的角色。 几天前，纳斯达克的钟声再次敲响。 Gemini——这家由温克莱沃斯兄弟创立的加密货币交易所，正式完成了上市，首日一度上涨超过60%。 对大多数人来说，这只是加密行业的一次资本动作，是这个加密货币大爆发时代一条普通得不能再普通的新闻。 但对这对兄弟来说，却意味着一场长达二十年的宿命终于走到了新的一幕。 父亲是沃顿商学院的精算教授，从小接受的是康涅狄格州最顶尖的私立教育，中学时就精通了拉丁语和古希腊语。 到了哈佛，兄弟俩读经济学，加入赛艇队，积极参与社交与创业活动，成为了校园里最引人注目的明星。 电影：《社交网络》 对于这两个年轻人来说，进入世界舞台只是时间问题。 真正的转折，发生在 2003 年。 兄弟俩与好友迪维亚·纳伦德拉（Divya Narendra）注意到：在哈佛这样竞争激烈、节奏紧张的环境中，社交生活往往被学习和体育冲击得支离破碎。 宿舍、课堂、餐厅之外，学生们迫切需要一个线上平台来互相认识、建立联系。 于是，他们构想出了一个叫做" ...

Core Viewpoint - The article highlights the detrimental impact of the current trending topics on social media, particularly focusing on the entertainment industry, which has overshadowed significant societal issues and public interests [1][3]. Group 1: Issues with Trending Topics - Social media platforms like Kuaishou and Weibo have been criticized for prioritizing trivial celebrity news over important societal matters, leading to a skewed representation of public discourse [1][3]. - The focus on entertainment content is driven by the pursuit of traffic and commercial interests, as celebrity news attracts large audiences and generates significant engagement [3][4]. - This trend has resulted in the marginalization of critical issues such as policy discussions, technological advancements, and public welfare concerns, which are essential for a balanced information ecosystem [3][4]. Group 2: Consequences of Entertainment-Centric Content - The proliferation of low-quality information can diminish users' critical thinking abilities, leading to a culture of superficial engagement and a lack of awareness regarding real-world issues [4][6]. - Culturally, the excessive focus on celebrity gossip contributes to a decline in the quality of public discourse, hindering the dissemination of valuable cultural and serious content [4]. - The chaotic environment created by the dominance of entertainment news disrupts the normal order of public opinion and can incite negative behaviors, such as online conflicts among fan groups [4][6]. Group 3: Regulatory and Platform Responsibilities - Recent penalties imposed on platforms are seen as a strong warning against the ongoing issues related to trending topics, emphasizing the need for platforms to reassess their content management responsibilities [4][6]. - There is a call for stricter regulations to ensure that platforms are held accountable for the content they promote, with an emphasis on prioritizing social issues, technological innovation, and cultural development [4][6]. - The article advocates for a shift in focus for trending topics, suggesting that they should serve as a catalyst for social progress rather than a mere entertainment showcase [6].

Investment Rating - The report maintains a "Buy" rating for Meta Platforms (META.US) with an updated target price of $901, up from a previous $854 [1][3][6]. Core Insights - Meta Platforms has launched three new smart glasses at the 2025 Meta Connect event, enhancing its software ecosystem and introducing advanced features such as Conversation Focus and Live AI [2][3]. - The partnership with Essilor Luxottica is highlighted as stable and mutually beneficial, with significant sales growth in smart glasses, reaching over 3 million units sold by Q2 2025 [2][3]. - Financial forecasts indicate an 18% revenue growth for 2025, with a 25% increase in net profit, leading to an adjusted target price based on a 29x P/E ratio for 2025 [3][4]. Financial Projections - Revenue is projected to grow from $134.9 billion in 2023 to $194.9 billion in 2025, with a compound annual growth rate (CAGR) of 18% [4][26]. - Net profit is expected to rise from $39.1 billion in 2023 to $78.0 billion in 2025, reflecting a net profit margin increase from 29% to 40% [4][26]. - The report anticipates a diluted EPS of $29.8 for 2025, with a P/E ratio of 25.1 [4][26]. Product Launches - The new smart glasses include: - Meta Ray-Ban Display priced at $799, featuring a single-eye HUD display and muscle electrical control [9][10]. - Ray-Ban Meta (Gen 2) priced at $379, with improved battery life and video recording capabilities [9][10]. - Oakley Meta Vanguard priced at $499, designed for high-intensity sports with enhanced field of view [9][10]. Market Position - Meta's strategic investments and partnerships are expected to strengthen its market position in the smart glasses segment, leveraging Essilor Luxottica's brand and distribution channels [2][3].

9月17日，小红书在北京举办"打击虚假营销"治理开放日，小红书 "打击虚假营销战队" 首次亮相，并公 布了平台治理策略与半年治理成果。数据显示，自今年3月"战队"成立以来，小红书已封禁虚假账号超 1200万个，处置虚假营销笔记1376万篇，清理虚假评论超3.6亿条，虚假营销内容曝光整体下降了 60%。 据了解，这支跨职能虚拟战队由生态治理、产品、算法等多部门组成，通过系统性协同作战，改变了以 往"单点治理、被动应对"的局面，实现了从账号识别、内容拦截到品牌溯源的全链路打击。 "虚假营销不仅破坏了小红书真实的社区生态，也扰乱了公平的商业秩序，战队将对其持续重点打击。 让虚假营销无出路，才能让更多真实分享被看见。"小红书"打击虚假营销战队"队长莱戈在开放日现场 表示。 从"单打独斗"到"联合作战"破解治理难题 虚假营销是通过伪装真实，来实现营销目的。其治理难点，在于利益驱动下"强隐蔽性"和的"强对抗 性"。 "战队"队长莱戈在分享中介绍："虚假营销往往呈现跨账号、跨笔记/评论、跨环节的对抗特点，仅靠专 项小组'各管一摊'难以根治。"为此，小红书打破部门壁垒，组建了一支深度协同的虚拟团队，构建了 账号、内容、行业、 ...

Group 1 - The core point of the article is the launch of the third edition of the "Street Life Festival" by Xiaohongshu, which marks its first expansion beyond a single city to simultaneously take place in Shanghai, Hangzhou, and Guangzhou [1] - Xiaohongshu has officially launched its local lifestyle product "Xiaohong Card," which allows cardholders to enjoy discounts at selected stores nationwide and participate in exclusive offline events [1]

Group 1 - The core point of the article is the launch of Xiaohongshu's local life membership service "Xiaohong Card," which is currently available in Shanghai, Hangzhou, and Guangzhou [1] - The Xiaohong Card is positioned as a "selected card for dining, entertainment, and leisure," allowing users to enjoy discounts at selected stores nationwide and participate in exclusive offline events [1] - The primary goal of launching the Xiaohong Card is to gather users who are knowledgeable about local dining and entertainment, thereby stimulating the creation of high-quality local life content [1]

Core Insights - The third "Street Life Festival" organized by Xiaohongshu has been officially announced, marking a significant expansion as it will take place simultaneously in Shanghai, Hangzhou, and Guangzhou for the first time [1][2] - The launch of the "Xiaohong Card," which is designed as a "selected dining and entertainment all-in-one card," allows users to enjoy discounts at selected stores nationwide and participate in exclusive offline events [1][2][3] Event Details - The festival will run from September 26 to October 12, featuring 24 selected Citywalk routes across the three cities, focusing on themes such as food exploration and photo opportunities [1][2] - Over 200 limited-time activities will be held at offline partner stores during the festival [1] Special Activities - Four additional themed high-point activities titled "Autumn Garden Party" will be held in the three cities, including a "Drunken Station" garden party in Shanghai and a "Light Nourishment Station" in Guangzhou [2] - The previous festival attracted nearly 600,000 participants in Shanghai alone, indicating strong public interest [2] Xiaohong Card Features - The Xiaohong Card is positioned as a key component of the festival, with activities requiring cardholders to participate, and nearly 100 events exclusively available for annual card users [3] - The card offers six core benefits, including discounts at over 1,000 partner stores and access to exclusive events, aimed at fostering high-quality local content creation [3]

Core Insights - Xiaohongshu has officially launched its local lifestyle membership service "Xiaohong Card," initially available in Shanghai, Hangzhou, and Guangzhou [1] - The Xiaohong Card offers users discounts at selected stores in the three cities, with discounts up to 10% off, determined by the merchants [1] - The company plans to gradually expand the service to other cities in the future, although currently, it is limited to the three mentioned cities [1]

Summary of ShengTian Network Conference Call Company Overview - ShengTian Network's core business includes three main segments: platform, gaming, and social [2][4] - The company was established in 2006 and went public in 2015, transitioning from PC internet to mobile internet [3] Key Business Segments Platform Business - The platform business is primarily driven by the leading market share of the online gaming platform "Yi Le You," which holds approximately 30% market share in the internet café sector [6][8] - The company is expanding into esports hotels and other scenarios, benefiting from the recovery of the PC gaming market and the resurgence of internet cafés [2][8] Gaming Business - The gaming segment includes IP operation, mobile game development, and PC game development [4][9] - The company expects significant growth in 2025 due to the launch of new games and the recovery of existing titles like "Three Kingdoms Strategy Edition" [2][9] - Collaborations with established companies like Koei Tecmo for classic IPs are crucial for maintaining long-term operations [10] Social Business - The social segment includes gaming social platforms and AI music products, with "Ge Mai" being a leading AI music application [2][15][16] - The gaming social platform "Dai Dai Esports" enhances personalized gaming experiences through AI innovations [16] Financial Performance - Revenue has slightly declined over the past two years due to a lack of major new IP launches and a decrease in revenue from key products [6] - However, the company is expected to return to growth in 2025, driven by the recovery of game revenues and the increasing contribution from esports and social products [6][7] Future Growth Drivers - The company is actively pursuing an overseas expansion strategy, particularly in the gaming sector [9] - The introduction of new games and the integration of AI technologies in social applications are anticipated to create diverse revenue streams [17][18] Industry Position and Trends - ShengTian Network is positioned to benefit from the overall industry recovery and technological advancements, with stable growth expected across its three main business segments [19] - The company aims to maintain and enhance its leading position in the gaming and AI application sectors [19]