冬季到来，多地冰雪季旅游升温。从中国最北最冷的室外滑雪场运动到全国纬度最低的室内滑冰雪场， 冰雪运动热度不断攀升。黑龙江漠河北极滑雪场是全国位置最北、纬度最高、雪期最长的室外滑雪场之 一。现在，各种有趣的文旅场景正在那里精彩上演。 漠河北极滑雪场2025年首推夜滑模式，游客们在冰雪欢乐中开启漫长的冬夜。漠河北极童话村雪雕园开 园迎客，灯光秀把整个景区装扮得流光溢彩。雪地篝火、烟花表演，让大家仿佛走进了一个童话世界。 在北极村，寒冷能把阳光冰封进肥皂泡泡，大家泼水成冰，把一颗火热的心画在洁净的天空里。在这个 祖国最北的沿江村落核心打卡地北字广场，以"百'北'齐聚"的独特设计让大家漫步其间，沉浸式体验中 感受"找北"的乐趣。 零下三十几度，咬上一口晶亮亮的糖葫芦，品尝冰凉酸爽中的甜蜜。买上一只漠河雪糕，感受一下地道 的东北味道。大家在冰雪世界中感受中国最北城市的文化魅力。 特色冰雪消费场景燃动冰雪经济 在湖北武汉黄陂区，冰雪运动正带动文旅升温。 在深圳，北纬22°的湾区现在也有了乐享冰雪世界的好去处。 "开板"、开滑、开摔、开心！在深圳前海冰雪世界，有最长单道距离463米、最大垂直落差83米，全球 纬度最低的室内 ...

据《中国冰雪产业发展研究报告(2025)》 今年我国冰雪产业规模 将突破万亿元大关 达到10053亿元 "冷资源"正全面释放"热效应" 万亿赛道升温 冰雪经济有多"热"？ 雪场规模快速扩张：2018—2024年，全国雪场数量从1133个增至2678个，增幅达136%。 滑雪场辐射效应显著：2024—2025冰雪季，全国滑雪场消费金额达786.13亿元，滑雪场周边两公里内， 消费金额同比增长27.97%，对周边零售、交通、餐饮等行业拉动作用明显。 冰雪运动的版图已不再局限于北方，浙江宁波一座1.75万平方米的滑雪场，每天吸引数百名滑雪爱好 者，其中约70%的客流来自长三角地区。 武汉、广州、成都等城市更将冰雪乐园引入核心商圈，冰滑梯、雪地露营、冰雕观赏……让人们在家门 口尽享冰雪乐趣。 "冰雪游"多点开花 从哈尔滨开往漠河这趟列车将主题装饰、文化讲解，和趣味互动融为一体，让北国风光在旅途中"动"了 起来。新疆喀什更是主打"少雪不寒、民俗浓郁"，160+场民俗活动、文化展演，让你从早嗨到晚。 •河北崇礼服务更新 新雪季畅滑进阶 河北崇礼近期将举办8场国际雪联国际级赛事，这也直接带动了区域客流的爆发式增长。各大雪场 ...

Core Insights - The arrival of the winter season in China is transforming "cold resources" into a "hot economy," with regions like Jilin Baishan, Sichuan Wawushan, and Xinjiang Altay attracting more tourists through unique activities and upgraded services [1] Group 1: Jilin Baishan - Jilin Baishan is located in the world's ice and snow golden latitude belt, with a snow season lasting up to six months, providing a solid foundation for its ice and snow industry [2] - The local ice and snow holiday from December 3 to 7 features various activities, allowing students to experience the charm of their hometown in winter [2] - The Changbai Mountain Huamei Resort ski area offers three ski trails catering to different skill levels, ensuring a safe experience for beginners [6] Group 2: Sichuan Wawushan - Wawushan, located in Sichuan Province, is enhancing its winter tourism experience with diverse products and activities, creating an immersive winter cultural tourism feast [8] - The Wawushan Ice and Snow Carnival, themed "Ice and Snow Climbing Wawushan," will feature a 4.5-kilometer route connecting popular attractions, allowing visitors to enjoy both ice and snow and physical activity [11] - The resort has upgraded its services by adding instructors and equipment, and has introduced online reservations to promote a "friendly skiing" experience [9] Group 3: Xinjiang Altay - Xinjiang's Urumqi and Altay regions have introduced a "snow holiday" for middle and primary school students, allowing approximately 73,000 students to enjoy a 9-day break to engage in ice and snow sports [13] - During the "snow holiday," ski resorts in Altay are offering discounts on student tickets, equipment rentals, and dining, significantly reducing travel costs for families [17] - Special hotel rates of 220 yuan are available, and public transportation is free for students, further promoting accessibility to winter sports [17]

Core Insights - The introduction of "snow holidays" in regions like Jilin and Xinjiang aims to promote winter sports and boost the local ice and snow economy, with students enjoying breaks of five to nine days [1][2][7] - The initiative involves multi-department collaboration to enhance the effectiveness of the holidays, focusing on creating a supportive environment for students and families to engage in winter activities [2][4] Group 1: Policy and Implementation - The "snow holiday" policy is a result of coordinated efforts among various departments, including education, tourism, and sports, to maximize its impact on youth engagement in winter sports [2][3] - Jilin's approach to the "snow holiday" draws from successful experiences in other provinces that have implemented spring and autumn breaks, adapting to local conditions [2][3] Group 2: Economic Impact - The "snow holiday" has significantly increased tourism and participation in winter sports, with platforms like Meituan reporting a 43% increase in searches for "Aletai skiing" [7][8] - During the first days of the "snow holiday," major ski resorts in Jilin received over 50,000 visitors, with some locations seeing visitor numbers double compared to previous periods [7][8] Group 3: Community Engagement - The initiative has fostered a vibrant atmosphere for family outings, with many parents combining their leave with the "snow holiday" to enjoy winter activities with their children [5][6] - Schools are organizing various ice and snow activities, enhancing students' understanding of local culture and history through experiential learning [6][7] Group 4: Future Prospects - Industry experts believe that the "snow holiday" could become a new growth point for the cultural and tourism industry, with significant increases in visitor numbers comparable to peak holiday seasons [8] - The initiative is expected to stimulate diverse market consumption, contributing to the winter economy and creating a ripple effect that benefits local businesses [8]

Core Viewpoint - The introduction of "snow holidays" in regions like Jilin and Xinjiang aims to promote winter sports and boost the local ice and snow economy through coordinated efforts from multiple departments [1][4][11]. Group 1: Policy Implementation - The "snow holiday" initiative involves collaboration among various departments such as education, tourism, and sports to create a comprehensive plan that encourages participation in winter sports [1][4]. - Jilin province's "snow holiday" is designed based on successful experiences from other provinces that have implemented spring and autumn breaks, adapting to local conditions [4][11]. - The policy includes incentives like free access for students and discounts for parents, aiming to enhance physical health and foster a love for local winter sports [1][4]. Group 2: Community Engagement - The "snow holiday" has led to increased family participation in winter activities, with many parents taking time off to enjoy the snow with their children [6][11]. - Local communities are actively involved in ensuring safety and enhancing the experience for families during the "snow holiday," including improvements in facilities and services [5][6]. Group 3: Economic Impact - The "snow holiday" has significantly boosted tourism and local economies, with a notable increase in search interest for skiing and related activities [11][13]. - Data shows that ski resorts in Jilin and Xinjiang experienced a substantial rise in visitor numbers, with some locations reporting over 50,000 visitors in just a few days [13][15]. - The initiative is expected to stimulate diverse market consumption, benefiting the winter economy by attracting families and tourists alike [11][15].

新华社长春12月10日电 题："春秋假"后，"雪假"会带来什么？ 新华社记者段续、孙哲、李典 今年以来，一些地区中小学放春秋假引发了热议。如今，部分省区的中小学生又有了一个新的假期—— 雪假。 2025年12月，在吉林和新疆等地上学的青少年开始放"雪假"。多则八九天，少则五六天的"雪假"，让更 多的孩子奔向校园外的广阔天地。从白山松水，到天山南北，一场场冰雪盛宴渐次绽放。 寒假之外，又放"雪假"，为何备受关注？出于哪些考虑？又有哪些效应？ "组团"送政策：部门联动 精准"投放" 回顾这次吉林、新疆等地的"雪假"，最大的特点莫过于联动各方，多部门协同，以系统思维统筹假期安 排，力求让假期充分发挥作用，培育冰雪运动爱好者、参与者，为冰雪经济持续注入新动能。 多部门"组队"，一盘棋推进。地处世界冰雪"黄金纬度带"的吉林，由多部门形成合力，让"假"放得更彻 底。当地文旅、教育、人社、体育等部门联合印发工作方案，以"冰雪"为引线，打出"学生免费、家长 优惠、职工调休"的政策组合拳。"让孩子们增强体魄，热爱家乡的冰雪，实现快乐成长。"吉林省文旅 厅厅长孙光芝说。 孙光芝介绍，近年来，广东、浙江、四川、湖北、陕西等地探索性 ...

Core Viewpoint - The article highlights the rapid growth of China's ice and snow economy, driven by the onset of the new ice and snow season, with various regions launching ice and snow festivals and activities to attract tourists and boost local economies [1][3][4]. Group 1: Ice and Snow Economy Growth - The sixth Harbin Ice Festival has commenced, marking the beginning of a new ice and snow season in China, which is expected to stimulate the ice and snow economy significantly [1]. - The total consumption in ski resorts across China is projected to reach 78.613 billion yuan during the 2024-2025 ice and snow season, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [4]. - The ice and snow industry in China is expected to exceed 1 trillion yuan by 2025, with a projected scale of 1,005.3 billion yuan [12]. Group 2: Regional Developments and Initiatives - Various regions, including Xinjiang and Jilin, have initiated ice and snow holidays, offering discounts and promotions to enhance tourist engagement, with hotel occupancy rates exceeding 70% in some areas [3][4]. - The Harbin Ice and Snow World, the largest ice and snow theme park globally, is set to expand significantly, aiming to surpass last season's visitor count of over 3.56 million [5]. - Jilin City has introduced new features and events in its ski resorts, with pre-sale amounts exceeding 100 million yuan, reflecting a 25% year-on-year increase [8]. Group 3: Infrastructure and Participation - The number of indoor ski facilities in Guangdong Province has reached 25, with participation in ice and snow sports surpassing 10 million [10]. - The total number of ice and snow venues in China is expected to grow from 1,133 in 2018 to 2,678 by the end of 2024 [12]. - The first Ice and Snow Sports Super League in Heilongjiang Province has been launched, focusing on community sports and creating a new consumption trend around ice and snow events [8].

Group 1: Winter Sports Events and Participation - The Milan Winter Olympics will take place from February 6 to February 22, 2026, with several top international winter sports events currently being held in China as part of the qualification process [2][4] - The Chinese team has sent 24 athletes to participate in the U-shaped venue World Cup at the Yunding Ski Park, marking the largest delegation in history [4] - In a previous large jump World Cup event, 14 Chinese athletes competed, with 3 standing on the podium [6] Group 2: Economic Impact of Winter Sports - The hosting of high-level international events has significantly increased foot traffic to the event locations, contributing to the growth of the winter sports economy [10] - The unique viewing experience offered by hotels near the competition venues has led to full bookings during the events, indicating strong demand [16] - Over 100 winter sports events and activities are scheduled in Chongli this winter season, highlighting the integration of winter sports into economic development and consumer spending [16] Group 3: Inbound Tourism Trends - Inbound tourism has seen a significant increase, with many popular destinations reporting over a 90% rise in visitor numbers since the beginning of the year [19] - The number of non-Chinese passport holders booking domestic flights has increased by 13.58% this winter season, with Harbin, Dalian, and other northern cities becoming popular destinations [20] - The introduction of immersive cultural experiences, such as AR-guided tours, has attracted foreign tourists seeking deeper engagement with Chinese culture [23][25] Group 4: Shopping Trends Among Foreign Tourists - The trend of "China shopping" has gained popularity, with foreign tourists encouraged to bring empty suitcases to fill with affordable goods during their visits [26] - In Shenzhen, the daily average of foreign visitors to Huaqiangbei has doubled, indicating a strong interest in purchasing technology and daily necessities [28] - The facilitation of tax refund processes for foreign tourists has led to a 285% increase in the number of travelers benefiting from these services, along with a 98.8% rise in sales and tax refund amounts [28]

今冬冰雪季，南方客群又掀起一股"北上追雪"的旅游热潮。途牛数据显示，在预订用户中，南方游客占比超 过70%，江苏、广东、浙江、上海、湖北等地游客需求尤为旺盛。 美团旅行数据显示，11月以来，多条"冰雪航线"的搜索热度持续攀升。其中，"上海到哈尔滨""深圳到北 京""广州到哈尔滨"跻身三大热门"冰雪航线"。 同程旅行数据显示，2026年元旦前后从广州、上海等主要城市飞往哈尔滨、长白山、长春、乌鲁木齐等热门 冰雪游目的地的航班机票均价，普遍较11月份上涨超50%。 2025年10月7日，滑雪爱好者在深圳·前海冰雪世界内滑雪。深圳·前海冰雪世界总建筑面积约10万平方米，配 备5条专业雪道，最大垂直落差达83米，单条雪道最长距离463米，涵盖多种雪道类型，既满足国际雪联赛事标 准，也具备训练教学和大众娱乐功能。新华社记者 梁旭 摄 今冬冰雪季，南方游客"北上追雪"热度依旧。旺盛的市场需求，催生越来越多室内雪场落户南方，让南方朋 友在"家门口"实现"滑雪自由"。 "北上追雪"热度不减 "南国冰雪"飞速发展 源于旺盛的市场需求，"南国冰雪"近年来飞速发展。 国家体育总局冬季运动管理中心发布的《大众冰雪消费市场研究报告（2 ...

当德州体育公园冰雪运动馆的冰面凝结成型、临沂茶山滑雪场的雪道铺就完成、济南金象山滑雪场配套 冬奥同款魔毯……冬游齐鲁正当时。 11月28日，第二届山东省冰雪消费季动员部署会在德州召开。为期4个月的冰雪消费季已在12月启动。 从 16 家冰雪运营单位获授"冰雪运动目的地"，到多重消费补贴政策落地，山东正以精准举措激活冰雪 经济，让"冰天雪地"真正转化为"金山银山"，为冬季消费注入强劲动能。 "冰天雪地也是金山银山"，这一发展理念在山东冬季旅游市场持续落地生根。 近年来，山东不断挖掘冬季文旅资源，打破"冬冷无景"的传统认知，让"冬游山东"成为新潮流。 如今，第二届消费季接续发力，一直持续至2026年3月，聚焦体育赛事、运动体验、冰雪旅游等核心消 费场景，进一步延伸冰雪产业链条，让冬季旅游既有"冰天雪地"的生态之美，更有"热火朝天"的消费活 力。 冰雪经济的蓬勃发展，离不开丰富多元的文旅场景供给。本次消费季上，德州市体育公园冰雪运动馆、 滨州市西苑七星雪滑雪场等16家运营单位获批"冰雪运动目的地"，成为山东冰雪场景升级的重要标志。 这些场馆覆盖全省多地，既有专业级滑雪场满足运动爱好者需求，也有亲子友好型冰雪乐园适配 ...