Core Insights - China's ice and snow tourism is entering a new phase of sustained prosperity, with projected leisure participants reaching 360 million and expected revenue of 450 billion yuan for the winter season of 2025-2026 [1] - The market is shifting from attracting visitors through resources to retaining them with warm services, with significant commercial value being released from ice and snow IPs [1] - Consumer confidence indicates substantial growth potential, with 74.8% of respondents interested in ice and snow leisure activities and 50.5% planning long-distance trips [1] Investment Landscape - A new investment pattern has emerged in China's ice and snow tourism, characterized by "south-north resonance, central rise, and east-west collaboration," with South China leading in investment at 30% [2] - The indoor ice and snow theme complexes are the most active investment category, enabling year-round ice and snow consumption [2] - The ice and snow economy is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises in the country, reflecting an 11% year-on-year growth [2] Industry Development - The ice and snow tourism sector has developed a comprehensive industrial chain encompassing culture, sports, and equipment [2] - Domestic ice and snow equipment, such as skis and snow wax cars, are increasingly being exported through cross-border e-commerce, indicating a shift from attracting global attention to deepening international connections [2]

Core Viewpoint - The development of the ice and snow economy in China is rapidly expanding beyond traditional regions, driven by increased consumer participation and innovative offerings, creating diverse opportunities for growth and transformation in various sectors [10][13][15]. Industry Overview - The 2024-2025 ice and snow season is expected to see a total of 26.05 million participants nationwide, with Zhejiang ranking first among southern provinces at 1.29 million participants [4]. - The Harbin Ice and Snow World has reached a record scale, covering 1.2 million square meters and utilizing over 400,000 cubic meters of ice and snow, attracting 90.357 million visitors and generating 137.22 billion yuan in tourism revenue [6][10]. Regional Development - The ice and snow economy is transitioning from a seasonal focus to year-round opportunities, with regions like Chongli successfully attracting 4.3 million summer visitors in 2024, surpassing winter numbers for the first time [11]. - The integration of outdoor sports and tourism is being emphasized, with events like the Chongli 168 Super Cross-Country Race and Chongli Marathon contributing to a complete sports tourism ecosystem [11]. Consumer Trends - The ice and snow sports market is witnessing a shift towards younger, fashionable, and family-oriented consumers, leading to a diverse and segmented market for equipment and experiences [13]. - The number of indoor ski resorts has increased to 79, with a growth rate of 33.9%, primarily concentrated in East and South China, catering to local demand for skiing experiences [12]. Industry Growth - The ice and snow industry is evolving into a comprehensive ecosystem, encompassing equipment manufacturing, event management, training services, and cultural tourism, with significant potential for future growth [13][14]. - The number of companies in the ice and snow equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, with sales revenue rising from under 5 billion yuan to about 22 billion yuan [13][14].

Core Insights - The winter sports economy in Zhejiang is experiencing significant growth, with companies in the region reporting increased orders and production capacity for winter sports equipment [1][2][3][4] Group 1: Company Performance - Zhejiang Yuanjing Sports Goods Co., Ltd. has seen a 61.8% year-on-year increase in ski goggles orders for 2026 and a 14% increase in ski helmet orders [1] - Ningbo Xueying Sports Equipment Technology Co., Ltd. reported over 20% growth in domestic sales, with full production capacity being utilized [1] - The Daming Mountain Wansongling Ski Resort expects an increase in visitor numbers this season, building on a record of 140,000 visitors in the previous season [3] Group 2: Market Trends - The ice and snow sports consumption market in Zhejiang is rapidly rising, with a 930% year-on-year increase in tourism orders for Anji during the recent New Year holiday [2] - The introduction of multifunctional shoes that can switch between roller and ice skating has attracted consumers, reflecting innovative product development in the market [2] - The Zhejiang Provincial Sports Bureau reported that by the end of 2025, there will be 26 ice and snow sports venues in the province, with 18 ski resorts, leading in the southern region [3][4] Group 3: Government Initiatives - The launch of the 2025 Zhejiang Winter Cultural and Tourism Consumption Season includes over 1,000 cultural and tourism activities, with an expected issuance of over 46 million yuan in consumption vouchers [4] - The collaboration between government policies and enterprises is fostering new opportunities in the ice and snow industry, contributing to a vibrant and growing economic landscape [4]

Core Insights - The cold air has led to a surge in the "ice and snow economy" in Zhejiang, transforming cold resources into hot industries, particularly in skiing and snow equipment production [1][3]. Group 1: Ice and Snow Economy Development - The Hangzhou Tonglu Shenshanli International Ski Resort has seen a significant increase in electricity consumption, with an average daily usage of 12,000 kWh, a 155% increase compared to the same period last year [1]. - Zhejiang has 26 operational ice and snow sports venues, ranking first among southern provinces, and is one of the fastest-growing regions for ski tourism in China [3]. - The provincial plan for 2025 includes promoting the ice and snow economy as part of a broader initiative to boost service consumption, encouraging the development of "ice and snow +" economic models [3]. Group 2: Power Supply and Infrastructure - Local power companies have implemented a "network perception + aerial inspection" service to ensure reliable electricity supply to ski resorts, featuring a four-level sensing network for real-time monitoring [3]. - The establishment of a 24-hour emergency response mechanism and the preparation of power repair materials tailored for ice and snow scenarios have been prioritized [3]. - The Zhejiang Electric Power Company has customized energy efficiency and power protection plans for businesses, ensuring reliable power for the production of snow removal and sweeping machines, which have seen increased overseas orders [4]. Group 3: Energy Efficiency and Competitiveness - The "Luban" energy efficiency management platform provides real-time electricity monitoring for export-oriented enterprises, helping them optimize energy use and reduce costs significantly [5]. - By implementing time-of-use electricity strategies, companies like Zhejiang Daban Electric Tools Co., Ltd. have saved hundreds of thousands in electricity costs, enhancing their international competitiveness [5]. - The province has developed a cluster of ice and snow equipment industries, with significant production capabilities in cities like Taizhou and Ningbo, benefiting from a strong manufacturing base and convenient shipping [5].

Core Insights - China's ice and snow tourism is entering a new phase of sustained prosperity, with an expected 360 million participants and a revenue forecast of 450 billion yuan for the winter season of 2025-2026 [1] Group 1: Experience Evolution - The experience of ice and snow tourism is evolving from mere appreciation to enjoyment, with a wider variety of activities such as snow tug-of-war, ice dragon boat racing, paragliding, and immersive horseback riding [4] - Spending patterns are shifting from essential costs like transportation and accommodation to more flexible expenditures on entertainment, wellness, and cultural products [4] - Local markets, previously popular among residents, are becoming hotspots for tourists, enhancing the overall experience [4] Group 2: Geographic Expansion - Ice and snow tourism is becoming more accessible to southern consumers, with many cities establishing indoor ski resorts that offer skiing, shopping, and dining in one location [7] - A notable example is a large indoor ski resort in Guangzhou featuring Asia's largest indoor ski terrain park, which is attracting significant attention [7] - The twelfth National Mass Ice and Snow Season's Shanghai venue has also been launched, promoting a dual engagement with ice and snow activities [7] Group 3: Market Growth - China's ice and snow tourism is gaining international attention, with an increase in international flight routes and new direct and chartered flights for ice and snow tourism [9] - There has been a significant rise in inbound tourist numbers to various ice and snow attractions, with Harbin seeing a 77.9% increase in inbound visitors and an 88.1% increase in inbound tourism spending [10] Group 4: Industry Dynamics - The rapid evolution of China's ice and snow tourism reflects the potential of consumer upgrades and the vitality of industry innovation, with new demands creating new business models and supply activating new markets [12] - This dynamic interplay between supply and demand is contributing to new growth points within the industry, showcasing a vibrant narrative of economic activity [12]

Group 1 - The core viewpoint of the report is that China's ice and snow tourism is expected to reach 360 million visits during the winter season of 2025-2026, indicating a significant growth in this sector [1] - The report highlights a notable upgrade in ice and snow tourism consumption, with increasing enthusiasm for ice and snow activities, making it a new hotspot in service consumption [3] - A new pattern of "north-south resonance, central rise, and east-west collaboration" has emerged in China's ice and snow tourism landscape, with indoor ice and snow theme complexes being the most active investment category [4][7] Group 2 - Ice and snow tourism has strong social attributes, with 37.51% of respondents traveling with friends and 39.56% participating in family and child ice and snow tourism, indicating a rising trend in repeat consumption [8] - The integration of cultural tourism and technological innovation continues to expand the boundaries of the ice and snow economy, leading to the formation of a comprehensive industrial chain driven by ice and snow tourism [10] - The deep integration of ice and snow culture and tourism is evident, with popular cultural elements such as ice sculpture skills and snow photography becoming key attractions, transforming short-term tourism experiences into lasting brand assets [12]

Group 1 - The arrival of the ice and snow season has led to increased popularity at snow parks in Hangzhou, with the Qingshan Lake Fairy Tale Forest Ice and Snow World offering over 20 fun activities for visitors of all ages [4] - The flower market in Hangzhou is thriving as the Spring Festival approaches, with a flower base in Yuhang District cultivating over 100 varieties of butterfly orchids, achieving an annual production of 1.6 million plants [6] - The Daming Mountain Wansongling Ski Resort in Hangzhou has designed a variety of activities and performances to enhance the visitor experience beyond skiing [7] Group 2 - In Shandong, companies are ramping up production to meet orders, with Shandong Shengde Intelligent Equipment Co., Ltd. developing a servo direct drive CNC spiral pressure machine that meets international advanced standards in precision and efficiency [8] - The national early tea conference and the first picking event for "Guizhou Green Tea" in 2026 were held, gathering guests from 15 provinces to discuss the future of the tea industry [11] - Shandong Chongzheng Shengda Glass Co., Ltd. has developed a 4SG flexible warm-edge hollow glass that boasts low energy consumption and excellent performance [12] Group 3 - In Hubei, strong cold air has prompted local authorities to implement "human defense + technical defense" measures to ensure the production and living conditions of the public, utilizing technology for support [14] - Power departments across regions have organized teams to inspect power supply lines and equipment, ensuring the safe and stable operation of the power grid, with intelligent robots assisting in monitoring [16] - The duty-free economy in Haikou has seen a surge in consumer activity during the first holiday after the full closure of the Hainan Free Trade Port, with increased foot traffic at the CDF Haikou International Duty-Free City [18][20]

在中央大街，"世界语言冰雪打卡墙"也吸引许多游客驻足，打卡墙以冰雪为载体，融合了多国语言元素，为中央大街增添了一抹国际范。 河北游客赵轩缇称："感觉到了一种文化交融、我们民族正在强盛的一种感觉。" 在黑龙江兰西县的八岔沟滑雪度假小镇，这个冰雪季也吸引了许多游客来此游玩。为了给大家带来更好的游玩体验，今年这里新增了多个 项目，涵盖亲子互动、趣味竞技等类型。此外，这里还举办了夜晚演出活动，让游客既能享受滑雪的乐趣，又能欣赏精彩的演艺。 央视网消息：眼下，各地冰雪经济正在持续升温。黑龙江推出了许多创意十足的新潮打卡点，吸引八方游客来到这里玩雪拍照，让冰 雪"冷资源"成为"热产业"。 在黑龙江哈尔滨，冰雪大世界景区的热门打卡点玫瑰冰瀑，成千上万支玫瑰装饰错落镶嵌于冰瀑之上，构建出层次分明的景观带，为游客 营造出了浪漫独特的冬日体验。 兰西县文化广电和旅游局局长赵庆称："今年，我们又持续进行项目升级，将之打造成滑雪、嬉雪、夜游于一体的综合性冰雪度假胜地， 让大家既体验到冰雪快乐的同时又能感受非遗文化的魅力。" ...

Core Insights - The northern city of Chongli in Hebei has emerged as a prominent destination for winter sports, having established a national-level ice and snow tourism resort and ranked six ski resorts among the "Top Ten Ski Resorts in China" [1] - Chongli is set to host 11 international and 11 national events during the 2025-2026 snow season, indicating its growing significance in the winter sports arena [1] Tourism and Visitor Trends - Long queues of visitors have been observed at ski parks in Chongli, particularly on weekends [2] - Parking lots at ski resorts are fully occupied during weekdays, reflecting a surge in visitor numbers [3] Business Opportunities and Entrepreneurship - The influx of tourists has spurred entrepreneurial activities, with many individuals seizing the opportunity to establish businesses in the region, particularly in ski instruction and equipment rental [4] - The number of ski equipment rental shops in Chongli has exceeded 100, offering over 70,000 rental items [4] Economic Impact on Local Businesses - Local entrepreneurs, such as Wang Jiani, have benefited from the booming ice and snow economy, with her ski equipment store experiencing significant growth due to increased customer traffic [5] - Restaurant owners in Chongli have reported a substantial rise in customers from outside the region, capitalizing on the influx of tourists [5][6] Revenue Potential for Entrepreneurs - Ski instructors in Chongli can earn approximately 200,000 yuan per snow season, although competition is increasing [7] - Wang Jiani anticipates her store's revenue to reach between 200,000 to 300,000 yuan for the 2024-2025 season, with expectations for even higher earnings in the following season [7] - Restaurant owners can achieve monthly revenues of 300,000 to 400,000 yuan during peak snow season, highlighting the lucrative nature of the industry [7] Financial Support and Infrastructure - Financial institutions are playing a crucial role in supporting the growth of the ice and snow economy in Chongli, with various loan products tailored for the sports and tourism sectors [8] - Local banks have issued loans totaling 1.77 billion yuan to 58 enterprises in the ice and snow industry, demonstrating strong financial backing for the sector [9] - Specialized loan products such as "Ice and Snow Base Loan" and "Ski Equipment Loan" have been introduced to meet the financing needs of businesses in the ice and snow tourism ecosystem [9]

Group 1 - Harbin is becoming a global hub for the ice and snow industry, attracting international attention and investment opportunities [5][6] - The 2026 Harbin International Ice and Snow Economic Expo gathered around 300 renowned companies from various countries, showcasing advanced products like snowmobiles and all-terrain vehicles [2][3] - The Italian company Ten Ice Group plans to establish its fourth global equipment center in China, highlighting China's role as a core area for technology research and manufacturing in the ice and snow sector [3] Group 2 - China's ice and snow services are beginning to achieve "reverse output," with companies exporting ice landscape construction and mobile ice-making technology to countries like Kazakhstan and Saudi Arabia [5] - The global market for ice and snow equipment is expanding, with significant potential for cross-border event operations and international licensing of ice and snow intellectual properties [5] - Harbin's industrial foundation and technological innovation are attracting international interest, with local institutions like Harbin Institute of Technology being recognized for their educational and research capabilities [6][7]