Core Insights - The trend of "reverse tourism" is gaining momentum, with significant increases in bookings for lesser-known destinations compared to popular tourist spots [1][2][9] - Young urban travelers are increasingly seeking out small towns and less commercialized locations for a more authentic and relaxing travel experience [3][4][6] Group 1: Booking Trends - Hotel bookings in over 30 county-level destinations have seen a year-on-year increase of over 100% [2] - During the National Day holiday, pre-order volumes for county tourism consumption increased by 51% compared to the previous year [1][2] - Specific destinations like Guangxi Jingxi and Guangdong Puning have experienced over 100% growth in tourism consumption pre-orders [1] Group 2: Traveler Preferences - Young travelers are prioritizing lesser-known destinations for their trips, valuing experiences that are not overcrowded and commercially overexploited [1][3] - The concept of "emotional value" is redefining holiday experiences, with travelers seeking genuine local interactions rather than just visiting famous landmarks [6][7] - A significant portion of travelers (43.6%) are specifically looking for local experiences that reflect the daily life of small towns [4] Group 3: Economic Impact - The rise of "reverse tourism" is contributing to a shift in travel patterns, with many opting for off-peak travel to enhance their experience and save costs [7][9] - The trend is also encouraging more people to explore local attractions, leading to increased tourism in nearby areas [9][10] - The demand for small towns is expected to continue growing, with 82.2% of respondents indicating plans for future small-town travel [7] Group 4: Infrastructure and Sustainability - The influx of tourists to small towns necessitates improvements in public services and leisure facilities to accommodate the growing demand [10][11] - Sustainable development strategies are essential for small towns to capitalize on the "reverse tourism" trend and maintain long-term appeal [11] - The focus should be on creating unique experiences that cater to the evolving preferences of travelers, ensuring that small towns can compete in the broader tourism market [11]

Group 1: Industry Transformation and Cooperation - The forum emphasizes the importance of cooperation between South Korea and China in the context of digital transformation and emerging industries, aiming to enhance mutual understanding and trust [1][3] - The second phase of the South Korea-China Free Trade Agreement negotiations should be expedited, with a suggestion to lower some standards if a consensus cannot be reached [1][3] Group 2: Tourism and Cultural Exchange - Recent policies, such as South Korea's temporary visa exemption for Chinese group tourists, have led to a significant increase in travel interest, with a 70% rise in searches for travel products to Seoul [6][7] - The cultural exchange facilitated by social media platforms like Xiaohongshu is fostering deeper connections between Chinese and Korean citizens, enhancing mutual understanding [5][6] Group 3: Technological Innovation and AI - The rapid development of artificial intelligence is expected to reshape industries, with companies like Yalecar leading innovations in the global tourism sector through AI-driven data platforms [4][9] - The integration of AI in manufacturing processes is being prioritized, with companies like LingShu Intelligent focusing on industrial applications and collaborations with South Korean firms [10] Group 4: Robotics Industry Collaboration - The demand for robots is increasing, but challenges remain for small and medium enterprises in adopting AI technologies; collaboration between South Korea and China in robotics can enhance the industry ecosystem [8][9] - Companies like ZhiYuan Robotics are pushing for deep integration of AI and robotics, promoting open data sharing to foster industry growth [9] Group 5: Cultural and Media Cooperation - The importance of long-term perspectives in media reporting is highlighted, suggesting that both countries' media should focus on fostering positive narratives and mutual understanding [11][12] - Collaborative projects between mainstream media and self-media can help shape public opinion positively and mitigate cognitive biases [12][13]

Core Viewpoint - Ctrip (TCOM.US) shares rose by 2.34% to $71.72 in pre-market trading following the announcement of a long-term strategic partnership with Live Nation Asia to integrate travel and live music experiences in key Asian markets [1]. Group 1: Company Performance - Ctrip's closing price on October 10 was $70.08, with a decrease of 1.45% [1]. - The pre-market price on October 13 reached $71.72, reflecting an increase of $1.64 [1]. - The stock's highest price recorded was $74.765, while the lowest was $69.900 [1]. - The average price was $71.680, with a market capitalization of $45.805 billion [1]. Group 2: Financial Metrics - The price-to-earnings (P/E) ratio is 19.31, with a static P/E ratio of 20.18 [1]. - The price-to-book (P/B) ratio stands at 2.213 [1]. - The dividend yield is 0.430%, with a trailing dividend of $0.304 [1]. Group 3: Trading Activity - The trading volume was 4.2143 million shares, with a turnover rate of 0.72% [1]. - The stock has a 52-week high of $78.650 and a low of $51.350 [1].

Group 1 - The travel market is experiencing a peak period for off-peak travel following the National Day and Mid-Autumn Festival holidays, with significant price reductions for flights and hotels [1][2] - Average flight prices from October 13 to October 31 have decreased by 36% compared to the National Day holiday period, while average hotel prices have dropped by nearly 30% [1] - Top ten cities for hotel bookings during this period include Beijing, Shanghai, Chengdu, Nanjing, Hangzhou, Aba, Chongqing, Xi'an, Xiamen, and Guangzhou, while the top ten flight destinations are Chengdu, Shanghai, Beijing, Guangzhou, Shenzhen, Chongqing, Harbin, Kunming, Hangzhou, and Xi'an [1] Group 2 - International travel during the off-peak period has also seen price reductions, with average international flight and hotel prices down by approximately 20% compared to the National Day holiday [2] - Popular international destinations for off-peak travelers include Japan, South Korea, Thailand, Malaysia, the United States, Singapore, Australia, Indonesia, Vietnam, and Italy [2]

Core Insights - The outbound travel market in China is experiencing a "peak-shifting" trend following the National Day and Mid-Autumn Festival holidays, with average prices for international flights and hotels dropping by approximately 20% from the holiday period [1][3] - There is a notable shift in traveler preferences towards less conventional destinations, with Southern Europe and Central Asia emerging as popular choices [1][5] Price Trends - Average prices for outbound flights and hotels from October 11 to 31 have decreased by about 20% compared to the holiday period [3] - Specific flight prices have seen significant reductions, such as the Beijing to Singapore route dropping from 4719 yuan to 869 yuan, a decrease of 82% [3] - Other routes, including Beijing to Osaka and Kuala Lumpur, also experienced price drops exceeding 80% [3] Airline Promotions - Several airlines have launched promotional campaigns targeting off-peak travelers, including Japan Airlines' "Buy One Get One Free" offer and discounts on flights to Singapore [4] - China Southern Airlines plans to introduce an "International Flight Purchase Festival" with discounts on various routes [4] Growth in Long-Distance Travel - There has been a significant increase in bookings for long-distance travel products, with overall outbound travel numbers up by 110% year-on-year and total transaction value (GMV) increasing by 73% [5] - Destinations such as North America and Southern Europe have seen the most substantial growth in traveler numbers, with North America experiencing a 200% increase [5] Car Rental Market - The average car rental volume for self-driving trips abroad increased by 20.8% from October 8 to 11, with popular destinations including Italy and Australia [6] Trends in Group Travel - There is a growing trend towards smaller group sizes and deeper travel experiences, with group sizes decreasing from 30-40 to around 10-20 participants [7] - Travel agencies are responding to this demand by offering longer and more immersive travel experiences, with products extending beyond 10 days [7] Popularity of Cruise Travel - Cruise travel has become a favored option for off-peak travel, with various cruise products, including Southeast Asia and European long-distance cruises, gaining popularity [7]

随着国庆中秋长假结束，出境游市场迎来新一轮"错峰潮"。 10月12日，北京商报记者从在线旅游平台 和旅行社获悉，10月11日—31日出发的境外机票、酒店的均价，比国庆中秋假期下降约20%。部分目的 地机票价格大幅回落，北京飞新加坡机票价格较国庆中秋期间下降八成。多家航司也相继推出境外机票 错峰游优惠。在目的地方面，南欧、中亚等小众目的地异军突起，成为新晋热门。游客不再满足于"走 马观花"，小团定制、深度体验、长线邮轮等高品质产品预订量激增，折射出中国出境游市场的结构性 转变。 出境机酒价格普降20% 国庆中秋假期后，机票和酒店的价格明显下降，出游更具性价比。 去哪儿数据显示，10月11日—31日出发的境外机票、酒店的均价，比国庆中秋假期下降约20%。10月13 日，北京到曼谷的机票最低价为591元（不含税，下同），上海到新加坡的机票最低价为526元。 北京商报记者在携程旅行App查询发现，10月12日—31日，北京—新加坡的去程机票在10月13日、14日 和16日降至最低，为869元。除了个别日期出现涨价，大部分日期的最低票价都维持在1000元左右。而9 月28日，北京商报记者查询的该航线10月1日最低票价为 ...

Core Viewpoint - The article highlights the significant growth and transformation of Fliggy, Alibaba's travel platform, particularly in the context of its integration with Alibaba's broader e-commerce ecosystem, leading to increased user engagement and merchant participation. Group 1: Performance Metrics - Fliggy reported a 600% increase in order volume from the Fliggy platform for a hotel chain during the National Day holiday, with overall service users growing by 30% and GMV increasing by 48% compared to the previous year [2][3]. - The total number of domestic travelers during the National Day holiday reached 888 million, an increase of 123 million or 16.1% year-on-year, with total spending amounting to 809 billion yuan, up 15.4% [2]. Group 2: Strategic Changes - The merger of Fliggy and Ele.me into Alibaba's China e-commerce business group is seen as a strategic upgrade towards becoming a "big consumption platform" [3]. - Fliggy has gained unprecedented traffic support, with a new primary entry point on the Taobao app, significantly enhancing its visibility and user engagement [4]. Group 3: User Experience and Marketing - The integration with Taobao has led to a more consistent product experience, with users now able to see Fliggy orders categorized alongside other purchases, enhancing usability [5]. - Marketing efforts have intensified, with increased user subsidies and targeted promotions for 88VIP members, leading to a notable rise in hotel bookings during the holiday period [7][12]. Group 4: Business Model Innovation - Fliggy is positioning itself as an Online Travel Platform (OTP), emphasizing merchant autonomy in pricing and operations, which addresses previous concerns about dependency on OTAs [10][11]. - The collaboration with Marriott to establish flagship stores on Fliggy represents a shift towards a model that enhances brand loyalty and user retention without acting as a traditional intermediary [11]. Group 5: Market Dynamics - The article notes a shift in merchant sentiment, with increased willingness to collaborate with Fliggy as they observe significant growth in bookings and market share [12]. - The competitive landscape is evolving, with Fliggy focusing on high-value user segments and improving supply chain quality to differentiate itself from traditional OTAs like Ctrip [9][10].

万亿级酒旅市场正迎来三国杀，阿里、携程、美团大佬同台竞技，堪比外卖大战。酒旅大战为什么会爆 发式增长？又为什么这么赚钱？ ...

Core Viewpoint - The article highlights issues with Ctrip's car rental service, where customers have reported receiving different vehicles than what was booked, leading to accusations of false advertising and poor service quality [3][4][5][8][11]. Group 1: Customer Complaints - A prominent social media influencer reported renting a Land Rover Defender but received a Toyota Land Cruiser instead, which was in poor condition [5][8]. - Multiple customers have shared similar experiences, including receiving older models than what was advertised, raising concerns about the accuracy of vehicle descriptions on the platform [8][11]. - Users have expressed frustration over the verification process, claiming it is superficial and allows companies to evade responsibility for discrepancies [15][21]. Group 2: Company Response and Management - Ctrip has not publicly responded to the complaints raised by customers regarding the rental service [4][15]. - The company has faced scrutiny from regulatory bodies, with recent administrative talks highlighting potential violations of e-commerce laws [19][21]. - High-level executives at Ctrip have been selling shares, totaling approximately 760 million RMB, which has led to speculation about the company's future performance [4][21]. Group 3: Market Position and Competition - Ctrip ranks third in the online car rental market in China, holding a 13% market share, trailing behind Shenzhou Car Rental and Yihai Car Rental [22]. - The rapid growth of the online car rental market has led to increased competition, with new platforms emerging and challenging established players like Ctrip [22]. - The article indicates that Ctrip's service quality issues may hinder its ability to compete effectively in a market that is becoming increasingly saturated [18][22].

以下文章来源于刺猬公社 ，作者刺猬公社编辑部 刺猬公社 . 互联网内容行业观察与研究 穷游网回归， 这个时代我们需要怎样的旅游攻略？ 行程规划"正确"到令人无聊。图源穷游行程助手 文 ｜ 毛巾 编辑 ｜ 园长 来源｜ 刺猬公社（ID:ciweigongshe） 封面来源 ｜ 企业官网 又是一年繁忙的出游季，在国庆黄金周全民出行大潮下，鲜有人注意到国内的旅行攻略鼻祖—— 穷游网，在上个月悄悄"诈尸"了。 9月，穷游网宣布旗下出行APP"穷游行程助手"回归，一时间引发不少资深老用户的关注 。很多十几年前的老穷游er们，在看到行程助手再次复活后，纷纷 在穷游网官方公众号的推文下留言，表达对长旅行攻略的怀念。当年被穷游锦囊帮助过的人们也开始在评论区彼此认亲，仿佛那个一人一背包一攻略走天下 的年代，从来没有远去过。 图源穷游网公众号评论区 与公众号相比，穷游网的小红书账号则略显冷清，同样的消息发布近一个月，只有寥寥几十个收藏和点赞。一个是颇为"古典老派"的行程助手，一个是当下 最多旅行攻略发布的内容平台，二者放在一起总显得有些格格不入，也向广大用户和旅行爱好者们提出一个问题——在这个讲究打卡和出片的轻旅行时代， 我们真 ...