Core Insights - The report from Tongcheng Travel indicates a significant trend in long-distance interprovincial and international travel during the National Day and Mid-Autumn Festival holidays, characterized by longer distances, more diverse activities, and higher quality experiences [1] Group 1: Travel Trends - The proportion of users booking trips to two or more cities simultaneously increased by over 20% year-on-year [1] - The demand for domestic hotel bookings for stays of two days or more rose by over 52% compared to the previous year [1] - The booking interest in high-quality hotels in non-first-tier cities surged by over 90% year-on-year [1] Group 2: Spending Patterns - Users from non-first-tier cities showed a spending increase of over 33% on domestic and outbound group travel products compared to the previous year [1]

Core Insights - Meituan Travel reported a significant increase in travel orders during the eight-day Golden Week, with a growth of over 30% compared to the 2024 National Day holiday [1] - New travel experiences catering to the emotional value demands of young people, such as taste tours, sports events, and small group travels, have been introduced to enhance holiday consumption [1] - The trend of travel enthusiasm continues post-holiday, with a nearly 60% year-on-year increase in cultural and tourism bookings in the three days following the holiday [1]

Group 1 - The core viewpoint of the articles highlights a significant increase in travel demand during the National Day and Mid-Autumn Festival holiday, with a notable rise in multi-city bookings and hotel stays [1][3] - Users booking two or more cities increased by over 20% year-on-year, while the demand for domestic hotels for stays of two days or more surged by over 52% [1] - High-quality hotel bookings in non-first-tier cities saw an impressive growth of over 90% [1] Group 2 - The long-distance travel demand has notably increased, with over 20% of domestic flight bookings falling into the distance categories of 400-800 kilometers, 800-1200 kilometers, and over 3200 kilometers [1] - Flights over 3200 kilometers experienced a year-on-year growth of 14%, making it the fastest-growing segment among all flight distances [1] - Xinjiang emerged as a popular starting and destination point for flights exceeding 3200 kilometers [1] Group 3 - The trend of using intelligent transfer solutions, such as air-to-air and air-to-rail transfers, is gaining traction, allowing users to enjoy more cost-effective tickets and the opportunity to explore transfer cities [3] - Some "air-to-air transfer" tickets were found to be over 30% cheaper than direct flight tickets during the holiday [3] - The top five domestic transfer routes during the holiday included Beijing-Shanghai-Shenzhen, Beijing-Shanghai-Chengdu, Harbin-Beijing-Guangzhou, Beijing-Shanghai-Chongqing, and Urumqi-Chengdu-Guangzhou [3]

Core Insights - During the holiday period, users on the Qunar platform booked hotels in over 2,000 counties across the country, indicating a strong demand for travel accommodations [1] - The most popular destination was Jiuzhaigou County in Sichuan, where tickets sold out quickly, making it the county with the highest hotel booking volume [1] - Other popular counties included Yangshuo in Guangxi, Pingtan in Fujian, and Wuyuan in Jiangxi [1] Flight Booking Trends - Cities with fewer tourists and beautiful scenery, which also have small airports, saw the most significant increase in flight bookings [3] - Flight bookings in Alashan League of Inner Mongolia, Turpan in Xinjiang, and Shiyan in Hubei increased by over 100% year-on-year [3] - Flight bookings in Panzhihua, Sichuan, and Pu'er, Yunnan, increased by over 70%, while Yongzhou in Hunan and Nyingchi in Tibet saw increases of over 60% [3]

一线和新一线城市，凭借"吃喝玩乐游购娱"一条龙服务，成为最热门的旅游目的地。去哪儿数据显示， 国内酒店预订量最高的热门Top10均是直辖市或省会城市：北京、重庆、成都、上海、杭州、南京、长 沙、西安、武汉、广州。 责任编辑：郝欣煜 新浪科技讯 10月8日上午消息，去哪儿大数据显示，节日期间乘坐飞机的用户中，超过40%都是家庭出 行。13-17岁青少年国内机票预订量同比增长31%，国际机票预订量增长54%，增幅领跑各年龄段。 ...

Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival has seen a significant shift in travel trends, with long-distance travel and immersive experiences becoming the main focus for tourists [1][6] - The report from Ctrip indicates that domestic long-distance travel orders have increased by 3 percentage points compared to last year, while outbound long-distance travel has also gained popularity, with orders to several European destinations doubling [1] Travel Trends - The phenomenon of "relaxed tourism" has gained traction, with travelers opting for less strenuous activities such as elevator rides and guided car tours, leading to a 75% increase in car rental orders in Beijing and over 120% growth in outbound car rental orders [2][3] - Tourists are increasingly seeking experiences over traditional sightseeing, with activities like island cycling, intangible cultural heritage experiences, and night tours becoming popular [2][3] Destination Preferences - Long-distance deep travel has emerged as a clear trend, with cities like Beijing, Chengdu, and Shanghai ranking among the top domestic destinations. Orders for destinations like Urumqi and Lhasa have seen nearly a 30% increase [3] - Smaller cities are also gaining popularity, with places like Enshi in Hubei seeing a threefold increase in car rental orders, and tourism in Jingdezhen growing by nearly 40% [3] Travel Timing and Cost Efficiency - Staggered travel during the holiday has proven beneficial, with hotel costs dropping by 20% and domestic flight prices decreasing by over 30% on certain days [4] - The trend of "night tourism" has surged, with a 200% increase in search interest, reflecting a shift in travel patterns [4] Outbound and Inbound Travel - Popular outbound destinations include Japan, Thailand, and Malaysia, with orders to Iceland and Norway doubling, and orders to Spain, Italy, and Germany increasing by about 70% [5] - The inbound tourism market is also thriving, with countries like South Korea and the USA becoming popular among foreign tourists during the holiday [5] Conclusion - The changes observed during this holiday period highlight a core shift in tourism consumption towards "experience," indicating a maturation of the Chinese tourism market [6]

Core Insights - The travel demand during the 8-day holiday combining National Day and Mid-Autumn Festival reached a new high, with significant increases in both domestic and international travel bookings [1][6][7] Domestic Travel - Hotel bookings in popular domestic cities saw a year-on-year increase of over 20%, with top cities being Beijing, Chongqing, Chengdu, Shanghai, and others [2] - Over 40% of air travelers during the holiday were families, with the age group of 13-17 showing a 31% increase in domestic flight bookings [1][3] International Travel - International flight bookings increased by over 30%, particularly among the youth demographic, with a 54% increase in bookings for the 13-17 age group [1][6] - The most popular international destinations included Japan, Thailand, and South Korea, with Egypt seeing a remarkable 200% increase in hotel bookings [7][8] Travel Trends - The trend of "reverse tourism" to smaller cities for autumn experiences gained popularity, with hotel bookings in over 2000 counties [3] - Events such as music festivals and sports competitions significantly boosted local tourism, with some cities experiencing hotel booking increases of over 200% [4][5] Booking Patterns - The holiday period saw a shift in travel patterns, with many opting for extended trips by taking additional leave, leading to a peak travel period from September 27 to October 12 [5] - The use of non-Chinese passports for domestic flight bookings increased by 33%, covering nearly 100 cities [7]

Core Insights - The data released by Qunar Travel indicates a significant increase in domestic and international travel bookings for the 2025 National Day and Mid-Autumn Festival holidays, reflecting a strong recovery in the travel industry [1] Domestic Travel - Hotel booking volume in popular domestic cities has increased by over 20% year-on-year [1] International Travel - The booking volume for outbound flight tickets to popular destinations has surged by over 30% year-on-year, with a notable increase of over 50% among teenagers and university students [1] Inbound Travel - The volume of flight tickets booked for domestic flights using non-Chinese passports has grown by over 30% year-on-year, covering nearly 100 cities across the country [1]

Core Insights - The report indicates that long-distance travel and in-depth experiences are the main trends for this year's National Day and Mid-Autumn Festival tourism [1] - Domestic long-distance travel orders have increased by 3 percentage points compared to last year [1] - There is a significant demand for outbound long-distance travel, with orders to multiple European destinations doubling [1] - Outbound chartered tours are showing a trend towards deeper experiences, with overall order volume increasing by over 120% year-on-year [1] - The search popularity for "night tours" on the platform has surged, with a month-on-month increase of over 200% [1]

Core Viewpoint - Booking Holdings experienced a significant stock decline of 3.28%, reaching its lowest point since May 2025, raising investor concerns about its financial performance and market strategy [1]. Financial Performance - In the first half of 2025, Booking Holdings reported total revenue of $11.56 billion, a year-on-year increase of 12.52%, but net profit plummeted by 46.54% to $1.23 billion [1]. - The decline in profit is closely linked to the company's strategy of expanding market share and increasing business investments, particularly high spending on advertising and marketing, which, while boosting revenue, has compressed profit margins [1]. Market Strategy and Analyst Ratings - Wells Fargo maintained a "hold" rating on Booking Holdings with a target price of $5,443, reflecting cautious sentiment among analysts regarding the company's performance in the global travel market and its expansion strategy in emerging markets [1]. - Despite the company's expansion plans, uncertainties in the global economy, intensified competition in emerging markets, and foreign exchange fluctuations have led to a cautious outlook on future profit growth [1]. Industry Trends - The online travel industry is facing increasing competition due to changing consumer preferences and travel patterns, necessitating continuous investment in technology to maintain competitiveness, which further raises operational costs [2]. - Booking Holdings operates in a challenging environment within the global travel market, where its current financial performance indicates robust revenue growth but pressured profits, highlighting the need for effective cost control and market expansion strategies in the short term [2].