新华社广州12月1日电 题："文化+科技"推动新型文化业态不断涌现 新华社记者马晓澄、杨深深 文化和科技融合触达了更多群众，让传统文化焕发时代生机，也让中华优秀传统文化加速出海…… 在11月30日广州举行的2025年"读懂中国"国际会议（广州）专题论坛上，与会人士表示，新质生产力催 生文化业态不断涌现。 近些年，我国文化产业繁荣发展，"文化+科技"亮点纷呈，新型文化业态不断涌现。"十五五"规划 建议提出，推进文化和科技融合，推动文化建设数智化赋能、信息化转型，发展新型文化业态。规划建 议还提出，鼓励更多文化企业和优秀文化产品走向世界。与会人士认为，这为我国文化产业发展指明了 前进方向。 今年年初，浙江卡游动漫有限公司因哪吒联名卡牌出圈。一张小小的卡牌，一端连接着传统文化 IP，一端连接着智能制造的产业新生态，每一款产品都需要炫彩3D、植绒、温变等技术支撑。 "我们已和全球70多个知名IP建立了深度合作关系。我们希望通过丰富的产品线，让全球消费者看 到中国正在蓬勃兴起的新型文化业态，更好地了解中国。"浙江卡游动漫有限公司副总裁卢大振说。 为了更好推动微短剧出海，容量短剧公司自主研发了AI翻译系统，能根据不同国家 ...

11月28日，作为2025年中国（郑州）黄河文化月系列活动之一，由中国作家协会网络文学中心、河 南省文学艺术界联合会、中共郑州市委宣传部联合主办的"网络文学中华文明传承发展创作座谈会"在郑 州举办。活动深入贯彻落实党的二十届四中全会精神和习近平文化思想，围绕加快发展文化产业、引导 和规范网络文学、网络游戏、网络视听等业态健康发展，组织全国知名网络作家、评论家与文化工作者 开展专题讨论，系统谋划网络文学"十五五"时期发展规划，持续激发文化创新创造活力。 网络文学不断创新表达方式 与会代表结合"天地之中、黄帝故里、功夫郑州"的文化特色，围绕网络文学与微短剧创作展开深入 交流。大家一致认为，网络文学作为互联网时代最具活力的文艺形态，应立足中华优秀传统文化根基， 从丰富的历史文化资源中汲取养分，不断创新表达方式，丰富作品的精神内涵，提升艺术价值。 中国作协网络文学中心主任何弘介绍，河南是网络文学重镇，涌现出会说话的肘子、我会修空调、 麦苏、城城与蝉等一批兼具实力与影响力的作家。郑州市高度重视网络文学发展，先后承办全国网络文 学工作会、中国网络文学论坛等重要活动，为行业发展注入了新动能。 郑州成为全国微短剧制作重镇 作 ...

Core Insights - The "14th Five-Year Plan" emphasizes the prosperity of new mass literature and art under the internet, aiming to stimulate cultural innovation and better meet the growing spiritual and cultural needs of the people [1] Group 1: New Mass Literature and Art - New mass literature and art highlight the active role of the public in artistic creation, contrasting with traditional forms [3] - Creators from various fields are drawing inspiration from social practices, resulting in diverse and abundant artistic works that cater to individual preferences [3] - The shift from "art for the public" to "the public creates and enjoys art" is a significant transformation in the artistic landscape [3] Group 2: Technological Influence - New technologies and media, particularly the internet, provide crucial support for new mass literature and art, expanding genres and reshaping creation and dissemination mechanisms [3] - The growth of online literature, short videos, and micro-dramas is supported by new media platforms, becoming integral to daily cultural life [3] - The application of generative AI and immersive experiences in artistic creation enhances cultural engagement and satisfaction among the public [3] Group 3: User Engagement and Market Growth - As of now, the user base for online literature in China has reached 575 million, with projections for short video and micro-drama users to reach 1.068 billion and 626 million respectively by June 2025 [4] - The flourishing of new mass literature and art is expected to contribute significantly to the vitality of socialist literature in the future [4]

Core Insights - The report titled "Cultural Value Report of Micro-Short Drama Industry" was presented at a seminar held by Communication University of China, highlighting the cultural, social, aesthetic, and industrial values of micro-short dramas [1][4] - The industry is at a critical turning point, facing challenges such as sustaining innovation and adapting to AI's role in production [1][3] Group 1: Industry Development - Micro-short dramas are characterized as a dynamic and diverse audiovisual format, fostering a creative ecosystem where everyone can participate [3][4] - The "Micro-Short Drama+" model is expanding, showing traits of rooting down, growing up, breaking inward, and expanding outward [3] - The industry has formed distinct regional clusters across the country, contributing to employment and local economic development [4] Group 2: Cultural and Social Impact - Micro-short dramas are seen as a new form of popular art that reflects contemporary Chinese culture and serves as a cultural identifier [4] - The integration of micro-short dramas with various themes such as tourism, traditional culture, and public service is demonstrating their cultural value beyond mere entertainment [3][4] Group 3: Collaborative Initiatives - A script incubation plan for traditional cultural micro-short dramas was launched to encourage innovative and exemplary works [6] - The platform "Hongguo Short Drama" aims to collaborate with various provinces to explore local cultural resources and enhance the development of cultural industries [8]

Core Insights - Xi'an is emerging as a significant hub for micro-short dramas, with the city being recognized for its industry scale and content innovation, earning the title of "City of Micro-Short Dramas" [3][10] - Fengxing Culture's representative work "Wushuang" has achieved a total recharge of 350 million, setting the highest box office record in the micro-short drama industry [1][3] - The micro-short drama industry in Xi'an is supported by various filming locations and a complete industrial chain, including creation, production, distribution, and monetization [7][9] Company Highlights - Fengxing Culture began producing vertical screen short dramas in 2021 and plans to expand into overseas markets by the end of 2023, being one of the first teams to shoot abroad [1] - Zhuoyuan Film and Television, established in 2016, has a professional production team of over 100 people and has achieved high success rates with its short dramas, particularly during competitive holiday seasons [4][6] - The Xi'an International Port has attracted several leading micro-short drama companies, enhancing the local industry's growth [1][7] Industry Development - The micro-short drama sector in Xi'an has seen the establishment of multiple filming bases and the gathering of over 50 related enterprises, making it the region with the highest concentration of micro-short drama companies in Shaanxi [9] - The integration of local cultural elements, such as those from the Qin, Han, and Tang dynasties, into micro-short dramas has increased interest in Xi'an's cultural tourism [10] - The micro-short drama economy has created over 1,000 productions and engaged more than 5,000 extras, contributing to the growth of related industries like transportation and cultural tourism [10]

Core Insights - The micro-short drama industry in China is rapidly growing, with user numbers expected to reach 662 million by the end of 2024, accounting for nearly 60% of internet users, establishing a "three-legged" competitive landscape alongside long videos and theatrical films [2] - The market size for micro-short dramas is projected to reach 504 billion yuan in 2024, surpassing box office revenues, with estimates for 2025 ranging from 634.3 billion to 680 billion yuan, and potentially reaching 1 trillion yuan by 2027 [3] - The integration of AI in the micro-short drama industry is anticipated to enhance content creation and production efficiency, with AI agents expected to play a significant role in driving growth in emerging fields [4] Industry Strategies - Companies are focusing on four core strategies to enhance competitiveness: upgrading the entire industry chain for content quality, promoting "short drama+" industry integration, leveraging internet platform advantages through a combination of live streaming and short dramas, and expanding overseas to build brand influence [2] - The free market for micro-short dramas is expected to dominate, with projections indicating that by 2025, free content will account for approximately 66.3% of the market, while paid content will need to adopt a strategy of scarcity and differentiation to survive [3] Regulatory Environment - The micro-short drama market faces challenges such as low-quality content and chaotic pricing, prompting regulatory bodies to develop management guidelines to address these issues and support high-quality development [3] - Local governments are actively implementing policies to bolster the micro-short drama industry's growth, indicating a supportive regulatory environment [3] International Expansion - The overseas revenue for micro-short dramas reached $1.525 billion from January to August 2025, marking a year-on-year growth of 194.9%, highlighting the potential for further market expansion in regions like North America and Southeast Asia [4][5] - Future international strategies will be more refined, focusing on specific regional demands and opportunities for growth [5]

Core Insights - The micro-short drama industry is rapidly growing, with the national market expected to exceed 50.4 billion yuan and user base reaching 660 million by 2024, positioning Nanjing as a significant hub for this sector [2][6] Industry Overview - Nanjing has over 250 micro-short drama-related companies, producing more than 1,000 works annually, and has established a complete industry chain covering IP incubation, production, and distribution [2][3] - The city has formed a micro-short drama industry alliance to enhance ecosystem support for high-quality development [2] Technological Innovation - Companies are leveraging AI technology to enhance production efficiency, with platforms like Kino-AIGC enabling automated script generation and scene rendering [4][5] - The integration of diverse filming locations and innovative production solutions is being emphasized to attract more filming teams [5] Market Dynamics - By the end of 2024, the user base for micro-short dramas in China is projected to reach 662 million, surpassing that of food delivery and ride-hailing services, with the industry revenue hitting 40 billion yuan from 2022 to 2024 [6][7] - Nanjing's micro-short drama sector has produced over 1,500 works during this period, showcasing a robust growth trajectory [6] Creative Output - Notable works from Nanjing include "The Proud Village Chief Comes from Stanford" and "The Judicial Office Stories," which have received national recognition [6][7] - The city aims to explore diverse themes and enhance the integration of micro-short dramas with tourism, e-commerce, and international markets [7]

Core Insights - The rapid development of China's micro-short drama industry has seen production costs rise significantly, with the capacity to produce over a thousand micro-short dramas annually by 2023 [1] - The micro-short drama has become a crucial vehicle for Chinese culture to reach global audiences, with a reported overseas market revenue exceeding $1.525 billion in the first eight months of 2025, marking a 194.9% year-on-year increase [1][2] Industry Development - The rich content supply from China's long-standing online literature market has been a key advantage for the global expansion of micro-short dramas, with a large number of creators continuously producing new stories [2] - The production capacity of micro-short dramas has significantly increased, with monthly outputs rising from 30-50 to 300-500 dramas, and the potential for future monthly outputs to reach 3,000-5,000 dramas due to advancements in AIGC technology [2] Content Strategy - The company has adopted a "Chinese framework, global output" content strategy, retaining the cultural depth of Chinese stories while adapting them to the cognitive logic of overseas audiences [3] - Collaborations with local entities, such as the partnership with Asahi Television in Japan, have led to successful adaptations of Chinese stories, exemplified by the short drama "The Billionaire's Divorced Granddaughter," which generated over $5 million in its first week [3] Future Outlook - The micro-short drama industry is expected to continue expanding, driven by a wealth of cultural content, advanced AI production technologies, and a mature business model [4] - The emergence of AI-generated content, such as "manhua dramas," presents new opportunities for the industry, allowing for lower production costs while maintaining high content quality [3][4]

Core Insights - The establishment of the "Star Index" Beijing studio in China's Film Capital aims to enhance the micro-short drama ecosystem with national standards [1][2] - The micro-short drama industry is experiencing rapid growth, supported by strong policies and a comprehensive service system [2][3] Group 1: "Star Index" Overview - The "Star Index" is a big data platform developed by interdisciplinary strengths from Xi'an Jiaotong University, having evaluated over 10,000 works and produced multiple industry insight reports [1] - The platform operates on the principle of "data inclusion and expert evaluation," serving as a bridge between creators, platforms, and investors [1] Group 2: Industry Development - The Beijing studio's location in China's Film Capital is strategic due to the presence of 93 companies across the entire short drama production chain, aligning closely with industry needs [2] - The collaboration aims to transition evaluation standards from "industry guidance" to "practical empowerment," promoting sustainable development and high-quality production in the industry [2] Group 3: Future Prospects - The micro-short drama sector is poised for explosive growth, with the "Star Index" serving as a connector among regulatory bodies, industry players, and audiences [3] - The initiative will leverage diverse activities and products to empower local industries and build a healthy ecosystem [3]

政策提出，实施"AI+文化"共创计划，鼓励文化细分领域垂类大模型研发、共性技术平台建设、高质量 数据集构建，鼓励企业牵头组建创新联合体推动创新应用，最高给予3000万元奖励。 北京商报讯（记者张茜琦）11月19日，海淀"科技发布厅"品牌活动——海淀区支持"人工智能+文化"发 展"1+2"政策发布会举行。海淀区委宣传部联合中关村科学城管委会等7部门，正式对外发布《海淀区支 持"人工智能+文化"发展的若干措施》、《海淀区促进游戏电竞行业高质量发展的若干措施》、《海淀 区促进精品微短剧产业高质量发展的若干措施》三项政策。 海淀区委宣传部相关负责人介绍，海淀区以"人工智能+文化"为牵总政策，配套游戏电竞、微短剧两大 领域专项政策，构建文化科技融合"1+2"政策体系，形成"助推前沿技术研发、打造产业集聚生态、建设 内容创作高地、支持创新主体发展、开发新型文化装备、打造多元文化空间、举办高规格赛事活动、落 地消费应用新场景、搭建联席服务平台"九个维度，覆盖园区、企业、研发机构、社会组织、内容创作 者及创新创业团队等各类主体，推动人工智能与文化产业深度融合。 "此次政策将进一步放大'科技+文化'叠加效应，通过AI技术赋能， ...