Core Insights - The micro-short drama industry is characterized by short duration, low investment, rapid creation, and diverse themes, with a market size exceeding 634 billion yuan and a user base of 690 million, covering 68.4% of internet users [1] - The industry faces challenges such as content homogenization and reliance on established formulas, leading to viewer fatigue and sustainability issues in profitability [1] - The industry is exploring new development models, shifting from single monetization to multi-dimensional breakthroughs and from short-term gains to long-term value [1] Production Process - The production of a micro-short drama involves several stages, including topic selection, script writing, filming preparation, and post-production, with a focus on precision despite the fast-paced nature of the format [2][3] - The average script undergoes 8-12 revisions, with some projects requiring over 20 revisions, highlighting the complexity of coordinating multiple stakeholders [3] - The production timeline is tight, with filming needing to adapt to actors' schedules, increasing the difficulty of coordination [3] Cost and Profitability - The cost of producing micro-short dramas has increased significantly, with typical production costs now ranging from 50,000 to 150,000 yuan, influenced by factors such as script development, actor fees, and marketing expenses [4][5] - Traditional revenue models include free trials, paid subscriptions, and advertising partnerships, but the industry is evolving towards more diverse monetization strategies, including IP extensions and collaborations with live commerce [5][6] New Business Models - Companies are increasingly collaborating with local cultural and tourism projects to create content that attracts viewers while promoting regional attractions, leading to a more sustainable revenue model [6][7] - The integration of micro-short dramas with tourism initiatives has been supported by government policies, enhancing cultural heritage and economic development [6][7] Future Trends - The industry is shifting focus from mere traffic to content quality, with leading platforms investing in diverse themes and high-quality productions [8][9] - New operational models are emerging, such as using AI for animation and creating interactive content that appeals to younger audiences, thereby expanding commercial value [10][11] - The incorporation of advertising elements into storylines is creating a synergistic relationship between content and brand promotion, enhancing viewer experience while meeting marketing needs [11]

Group 1 - Zhengzhou aims to become a "micro-short drama creation capital" with a market size target of 10 billion yuan by 2027 [1] - The plan includes fostering 1-2 influential micro-short drama industrial chain bases and cultivating over 10 competitive production and distribution companies [1][2] - The micro-short drama market in China is projected to grow from 50.5 billion yuan in 2024 to 63.43 billion yuan in 2025, reaching 85.65 billion yuan by 2027, with a compound annual growth rate of 19.2% [1] Group 2 - In 2023, Xi'an produced 80% of the top micro-short drama works in the national market, with 60 out of 100 top dramas originating from the city [2] - Zhengzhou's micro-short drama market reached 2.3 billion yuan in 2023, a 27.4% increase from the previous year, with over 820 production companies [2] - The lack of a centralized, high-standard headquarters for micro-short drama in Zhengzhou has led to resource dispersion and inefficiencies, especially as other cities like Beijing and Hangzhou ramp up support for their own micro-short drama industries [2] Group 3 - The implementation plan includes skill training for professionals in acting, filming, and editing to enhance the overall quality of the micro-short drama workforce [3] - The innovative dissemination of micro-short dramas allows audiences to experience unique cultural elements, enhancing cultural influence and outreach [3] Group 4 - Zhengzhou plans to integrate local cultural tourism resources into micro-short dramas, promoting projects that highlight historical and cultural landmarks [5] - The city aims to leverage its unique position as a historical center to produce high-quality micro-short dramas that reflect its cultural heritage [5]

Core Insights - The article highlights the rapid growth of the short drama industry in Changsha, particularly in the Hunan Xiangjiang New Area, driven by flexible talent recruitment policies and a vibrant creative environment [1][6][7] Industry Overview - The micro-short drama sector is gaining popularity due to its fast-paced, strong narrative, and low production costs, making it a new favorite for content consumption and a high-traffic area [3][4] - The market for micro-short dramas in China is projected to reach 50.5 billion yuan in 2024, surpassing the box office revenue of films for the first time [7] Company Insights - Qin Jiu Network, a key player in the short drama industry, has produced between 300 to 400 short dramas annually, achieving a staggering content output that includes over 10 billion in cumulative recharge and more than 100 billion views [6][7] - The company has established a comprehensive production environment that integrates script development, filming, post-production, and distribution, enhancing operational efficiency [6] Talent and Production - Young actors and directors are increasingly drawn to the short drama field, finding it a space for creative expression and professional growth, as evidenced by the experiences of actors like Li Enming and Shen Jiani [4][5] - The production cycle for short dramas is notably shorter than traditional long dramas, with filming often taking place over just a few days, allowing for a high volume of content creation [5][6] Creative Environment - The Hunan Xiangjiang New Area offers a unique filming environment with diverse natural and urban settings, facilitating efficient production processes and reducing logistical challenges for film crews [6][7] - The area is characterized by a supportive business environment, including subsidies and rapid response to business needs, which fosters the growth of companies like Qin Jiu Network [6]

□本报记者 王紫茜 在短视频与短剧内容爆发的当下，"微短剧+文旅"正以创新融合姿态成为文旅产业破局的新引擎。微短剧凭借碎片 化叙事与社交化传播特性，为文旅产业注入发展动能，同时也为消费者构建起了"观剧——种草——打卡"的沉浸 式体验链路。 政策引领 加速微短剧与文旅跨界融合 相关统计数据显示，截至2024年12月，我国微短剧用户规模达6.62亿人，市场规模达504亿元。随着市场需求增 长，微短剧行业跨界融合趋势愈发明显，产业价值链条得以升级。 微短剧《当星光坠入花海》在山东烟台选景拍摄期间带动当地景区、餐饮等消费超500万元。青岛市西海岸新区凭 借北方微短剧影视基地、海好（青岛）实景片场等场地集聚优势，截至今年5月底，已吸引90个剧组、超50家影视 公司落地。 除了山东，浙江的"跟着微短剧去旅行"优秀作品评选大赛也备受业界关注。该赛事收到来自全国媒体、影视机 构、高校及影视创作达人的120部报名作品，内容涵盖浙江文旅资源、传统文化、非遗技艺及乡村振兴故事。数据 显示，15个取景地所在景区在去年1月至9月，接待游客8745.93万人次，同比增长 9.05%。 微短剧作为一种新兴的影视形式，以轻量化叙事、强冲突剧 ...

然而，在这股热潮之下，也暴露出内容创作、剧目制作、营销转化等多重短板。微短剧的"快闪式传 播"与文旅行业的"长周期体验"之间，究竟横亘着怎样的鸿沟？当流量无法转化为留量，"短视频+文 旅"赛道，又该如何破局？ 从长远发展来看，"微短剧+文旅"若想实现双赢，还应构建完整的产业链。目前，不少地方只是单纯地 拍摄微短剧来宣传文旅，没有对微短剧IP进行深度开发，缺乏衍生产品和周边服务。比如一些微短剧火 了之后，取景地并没有配套的文创产品、特色旅游线路，观众来了之后只能走马观花地看一眼，难以留 下深刻印象。而乡村振兴题材微短剧《飞扬的青春》，不仅为取景地的农副产品销售带来新机遇，还复 刻剧中场景，为观众提供线上线下链化服务，拓展了影旅产业增长点。 先从内容创作说起。不少微短剧为了突出文旅元素，过度植入景点、特产等内容，导致剧情生硬，逻辑 混乱。比如有的编剧为了展现当地特色，强行将主角的行程安排在各个景区，台词也变成了景点介绍 的"复读机"，观众看得一头雾水，很难产生代入感。要知道，微短剧首先是一部剧，得有吸引人的故事 内核。就像《我的归途有风》，它以四川乐山非遗美食为线索，通过主角的情感故事，自然地将美食、 文化与风土 ...

Core Insights - The micro-short drama industry is entering a golden era, with significant growth in overseas markets expected to surpass domestic markets in terms of paid short drama revenue [1][3][4] Market Growth - The overseas micro-short drama market is projected to grow from approximately $100 million in 2023 to $1.5 billion in 2024, reaching $3.8 billion in 2025 [1] - The domestic micro-short drama market was valued at 50.5 billion yuan in the previous year, surpassing box office revenues from cinemas for the first time [1] Regional Preferences - North America leads the overseas market with a 40% share, favoring urban romance and fantasy themes [2] - Southeast Asia's market is characterized by themes similar to domestic preferences, such as campus youth and family ethics [2] - Japan focuses on revenge and workplace themes, while South Korea prefers sweet romance and reincarnation stories [2] Production and Localization - The company has developed a streamlined production process in Xi'an, capable of producing 20+ micro-short dramas monthly, with a focus on high-quality content [3][5] - The company has launched localized short drama apps for North America and Southeast Asia, incorporating local actors and cultural elements [5] Technological and Market Drivers - The growth of micro-short dramas is attributed to technological advancements, changing viewing habits, and the impact of the COVID-19 pandemic, which increased demand for quick entertainment [4]

中经记者张靖超北京报道 被称为"微短剧北美第一平台"的ReelShort在7月25日一天之内被国内微短剧头部公司听花岛与点众科技先后指责侵犯版权。 听花岛方面则表示，自今年6月份，听花岛版权短剧《卖菜大妈竟是皇嫂》《冷面小叔宠嫂无度》，先后被ReelShort一比一抄袭。公司已就侵权问题沟通 枫叶互动，但进展不顺利，对方作为侵权方，各种推诿。 点众科技方面表示，近期发现枫叶互动旗下短剧平台ReelShort未经许可，擅自发布、传播多部与点众享有著作权相关授权作品基本相同的侵权剧集。在发 现上述行为后，经过与枫叶互动的多次交涉，后者仅下架了其中的三部作品，其余多部作品仍未下架。 《中国经营报》记者就此事向枫叶互动方面询问了解相关情况，但截至记者发稿时，对方未做回应。 此次事件中，涉及的不仅包括国内头部制作公司、平台方，还包括海外平台。这也为当下在国内与海外都迅速发展的微短剧行业提出了一个新的课题：在 国际规则尚未搭建好、维权成本高且在全球仍属于新兴领域的微短剧行业，相关影视公司遇到国际版权纠纷又该如何应对？ 群起而攻之 7月25日上午，点众科技率先发难。该公司发布公告称："近期Crazy MapleStudio ...

7月30日消息，郑州高新区发布促进网络微短剧产业高质量发展的若干措施。其中提到，统筹利用现有 产业基金，组建由政府资金引导、社会资本参与的微短剧产业发展基金，从剧本创作、制作宣发、平台 播出、版权融资、拍摄基地建设等方面对微短剧重点项目给予支持。鼓励在高新区建设微短剧产业基地 (园区)，对于投资构建集创作、拍摄、制作、发行、交易等全产业链的微短剧产业基地(园区)项目，由 政府指定部门负责给予基础设施水、电等保障建设工作，按照固定资产项目投资库中实际投资额的10% 给予最高1000万元资金扶持。(大河财立方) ...

Core Insights - The micro-short drama industry is experiencing a surge in popularity during the summer, with a variety of high-quality productions being released, reflecting a trend towards premium content and emotional resonance [1][2][3] - The National Radio and Television Administration (NRTA) has issued management guidelines to ensure the healthy development of the micro-short drama sector, emphasizing the need for quality and cultural significance [2][3][4] Industry Trends - The NRTA has released two management notices in July, focusing on eliminating extreme and absurd character portrayals and ensuring historical accuracy in major themes, particularly in anti-Japanese war dramas [3][4] - Since October of the previous year, the NRTA has issued approximately seven management notices to regulate the micro-short drama market, addressing issues related to themes, technology, and content types [3][4] - The NRTA's management approach is characterized by a systematic thinking model that aims to promote ecological governance, encouraging high-quality productions while regulating market order [3][4][5] Creative Exploration - In response to policy guidance, the market has seen a wave of creative micro-short dramas that align with regulatory directions, showcasing innovative themes and content [5][6] - Notable examples include the sci-fi drama "I Work as a Contractor on the Moon," which has received support from the China National Space Administration, and "Ink Rhythm New Life," which focuses on the restoration of ancient paintings [5][6] Internet Platform Engagement - Internet platforms are actively participating in the micro-short drama sector, with initiatives like the "Fruit Burning Plan" from Hongguo Short Drama, which includes a diverse range of themes such as sci-fi, anti-fraud, and cultural heritage [7][8] - Platforms like iQIYI are also experimenting with various genres, indicating a proactive approach to content creation and audience engagement [7][8] Future Directions - The NRTA has outlined six major creative plans to guide micro-short drama production, focusing on themes like travel, legal education, and cultural heritage [8][9] - There is a call for internet platforms to deepen their involvement in customized content creation, ensuring that quality themes are not misused while leveraging their user insights and social value needs [9][10]

"投资几十万制作的短剧，盗版平台2.9元就能解锁全集！这是对整个行业的巨大伤害。" 2025年7月25日，"2025中国互联网大会知识产权与合规治理论坛"于北京国家会议中心顺利召开。映宇 宙集团执行总裁、总编辑夏晓晖受邀并以《微短剧的版权保护与平台治理》为题发表主旨演讲，针 对"微短剧版权保护"这一行业痛点，系统剖析了行业案例以及映宇宙的实践与思考，并呼吁各方携手共 筑健康版权生态。 行业高速发展，盗版侵权成"致命伤" 数据显示，整个大文娱行业因盗版年损失超200亿元，而作为新兴业态的微短剧更是重灾区。据12426版 权监测中心数据，2023年平均每部短剧面临1224条侵权链接，总计达40.53万条；2025年上半年，映宇 宙旗下短剧公司数百部作品遭非法传播，单家公司直接经济损失达数千万元。更严峻的是，盗版链条已 形成"搬运-引流-变现"的黑色产业链，部分案件甚至夹杂涉赌、涉黄内容，威胁青少年身心健康。 演讲中，夏晓晖通过多起典型案例直击痛点：2023年，映宇宙短剧《人到中年》《我在古代当王爷》被 多家小程序未经授权发布，以"2.9元解锁全集"模式收割流量；2024年，武汉某公司通过微信小程序非 法传播映宇宙 ...