Core Insights - The article emphasizes the need for a multi-layered approach to build a new ecosystem for the overseas expansion of domestic IPs, focusing on technological empowerment and narrative upgrades [1][3][4] Group 1: Cultural Industry Expansion - China's cultural industry is transitioning from a one-way output model to a deeper integration model, characterized by successful overseas reception of works like "Ne Zha" and "Mountain and Sea Love" [1][2] - The overseas market for online literature has surpassed 4.35 billion yuan, with nearly 6000 translated works and a significant increase in readership [2] - The gaming sector has seen actual sales revenue of $18.557 billion in 2024, marking a 13.39% year-on-year growth [2] Group 2: Challenges in Cultural Export - Language translation remains a critical barrier, with AI translations often leading to a flattening of classic works [3] - The industry faces challenges such as copyright infringement and reliance on platform revenue, which limits the growth of smaller cultural enterprises [3] - The lack of high-quality Chinese language data in global AI training datasets is becoming a bottleneck for the development of large models [3] Group 3: Future Directions - To avoid the fleeting success of domestic IPs abroad, a focus on technological empowerment and narrative upgrades is essential, including the promotion of philosophical IPs like "Tao Te Ching" [3] - Active participation in establishing global digital cultural trade rules is necessary to enhance China's influence in the global cultural landscape [3][4] - The ultimate goal of cultural export is not merely market expansion but fostering deeper understanding between civilizations, transitioning from "going out" to "going in" [4]

" 短剧江湖再添变数。 " 作者丨 成妍菁 编辑丨 董子博 6月19日，腾讯再推出一款短剧小程序"短剧"，名字简单直接，主打免费模式。该小程序设有口碑榜、总 榜、飙升榜、推荐等栏目。 这是继年初微信上线的"火星观剧"的小程序之后，腾讯在短剧领域的又一次尝试。 其播放界面与普通视频应用类似，支持上下滑动切换剧集、倍速播放、点赞转发评论以及生成海报分享， 广告穿插于剧集切换之间，构成主要盈利模式。 值得注意的是，当日短剧概念股表现强势， 慈文传媒、掌阅科技、百纳千成涨停，世纪恒通、欢瑞世纪、 海看股份、中文在线等集体上涨，市场反应强烈。 针对腾讯在短剧新动作，业内对此存在截然不同的解读。部分业内人士持谨慎态度，认为这仅仅是腾讯在 内容领域的又一次试水，其实际成效尚待观察。 一些分析师看到这场布局的战略意义，他们认为，这并非简单的业务尝试，而是腾讯对字节战略层面的制 衡，意味着二者将会在短剧领域展开新一轮角逐。 01 半年多时间，上线两个短剧小程序 从今年四月份开始，就有内部人士透露，鹅厂正集中资源发力短剧领域，由原平台与内容事业群（PCG） 团队主要推进。 据了解，腾讯内部并未为此设立新的独立部门，而是将其作为一 ...

Core Viewpoint - The short drama "Kirin Sends Son, Heavenly Garment" has sparked significant controversy due to its outrageous plot, leading to its rapid removal from multiple platforms after gaining immense attention on social media [1][10]. Group 1: Controversial Content and Public Reaction - The drama features a storyline where the female lead gives birth to 99 children, which has been criticized for its extreme and unethical content [3][10]. - The hashtag ShortDrama1Baby99 has garnered over 100 million views on Weibo, indicating widespread public interest and criticism [2]. - The male lead, Wang Yuwei, publicly apologized during a live stream, attributing the controversial content to a lack of awareness during script reading [9]. Group 2: Industry Trends and Market Size - The micro-drama industry is rapidly growing, with the market expected to reach 50.4 billion yuan in 2024 and exceed 68 billion yuan by 2025 [11]. - The demand for high-quality content is increasing as the industry matures, with over 4,000 short dramas being removed for various violations in the first five months of 2025 [12]. Group 3: Regulatory Environment and Violations - The industry faces strict regulations, particularly targeting extreme revenge, violence, and lowbrow content, which have been identified as major reasons for drama removals [16][17]. - In 2022, over 25,300 micro-dramas were removed for containing inappropriate content, highlighting the regulatory scrutiny in the sector [18]. - The National Radio and Television Administration has been actively enforcing guidelines to prevent the promotion of extreme themes and unethical portrayals in short dramas [31][32]. Group 4: Content Creation Challenges - The industry is experiencing challenges related to script quality and compliance, with many dramas facing issues during the production phase [36]. - There is a growing concern over the use of sensational titles and themes that attract viewers but violate ethical standards [33][35]. - The trend of "no-permit dramas," which bypass regulatory scrutiny, poses significant risks to the industry, as these productions often contain extreme and sensational content [42][43].

本报讯 （记者 韩雷） 6月18日，"短剧新'视'界·入戏新经济"2025常熟微短剧产业招商推介暨项目路演 活动举行，签约7个短剧项目，涵盖编剧创作、人才培养、培训实训、拍摄基地等短剧行业细分领域。 活动现场，常熟微短剧拍摄基地项目同步进行推介。据了解，常熟盘活市区的一幢闲置资源，全力打造 微短剧拍摄基地，在8000平方米的拍摄区域内，设置50余个专业场景，并提供"一站式"全流程服务，实 现剧组"拎包入驻"。"通过'线上+线下'以及'产品+权益'的方式服务短剧文创类的客群。"常熟农商行投 资银行部总经理助理李杨介绍，针对文创产品的创意贷金额最高可达500万。 苏州简童文化传媒有限公司是一家常熟本土的短剧企业，成立仅半年多时间，目前已拍摄了6部短剧， 其中2部已在全平台上线。"常熟是历史文化名城，也是天然的摄影棚，有很多故事可以讲，可以完成很 多短剧内容的拍摄。"该公司CEO沈婷怡特别提到，"短剧和常熟产业相结合紧密，比如，'短剧+电 商'的模式，能够让流量转化为实实在在的经济效益，完美地赋能常熟纺织服装产业。" 常熟既有沙家浜的红色传奇、虞山尚湖的山水诗韵，也有虞山派古琴、白茆山歌等国家级非遗瑰宝，古 城、园 ...

近期举行的2025"投资成都"全球招商大会，在大会前后共计310个合作项目完成签约，在各个子活动上也有多个项目签约的信息释放。天虎科技对 部分值得关注的重要签约项目信息做简要梳理。 重大产业化项目 成都先进投资公司参与了"星算"计划全球总部项目。此外，该公司还参与了航发成发增资项目。该项目是深化央地战略合作，全力支持本土链主 龙头发展，助推航空产业强链补链和"立园满园"的生动体现。通过推动航发成发产品研发及核心能力建设，带动复合材料、精密制造等发动机产 业链提档升级，共同打造更多"成都造"的高端航空装备。 在天府新区举办的航空航天产业招投联动对接会上，举行了航空航天产业及上下游领域相关项目集中签约仪式，高巨成都创新总部项目、伽利略 商业卫星国际航站楼等一批项目现场签约，集中呈现一批航空航天产业及上下游领域的合作成果，涵盖技术研发、成果转化、产业园区建设等多 元业态，标志着成都航空航天产业在招投联动机制下迈出实质性步伐。 人工智能产业项目 在锦江区举行的人工智能产业合作伙伴对接会上，5个重大产业化项目现场签约，四川成都锦江经济开发区管委会分别与成都云枢智航无人机科技 有限公司、天府丝路（成都）科技有限公司、正成 ...

Core Insights - The "Investment Chengdu" Global Investment Promotion Conference was held on June 18, 2025, attracting nearly 400 attendees, including representatives from Fortune 500 companies and major enterprises [1][3] - Chengdu has launched a 10 billion yuan "Chain Master Fund Action Plan" aimed at enhancing investment in emerging industries and advanced manufacturing, particularly in the biopharmaceutical sector [3][7] - The Chengdu government released a comprehensive policy package covering 11 areas to support investment, including industrial funds, innovation, talent, and modern agriculture [1][3] Investment Opportunities - The "Chain Master Fund Action Plan" aims to establish 12 funds by the end of 2030, with a total scale exceeding 60 billion yuan, focusing on sectors like artificial intelligence and integrated circuits [7][8] - Companies like Baile Tianheng are planning to increase investments in innovative drug production bases in Chengdu, particularly for cancer drug research [3][7] - The clean energy project by China Coal Southwest Company, with an investment of 9.2 billion yuan, aims to create a regional energy demonstration base in Chengdu [16][19] Talent and Environment - Chengdu is recognized for its rich talent pool and favorable living environment, which are attractive to both young professionals and investors [3][16] - The city boasts a strong educational infrastructure, providing a skilled workforce that supports various industries, including high-tech and creative sectors [12][26] - The local government is noted for its efficient communication and support for businesses, enhancing the overall investment climate [19][26]

对于争议性内容，有网友评论调侃："短剧还是太超前了，女生已经敢一胎生99个了，孩子叠 在一起像盘肥牛卷。""一个敢编，一个敢演，一个敢播。" 全网下架前，《麒麟》主要在抖音、快手、微信等平台全网播出，记者搜索的截图页面显示， 三大平台均通过各自的审批备案号。经查，按照国家广播电视总局最新通知，不同微短剧按总 投资额度被分为三类，采取分类分层审核：投资额度在100万元以上的"重点微短剧"归广电总 局管理，30万元到100万元之间的"普通微短剧"归省级广电部门管理，30万元以下的"其他微短 剧"归平台管理。也因此出现同一剧集，不同播出平台显示各自审批备案号的情况。 2025.06. 16 本文字数：1126，阅读时长大约3分钟 作者 | 第一财经 吕倩 女子生娃一胎能生出99个孩子？6月16日，短剧《麒麟送子，天降喜福》（以下简称《麒 麟》）因相关情节引发争议，截至发稿，该剧集已被全网下架。 记者搜索发现，该剧集相关视频片段仍部分留存在网络端，涉及剧情包括女主意外怀孕，临盆 时出现麒麟踏云送子的超自然现象，最终该女子诞下99个孩子，全剧共68集。有数据显示该剧 在短视频平台累计播放量已经超过4500万次。 此前， ...

预计到2027年，我国微短剧市场规模将超过1000亿元。 但同时，此次《麒麟》剧集的争议性内容也说明，在短剧庞大的数量基础下，微短剧内容仍存在平台监管不到位的情况。《中国微短剧行业发展白皮书 （2024）》预估，2024年我国微短剧市场规模达504.4亿元，同比增长34.90%。预计到2027年，我国微短剧市场规模将超过1000亿元。在此规模趋势下，微 短剧内容把控需要制作方、平台方、宣发侧，以及监管层多方共同努力。 这一乱象反映出短剧行业诸多问题。一方面，创作者为博眼以荒诞情节吸引流量，忽视文艺创作应有的价值导向。另一方面，制作方存在"赚快钱"思维，只 注重短期利益，不打磨剧本、不提升质量。同时，行业审核与平台监管机制存在漏洞，未能及时拦截这类离谱内容上线，纵容了不良创作倾向的发展。 目前，各平台均已将《麒麟》下架处理。一位行业人士对记者表示，短剧行业在监管政策收紧的趋势下，内容把控制度仍需更加成熟。自2020年12月国家广 播电视总局发布《关于网络影视剧中微短剧内容审核有关问题的通知》，到2024年11月，广电总局网络视听司针对"霸总"微短剧发布管理提示，微短剧多元 化、精品化的定位逐渐明确。当时即有短剧 ...

Core Insights - The micro-short drama industry is experiencing significant growth, with user numbers projected to reach 662 million by the end of 2024, and daily usage time increasing from 90 minutes to 101 minutes, matching that of instant messaging [1] - The industry is shifting from a focus on "traffic frenzy" to "value-driven" content quality, emphasizing the need for content innovation to overcome creative bottlenecks [1] Industry Overview - As of mid-June, there are 95,400 existing companies related to short dramas in China, primarily in the cultural, sports, and entertainment sectors, totaling 37,700 companies [2][3] - The distribution of these companies is concentrated in South China, East China, and Southwest China, accounting for 28.94%, 27.68%, and 11.4% respectively [4] Registration Trends - In 2024, the total number of registered companies in the short drama sector is expected to reach 19,500, with 9,410 registered so far this year, including 8,535 in the first five months, surpassing last year's registration levels [5] - New registrations are predominantly occurring in new first-tier cities and first-tier cities, which account for 24.21% and 23.19% respectively, followed by third-tier and second-tier cities at 19.98% and 19.74% [5]

新华网北京6月16日电 题：微短剧盗版乱象调查 市场繁荣背后，微短剧盗版乱象也日益凸显。在某电商平台，商家公然以"1元购2万部+日更"套餐吸引 用户，一些新剧上线当天即遭同步盗播。录屏分享、搬运盗播、AI技术批量处理规避检测……微短剧 侵权盗版方式层出不穷。据行业估算，盗版导致的潜在产值损失高达200亿元。 微短剧市场的盗版乱象严重挤压了正版市场，成为制约行业高质量发展的主要瓶颈。国家版权局等四部 门启动的"剑网2025"专项行动中，已将规范微短剧版权秩序作为重点任务。但因微短剧盗版成本低、难 度小、传播快等特殊性，打击盗版乱象依然任重道远。 "1元买2万部"：盗版产业链猖獗 "1元购2万部+日更""9.9元永久观看+日更+永久帮找""29元小程序永久免费无需下载不占资源"……在某 电商平台，商家公然推出多种微短剧盗版资源吸引用户，价格之低、操作之便捷极具诱惑力。二手交易 平台上，微短剧盗版资源更加泛滥，有些卖家甚至以"0.01元"的极低价冲销量，并标注短剧资源每日爬 取，持续更新，很多售卖帖浏览量破万。 红果短剧相关负责人直言，盗版直接侵蚀着正版收益。据测算，微短剧盗版导致的潜在产值损失高达 200亿元，" ...