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“‘一条鱼’游出一条产业链”,央视聚焦“鱼你模式”
Xin Lang Cai Jing· 2026-02-14 11:25
截至2025年12月,鱼你在一起已经成为中国米饭快餐门店数第一的餐饮品牌,马来西亚中餐连锁门店第 一的品牌。而鱼你在一起遍布全球庞大的门店网络,依然在快速扩张。据央视报道,仅2026年春节期 间,鱼你在一起在马来西亚将会实现第三次六店同开。 近日,央视《新闻直播间》推出一线调研报道,以《"一条鱼"游出一条产业链》为题,深度聚焦以鱼你 在一起为代表的中式餐饮品牌的全产业链出海实践,生动展现了餐饮品牌如何以中国产业链为基石,串 联起国内农业生产、农产品加工、冷链物流与海外市场拓展,其发展模式精准贴合推动农村一二三产业 深度融合、促进全产业链开发的核心要求,更是落实培育县域富民产业、带动农民增收致富政策要求的 典型实践,成为农业与餐饮产业协同出海、以产业国际化助力乡村振兴的鲜活样本。 鱼你在一起凭借多年的产业链深耕与布局,在这一条"酸菜鱼"出海产业链中承担起核心枢纽与引领者的 角色。目前,鱼你在一起已形成覆盖食材种植(养殖)、加工、冷链物流、门店运营的全产业链出海模 式,河南辣椒、广东黑鱼、四川酸菜、四川花椒、辽宁汤料等各地优质食材,甚至包括了国内的制冰制 冷设备厂商,正沿着这条产业链源源不断走向海外,形成了独具特 ...
中国微短剧出海势头强劲,海外应用数量突破300款
Jin Rong Jie· 2026-02-02 00:21
Core Insights - The number of Chinese micro-short dramas available overseas has exceeded 300, with Chinese companies holding the top three positions in the global short drama app download rankings [1] - The trend of "full industry chain going overseas" for Chinese micro-short dramas is emerging, with AI integrated throughout the entire process and supportive policies aiding the industry's international expansion [1] - It is projected that the overall scale of micro-short dramas going overseas will surpass $6 to $9 billion by 2026 [1]
2025年广东外贸突破9万亿,高技术产品增长明显
Sou Hu Cai Jing· 2026-01-28 10:40
智通财经记者 | 张熹珑 广东省政府工作报告表示,"全力巩固传统市场,加大力度开拓新兴市场,加快建立面向中长期的进出口贸易对冲平衡机制"。 值得关注的是,在规模增长的同时,广东外贸产品结构也在优化。在出口端,全年高技术产品规模首次突破万亿元,达1.14万亿元,增速达到15%。 广东外贸规模再创历史年度新高。 1月26日举办的广东省十四届人大五次会议上,广东省政府工作报告透露,2025年全省外贸进出口9.49万亿元、增长4.4%,规模连续40年居全国首位,对全 国外贸增长贡献率保持第一。 其中,出口6.03万亿元,同比增长2.5%;进口3.46万亿元,同比增长7.8%。广东贡献了全国约五分之一的外贸总值,并提出2026年全年进出口总额增长3%左 右的目标。 广东省商务厅厅长、省自贸办主任张劲松在同日举办的记者会上表示,今年将加力拓展东盟等新兴市场,培育优势出口产业集群,继续推进南沙、黄埔、前 海三个国家进口示范区建设;发展外贸新动能,做强广州、深圳、粤东三大电商发展极。 此外,以新能源汽车、锂电池和光伏为代表的"新三样"已成为广东出口贸易的重要增长点。去年"新三样"出口突破2000亿元、增长30.6%,其中锂电 ...
每10辆就有1辆中国造,中国车企在欧洲卖爆了
创业邦· 2026-01-03 01:13
Core Viewpoint - Chinese electric vehicles (EVs) are significantly increasing their market share in Europe, overcoming high tariffs and competition from established local brands, indicating a successful penetration into a historically challenging market [5][7]. Market Performance - In 2025, Chinese brands are projected to capture 12.8% of the European EV market and over 13% in the hybrid vehicle sector, marking a historic high [7]. - In the UK, sales of Chinese automotive brands reached 187,800 units in the first 11 months of the year, doubling from the previous year, with expectations to exceed 200,000 units in 2025 [8][11]. - The average market share of Chinese brands in Western Europe is around 6%, with significant growth in countries like Spain and Norway [11]. Competitive Advantages - Chinese automakers benefit from a mature supply chain for new energy vehicles, allowing for stable supply and cost advantages compared to European manufacturers facing high production costs and battery shortages [13]. - The strategy of localizing production, such as Chery's assembly in Barcelona and BYD's new factory in Hungary, helps avoid tariffs and brings products closer to European consumers [14]. Technological Edge - Chinese companies lead in battery technology, with innovations like BYD's blade battery and CATL's high-energy-density batteries, meeting European demands for longer range and safety [14]. - Advanced smart features in vehicles from brands like XPeng and Leap Motor cater to tech-savvy European consumers [15]. Challenges Ahead - Trade barriers, such as a 45% anti-subsidy tax, and upcoming regulatory requirements pose significant challenges for Chinese automakers [15][17]. - Service and brand recognition remain weak compared to established European brands, with limited service networks and slower response times affecting customer retention [17]. - Adapting to stringent European standards for charging interfaces and carbon footprints adds to the cost of vehicle modifications [17].
AI出海转向生态战?告别单兵出击,深圳AI链主组团出海
Nan Fang Du Shi Bao· 2025-11-17 12:48
Core Insights - The "going global" strategy of Chinese AI companies is shifting from a guerrilla approach focused on single products to an ecosystem approach that encompasses the entire industry chain [2][3] - Shenzhen is set to achieve a record high in R&D investment in 2024, exceeding 240 billion yuan, which represents 6.67% of its GDP, the highest proportion in the country [2] - The "Shenzhen-Hong Kong-Guangzhou" innovation cluster has recently ranked first globally in the latest global innovation cluster rankings [2] Industry Trends - AI companies are increasingly forming groups led by "chain master" enterprises to provide comprehensive solutions in overseas markets, particularly in the Middle East [2][3] - There is a strong demand for "intelligent" solutions in the Middle East, but a significant lack of "data" infrastructure, presenting a major opportunity for Shenzhen's full-stack solutions [2][3] Company Strategies - Companies like SenseTime are leading the charge in exporting the entire industry chain, addressing both the "data" and "intelligent" needs of the Middle Eastern market [3] - SenseTime's approach emphasizes that AI technology should solve local problems rather than merely exporting Chinese technology [3][4] - The collaboration between Shenzhen and the Greater Bay Area is viewed as a valuable asset for Chinese tech companies, enhancing their global outreach [4]
全产业链竞争!中国最大工业装备集团出海不打价格战
Qi Lu Wan Bao· 2025-10-20 09:52
Core Viewpoint - A significant trend of full industrial chain overseas expansion is defining the epic journey of Chinese enterprises going global, as highlighted by the recent Shandong Heavy Industry and Weichai Power Global Partner Conference in Qingdao [1][2]. Group 1: Overseas Business Growth - Shandong Heavy Industry's revenue for the first three quarters of this year approached 440 billion, with a growth rate exceeding 9%, and product export revenue reached 72.7 billion, a year-on-year increase of 6%-7%, expected to reach 100 billion for the entire year [5][6]. - Compared to five years ago, overseas revenue was less than 20 billion, with a contribution rate of less than 10%; by 2025, the contribution rate is projected to reach 60%, a fourfold increase [6]. - In the first three quarters, the export revenue of Weichai's engine segment grew by over 30%, achieving a historical high, with overseas business revenue accounting for approximately 46% [6]. Group 2: Market Expansion and Localization - Shandong Heavy Industry has held four global partner conferences in high-growth regions such as Kazakhstan, UAE, Indonesia, and Mexico since 2023 [7]. - China National Heavy Duty Truck Group reported a 37.4% increase in heavy truck sales in Africa and a 41.5% increase in Southeast Asia during the first three quarters [8]. - The localization of products and services has become a core competitive factor for Chinese enterprises overseas, with China National Heavy Duty Truck establishing over 230 dealers and nearly 400 service outlets globally [11]. Group 3: Competitive Strategy - The strategy of not engaging in price wars but focusing on product adaptability and service quality is emphasized, with companies leveraging their service advantages to avoid price competition [14]. - Shandong Heavy Industry's approach includes customized product development based on local market needs, which enhances competitiveness without resorting to price cuts [13][17]. - The company has established over 1,000 overseas channels and 38 trade platforms to maximize resource efficiency in international markets [18]. Group 4: Collaborative Efforts and Future Plans - The group aims to achieve local team management, manufacturing, and R&D to enhance customer satisfaction and trust in their products [19]. - Shandong Heavy Industry plans to invest 13.6 billion in R&D in 2024, maintaining a high intensity of investment at 4.2% of revenue [23]. - The recent global partner conference showcased the company's commitment to collaboration and resource sharing among its subsidiaries to strengthen its global presence [24].
澄迈:奋楫出海天地宽
Hai Nan Ri Bao· 2025-08-25 01:32
Core Insights - The article emphasizes the development of a unique brand "Come to Chengmai for Going Abroad," focusing on five key scenarios: gaming, cross-border e-commerce, digital culture, manufacturing, and new energy vehicles [2][3][4] Group 1: Economic Development - Chengmai is committed to building a high-quality foreign investment hub, having attracted 602 foreign enterprises and utilized foreign capital of approximately 1.305 billion USD as of July this year [3] - The region aims to leverage its advantages in the Hainan Free Trade Port to create favorable conditions for outbound enterprises, promoting a "quality and quantity rise" in its economic development [2][4] Group 2: Outbound Services - Chengmai is establishing a comprehensive "outbound service system" to support enterprises in their international expansion, including a public service platform for gaming companies that offers market research, technical consulting, and overseas promotion assistance [5][6] - The local government is actively promoting policies to facilitate trade and investment liberalization, aiming to create a platform for foreign enterprises to access the Chinese market and for Chinese enterprises to expand globally [4][6] Group 3: Industry Focus - The region is particularly focused on the new energy vehicle sector, planning to attract related service industries and create a comprehensive outbound service platform for this market [7][8] - Chengmai is also enhancing its cross-border e-commerce capabilities, with companies like Qimeng Technology utilizing live streaming to engage with overseas markets effectively [10][11] Group 4: Future Plans - Chengmai plans to develop a "one-stop" comprehensive service platform for enterprises going abroad, integrating various professional resources to streamline the outbound process [12] - The region is positioned for significant growth in its outbound initiatives, with a focus on creating a favorable business environment and attracting investment [11][12]
瑞承:从东南亚到欧洲,中国车企将迎来国际化转型
Jin Tou Wang· 2025-08-05 08:16
Core Insights - The internationalization strategy of Chinese automotive brands is undergoing a profound transformation, shifting from simple export trade to a comprehensive overseas layout across the entire industry chain [1][2] - Chinese automotive exports have seen explosive growth, surpassing Japan to become the world's largest exporter, with a notable increase in new energy vehicle exports, which grew over 60% year-on-year, accounting for more than one-third of total exports [1] - Leading companies like Chery and SAIC have maintained strong export positions, while BYD has experienced rapid growth in overseas sales, achieving nearly tenfold growth in monthly overseas sales within three years [1][2] Industry Developments - Chinese automotive companies are establishing production bases overseas, particularly in Southeast Asia, with Thailand becoming a key manufacturing hub for brands like BYD, SAIC, and Great Wall [2] - The current export model has expanded to encompass the entire industry chain, with core component manufacturers like battery and motor producers following vehicle manufacturers abroad, creating a complete industrial ecosystem [2] - Leading firms are setting up R&D centers overseas to adapt products to local market demands and are increasing localization efforts in sales networks and after-sales services [2] Challenges and Opportunities - Despite significant progress, Chinese automotive exports face challenges such as increased tariffs and technical standards in certain markets, with new EU regulations posing additional hurdles for electric vehicle exports [3] - There is a need for Chinese brands to enhance consumer recognition in mature markets like Europe and the US, as building brand premium capability remains a long-term challenge [3] - The ongoing rise in global new energy vehicle adoption presents substantial opportunities for Chinese companies, especially in emerging markets where they hold a competitive edge in cost-performance [3] Future Trends - The internationalization of Chinese automotive brands is transitioning from "going out" to "going in," indicating a deeper integration into global markets [3] - Different markets will likely adopt differentiated strategies, with Southeast Asia focusing on economical products and Europe emphasizing high-end and intelligent offerings [3] - The evolution from simple KD assembly to localized production of core components may lead some companies to achieve full localization in R&D, production, and sales [3]
从“产品出海”走向“生态出海” 汽车业强势入局全球化
Zheng Quan Shi Bao· 2025-07-23 18:45
Core Insights - Chinese automotive brands are expanding globally, with increasing sales and a shift from domestic to international markets [1][2][3] - The export volume of Chinese automobiles reached 3.083 million units in the first half of this year, marking a 10.4% year-on-year increase [1][2] - The growth in exports is driven by the rapid development of new energy vehicles (NEVs), which saw a 75.2% increase in exports to 1.06 million units in the first half of the year [2][3] Export Growth Momentum - China's automotive exports are projected to reach 3.111 million units in 2022, 4.91 million in 2023, and 5.859 million in 2024, with the export contribution to total sales rising from 11.5% to 18.6% [2] - NEVs are a significant factor in boosting exports, with strong performance in both plug-in hybrid and electric vehicles [2][3] Global Market Expansion - Chinese automakers are accelerating their global presence, with companies like BYD and Chery expanding their manufacturing and sales networks across multiple continents [4][5] - BYD's overseas sales exceeded 470,000 units in the first half of the year, a 132% increase, with expectations to surpass 800,000 units in 2025 [4] Diversified Export Models - The export strategies of Chinese automotive brands are becoming increasingly diverse, including local manufacturing, joint ventures, and brand acquisitions [7][8] - Companies are focusing on localizing production to enhance competitiveness and reduce logistics costs [7][8] Long-term Strategic Considerations - The transition from merely exporting vehicles to establishing localized operations is crucial for Chinese automakers [9][10] - Companies are advised to deepen local integration, manage risks effectively, and build resilient ecosystems to support global operations [9][10]
重庆两江新区企业“走出去”的破局之路
Group 1 - Chongqing Liangjiang New Area is leveraging the "Belt and Road" initiative to enhance its integration into the global industrial chain, reflecting the transformation and upgrading of the regional economy [1][2] - Changan Automobile's new production base in Thailand marks a shift from product export to full industrial chain overseas expansion, with an annual production capacity of 100,000 vehicles [2] - The total import and export value of automotive and parts enterprises in Liangjiang New Area is projected to reach 39.4 billion yuan in 2024, representing a 20% year-on-year increase [2] Group 2 - Liangjiang New Area is addressing legal risks faced by companies entering new markets by establishing a service matrix that includes government support and professional institutions [3] - The Chongqing International Trade Digital Platform integrates global logistics resources to assist enterprises in accessing global business opportunities [3] - The Chongqing Liangjiang New Area People's Court has handled over 100 foreign commercial cases involving ASEAN countries and the UAE, addressing legal challenges in cross-border trade [3] Group 3 - The "Zhiqi Loan" initiative aims to alleviate financing difficulties for technology-based SMEs by offering differentiated risk pricing and comprehensive financial solutions [4] - Liangjiang New Area has established a full lifecycle fund support system for enterprises, covering various stages from angel investment to mergers and acquisitions [4] - The region is also developing an international technology transfer center to facilitate the conversion of technological innovations into industrial applications [4] Group 4 - Liangjiang New Area has implemented multi-modal transport solutions to enhance the efficiency and cost-effectiveness of international trade [6] - The introduction of "one bill" transport services and railway bills has improved transportation efficiency by 30% and reduced overall funding costs by over 40% [6] - These innovations aim to position Chongqing enterprises more favorably in global trade, emphasizing the competitive nature of future globalization [7]