Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The report highlights that the company is continuously advancing its brand overseas and transforming its IP, which brings new vitality to its operations [1] - The company is transitioning from a stationery leader to a cultural and creative giant, with a focus on upgrading traditional business products and channels to enhance volume and price [9] - The company is actively exploring overseas markets and adapting its business model accordingly [8] Summary by Sections Event Overview - In the first half of 2025, the company achieved revenue of 10.809 billion yuan, a year-on-year decrease of 2.19%, and a net profit attributable to shareholders of 557 million yuan, down 11.97% year-on-year [2] Analysis and Judgments - **By Channel**: - The company’s office supplies segment (KeliPu) generated revenue of 6.129 billion yuan in the first half of 2025, a slight increase of 0.15% year-on-year, focusing on MRO industrial products and marketing gifts [3] - The retail segment (including Jiuwu) achieved revenue of 779 million yuan, up 6.98% year-on-year, with Jiuwu contributing 756 million yuan, a growth of 9.49% [3] - The technology segment reported revenue of 556 million yuan, a growth of 15.14% year-on-year, driven by the acceleration of new channel business development [4] - **By Product**: - Sales figures for various product categories in the first half of 2025 were as follows: writing tools (1.136 billion yuan), student stationery (1.435 billion yuan), office stationery (1.607 billion yuan), and others [5] - The gross margins for writing tools, student stationery, and office stationery showed slight increases, while the traditional business faced revenue growth slowdowns due to external factors [5] - **Profitability**: - The company’s expense ratio increased slightly to 13.16% in Q2 2025, with a corresponding decrease in gross and net profit margins [6] - **Long-term Strategy**: - The company is committed to transformation and exploring new models, with a focus on enhancing efficiency and profitability through channel optimization and high-end product development [7] Investment Recommendations - The report adjusts the revenue forecast for 2025-2027, expecting revenues of 25.803 billion yuan, 28.383 billion yuan, and 31.222 billion yuan respectively, with net profits of 1.444 billion yuan, 1.601 billion yuan, and 1.774 billion yuan [9]

Core Insights - The company reported a revenue of 10.808 billion yuan for the first half of 2025, a decrease of 2.19% year-on-year, and a net profit attributable to shareholders of 557 million yuan, down 11.97% year-on-year [1][2][3] - The traditional core business, which includes writing tools and student stationery, faced significant challenges, with revenue of 4.026 billion yuan, a decline of 7.18% year-on-year [1][3] - The company is adapting to changes in consumer preferences by embracing collaborations with popular IPs and focusing on emotional value in its products [4][6] Financial Performance - Total revenue for the first half of 2025 was 10.808 billion yuan, compared to 11.051 billion yuan in the same period last year, reflecting a decrease of 2.19% [2] - The total profit for the period was 726.6 million yuan, down 11.70% from 822.9 million yuan year-on-year [2] - The net profit attributable to shareholders decreased to 557.2 million yuan, down 11.97% from 632.9 million yuan [2] - The net cash flow from operating activities was 654.1 million yuan, a decline of 10.88% year-on-year [2] Business Strategy - The company is shifting its strategy from being a "functional provider" to an "emotional value provider," targeting younger consumers who seek emotional connections through products [4][6] - New retail store formats, such as Jiuwu Zawush and Chenguang Life Hall, have shown growth, with a combined revenue of 779 million yuan, up 6.98% year-on-year [1][6] - Jiuwu Zawush generated 756 million yuan in revenue, reflecting a growth of 9.48% [6] Industry Context - The overall revenue of the educational and office supplies manufacturing industry is projected to decline by 1.6% in 2024, influenced by product homogenization and intense price competition [3] - The company faces challenges from changing consumer demographics, with a focus on personalized products driven by younger generations [3]

人民财讯8月27日电，晨光股份（603899）8月27日晚间披露半年报，2025年上半年，公司实现营业收入 为108.09亿元，同比下降2.19%；归母净利润5.57亿元，同比下降11.97%；基本每股收益0.6082元。 ...

证券代码：603899 证券简称：晨光股份 公告编号：2025-025 上海晨光文具股份有限公司 第六届董事会第十三次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、董事会会议召开情况 上海晨光文具股份有限公司（以下简称"公司"）第六届董事会第十三次会 议于2025年8月27日以现场结合通讯表决方式召开。会议通知已于2025年8月4日 以电子邮件方式发出。会议由董事长陈湖文召集并主持，会议应出席董事7名， 实际出席董事7名，公司监事及高级管理人员列席了本次会议。会议的召集、召 开及表决程序符合《中华人民共和国公司法》和《上海晨光文具股份有限公司章 程》的有关规定，合法有效。 二、董事会会议审议情况 （一）审议通过《2025 年半年度报告及摘要》 具体内容详见公司于同日在上海证券交易所网站披露的《上海晨光文具股份 有限公司 2025 年半年度报告》及《上海晨光文具股份有限公司 2025 年半年度报 告摘要》。 本议案提交董事会审议前已经公司董事会审计委员会审议通过。 表决结果：同意 7 票、反对 0 票、弃权 ...

上海晨光文具股份有限公司 信息披露管理制度 二○二五年八月 目 录 第六章 董事和董事会、审计委员会成员和审计委员会及高级管理人员的职责 .. 10 上海晨光文具股份有限公司 信息披露管理制度 （以下简称"证券法"） 《上市公司信息披露管理办法》 $$\zeta_{\mathsf{L}}{\mathsf{L}}$$ 海证券交易所股票上市规则》 《上海晨光文具股份有限公司章程》 (以下简称"公司章程") 及其他有关规定，特制定本制度。 第二条 本制度所称"信息"，是指所有对公司股票及其衍生品种交易价 格可能产生较大影响或影响投资者决策的信息，以及其他相关法 律、行政法规、部门规章和证券监管部门要求披露的信息。本制 度所称"披露"，是指在规定的时间内、在规定的媒体上、按规 定的程序、以规定的方式向社会公众公布，并送达证券监管部门。 第二章 信息披露基本原则和一般规定 第三条 信息披露基本原则： （一） 认真履行公司持续信息披露的责任，严格按照有关规定 如实披露信息； （二） 公司及公司的董事、高级管理人员应当忠实、勤勉地履 行职责，保证披露信息的真实、准确、完整、及时、公 平； （三） 公司保证所有股东具有平等地 ...

上海晨光文具股份有限公司 年报信息披露重大差错责任追究制度 二○二五年八月 目 录 上海晨光文具股份有限公司 第六条 年报信息披露存在重大遗漏或发生重大差错的，应及时进行补充和 更正公告，并参照法律、法规、规范性文件的要求逐项如实披露补 第一条 为进一步提高上海晨光文具股份有限公司（以下简称"公司"）的 规范运作水平，加大对年报信息披露责任人的问责力度，提高年报 信息披露的质量和透明度，增强信息披露的真实性、准确性、完整 性和及时性，推进公司内控制度建设，根据《中华人民共和国证券 法》《上市公司信息披露管理办法》《上市公司治理准则》和《上 海证券交易所股票上市规则》等法律法规、规范性文件及《上海晨 光文具股份有限公司章程》（以下简称"公司章程"）的有关规定， 结合公司实际情况，制定本制度。 第二条 公司有关人员应当严格执行《企业会计准则》及相关规定，严格遵 守公司各项内部控制制度,确保财务报告真实、公允地反映公司的 财务状况。公司有关人员不得干扰、阻碍审计机构及相关审计人员 独立、客观地进行年报审计工作。 第三条 本制度所指责任追究制度，是指年报信息披露工作中有关人员不履 行或者不正确履行职责、义务以及其他个 ...

Core Points - The article outlines the insider information management system of Shanghai Morning Glory Stationery Co., Ltd, aimed at regulating insider information and preventing insider trading [1][2][8] - The system is established in accordance with relevant laws and regulations, including the Company Law and Securities Law of the People's Republic of China [2][8] - The board of directors is responsible for the management of insider information, with the chairman as the main responsible person [2][3] Insider Information Definition - Insider information refers to undisclosed information that could significantly impact the company's operations, finances, or stock market prices [2][3] - Specific examples of insider information include major asset transactions exceeding 30% of total assets or significant changes in company operations [2][3] Insider Information Knowledgeable Persons - Insider information knowledgeable persons include directors, senior management, shareholders holding more than 5% of shares, and other relevant personnel [3][4] - These individuals have a confidentiality obligation before the public disclosure of insider information [4][5] Registration and Record-Keeping - The company must maintain a record of insider information knowledgeable persons, including their names, positions, and the nature of the insider information they are aware of [9][10] - The records must be updated and retained for at least 10 years [10][11] Confidentiality Management - The company must ensure that the knowledge of insider information is limited to the smallest possible group before public disclosure [19][20] - Any breach of confidentiality by knowledgeable persons may result in disciplinary actions, including warnings or termination [23][24] Training and Compliance - The company is required to provide training to insider information knowledgeable persons to ensure they understand their rights, obligations, and legal responsibilities [25][26] - The system will be revised in accordance with any changes in national laws or regulations [26][28]

Core Points - The internal audit management system of Shanghai Morning Glory Stationery Co., Ltd. aims to standardize and improve the quality of internal audit work, ensuring compliance with relevant laws and regulations [1] - The internal audit is defined as an evaluation activity conducted by the internal audit department to assess the effectiveness of internal controls, risk management, and the authenticity of financial information [3][5] - The audit department operates independently and is responsible for auditing the financial management and internal control systems of the company and its subsidiaries [3][8] Group 1: General Provisions - The internal audit management system is established to enhance the company's economic management and improve economic efficiency [1] - The internal audit applies to all business processes related to financial reporting and information disclosure within the company [3] - The audit department must maintain independence and is not subject to interference from other departments [5][6] Group 2: Audit Scope and Content - The internal audit covers various aspects, including financial budget preparation, execution, financial reporting, and the authenticity of financial activities [17][23] - The audit department is responsible for evaluating the integrity and effectiveness of internal controls and compliance with laws and regulations [19][20] - Internal audit personnel must adhere to principles of independence, objectivity, and confidentiality while conducting audits [12][13] Group 3: Responsibilities and Authority - The audit committee guides and supervises the audit department, reviews annual audit plans, and ensures the implementation of internal audit systems [18][19] - The audit department has the authority to request relevant documents, conduct on-site inspections, and participate in meetings related to audit matters [10][11] - The audit department must report any significant internal control deficiencies or risks to the audit committee promptly [30][31] Group 4: Implementation Measures - The audit department is required to conduct regular evaluations of internal controls and submit reports to the audit committee [27][28] - Audits of significant external investments, asset purchases, and guarantees must be conducted promptly, focusing on compliance with approval procedures and contract performance [11][12][13] - The audit department must ensure that the use of raised funds complies with regulations and report on their authenticity and legality [35][36] Group 5: Information Disclosure - The audit committee must issue an annual self-evaluation report on internal controls based on the audit department's findings [38][39] - The company is required to disclose internal control evaluation reports and auditor reports alongside its annual report [41] Group 6: Internal Audit Archives - The audit department must establish and maintain audit archives, including audit plans, reports, and evidence [42][43] - Audit archives must be securely managed and preserved for a minimum of ten years [8][42] Group 7: Legal Responsibilities - Individuals who obstruct audits or provide false information may face penalties, including criminal prosecution [45][46] - Internal auditors who abuse their power or violate confidentiality may also face legal consequences [49]

上海晨光文具股份有限公司 关联交易管理制度 二○二五年八月 目 录 上海晨光文具股份有限公司 关联交易管理制度 第一章 总 则 第一条 为了进一步规范上海晨光文具股份有限公司（以下简称"公司"） 关联交易的决策管理和信息披露等事项，维护公司股东和债权人 的合法权益，依据《中华人民共和国公司法》 《中华人民共和国证 券法》《上海证券交易所股票上市规则》《上海证券交易所上市公 司自律监管指引第 5 号——交易与关联交易》 第二条 公司的关联交易应遵循以下基本原则： （一）诚实信用的原则； （二）不损害公司及非关联股东合法权益的原则； （三）关联股东及董事回避的原则； （四）公开、公平、公正的原则。 第三条 公司关联交易的决策管理、信息披露等事项，应当遵守本制度。 第二章 关联人和关联关系 第四条 公司关联人包括关联法人和关联自然人。 第五条 具有以下情形之一的法人或其他组织为公司的关联法人： （一）直接或间接地控制公司的法人或其他组织； （二）由前项所述法人或其他组织直接或者间接控制的除公司、 控股子公司及控制的其他主体以外的法人或其他组织； （三）本制度所指关联自然人直接或间接控制的、或者由关联自 然人担任董事 ...

Core Points - The establishment of the Audit Committee aims to enhance the scientific decision-making of the board of directors and improve governance structure [1] - The Audit Committee is responsible for reviewing financial information, supervising internal and external audits, and ensuring compliance with laws and regulations [1][3] - The committee consists of three directors, including two independent directors, with at least one being a professional accountant [1][3] Responsibilities and Authority - The Audit Committee is tasked with checking the company's finances, supervising the actions of directors and senior management, and proposing the convening of extraordinary shareholder meetings when necessary [1][3] - It has the authority to evaluate and supervise external audit work, propose the hiring or replacement of external auditors, and oversee internal audit processes [3][5] - The committee must review the authenticity and completeness of financial reports and monitor any significant accounting issues or potential fraud [3][5] Meeting Procedures - The Audit Committee is required to hold at least one meeting per quarter, with additional meetings called as needed [5] - A quorum for meetings requires the presence of at least two-thirds of the committee members, and decisions must be approved by a majority [5][6] - Meeting records must be kept, and members are bound by confidentiality regarding discussed matters until officially disclosed [6]