Group 1: Global Tourism Trends - In January, the UNWTO predicts a slowdown in global tourism growth to 3%-4% by 2026 after three years of rapid growth, although the overall growth trend remains positive [2] - Major sporting events like the Milan Winter Olympics and the FIFA Men's World Cup in North America will provide new momentum for the global tourism market in 2026 [2] Group 2: US Tourism Insights - The WTTC reports a projected decline of $12.5 billion in international tourist spending in the US by 2025, making it the only country among 184 analyzed to forecast negative growth in international tourist spending last year [3] - The expected international tourism revenue for the US in 2025 is approximately $169 billion, significantly lower than the 2019 peak and lagging behind global tourism growth [3] Group 3: France's Tourism Outlook - France anticipates receiving approximately 102 million international visitors in 2025, a record high, with tourism revenue expected to reach around €77.5 billion, a year-on-year increase of about 9% [4] - The primary source markets for visitors to France remain European countries, with notable growth from North America [4] Group 4: UK Tourism Projections - The UK expects a significant increase in international visitors, with a forecast of £34.6 billion in spending by 2025, marking a 6% increase from 2024 [5] - The number of Chinese visitors to the UK is projected to reach 667,000 in 2026, a 28% increase from 2025, contributing £1.3 billion to the UK economy [5] Group 5: Asia-Pacific Tourism Developments - Australia expects around 1.04 million Chinese visitors by the end of 2025, showing recovery but still below the 1.4 million peak in 2019 [7] - Singapore's international visitor numbers in January reached 1.5 million, a decrease of 8% compared to the same period in 2025, primarily due to seasonal adjustments [7] Group 6: China's Domestic Tourism Growth - In January, China's Ministry of Culture and Tourism reported that domestic travel is expected to reach 6.522 billion trips in 2025, a year-on-year increase of 16.2% [9] - Domestic travel spending is projected to reach ¥6.3 trillion, up 9.5% from the previous year, with urban residents contributing ¥5.3 trillion and rural residents ¥1 trillion [9] Group 7: Corporate Changes in Tourism - Seven tourism companies experienced significant personnel changes in January, including the appointment of Wu Xiaoxia as CFO of Zhejiang Cultural Industry Group [12] - The board of directors of Emei Mountain A appointed Xu Ladi as chairman and Tong Jianming as general manager [12] Group 8: Investment and Equity Changes - Guilin Tourism acquired a 35% stake in Guilin Guizhen Investment Co., making it a wholly-owned subsidiary [17] - Hainan Tourism Investment Group plans to transfer 100% of its leisure company for ¥224 million, expecting a profit of approximately ¥198 million from the transaction [17] Group 9: Key Project Developments - In January, 206 key tourism projects were signed, including the opening of the Western International Short Video Base in Shaanxi and the launch of the Lan Ya Bay Scenic Area in Henan [20] - The signing of the World Fun Carnival project in Tianjin marks a significant investment in the local tourism sector [22] Group 10: Financial Performance of Tourism Companies - Guilin Tourism expects a net profit of ¥11 million for 2025, marking a return to profitability [37] - Jinma Leisure anticipates a net profit of ¥67 million to ¥86 million, representing a significant year-on-year increase [37] - Huashang City expects a net loss of up to ¥15.5 billion for 2025, widening from a loss of ¥8.66 billion in 2024 [42]

（来源：中国消费者报） 本报记者董芳忠摄影报道 记者2月24日从文化和旅游部获悉，9天春节假期，全国文化和旅游市场平稳有序，游客人数和花费均创历史新高。经文化和旅游部 数据中心测算，全国国内出游5.96亿人次，国内出游总花费8034.83亿元，与2025年相比出游人次增加0.95亿人次，总花费增加 1264.81亿元。图为北京地坛公园牌楼下，游人川流不息。 ...

新华社记者 蒋彪 摄 每年12月至次年3月本是古巴旅游高峰，今年却陡然出现变数。受美国石油禁令等相关因素影响，多家 国际航空公司调整航线，国际游客流入古巴明显受阻。图为近日在古巴首都哈瓦那，一辆旅游巴士行驶 在街道上。 （来源：工人日报） ...

Core Viewpoint - The article promotes Sanya as an attractive destination for post-Spring Festival travel, highlighting low airfare and hotel promotions for off-peak tourism [1] Group 1: Travel Opportunities - Airfare to Sanya is significantly reduced after the Spring Festival, presenting a great opportunity for travelers [1] - Hotels and homestays in Sanya are offering spring promotions, making it an ideal time for off-peak travel [1] Group 2: Local Attractions - Sanya offers a tranquil environment post-holiday, contrasting with the crowded conditions during the Spring Festival [1] - The article emphasizes the availability of fresh seafood at stable prices, including varieties like lobsters and crabs, ensuring a rich culinary experience [1] Group 3: Local Cuisine - Tourists are encouraged to try local tropical fruits such as Guifei mango, bird's nest fruit, and wax apple, which are described as fresh and sweet [1]

（来源：市场星报） 交通运输部数据显示，春节假期期间，全社会跨区域人员流动量累计超28亿人次，日均3.11亿人次，同 比增长8.2%，出行规模创历史新高。记者注意到，在出行大潮中，新鲜的年味悄然走红：一边是县城 酒店成了返乡年轻人的"临时栖息地"，另一边是AI成了不少人订票的"私人助理"。这些细微变化，正在 重新定义春节的过节方式。 住进酒店 为团圆加点"边界感" "今年回老家临泉过年，我没有住家里，而是订了县城的酒店。"在合肥工作的"90后"刘女士告诉记者， 这是她第一次尝试"分开过年"，白天陪父母聊天吃饭，晚上回酒店休息。"不用因为作息不同互相迁 就，也不用担心洗澡水不够热，早上还能睡到自然醒，感觉假期真正放松了。" 像刘女士这样选择"酒店过年"的年轻人不在少数。去哪儿旅行数据显示，非旅游景区类县城春节期间酒 店入住量增幅超60%，多个传统人口大县、劳务输出县城酒店入住量呈翻倍增长。其中，安徽阜阳临泉 县今年春节酒店预订量同比增1.4倍、湖南常德汉寿县增1.3倍、广西钦州灵山县增1.3倍。从入住趋势来 看，2月19日大年初三，县城酒店入住人数达到峰值，2月18日至20日均保持在高位。 业内人士分析，这种" ...

"马年登马峦"，就是深圳坪山今年春节的营销口号，也是向广大市民发出的诚挚邀请，坪山巧妙利用"丙午马 年"与辖区内"马峦山"的天作之合，深挖生态优势、厚植文化底蕴、激活消费活力，将传统年味与现代潮流深度融 合，推出一系列特色新春活动，迎来文旅商消费"开门红"。 吸引游客到坪山"打卡""刷卡" 春节期间，坪山区全区共接待游客（不含深圳）同比增长55.2%。其中一日游游客同比增长71.7%，过夜游游客同 比增长26.5%，旅游收入同比增长54.7%。这组"开门红"数字背后，是坪山用自己独特的方式，解锁城市流量的新 密码。 "马年登马峦" 马年IP的在地转化 "马年登马峦，新年步步高。"这句看似简单的口号，实则是一次成功的文化地理学嫁接。马峦山郊野公园作为坪 山乃至深圳的生态名片，坪山在山间精心设置的新春打卡装置串联起登山祈福路线，春节期间共计接待入园游客 同比增加10.12%，人们拾级而上，在飞瀑流泉间许下的不仅是个人心愿，更是对一座城区美好未来的期许。 "特意带爸妈从老家过来，既是'反向团圆'，也想让他们沾沾马年的喜气。"在坪山工作的王先生说，一家人沿着 碧岭登山道拾级而上，看飞瀑流泉，听鸟鸣山涧，是这个春节最美 ...

Core Insights - Hainan Free Trade Port officially commenced full island closure operations on December 18, 2025, leading to a surge in tourism, consumption, and overall economic activity during the first Spring Festival post-closure [2][8] Tourism and Visitor Statistics - From February 2 to February 10, 2026, Hainan welcomed a total of 2.79 million travelers, marking an 8.62% increase year-on-year [2] - During the 2026 Spring Festival holiday, Hainan received 12.32 million visitors, generating a total tourism expenditure of 18.37 billion yuan, reflecting year-on-year growth of 28.9% and 30.7% respectively [7] Consumer Behavior and Spending - The implementation of the new duty-free shopping policy has led to significant discounts, with prices for new Apple products reduced by approximately 989 yuan compared to official prices [5] - Since the adjustment of the duty-free policy on November 1, 2025, the total amount of duty-free shopping monitored by Haikou Customs reached 11.585 billion yuan, a year-on-year increase of 14.71% [5] Policy Changes and Economic Impact - The "zero tariff" policy for Hainan residents allows for the annual duty-free purchase of 10,000 yuan worth of specified imported goods, enhancing consumer benefits [6] - The opening of the first duty-free store for daily consumer goods in Sanya on February 11, 2026, indicates a growing trend towards increased consumer options and convenience [6] Market Dynamics - The number of newly registered foreign trade enterprises in Hainan reached 5,132 since the start of the closure operations, indicating a positive response from investors [3] - The duty-free shopping policy has expanded to include 47 categories of goods, with the addition of pet supplies and portable musical instruments, further stimulating consumer interest [4]

海口出入境边防检查总站工作人员表示,此次春节客流增长不仅体现在旅游观光客群,商务、医疗等多元 化入境需求也呈现显著上升态势,这与全岛封关后免签事由的拓宽形成直接呼应。数据显示,三亚凤凰国 际机场口岸54.9%的高增幅,充分反映出南部旅游区对国际远程客源的强大吸引力。 海南省旅游和文化广电体育厅相关负责人表示,封关运作后的首个春节,海南入境旅游市场的"开门红",验 证了"入境免签+航权开放"政策组合的叠加效应。 目前,海南正依托自贸港政策优势,持续加密至新加坡、首尔、莫斯科等重点客源地的国际航线,并联合航 司、景区推出"免签入境+自贸港体验"主题产品,进一步提升国际游客的停留时长与消费活力。 来自俄罗斯、马来西亚、印尼、韩国、哈萨克斯坦、新加坡等国家的旅客,成为海南春节入境客源主 力。 为应对春节假期出入境客流高峰,美兰、凤凰出入境边防检查站提前发布客流高峰预测,实时监测旅客流 量变化,提前开足查验通道,增设现场标识指引,推出24小时直接过境免办边防检查手续、外国人入境卡网 上填报、团体旅游签证网上申办等系列便利措施,确保中外旅客高效、顺畅通关。 全岛封关后,海南持续保持全国总体最优免签政策体系,86国人员可免 ...

21世纪经济报道记者 彭新 春节长假，巡游大好河山成了许多人的期盼。有人偏爱海南的椰林海风，有人钟情东北的冰天雪地，也有人流连于川渝与潮汕的烟火人间，或是醉心于云贵 的别样风情。在诸多热门选项之外，年轻人中正悄然流行起一种隐藏玩法——"访古"。不需要门票或预约，避开喧嚣人潮，去探寻岁月留下的历史遗存，在 斑驳旧迹中触摸历史时光，寄托情感。 那么，究竟该去哪里访古探幽？许多历史遗迹原本隐匿于岁月深处，鲜少有详尽笔墨记载。然而，近年来爆款文化IP的崛起，如同引路明灯，让这些"隐藏 款"地点重回大众视野。从《黑神话：悟空》中惊艳世界的古建取景地，到近期随着历史剧《太平年》热播而走进大众视野的"五代十国"风云遗存、唐宋交 替间的金戈铁马和历史现场，正成为新一代热门的旅行打卡地。 不仅如此，乘着文旅热潮东风，各地也开始积极活化那些沉睡的文保单位，让沉默已久的古迹真正"活"了起来。 （永昌陵镇陵将军石像 本报记者 彭新/摄） 文化IP带热冷门古迹 "趁着太平年的热度，来看看后周太祖郭威和后周世宗柴荣的陵墓。"一位来到新郑郭威墓前的游客告诉记者，在一块雕刻着"后周皇陵之太祖郭威嵩陵"的墓 碑前，摆满了鲜花、水果、酒等供品。 ...

目前，有26个省份发布了2026年春节旅游数据。其中，有17个省份发布了旅游接待人数和旅游收入（旅游消费） 的数据；有3个省份发布的是重点旅游景区接待人数和收入的数据；另有6个省份只公布了同比增幅，没有公布具 体数据。 在这些省份中，旅游人数超过5000万人次的有6个。广东省最高，超过8000万人次，达到8658.9万人次；其次是江 苏，达到7581.12万人次；河南和湖北超过6000万人次，分别为6281万和6008.96万人次；四川和湖南分别为 5860.97万和5842.33万人次。 广东以超过8600万人次和近850亿元位居今年春节旅游人数和旅游收入榜首。 "史上最长春节假期"收官，各地陆续发布了文旅成绩单。截至目前，已经有26个省份公布2026年春节假期的旅游 数据。其中，广东以超过8600万人次和近850亿元位居旅游人数和旅游收入榜首。 出游潮回归南方？ 今年春节假日多达9天，引发出游热潮。从全国来看，国内出游5.96亿人次，较2025年春节假日8天增加0.95亿人 次；国内出游总花费8034.83亿元，较2025年春节假日8天增加1264.81亿元，假日游客人数和花费均创历史新高。 那么，这6亿 ...