证券日报网讯 11月27日，宋城演艺（300144）在互动平台回答投资者提问时表示，今年国庆黄金周全 国12大《千古情》共演出510场，接待游客近300万人次。更多业绩数据请关注公司披露的定期报告。 ...

格隆汇11月27日丨宋城演艺(300144.SZ)在投资者互动平台表示，今年国庆黄金周全国12大《千古情》 共演出510场，接待游客近300万人次。 ...

Core Viewpoint - Songcheng Performance plans to purchase 100% equity of Songcheng Industrial from its controlling shareholder for 963 million yuan to expand its first "Eternal Song" scenic area from 67 acres to approximately 200 acres, enhancing its offerings from a single scenic spot to a comprehensive cultural tourism cluster [1][4]. Group 1: Acquisition Details - The transaction price for acquiring Songcheng Industrial is set at 963 million yuan [2]. - This acquisition is classified as a related party transaction and does not constitute a major asset restructuring as per regulations [3]. - After the transaction, Songcheng Industrial will become a wholly-owned subsidiary of Songcheng Performance and will be included in the consolidated financial statements [4]. Group 2: Scenic Area Expansion - The acquisition will allow the scenic area to expand its travel route from approximately 1 kilometer to 4 kilometers, addressing key issues such as land scarcity and operational limitations [4]. - The scenic area has received over 110 million visitors and hosted nearly 39,000 performances of "Eternal Song," making it the largest cultural theme park in terms of audience and performance count [4]. Group 3: Financial Performance - In the first three quarters of 2025, Songcheng Performance reported a revenue decline of 8.98% year-on-year, totaling 1.833 billion yuan, and a net profit decline of 25.22%, amounting to 754 million yuan [6][7]. - The revenue from the Songcheng scenic area for the first half of 2025 was 291 million yuan, accounting for approximately 27% of the company's total revenue [7]. Group 4: Future Strategy - The company aims to focus on its live performance business over the next 3-5 years, exploring new project layouts and potential overseas markets while continuing to expand existing successful projects [7].

Core Viewpoint - Songcheng Performance Development Co., Ltd. plans to acquire 100% equity of Hangzhou Songcheng Industrial Co., Ltd. from its controlling shareholder, Hangzhou Songcheng Group, for approximately 963 million RMB, aiming to enhance the operational scale and synergy of its scenic area [1][2][4]. Group 1: Transaction Details - The acquisition will make Songcheng Industrial a wholly-owned subsidiary of Songcheng Performance, consolidating its financials [2]. - The transaction is classified as a related party transaction since Songcheng Group is the controlling shareholder [3]. - Songcheng Industrial's main assets include land use rights of 92,431 square meters and buildings totaling 94,291.33 square meters, primarily leased to the scenic area for parking and operations [3]. Group 2: Strategic Importance - The acquisition will allow the company to expand the scenic area from 67 acres to approximately 200 acres, significantly increasing visitor capacity and operational space [5][6]. - The new scenic area will enhance the visitor experience by offering more diverse performances and interactive content, addressing the current limitations in land and product offerings [5][6]. - The expansion is expected to reverse the declining trend in visitor numbers and revenue, enabling the company to transition from a single scenic area to a comprehensive cultural tourism cluster [5][6]. Group 3: Historical Context and Future Outlook - Songcheng Scenic Area has received over 110 million visitors since its opening in 1996 and has hosted nearly 39,000 performances, making it a leading cultural theme park [5]. - The company faces challenges due to land resource constraints, which have limited its ability to innovate and expand its offerings, particularly in response to increasing competition [5]. - The acquisition is seen as a necessary step to enhance the company's competitive position and operational efficiency in the cultural tourism sector [4][6].

Core Viewpoint - The company plans to acquire 100% equity of Hangzhou Songcheng Industrial Co., Ltd. from its controlling shareholder, Hangzhou Songcheng Group, for a total transfer price of 963 million yuan, which will enhance its operational scale and content offerings, potentially reversing recent declines in performance [1] Group 1: Acquisition Details - The acquisition price for the 100% equity stake is set at 963 million yuan [1] - Following the transaction, Hangzhou Songcheng Industrial will become a wholly-owned subsidiary and will be included in the company's consolidated financial statements [1] Group 2: Strategic Implications - This transaction addresses the company's land use shortfall in its scenic areas and is a proactive step towards future content and business model expansion [1] - The expansion of the scenic area will significantly increase operational space, enrich performance and interactive content, and improve tourism facilities, thereby enhancing visitor attraction [1] Group 3: Expected Outcomes - The company anticipates that the expanded operational scale and enriched content will lead to an increase in visitor numbers and higher per capita spending [1] - The scenic area will serve as a testing ground for various planning and design initiatives, allowing the company to refine and replicate successful strategies across its numerous scenic spots nationwide [1]

Core Viewpoint - Songcheng Performance announced the acquisition of 100% equity in Songcheng Industry for a cash payment of RMB 963 million, enhancing operational synergy and scale advantages [1] Group 1: Acquisition Details - The acquisition involves Songcheng Performance purchasing 100% of Songcheng Industry, which has been leasing land and facilities to support the operations of the adjacent Songcheng Scenic Area [1] - The final transfer price for the acquisition is set at RMB 963 million, based on the equity valuation provided by a qualified appraisal agency [1] - Upon completion of the transaction, Songcheng Industry will become a wholly-owned subsidiary of Songcheng Performance and will be included in the consolidated financial statements of the company [1]

Core Viewpoint - Songcheng Performance experienced a slight decline of 0.85% on November 17, with a trading volume of 227 million yuan, indicating a high level of market activity and investor interest [1] Financing Summary - On November 17, Songcheng Performance had a financing buy-in amount of 30.28 million yuan and a financing repayment of 26.84 million yuan, resulting in a net financing buy of 3.45 million yuan [1] - As of November 17, the total financing and securities lending balance for Songcheng Performance was 1.058 billion yuan, with the financing balance of 1.049 billion yuan accounting for 4.91% of the circulating market value, which is above the 80th percentile level over the past year [1] - The company repaid 42,700 shares in securities lending and sold 15,500 shares on the same day, with a selling amount of 126,300 yuan, while the remaining securities lending volume was 1.1367 million shares, with a balance of 9.264 million yuan, also above the 80th percentile level over the past year [1] Business Overview - Songcheng Performance Development Co., Ltd. was established on September 21, 1994, and listed on December 9, 2010, with its main business involving live performance and tourism services [2] - The revenue composition includes: Hangzhou Songcheng Tourist Area (25.36%), e-commerce service fees (12.56%), Lijiang Eternal Love Scenic Area (9.88%), Guangdong Eternal Love Scenic Area (9.44%), Sanya Eternal Love Scenic Area (8.50%), Guilin Eternal Love Scenic Area (8.41%), Xi'an Eternal Love Scenic Area (7.09%), Shanghai Eternal Love Scenic Area (5.80%), design and planning fees (4.70%), and other businesses (4.17%) [2] - For the period from January to September 2025, the company reported a revenue of 1.833 billion yuan, a year-on-year decrease of 8.98%, and a net profit attributable to the parent company of 754 million yuan, down 25.22% year-on-year [2] Dividend and Shareholder Information - Since its A-share listing, Songcheng Performance has distributed a total of 2.412 billion yuan in dividends, with 917 million yuan distributed over the past three years [3] - As of September 30, 2025, the top ten circulating shareholders included Hong Kong Central Clearing Limited, which held 40.953 million shares (a decrease of 24.563 million shares), and E Fund's Growth ETF, which held 34.0885 million shares (a decrease of 5.8088 million shares) [3]

Investment Rating - The report maintains an "Outperform" rating for the company, with a target price set at 11.1 RMB based on a 30x PE for 2025 [8][11]. Core Insights - The company faced revenue pressure in the first three quarters of 2025, with total revenue of 1.83 billion RMB, down 8.98% year-on-year. Net profit attributable to shareholders was 754 million RMB, a decrease of 25.22% year-on-year [12][15]. - The decline in revenue is attributed to reduced income from light asset businesses and fluctuations in project performance due to changes in the consumer environment, regional tourism demand, and increased competition [13][15]. - The company is implementing strategic adjustments, including enhancing brand influence through various marketing initiatives, which are expected to drive future growth [12][14]. Financial Summary - For Q3 2025, the company's revenue was 753 million RMB, down 9.94% year-on-year, and net profit was 354 million RMB, down 22.6% year-on-year [15]. - The gross profit margin for Q3 2025 was 72.14%, a decrease of 3.5 percentage points compared to the same period last year [3][15]. - The company projects net profit attributable to shareholders for 2025-2027 to be 971 million, 1.04 billion, and 1.11 billion RMB, with EPS of 0.37, 0.40, and 0.42 RMB respectively [8][11].

Core Insights - The national tourism performance in the first three quarters of this year has shown significant growth in terms of performance, box office revenue, and audience numbers, indicating a vibrant market [1] - The tourism performance market is characterized by a rich supply of products and continuous release of market vitality, with traditional formats like real-scene performances and themed parks undergoing quality upgrades [1] Industry Developments - The large-scale historical dance drama "The Longing Song," which premiered in 2006, has performed over 6,500 shows, attracting 12.9 million viewers and generating over 3 billion yuan in revenue [3] - Shaanxi province, a major tourism hub, has been a pioneer in the domestic tourism performance industry, with notable performances dating back to 1982 [4] - The Ministry of Culture and Tourism has issued guidelines to promote the healthy development of the tourism performance industry, emphasizing innovation in operational models [4][6] Technological Integration - The integration of technology in performances, such as the use of hidden LED screens and special effects, enhances audience immersion, as seen in the recent performances at the Huaqing Palace [2][5] - The upgraded version of "The Underground War" incorporates interactive elements, allowing audience participation and deepening emotional engagement [5] Cultural Significance - Tourism performances serve as a vibrant medium for the public to experience cultural beauty, with a focus on high-quality content and the fusion of traditional and modern elements [6][7] - The "Dragon and Phoenix Dance of China" has been innovated to appeal to younger audiences by combining traditional cultural elements with modern stage technology [8] Regional Highlights - The "Impression Liu Sanjie" performance has been a significant contributor to the tourism industry in Guilin, with over 9,000 shows and 22 million viewers, continuously evolving to maintain high standards [9] - In Dunhuang, performances like "Seeing Dunhuang" and "Dunhuang Melody" have become key attractions, enhancing the local tourism experience [10][11] Economic Impact - The "performance + tourism" model is expanding, becoming a new driving force for regional economic growth, as evidenced by the substantial audience numbers and revenue generated from various performances [12][13]

Core Viewpoint - Songcheng Performance plans to launch a series of themed activities during major holidays such as New Year's Day and Spring Festival, aiming to provide unique cultural tourism experiences that convey festive blessings to visitors [2] Group 1 - The company emphasizes the importance of holiday-themed events to enhance visitor experience [2] - The activities are designed to align with the festive themes, creating a warm atmosphere for guests [2]