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万辰集团A+H上市前的考验:门店增长趋缓
Xin Lang Cai Jing· 2025-09-26 16:24
Core Viewpoint - Wanchen Group has initiated its dual listing process on the Hong Kong Stock Exchange to enhance its global strategic layout and establish an international capital operation platform, aiming to connect with international investors and markets [2][3]. Group 1: Company Overview - Since the appointment of Wang Zenning as General Manager in July, Wanchen Group has made significant moves, including submitting its IPO application on September 23 [2]. - The company has experienced rapid growth in the bulk snack industry, increasing its store count from 232 at the end of 2022 to 15,365 by mid-2025 [2][5]. - Wanchen Group's revenue surged from 549 million yuan in 2022 to 32.33 billion yuan in 2024, with a 106.89% year-on-year increase to 22.583 billion yuan in the first half of 2025 [4]. Group 2: Financial Performance - The net profit for the first half of 2025 reached 472 million yuan, reflecting a staggering year-on-year increase of 50,358.8% [4]. - The company plans to use the funds raised from the IPO for expanding its store network, enhancing product offerings, digital transformation, and strengthening brand recognition [3]. Group 3: Market Challenges - Despite strong financial performance, Wanchen Group faces challenges as its store growth has slowed significantly, with only 1,169 new stores added in the first half of 2025 compared to previous years [5][6]. - The number of closed franchise stores has increased, with 290 closures in the first half of 2025, surpassing the total closures of 208 in 2024 [5][6]. - The competitive landscape is intensifying, with rivals like Mingming and Zero Snacks rapidly expanding their store counts, which could pressure Wanchen Group's market position [6][7]. Group 4: Strategic Direction - Wanchen Group aims to transition to a mature hard discount retail model, focusing on improving offline retail efficiency and upgrading its business model [5]. - The company is also looking to expand into overseas markets, particularly Southeast Asia, to leverage market insights and international resources [3][4]. - Future competition in the bulk snack sector will likely center around product differentiation and the development of private label brands to escape homogeneous competition [7][8].
「港股IPO观察」万辰集团A+H上市前的考验:门店增长趋缓,上半年加盟店关闭数超去年总和
Hua Xia Shi Bao· 2025-09-26 12:59
Core Viewpoint - Wanchen Group has initiated its A+H dual listing process to enhance its global strategic layout and establish an international capital operation platform, aiming to connect with international investors and markets [2][3]. Group 1: Company Overview - Since the appointment of Wang Zenning as General Manager in July, Wanchen Group has made significant moves, including submitting its IPO application to the Hong Kong Stock Exchange on September 23 [2]. - The company has experienced rapid growth in the bulk snack industry, increasing its store count from 232 at the end of 2022 to 15,365 by mid-2025 [2][4]. - In 2022, Wanchen Group transitioned from a mushroom business to the bulk snack sector through acquisitions, leading to a substantial revenue increase from 549 million to 32.33 billion by 2024 [4]. Group 2: Financial Performance - Wanchen Group's revenue for the first half of 2025 reached 22.583 billion, reflecting a year-on-year growth of 106.89%, while net profit surged to 472 million, a staggering increase of 50,358.8% [4]. - The company plans to use the funds raised from the IPO for expanding its store network, enhancing product offerings, digital transformation, and strengthening brand recognition [3]. Group 3: Market Challenges - Despite strong financial performance, Wanchen Group faces challenges as its store growth has slowed significantly, with only 1,169 new stores added in the first half of 2025 compared to previous years [5][6]. - The number of closed franchise stores has increased, with 290 closures in the first half of 2025, surpassing the total closures of 208 in 2024 [6]. - The competitive landscape is intensifying, with rivals like Mingming Hen Mang rapidly expanding their store counts, which could pressure Wanchen Group's market position [6][7]. Group 4: Strategic Direction - Wanchen Group aims to evolve into a mature hard discount retail model, focusing on enhancing operational efficiency and seizing growth opportunities in the hard discount sector [5]. - The company is also looking to expand into overseas markets, particularly Southeast Asia, to tap into emerging opportunities [3]. - Future strategies include improving store quality over quantity, enhancing private label development, and refining supply chain operations to maintain profitability [8].
漳州老板要港股上市,卖零食年入超300亿
3 6 Ke· 2025-09-26 04:13
Core Viewpoint - Fujian Wancheng Biotechnology Group Co., Ltd. (Wancheng Group) has submitted its listing application to the Hong Kong Stock Exchange, aiming for a dual listing after its successful IPO on the Shenzhen Stock Exchange in 2021, marking its rapid rise in the snack retail industry [1][2]. Group 1: Company Overview - Wancheng Group, headquartered in Zhangzhou, Fujian, started with a focus on edible mushrooms and has expanded into the snack retail sector, becoming the only A-share listed company in this field [1]. - The company achieved a revenue of 32.33 billion yuan in 2024, with snack retail revenue contributing 31.79 billion yuan [1]. - In the first half of 2025, Wancheng Group reported a revenue of 22.58 billion yuan, representing a year-on-year growth of 106.89%, and a net profit of 472 million yuan, a staggering increase of 50,358.80% [1]. Group 2: Market Position and Competition - The snack retail industry is characterized by a competitive landscape, with Wancheng Group and another major player, Mingming Hen Mang, dominating the market [2]. - As of June 30, 2025, Wancheng Group operated nearly 15,400 stores across 29 provinces, while Mingming Hen Mang surpassed 20,000 stores [2][6]. - The rapid expansion of both companies has established a "dual strong" market structure in the snack retail sector [2]. Group 3: Financial Performance and Challenges - Wancheng Group's revenue growth has been impressive, with figures of 5.49 billion yuan in 2022, 9.29 billion yuan in 2023, and 32.33 billion yuan in 2024, but it faces challenges with profitability [3][4]. - The company has experienced a significant increase in liabilities, with total liabilities reaching 5.144 billion yuan and a rising debt ratio from below 50% at the end of 2022 [4][5]. - In the first half of 2025, the company opened only 15% of the new stores compared to the previous year, indicating a slowdown in expansion [3]. Group 4: Strategic Plans and Future Outlook - Wancheng Group plans to use the funds raised from its Hong Kong listing to support its global strategic layout and enhance its market presence in China [6][8]. - The company aims to explore overseas markets, particularly in Southeast Asia, as part of its growth strategy [8]. - The snack retail market is projected to grow significantly, with estimates suggesting a market size of 613.7 billion yuan by 2029, indicating a robust growth opportunity for Wancheng Group [9].
万辰集团递表港交所:年营收323亿
Core Viewpoint - The snack retail industry is poised to welcome its first A+H share listed company, with Wancheng Biotechnology Group Co., Ltd. (Wancheng Group) applying for a listing on the Hong Kong Stock Exchange, competing closely with its rival Mingming Hen Mang [1][2]. Group 1: Company Performance - Wancheng Group has shown rapid growth, with revenues of RMB 5.49 billion, RMB 9.29 billion, and RMB 32.33 billion for the years 2022, 2023, and 2024 respectively, and a net profit of RMB 0.68 billion, -RMB 1.76 billion, and RMB 6.11 billion for the same years [1]. - In the first half of 2025, Wancheng Group reported a net profit of RMB 4.72 billion, a staggering year-on-year increase of 50,358.8%, with total revenue reaching RMB 22.58 billion, up 106.89% year-on-year [1]. - The company's gross merchandise volume (GMV) saw a year-on-year growth of 282% from 2023 to 2024 [1]. Group 2: Business Model and Market Position - Wancheng Group operates a business model that emphasizes direct procurement from manufacturers, allowing it to offer retail prices 20% to 30% lower than traditional supermarkets, thus providing a competitive pricing advantage [2]. - As of June 30, 2025, Wancheng Group had a network of 15,365 stores, with 99.4% being franchise stores, and a low closure rate of only 1.9% [2]. - The industry is evolving into a "two super, many strong" structure, with Wancheng Group and Mingming Hen Mang as the leading players, while smaller brands like Laiyifen and Tangchao follow closely [2][3]. Group 3: Competitive Landscape - In terms of revenue for 2024, Wancheng Group is projected to achieve RMB 32.33 billion, while Mingming Hen Mang is expected to reach RMB 39.34 billion, indicating a competitive revenue landscape [3]. - Mingming Hen Mang claims to have over 20,000 stores nationwide, surpassing Wancheng Group's 15,365 stores [3]. - Both companies are focusing on expanding their private label products, with Mingming Hen Mang planning to introduce a variety of new products, including high-margin daily necessities and health snacks [4]. Group 4: Financial Health and Future Plans - Wancheng Group's debt has increased to RMB 5.14 billion, with a debt-to-asset ratio of approximately 68.95%, indicating a need for capital to support further expansion [4]. - The company plans to use the funds raised from its Hong Kong listing to enhance its store network, diversify its product offerings, improve logistics efficiency, and upgrade its digital infrastructure [4].
“好想来”母公司万辰闯关港股,还要去东南亚卖零食
Guo Ji Jin Rong Bao· 2025-09-25 15:24
Core Viewpoint - Wanchen Group has transitioned from a mushroom player to a leading player in the snack retail sector, achieving a revenue leap from 500 million to 32.3 billion in three years and is now seeking to list on the Hong Kong Stock Exchange amid concerns about sustainable growth and management changes [1][3][11]. Company Growth and Financial Performance - Wanchen Group is recognized as one of China's fastest-growing snack and beverage retail enterprises, with a projected GMV growth of 282% from 2023 to 2024 [1]. - The company's total revenue surged from 549 million in 2022 to 3.23 billion in 2024, reflecting growth rates of 1691.92% and 247.9% respectively, with a 106.9% increase in the first half of 2025 [3][4]. Store Expansion and Market Position - The company has expanded its store count from 4,726 in 2023 to 15,365 by mid-2025, covering 29 provinces and municipalities in China, with the core brand "Haoxianglai" accounting for 14,334 stores [1][2]. - However, the pace of store expansion has slowed significantly, with only 1,169 new stores added in the first half of 2025, raising concerns about future growth sustainability [4]. Management Changes and Corporate Structure - Recent management changes include the transition to a family-led structure, with Wang Lijing taking over as chairperson and her son Wang Zeneng as general manager, indicating a shift towards family succession [7][8]. - The company has also optimized its shareholding structure to reduce minority shareholder dilution, which previously impacted net profit margins [8]. Market Challenges and Competitive Landscape - The competitive landscape in the snack retail sector has intensified, with increased market concentration and challenges in new store placements and profitability [4]. - Wanchen Group acknowledges the risks associated with maintaining growth and profitability in its prospectus, indicating potential difficulties in executing successful expansion strategies [4]. International Expansion Plans - The company views international markets, particularly Southeast Asia, as a significant growth opportunity and aims to leverage market insights and international resources for global expansion [5]. Executive Shareholding and Market Confidence - Concerns have arisen regarding executive confidence as key management has engaged in share sell-offs during the IPO process, with significant reductions in shareholdings noted [9][11]. - The stock price has seen substantial increases, providing a favorable window for these sell-offs, which may impact market perceptions of the company's future prospects [9][11].
万辰集团递表港交所,“增长飞轮”模式显效
凤凰网财经· 2025-09-25 12:46
Core Viewpoint - The snack retail industry in China is experiencing significant attention from the capital market, with companies like Wancheng Group planning to expand their financing structure to include both A-share and Hong Kong listings, reflecting a strategic upgrade to capture international capital [1][3]. Group 1: Business Growth and Market Position - Wancheng Group's business scale is rapidly expanding, with 15,365 stores across 29 provinces by June 30, 2025, and a GMV of 42.6 billion yuan in 2024, marking a 282% year-on-year growth [3][4]. - The company is positioned as a leader in the Chinese snack and beverage retail market, driven by changing consumer preferences towards quality and reasonable pricing post-pandemic [3][4]. - The "hard discount" retail model is gaining traction, with Wancheng Group being a key player in this trend, benefiting from consumers' shift away from brand loyalty and low-price focus [3][4]. Group 2: Growth Strategy and Operational Efficiency - Wancheng Group's growth strategy involves a well-planned store expansion to build scale advantages, focusing on high-consumption areas like the Yangtze River Delta while also penetrating populous provinces [4][6]. - The company achieves procurement efficiency by having approximately 95% of its products supplied directly from brands, reducing distribution costs and enhancing supply chain structure [4][6]. - The average product prices are 20% to 30% lower than those in supermarkets and convenience stores, achieved without compromising quality, thus attracting consumers with the "good quality at low price" proposition [4][6]. Group 3: Membership and Franchise Model - Wancheng Group has developed a robust membership system, boasting over 150 million registered members, with 110 million active members in the first eight months of 2025, indicating strong customer loyalty [6][7]. - The franchise model, with over 99% of stores being franchises, creates a win-win situation where the company's revenue is primarily from product sales to franchisees, ensuring mutual success [6][7]. - The franchise stability is reflected in a low closure rate of 1.9% in the first half of 2025, significantly below the industry average, showcasing the effectiveness of the business model [6][7]. Group 4: Technological Innovation and Digitalization - Wancheng Group leverages a self-developed digital system that covers the entire business process, enhancing operational efficiency and supporting over 15,000 stores [9][10]. - The AI-driven site selection system improves the success rate of new franchises by providing data-driven insights, thus accelerating network expansion [9][10]. - The digital platform enables real-time monitoring of store operations, reducing closure risks and facilitating precise inventory management and marketing strategies [10][12]. Group 5: Financial Performance and Future Plans - Wancheng Group's total revenue surged from 549 million yuan in 2022 to 32.33 billion yuan in 2024, with 22.58 billion yuan achieved in the first half of 2025 [12][13]. - The adjusted net profit also increased, reaching 822 million yuan in 2024 and surpassing 922 million yuan in the first half of 2025 [12][13]. - The upcoming Hong Kong listing aims to raise funds for expanding the store network, enhancing product variety, strengthening digital infrastructure, and strategic investments, positioning the company as a leader in the hard discount retail revolution in China [13].
福建90后二代接棒320亿量贩零食龙头,火速冲刺港股
Group 1 - The core point of the article is that Wancheng Group, a snack retail company, is set to become the first A+H share listed company in the mass snack sector, having submitted its prospectus to the Hong Kong Stock Exchange on September 23, 2025 [1] - Wancheng Group's main competitor, Mingming Hen Mang, also submitted its prospectus in April 2025, indicating a competitive race for the title of "first mass snack stock on the Hong Kong Stock Exchange" [1] - Wancheng Group has experienced rapid growth in recent years, with significant revenue increases, making the timing of its IPO strategic [4][6] Group 2 - Wancheng Group's revenue for the years 2022, 2023, and 2024 was RMB 549 million, RMB 9.294 billion, and RMB 32.329 billion, respectively, with a net profit of RMB 6.11 billion in 2024 [6] - The company's gross merchandise volume (GMV) grew by 282% from 2023 to 2024, and its net profit for the first half of 2025 was RMB 4.72 billion, a year-on-year increase of 50,358.8% [6] - The rapid expansion of the "Haoxianglai" brand has significantly contributed to Wancheng Group's growth in the snack and beverage retail business [6] Group 3 - Wancheng Group's business model focuses on direct procurement from manufacturers, allowing it to bypass distribution channels and maintain competitive pricing, with retail prices 20-30% lower than traditional supermarkets [13] - As of June 30, 2025, Wancheng Group had a network of 15,365 stores, with 99.4% being franchise stores, which provides the company with substantial market influence [13] - The company does not charge franchise fees, instead requiring a deposit and a one-time opening fee, which helps maintain a stable cash flow [15] Group 4 - The mass snack industry is evolving into a "two super, many strong" competitive landscape, with Wancheng Group and Mingming Hen Mang as the leading players [17] - In 2024, Wancheng Group's revenue was RMB 32.329 billion, while Mingming Hen Mang reported RMB 39.344 billion, indicating a competitive revenue environment [18] - Both companies are focusing on expanding their private label products to enhance profit margins, with Wancheng Group's gross profit margin at 11.49% for the first half of 2025 [19] Group 5 - Wancheng Group's debt has increased to RMB 5.144 billion, with a debt-to-asset ratio of approximately 68.95%, highlighting the financial pressures from rapid expansion [20] - The company plans to use the funds raised from its IPO to further expand and upgrade its store network, enhance product offerings, and improve logistics and digital infrastructure [20]
福建90后二代接棒320亿量贩零食龙头,火速冲刺港股
21世纪经济报道· 2025-09-25 00:29
Core Viewpoint - The article discusses the potential listing of Wancheng Biotechnology Group Co., Ltd. on the Hong Kong Stock Exchange, which could make it the first A+H share listed company in the bulk snack industry, amidst competition with its rival Mingming Hen Mang [1][15]. Group 1: Company Overview - Wancheng Group submitted its prospectus to the Hong Kong Stock Exchange on September 23, 2025, aiming for a listing on the main board [1]. - The company has experienced rapid growth, with revenues of RMB 5.49 billion, RMB 9.29 billion, and RMB 32.33 billion for the years 2022, 2023, and 2024 respectively, and a net profit of RMB 0.68 billion, -RMB 1.76 billion, and RMB 6.11 billion for the same years [4]. - In the first half of 2025, Wancheng Group achieved a net profit of RMB 4.72 billion, a year-on-year increase of 50,358.8%, with total revenue reaching RMB 225.83 billion, up 106.89% [4]. Group 2: Business Model and Strategy - Wancheng Group's business model focuses on bulk snack retail, leveraging a unified procurement strategy to eliminate intermediaries, thus enhancing profit margins and pricing advantages for downstream operations [10][11]. - The company operates a franchise model with 99.4% of its 15,365 stores being franchise outlets, allowing it to maintain a competitive pricing strategy that is 20-30% lower than traditional supermarkets [12][13]. - The company does not charge franchise fees, instead requiring a deposit and a one-time opening fee, which contributes to stable cash flow [13]. Group 3: Competitive Landscape - The bulk snack industry is evolving into a "two super, many strong" market structure, with Wancheng Group and Mingming Hen Mang as the leading players [15]. - In 2024, Wancheng Group reported revenues of RMB 32.33 billion, while Mingming Hen Mang reported RMB 39.34 billion, indicating a competitive revenue landscape [16]. - Both companies are expanding their own brand products to improve profit margins, with Wancheng Group's gross profit margin at 11.49% for the first half of 2025, while Mingming Hen Mang's was 7.62% as of the end of 2024 [17]. Group 4: Financial Health and Future Plans - Wancheng Group's liabilities increased to RMB 5.14 billion, with a debt-to-asset ratio of approximately 68.95%, indicating a high level of debt [17]. - The company plans to use the funds raised from its IPO to expand and upgrade its store network, enhance product offerings, improve logistics efficiency, and upgrade digital infrastructure [17].
万辰赴港角逐量贩零食第一股
Bei Jing Shang Bao· 2025-09-24 16:37
Group 1 - Wanchen Group has officially submitted a listing application to the Hong Kong Stock Exchange, aiming to raise funds for expanding and upgrading its store network, enriching its product portfolio, enhancing logistics efficiency, and upgrading digital infrastructure [1] - The company initially focused on edible fungi and went public on the Shenzhen Stock Exchange in April 2021. It has since acquired several regional snack brands and consolidated them into the "Haoxianglai Brand Snacks" in 2023, forming a significant presence in the snack market [1] - As of the first half of 2025, Wanchen Group reported revenue of 22.583 billion yuan, a year-on-year increase of 106.89%, with net profit attributable to shareholders reaching 472 million yuan, a staggering increase of 50,358.8% [1] Group 2 - The snack retail industry is experiencing rapid growth, characterized by a "two super, many strong" competitive landscape, with leading companies expanding through a franchise model. Wanchen Group's store count reached 14,196 by the end of 2024, while its competitor, Mingming Hen Mang, had 14,394 stores [2] - By June 30, 2025, Wanchen Group's store count increased by 1,169 to 15,365, while Mingming Hen Mang surpassed 20,000 stores by September 2025 [2] - Both companies are competing for the title of "first snack stock in Hong Kong," with Wanchen Group's IPO application and Mingming Hen Mang's ongoing IPO process aimed at funding store expansion and supply chain optimization [2] Group 3 - Wanchen Group anticipates entering a "refined operation" phase in the snack industry, with a slowdown in store growth and a focus on supply chain efficiency and proprietary brands as key competitive factors [3] - The company has begun launching new store formats and developing its own brands, such as "Haoxianglai Super Value" and "Haoxianglai Selection," to cater to diverse consumer needs [3] - Experts suggest that Wanchen Group's IPO strategy is aimed at enhancing brand recognition and industry standing, attracting more consumers and partners, and securing additional financing channels to strengthen its competitive position [3]
万辰集团报考港股上市:王泽宁接任总经理,参与定增股份即将流通
Sou Hu Cai Jing· 2025-09-24 13:46
Core Viewpoint - Fujian Wancheng Biotechnology Group Co., Ltd. (Wancheng Group) has submitted its prospectus for listing on the Hong Kong Stock Exchange, aiming to expand its operations and enhance its market presence [1][9]. Group 1: Company Overview - Wancheng Group is the parent company of the snack brand "Haoxianglai" and was listed on the Shenzhen Stock Exchange in April 2021 with an IPO price of 7.19 CNY per share, raising approximately 276 million CNY [3][9]. - The company focuses on the research, cultivation, and sales of fresh edible fungi, and has recently expanded into the retail snack industry [7][9]. Group 2: Financial Performance - Wancheng Group's revenue for the years 2022, 2023, 2024, and the first half of 2025 was approximately 549 million CNY, 9.29 billion CNY, 32.33 billion CNY, and 10.92 billion CNY, respectively [13][14]. - The net profit figures for the same periods were approximately 67.85 million CNY, -176.21 million CNY, 610.91 million CNY, and 136.17 million CNY [14][16]. Group 3: Investment Projects - The company initially planned to raise 600 million CNY for various projects, including a 21,000-ton mushroom production facility, but later adjusted its fundraising goals and project allocations [4][5][10]. - In September 2023, Wancheng Group announced a reduction in the investment amount for the "60-ton daily mushroom production project" from approximately 130 million CNY to 80.6 million CNY, reallocating the remaining funds to the "53,000-ton golden needle mushroom production project" [5][6]. Group 4: Shareholder Structure - As of December 31, 2022, the actual controller of Wancheng Group, Wang Zenin, held a direct stake of 5.08% and controlled a total of 51.26% of the company through various entities [7][9]. - Wang Zenin participated in a private placement of shares at a price of 11.30 CNY per share, raising 200 million CNY for brand marketing and operational support projects [10][12]. Group 5: Market Position and Future Plans - Wancheng Group's brand "Haoxianglai" is projected to rank first in China's snack and beverage retail sector by GMV in 2024, with over 15,000 stores across 29 provinces and municipalities by June 30, 2025 [12][13]. - The company has integrated its snack brands into a national brand strategy, enhancing its market presence and operational efficiency [8][9].