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让冰雪运动新玩法放大新型消费带动效应
Bei Jing Qing Nian Bao· 2025-12-02 01:28
Core Insights - The rapid development of the ice and snow economy is highlighted by recent snow holidays in various regions, reflecting public expectations for boosting ice and snow consumption [1] - The ice and snow economy encompasses a comprehensive economic system based on ice and snow resources, including sports, culture, equipment, and tourism [1] - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to exceed 1 trillion yuan this year [1] - The number of registered ice and snow economy-related enterprises has increased by 9.1% year-on-year, indicating strong growth potential [1] Industry Development - The ice and snow economy is experiencing significant growth, with three new development tracks identified: domestic and intelligent equipment manufacturing, year-round and diversified venue operations, and digital and integrated services [2] - Challenges such as homogenized competition, weak industrial chains, and insufficient supporting services persist, necessitating targeted strategies for improvement [2] - Regions are encouraged to leverage local cultural characteristics to create distinctive ice and snow tourism brands and enhance the overall value chain [2] Consumer Engagement - Various promotional activities are being launched to stimulate ice and snow consumption, including free skiing offers and substantial consumption vouchers [3] - The integration of ice and snow sports with tourism and cultural products is essential to meet evolving consumer preferences for personalized and diverse experiences [3] - New consumption scenarios and products are being developed to amplify the impact of ice and snow sports as a new consumption driver [3] Economic Impact - The booming ice and snow economy is not only driving consumption but also optimizing and upgrading industrial structures [4] - A comprehensive product system for ice and snow equipment has been established, covering the entire industry chain [4] - Multiple provinces are incorporating ice and snow economy initiatives into their development plans, recognizing its potential as a key growth driver for domestic demand [4] - The integration of ice and snow economy with green and open economies is seen as a crucial strategy for fostering new consumption growth points [4]
视频丨专列、雪假、滑雪场开板 北方各地迎来“冰雪热”
Core Viewpoint - The winter tourism in northern China is rapidly increasing as temperatures drop, with significant developments in ice and snow tourism, including special trains and ski resorts opening for the season [1][3]. Group 1: Ice and Snow Tourism Developments - The first ice and snow tourism special train, Y783, has departed for Mohe, Heilongjiang, carrying over 300 tourists, promoting a "slow travel, deep experience" concept [3]. - To meet the demand for winter tourism, railway departments have increased train services from Harbin to Mohe, while civil aviation has also enhanced flight routes between Mohe and other tourist cities in Heilongjiang [7]. Group 2: Skiing Activities and Events - Ski resorts in Shenyang, Liaoning, have opened for the winter season, attracting both locals and tourists eager to enjoy skiing [7][9]. - In Urumqi, Xinjiang, middle and primary school students are enjoying their first "snow holiday," which lasts from December 1 to December 5, providing a total of nine days off for winter sports [9][11]. Group 3: Incentives and Promotions - Urumqi has implemented a "snow holiday + benefit policy" allowing local students to access six major ski resorts for free, with discounts on equipment rentals and coaching [11]. - The Urumqi Cultural and Tourism Bureau has collaborated with local accommodations and businesses to offer discounts up to 30% on food, lodging, and services, enhancing the overall value for visitors [13].
午后异动!300223,尾盘涨停
Zheng Quan Shi Bao· 2025-12-01 09:55
Market Overview - A-shares opened positively on the first trading day of December, with the Shanghai Composite Index returning above 3900 points and the ChiNext Index rising over 1% [1] - The Shanghai Composite Index closed at 3914.01 points, up 0.65%, while the Shenzhen Component Index rose 1.25% to 13146.72 points, and the ChiNext Index increased by 1.31% to 3092.50 points [2] Semiconductor Sector - The semiconductor sector saw a strong afternoon rally, with notable stocks like Beijing Junzheng (300223) hitting a 20% limit up, and other companies such as Hongguang Technology and Broadcom Integration also performing well [3][4] - The semiconductor industry is driven by strong demand for AI computing power, with a focus on AI chips, advanced packaging, and domestic semiconductor equipment [5] - Factors contributing to this growth include capital expenditure expansion by global cloud vendors, accelerated demand for inference computing power, and domestic policy support for technological independence [5] AI Glasses Market - The AI glasses concept experienced a significant surge, with stocks like Guanghetong and Beilong Precision reaching their daily limit up of 20% [6][7] - The global smart glasses market is projected to see a shipment of 4.065 million units in the first half of 2025, representing a year-on-year growth of 64.2%, with expectations to exceed 40 million units by 2029 [8] - Major companies are launching AI glasses, with XREAL and Google collaborating on AR glasses, and other firms like Ideal Auto and Alibaba also entering the market [8] Ice and Snow Tourism - The ice and snow tourism concept saw a collective rise, with stocks like Jingxue Energy and Ice Mountain hitting their daily limit up [9] - The upcoming 12th National Ice and Snow Season in December is expected to boost tourism, with a reported 40% increase in flight bookings to popular destinations [11] - The development of the ice and snow industry is anticipated to become a significant growth point for domestic consumption, driven by events like the Winter Olympics and the Asian Winter Games [11]
“开板”首月:雪场预订明显增长 “冰超”等新玩法亮相
Xin Hua Wang· 2025-12-01 09:52
Core Insights - The winter snow season is experiencing a rapid increase in consumer interest, with significant growth in searches and bookings for snow-related travel and activities [1] Group 1: Snow Resorts Opening - Major ski resorts across China have commenced operations for the winter season, with notable openings in Xinjiang, Heilongjiang, and Jilin [3][4] - Xinjiang's Altay region has invested nearly 7 billion yuan to develop a comprehensive snow sports system, featuring 198 ski trails and 26 lifts [3] - The Yabuli Ski Resort has upgraded its facilities, offering 56 ski trails and improved service quality to cater to various skill levels [3][4] Group 2: Consumer Trends and Popular Destinations - Data from travel platforms indicates a surge in searches for "ice and snow routes," with significant increases in travel from cities like Chengdu to Urumqi, showing a 48% year-on-year growth [6] - The popularity of destinations in Northeast China remains strong, with over 50% of bookings for the winter season concentrated in cities like Harbin and Shenyang [6] - Emerging destinations for snow tourism include regions in Xinjiang and Inner Mongolia, with increased interest in southern cities like Chengdu and Lijiang [6][7] Group 3: New Attractions and Events - Harbin Ice and Snow World has expanded its area to 1.2 million square meters, marking it as the largest in history, with a total ice volume of 400,000 cubic meters [9] - Jilin province has introduced various initiatives, including 1 billion yuan in ice and snow consumption vouchers and over 800 cultural and sports events [9] - Inner Mongolia is hosting diverse winter activities, including international snowboarding competitions and local cultural events [10][11] Group 4: Local Engagement and Extended Stays - Indoor snow venues and artificial snow parks are gaining popularity in regions like Zhejiang and Guangdong, catering to local residents [7] - There is a trend of longer stays at ski resorts, with bookings for accommodations near ski areas in Zhangjiakou increasing by approximately 60% year-on-year [7]
“创新服务+金融活水”双轮驱动 点燃“冰雪经济”热引擎
Yang Shi Wang· 2025-12-01 07:22
Group 1 - The core viewpoint of the articles highlights the rapid growth of winter tourism in China, particularly in regions like Heilongjiang and Xinjiang, driven by special train services and school holidays [1][3][9] - The first winter tourism train to Mohe, Heilongjiang, carried over 300 tourists, emphasizing a "slow travel, deep experience" approach, allowing visitors to enjoy the unique winter landscapes [3][5] - In Xinjiang, the introduction of the first "snow holiday" for students from December 1 to 5, combined with various discounts at ski resorts, is expected to boost local tourism and related economic activities [9][11] Group 2 - The transportation network in Mohe is expanding to meet the demands of the winter tourism peak, with additional train services and increased flight frequencies to connect with other tourist cities [9] - In Alatau, ski resorts are offering significant discounts for students, including free ski passes and reduced prices for rentals and dining, which is anticipated to attract more families and enhance local tourism [11][12] - The "Ice and Snow Go Crazy Festival" launched in Shenyang aims to transform cold resources into a vibrant economy through cross-regional financial collaboration and consumer incentives [13][15][17] Group 3 - The festival connects seven cities, creating a comprehensive service network to promote unique ice and snow experiences across different regions [15] - Financial services are being coordinated to support small and micro enterprises in the tourism sector, while also providing consumers with substantial discounts on travel-related expenses [19]
吉林省今年面向义务教育学生设立“冰雪假期”
Xin Hua She· 2025-12-01 06:31
Core Points - Jilin Province has established an "Ice and Snow Holiday" for compulsory education students from December 3 to 7, 2025, aiming to promote ice and snow sports and boost the ice and snow market [1][2] - The holiday will not interfere with regular winter and summer breaks, allowing students to engage in various ice and snow activities [1] - The plan includes free access to qualified ski resorts and A-level tourist attractions for students, with discounts for accompanying parents [1] Group 1 - Jilin Province's "Ice and Snow Holiday" is designed to encourage participation in ice and snow sports among students and families [1] - The initiative follows similar announcements from Xinjiang's Urumqi and Altay, which also declared snow holidays in early December [1] - The plan aims to enhance student health and experience through practical activities during the holiday [1] Group 2 - The provincial government encourages employees of public and private sectors to take paid leave to accompany their children during the holiday [2] - The approach aligns with national policies promoting consumer spending and exploring seasonal holiday options [2] - Other regions are also considering winter holiday policies based on local climate conditions [2]
最长连休9天,没有书面作业!多地官宣“雪假”,网友:实名制羡慕
Mei Ri Jing Ji Xin Wen· 2025-12-01 03:37
Group 1 - Multiple regions in China, including Xinjiang and Jilin, have announced extended winter breaks for students, with some enjoying up to 9 days off due to snow holidays starting December 1 [1][9] - Jilin province has designated December 3 to 7 as "Ice and Snow Holidays" for all compulsory education students, allowing free access to 171 winter tourist attractions and 39 qualified ski and ice rinks [1][3] - In Xinjiang, ski resorts are offering free access to students, along with various discounts on equipment rentals and lessons, aiming to promote winter sports participation [5][7] Group 2 - The transportation sector is preparing for increased travel demand during the snow holidays, with Xinjiang Railway planning to add 119 temporary passenger trains to accommodate the surge in visitors [9][10] - Airlines, particularly China Southern Airlines, are also ramping up operations, with a significant increase in flight bookings to and from Urumqi and Altay, indicating a strong interest in winter tourism [10] - The overall trend of winter holidays is expected to boost local tourism, as seen in previous successful implementations of school breaks in other provinces, which revitalized tourism during off-peak seasons [10][11]
辽宁“十五五”规划建议:积极发展冰雪经济 推动全产业链发展
Core Viewpoint - The proposal by the Liaoning Provincial Committee emphasizes the active development of the ice and snow economy, aiming to enhance the entire industry chain related to ice and snow tourism, sports, culture, and equipment in conjunction with the upcoming 15th National Winter Games [1] Group 1 - The development of the ice and snow economy is a key focus area in the economic and social development plan [1] - The 15th National Winter Games will serve as a significant event to promote ice and snow-related activities [1] - The initiative aims to foster growth in ice and snow tourism, sports, culture, and equipment sectors [1]
冰雪经济需锻长板补短板
Jing Ji Ri Bao· 2025-11-30 23:54
Core Insights - The winter ice and snow tourism season has commenced in Inner Mongolia, with various regions launching events to enhance their tourism brand and market competitiveness [1] - Despite rapid development in the ice and snow economy, challenges such as homogenized competition, weak industrial chains, and inadequate supporting services persist [1][2] - There is a need for regions to innovate and integrate local cultural elements into their ice and snow tourism offerings to create distinctive brands and improve visitor experiences [2] Group 1: Industry Challenges - Many ice and snow tourism destinations remain focused on basic activities like sightseeing and skiing, failing to meet tourists' demands for deeper experiences and cultural immersion [2] - The ice and snow economy often experiences seasonal fluctuations, with high activity in winter and low engagement in other seasons, indicating a need for diversification [2][3] - Insufficient transportation accessibility, lack of standardized services, and a shortage of professional talent are significant barriers to the growth of the ice and snow economy [3] Group 2: Strategic Recommendations - Regions should develop unique ice and snow tourism brands by combining ice and snow activities with local cultural elements, creating differentiated competitive advantages [2] - Expanding the industrial chain and reducing reliance on peak seasons can be achieved by introducing year-round projects such as indoor ice centers and VR experiences [2] - Improving service quality through infrastructure upgrades, standardized service protocols, and talent development is essential for enhancing the overall visitor experience [3]
“冷资源”生出“热产业”
Core Insights - The ice and snow economy in Zhejiang is rapidly growing, becoming a new engine for winter consumption despite the lack of natural snow resources [4][12] - The number of ice and snow sports venues in Zhejiang has reached 26, with 18 ski resorts, including 8 indoor facilities, leading in southern provinces [5] - The government is actively promoting ice and snow tourism and related economic activities, aiming to transition from seasonal peaks to year-round engagement [6][12] Group 1: Ice and Snow Sports Venues - The indoor ski resort at Taihu Longzhimeng Park in Huzhou can accommodate over 10,000 visitors on peak days, with a staff of nearly 80 instructors during the winter season [4] - The Yunshang Grassland Ski Resort in Anji is set to open mid-December, with a capacity of 15,000 skiers and an average annual visitor count of 250,000, contributing 80% of its revenue during the snow season [5] - The Daming Mountain Wansongling Ski Resort in Hangzhou offers a unique "skiing + hot spring" experience, reflecting the diversification of winter tourism [5] Group 2: Ice and Snow Product Sales - The sales of ice and snow-related products have surged, with a notable increase in children's ski gear, achieving sales of over 700 million yuan, a 40% year-on-year growth [8][9] - The market for ice and snow products is expanding, with a variety of items available, including ski goggles, helmets, and snow boots, indicating a positive outlook for the industry [9][10] - The production of ski poles in Ninghai County has become a significant industry, with an annual output value nearing 1 billion yuan, driven by increasing domestic demand [10] Group 3: Regional Economic Impact - The snow boot industry in Taizhou has seen a significant increase in production, with annual output exceeding 1 billion yuan, accounting for one-third of the national market [11][12] - The ice and snow economy is fostering innovation, with companies diversifying their product lines to include heated snow boots and snow removal equipment [12] - Zhejiang province now boasts over 500 companies related to ice and snow equipment, creating a comprehensive industrial chain from ski apparel to snowmobiles [12]