Core Insights - The ice and snow economy is becoming a significant driver for consumption and regional high-quality development as the 2025-2026 snow season begins [1] Group 1: Market Performance - The pre-sale revenue for the Zhonglv Songhua Lake Resort has exceeded 100 million yuan, marking a 25% year-on-year increase [2] - The Keketohai International Ski Resort has received 101,000 visitors since its opening, indicating a strong start to the new snow season [4] - Nationwide, the consumption amount at ski resorts reached 78.613 billion yuan during the 2024-2025 snow season, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [6] Group 2: Industry Integration - The ice and snow industry is integrating with tourism, sports, culture, and equipment manufacturing, leading to the emergence of new products and experiences [7] - The ice and snow industry in China is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan this year [9] Group 3: Consumer Engagement - The previous snow season saw a consumer spending scale of over 187.5 billion yuan, with a year-on-year growth of over 25%, and the new season is expected to attract 520 million tourists [11] - Various regions are implementing measures to boost ice and snow consumption, including issuing consumption vouchers and promoting cross-regional tourism collaborations [12][14]

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various themed routes and promotional activities [1] Group 1: Event Overview - The launch ceremony was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau of Culture and Tourism [1] - Ten themed routes for ice and snow cultural tourism were announced, featuring attractions such as ice and snow scenic spots, Winter Olympic venues, and wellness experiences [1] Group 2: Themed Routes and Offerings - The announced routes cater to diverse audiences, including family-friendly trips and cultural exploration journeys, showcasing the integration of "ice and snow+" features [1] - Zhangjiakou City will distribute 5,000 winter cultural tourism consumption vouchers, applicable to various experiences including ski tickets, accommodation, and dining [1] - Three premium ice and snow routes were introduced: "Winter Olympic Passion: Enjoying Ice and Snow Journey," "Warm Winter Wellness: Hot Spring Leisure Journey," and "Ancient Charm: Folk Experience Journey" [1] Group 3: Local Initiatives - The Changping District Bureau of Culture and Tourism is launching a "Public Access to Snowfields" initiative, providing 10,000 subsidized snow tickets throughout the key periods of the snow season [1] - The initiative will collaborate with local attractions, quality dining, and premium accommodation to offer exclusive benefits [1]

Group 1: Event Announcement - The International University Sports Federation announced that Changchun, Jilin Province, successfully bid for the 33rd Winter Universiade in 2027, marking the event's return to China after the 2009 Harbin Winter Universiade [1] - The 33rd Winter Universiade will take place from January 15 to 25, 2027, with events held in Changchun as the main venue and Jilin City as a sub-venue [1] Group 2: Local Ice and Snow Activities - Changchun is preparing for the new snow season with various ice and snow projects, including the Changchun Powder Snow Carnival set to open on December 27, 2023, which aims to create a 330,000 square meter ice and snow park [3] - The 23rd China Changchun Jingyuetan Vasa International Ski Festival attracted over 2,000 professional athletes and enthusiasts from 33 countries, showcasing the city's development in ice and snow sports [3][6] Group 3: Economic Impact - Changchun's GDP is expected to exceed 800 billion yuan by the end of this year, with a significant contribution from the tourism sector, which is projected to receive 173 million domestic and international visitors, generating a total tourism expenditure of 302.61 billion yuan [5][6] - The ice and snow economy has become a vital part of Changchun's tourism industry, contributing over 40% to the province's overall ice and snow economic output [6][7] Group 4: Transformation and Future Prospects - The development of the ice and snow economy is reshaping Changchun's urban identity, transitioning from a heavy industrial base to a vibrant ice and snow tourism city [8] - The ice and snow economy is expected to drive high-quality development in Changchun, with projected visitor numbers and tourism revenue increasing significantly during the 2023-2024 snow season [7][8]

Domestic Market Trends - The domestic flight bookings to Northeast China during the ice and snow season (December to January) are expected to exceed 1.16 million, representing a month-on-month increase of approximately 27% [1] - Harbin remains the top destination with over 400,000 flight bookings, showing a month-on-month growth of about 38% [1] - The Xinjiang region is also gaining popularity, with domestic flight bookings exceeding 390,000, marking an 11% month-on-month increase [1] - The ice and snow tourism market in China is experiencing unprecedented vitality, driven by large-scale market demand, strong policy support, and high-quality product supply [2] Ice and Snow Tourism Developments - The total scale of China's ice and snow sports industry is projected to reach 970 billion yuan in 2024, with a year-on-year growth of about 9%, and is expected to surpass 1 trillion yuan by 2025 [2] - The Northeast region continues to dominate the domestic ice and snow tourism market, with over 50% of bookings for ice and snow tours coming from the three northeastern provinces [4] - The 27th Harbin Ice and Snow World will expand to 1.2 million square meters, with a record ice and snow usage of 400,000 square meters [4] - The Heilongjiang provincial government has initiated a "100-day ice and snow tourism action" to develop a world-class ice and snow vacation destination [4] Popular Destinations and Trends - The Alatau region in Xinjiang has seen a significant increase in popularity, with bookings rising by 201.87% year-on-year, making it one of the top five ice and snow destinations this winter [7] - The "Keketuohai International Ski Resort" in Alatau has become a notable player in the ice and snow tourism market, offering a snow season of up to 240 days and 121 kilometers of ski trails [9] - The average ticket price for popular ice and snow routes is expected to rise, with the Shanghai-Harbin route seeing an increase of over 37.6% from approximately 960 yuan to around 1,321 yuan [9] International Market Insights - The outbound tourism market is witnessing a decline in interest for Japan's Hokkaido, contrasting with previous years, while European niche routes and customized tours are gaining traction [11] - The demand for personalized services in international ski markets is increasing, with tourists preferring comprehensive vacation experiences that combine skiing with cultural activities [18] - The search volume for flights to Russia has surged due to the visa-free policy, with hotel bookings in Russia increasing by 43% year-on-year [18]

Core Points - The 2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season has been launched, featuring 10 themed tourism routes that integrate ice and snow sports with cultural leisure experiences [1][2] - The initiative aims to showcase the high-quality development of ice and snow tourism in the Beijing-Zhangjiakou region, enhance the influence and competitiveness of the "Beijing-Zhangjiakou Ice and Snow" public brand, and promote the ice and snow economy as a new engine for regional high-quality development [1][4] Summary by Sections - **Event Launch and Themed Routes** - The event was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau [1] - Ten themed routes were introduced, covering ice and snow scenic spots, Winter Olympic venues, ice sports facilities, hot springs, scenic greenways, and cultural experience spaces [2] - **Local Initiatives and Promotions** - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable to ski resort tickets, accommodation, dining, and cultural shopping [2] - Three premium ice and snow routes were launched: "Winter Olympic Passion · Ice and Snow Enjoyment Tour," "Warm Winter Health · Hot Spring Leisure Tour," and "Ancient Charm · Folk Experience Tour" [2] - **Integration of Winter Olympic Legacy** - The event highlighted the utilization of Winter Olympic legacies, integrating venues like the National Stadium (Bird's Nest) and the Shougang Big Air [4] - The initiative aims to deepen cooperation between Beijing and Zhangjiakou, further explore ice and snow tourism potential, and promote the popularization of ice sports and culture [4]

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various initiatives and offerings [1] Group 1: Event Launch and Initiatives - The event is organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Cultural and Tourism Bureau [1] - Ten themed tourism routes have been introduced, showcasing ice and snow attractions, Olympic venues, and cultural experiences, emphasizing the integration of "ice and snow+" [1] Group 2: Promotional Activities - The Changping District will distribute 10,000 subsidized snow tickets during key periods of the snow season to encourage public participation [1] - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable for snowfield tickets, accommodation, dining, and cultural products [1] Group 3: Future Development - Ongoing collaboration between Beijing and Zhangjiakou will focus on exploring new models for "ice and snow+" development, promoting the popularization of ice sports and cultural dissemination [1] - The initiatives aim to support high-quality development in sports culture tourism and enhance the winter travel experience for visitors [1]

Group 1: Snow Tourism in Mohe - Mohe, Heilongjiang, experienced snowfall on November 25, attracting a large number of tourists from southern regions to enjoy the winter scenery [2][3] - Tour operators from regions like the Yangtze River Delta and Pearl River Delta are visiting Mohe to explore and prepare for upcoming travel packages [3] - Popular attractions for families include the Northernmost Reindeer Park, Mohe Polar Museum, and Shenlu Aurora Museum, which are favored by parents bringing their children for winter activities [5] Group 2: Winter Events and Train Services - In 2025, Mohe plans to leverage its "northernmost" and "coldest" features to host various winter events, including a Winter Solstice Cultural Festival and ice dragon boat races, to attract domestic and international tourists [8] - The first winter ice tourism train, Y783, departed from Harbin on November 26, carrying over 300 tourists on a six-day journey to explore northern attractions [8] - The train promotes a "slow travel, deep experience" concept, featuring themed decorations and cultural activities that highlight the unique characteristics of Northeast China [10][12] Group 3: Indoor Skiing in Guangzhou - In Guangzhou, indoor ski resorts are experiencing increased foot traffic, which is boosting surrounding dining and shopping activities [14] - A major indoor ski resort in Huadu has become the largest in South China, attracting over 1 million visitors annually [16] - The resort recently opened new facilities, including a slope with various obstacles and diverse terrain, enhancing the skiing experience for enthusiasts [19][21]

Group 1 - The core viewpoint of the article highlights the rapid growth of the ice and snow tourism market in Harbin, with "Northward Snow Chase" becoming a new consumption trend as the 27th Harbin Ice and Snow World begins its ice construction work [1] - As of November 2025, Harbin has over 2,300 enterprises in the ice and snow industry, with a compound annual growth rate of 23.6% over the past three years, and a peak growth rate of 29% in 2024, indicating effective attraction of diverse market participants [2] - The ice and snow economy in Harbin has attracted 150 external investments in the past four years, with 47% occurring in 2024, while local enterprises have made 114 external investments, showing a proactive approach to expanding development space [2] Group 2 - The ice and snow industry in Harbin has established a complete and collaborative industrial chain, with over 70% of enterprises in the downstream sector, including more than 1,700 travel agencies and over 270 ticketing service companies, supporting a mature service network for millions of visitors [3] - The midstream sector, represented by six major ice and snow tourism product companies, collaborates with over 400 event operation companies, transitioning the industry from seasonal peaks to year-round sustainability [3] - The upstream sector, while fewer in number, focuses on core areas such as ice and snow venue and equipment manufacturing, with over 80 companies producing essential sports and venue equipment, driving the industry towards specialization and high-end development [3] Group 3 - Harbin has cultivated 112 industrial clusters across various key sectors, including aviation, equipment manufacturing, satellite, biomedicine, and food, with aviation and biomanufacturing clusters recognized as national advanced manufacturing clusters [6] - The "Ice and Snow +" strategy serves as a key to unlocking new collaborative dynamics in Harbin's old industrial base, enhancing overall industrial strength [9]

Core Viewpoint - Fushun is leveraging its unique winter resources to create a vibrant winter tourism experience, focusing on high-speed rail connectivity, themed attractions, and cultural elements to attract visitors [2] Group 1: Winter Tourism Development - Fushun is constructing a winter tourism feast centered around "high-speed rail as the axis, ice and snow as the medium, culture as the soul, and traffic as king" [2] - The city is promoting themed, IP-driven, social, and event-based winter tourism experiences, launching several popular ice and snow attractions [2] Group 2: Specific Attractions and Events - The Moon Island New Year Night Tour will feature a 300,000 square meter immersive light show, including traditional lanterns, modern light displays, and cultural performances [4] - The San Kuaishi Ice and Snow Carnival will introduce the Northeast's first "sweet theme" ice and snow park, featuring various attractions like "jellyfish light forest" and "candy snow house" [4] - Yulongxi Ice and Snow World will upgrade its offerings with a 2,000-meter "snow eating snake" snow circle path and host extreme sports challenges [6] - Hetu Ala City will create an "ice farm" experience with traditional ice and snow activities, allowing visitors to engage in local cultural practices [7] Group 3: Overall Experience - Fushun aims to provide a blend of pure ice and snow fun, rich cultural experiences, and warm hospitality, unlocking a unique winter joy for visitors [9]

Core Insights - The article highlights the unique features of the new snow season in Jilin, emphasizing the integration of winter sports, cultural tourism, and local traditions [1] Group 1: Industry Overview - The new snow season in Jilin is characterized by a combination of winter sports, cultural experiences, and tourism, aiming to attract more visitors and enhance the overall experience [1] - The promotion of skiing and related activities is expected to boost local tourism and economic growth in the region [1] Group 2: Event Highlights - The article encourages skiing enthusiasts to participate in the upcoming events and activities, indicating a vibrant and engaging atmosphere for visitors [1]