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泸州发布19条文旅商融合新政
Core Viewpoint - The recent policy measures issued by the Luzhou government aim to promote the deep integration of culture, tourism, and commerce, establishing the city as a regional consumption center through 19 incentive policies focused on attracting people, building brands, optimizing supply, creating scenarios, and enhancing traffic [1] Group 1: Incentive Policies - The measures include support for performing arts, exhibitions, and sports events to attract business, with a maximum incentive of 3 million yuan for hosting large commercial performances per event [1] - There is a focus on strengthening and optimizing local consumption brands in accommodation, dining, medical beauty, and tourism, with incentives of up to 5 million yuan for introducing high-end hotel brands [1]
记者手记:香港七月盛事里的“流量密码”
Xin Hua Wang· 2025-08-01 09:10
Core Insights - Hong Kong hosted a series of major events in July, attracting significant domestic and international attendance, showcasing its appeal as a vibrant cultural and entertainment hub [1][2][4] Group 1: Major Events and Attendance - The "Hong Kong Football Festival 2025" attracted nearly 50,000 fans, setting a new attendance record for football events in Hong Kong [1] - The Kai Tak Sports Park has hosted 27 events, drawing over 1 million attendees, with many coming from mainland China and overseas [2] - The 35th Hong Kong Book Fair attracted 890,000 visitors over six days, highlighting the city's literary appeal [2] Group 2: Tourism and Visitor Statistics - In the first half of the year, Hong Kong welcomed approximately 24 million visitors, a 12% increase year-on-year, with mainland visitors accounting for about 17.8 million, up 10% [2] - Non-mainland visitors reached approximately 5.84 million, reflecting a 17% increase, indicating a growing interest from international tourists [2] Group 3: Cultural and Entertainment Development - The 53rd Hong Kong Arts Festival featured over 1,300 artists and more than 125 performances, emphasizing the city's cultural richness [2] - The development of unique themed tourism experiences, such as the "Classic Film Scene Tour," aims to attract more visitors by showcasing Hong Kong's cinematic heritage [3] - The success of local productions like "The Great Status King" demonstrates the potential for culturally resonant entertainment to draw both local and international audiences [4] Group 4: Strategic Recommendations - Hong Kong should leverage its international and local characteristics to create more unique, experience-based tourism products that cannot be easily replicated [2][4] - The city is encouraged to innovate in its cultural offerings, enhancing its appeal as a destination for diverse audiences [4]
2025郑州暑期促消费活动启动 “郑”“青”联动唱响文旅双城记
He Nan Ri Bao· 2025-07-31 23:18
跨越700公里山海相逢,郑州与青岛唱响暑期文旅消费双城记。7月26日晚,"见郑美好·清凉消暑 季"——2025郑州暑期促消费活动在郑东新区龙湖金融岛启动。 启动仪式上,舞蹈《凤鸣朝阳》、合唱《夏夜和鸣》等精彩节目轮番上演,生动展现郑州文化魅力与现 代活力。 活动现场,青岛旅游推介围绕"清凉避暑"与"亲子研学",全方位呈现青岛海底探秘、海洋研学、童话体 验、夜游狂欢等多主题文旅魅力,向郑州市民发出沉浸式感受海滨城市清凉夏日与奇幻魅力的文旅邀 请。 有功夫,来郑州。郑州文旅则以互动短剧形式,带领观众穿越古今,邂逅持剑而舞的"黄帝"、商代贵 族"金覆面主人"以及经典电影《少林寺》中的"牧羊女",立体展示郑州深厚的文化底蕴。与此同时,现 代都市"吃住行游购娱"的鲜活场景巧妙融入,勾勒出古今辉映、活力迸发的新郑州图景。 据悉,今年郑州暑期促消费活动以"见'郑'美好,'青'凉一夏"为主题,借势第35届青岛国际啤酒节,与 青岛开启文旅双向奔赴。整个活动将持续至8月24日,其间充分发挥美食、演艺、文旅、商贸联动效 应,为市民游客带来一场近一个月的沉浸式消夏之旅。 以文化事件驱动消费场景转化,此次活动深入走进郑州景区、街区和商 ...
26次“阳光协商”,商议出150余条发展实招
Qi Lu Wan Bao· 2025-07-31 21:16
Group 1 - The performing arts economy in Rizhao is thriving, with events like the "Soda Music Chill Party" attracting 21,000 attendees and achieving over 2 billion online exposures [3] - Various music festivals and events are being organized, contributing to the city's cultural tourism branding [3] - The Rizhao Municipal Political Consultative Conference is actively involved in promoting the performing arts economy through specialized meetings and research [3] Group 2 - The Rizhao Municipal Political Consultative Conference has initiated the "Three Grabs and Three Promotions" activity to enhance capabilities and improve work effectiveness [4] - A series of learning activities have been organized to strengthen theoretical foundations and enhance understanding of emerging technologies [4] - The conference has implemented a structured approach to manage annual work plans and improve the quality of proposals and suggestions [5] Group 3 - The conference has conducted 26 "Sunshine Consultation" activities focusing on key city development issues, providing over 150 suggestions to the municipal government [6] - Efforts are being made to enhance community engagement and address public concerns through various outreach activities [6] - The conference promotes a service-oriented approach, encouraging members to actively participate in community service and problem-solving initiatives [6]
陕西延安:创新表达让红色文化“活起来”
Ren Min Wang· 2025-07-31 02:10
7月29日,演员在延安保育院剧场表演红色舞台剧《延安保育院》。 7月29日,演员在陕西延安的金延安文化旅游产业园区表演红色歌舞剧《延安十三年》。 7月29日,演员在延安保育院剧场表演红色舞台剧《延安保育院》。 7月29日,演员在延安保育院剧场表演红色舞台剧《延安保育院》。 7月29日,演员在延安保育院剧场表演红色舞台剧《延安保育院》。 7月29日,演员在陕西延安的金延安文化旅游产业园区表演红色歌舞剧《延安十三年》。 7月29日,演员在陕西延安的金延安文化旅游产业园区表演红色歌舞剧《延安十三年》。 7月29日,演员在陕西延安的金延安文化旅游产业园区表演红色歌舞剧《延安十三年》。 7月29日,演员在陕西延安的金延安文化旅游产业园区表演红色歌舞剧《延安十三年》。 7月29日,演员在陕西延安的金延安文化旅游产业园区表演红色歌舞剧《延安十三年》。 ...
演艺之都活力四射
Jing Ji Ri Bao· 2025-07-30 22:23
Core Insights - The summer performance market in Beijing is thriving, with over 100,000 attendees at large concerts on June 28 alone [1] - The "Bird's Nest" has become a focal point for performances, hosting over 50 large events throughout the year [1] - Beijing is leveraging its rich commercial offerings to promote a "travel with performances" model, enhancing the synergy between entertainment and tourism [1] Group 1: Performance Market Dynamics - The "Bird's Nest Starry Performance Season" has been ongoing since March, featuring numerous well-known artists [1] - The Beijing Super Strawberry Music Festival attracted over 30,000 visitors, leading to a 100% hotel occupancy rate in the surrounding area [1] - The development of "performance+" models has resulted in new performance spaces that integrate entertainment, consumption, social interaction, and tourism [1] Group 2: Cultural and Tourism Integration - Chaoyang District is establishing a comprehensive performance industry ecosystem, with nearly 60 unique performance spaces [1] - Approximately 86,000 commercial performances are expected to take place in Chaoyang District in 2024 [1] - The district is innovating with the "One night in Beijing Chaoyang" initiative, planning to add 10 immersive performance spaces and 100 top-tier shows [2] Group 3: Innovative Performance Formats - The "performance+" model is expanding into niche areas, such as the immersive children's interactive play "Children's Journey to the Mountains and Seas" [3] - This production breaks traditional stage boundaries and focuses on consumer engagement and scene interaction [3] - The initiative aims to create replicable models for integrating traditional culture, modern education, and urban consumption [3]
上半年1.13亿游客到访广州,文旅消费1621.8亿元
Nan Fang Du Shi Bao· 2025-07-30 05:40
Core Insights - Guangzhou's tourism and cultural consumption have shown significant growth in the first half of 2025, with total visitors reaching 113 million, a year-on-year increase of 6.3%, and cultural tourism consumption totaling 162.18 billion yuan, up 8.1% [1][3] - The city is becoming a popular destination for both domestic and international tourists, with inbound overnight visitors increasing by 14.4% to 2.605 million and inbound tourism consumption rising by 16.8% to 1.88 billion USD [1][3] Group 1: Tourism Growth - Guangzhou's tourism market is expected to thrive in the first half of 2025, driven by its strong city appeal, international hub status, and upcoming events like the 15th National Games [3] - The city ranks among the top three destinations for self-driving and free travel in China, reflecting its growing popularity [3] - The "holiday economy" is a key indicator of Guangzhou's status as a popular destination, with significant visitor numbers during major holidays [4] Group 2: International Connectivity - The number of foreign visitors entering Guangzhou through Baiyun Airport has surged, with over 650,000 foreign nationals entering visa-free, marking a 129% increase [5] - New international flight routes and partnerships with airlines have enhanced Guangzhou's global connectivity, facilitating easier access for tourists [5] Group 3: Cultural Events and Promotions - The "Guangzhou New Year Flower Viewing" event attracted over 70 global tourism influencers, promoting the city's cultural heritage and enhancing its international image [6] - Guangzhou hosted the 2025 International Tourism Expo, featuring over 1,000 tourism agencies from 55 countries, further solidifying its position as a key player in the global tourism market [7] Group 4: Sports and Arts Integration - The upcoming 15th National Games in November 2025 is expected to boost tourism, with the city promoting sports and cultural tourism through various initiatives [10] - The city is actively developing its "International Performing Arts Center," with numerous performances and events scheduled to attract visitors [13][14]
北京通州举办“遇见·戏剧表演工坊”活动
Bei Jing Shang Bao· 2025-07-30 03:12
北京商报讯(记者 吴其芸)近日,运河上的通州"遇见·戏剧表演工坊"活动,在北京通州北投希尔顿酒 店一层剧场举办。本次活动包含理论分享、互动体验和即兴创作环节,吸引了众多戏剧爱好者参与。 本次工作坊旨在通过话剧艺术的普及,让更多人感受到表演的魅力,持续推动戏剧文化的传播与发展。 活动伊始,来自开心麻花的专业导师以"什么是话剧"为主题,讲解了话剧表达的技巧、角色塑造的秘诀 以及话剧在生活中的应用。在随后的话剧体验环节,导师带领大家进行了"身体放松训练",通过数字游 戏的动作唤醒身体感官,让在场的参与者迈出了成为"演员"的第一步。 ...
广州成为“世界会客厅”
Guang Zhou Ri Bao· 2025-07-30 02:49
Core Insights - Guangzhou's tourism market showed significant growth in the first half of 2025, with total visitors reaching 113 million, a year-on-year increase of 6.3%, and tourism consumption totaling 162.18 billion yuan, up 8.1% [2] - The city has become a popular destination for both domestic and international tourists, with inbound overnight visitors increasing by 14.4% to 2.605 million and inbound tourism consumption rising by 16.8% to 1.88 billion USD [2][3] - Guangzhou is leveraging major events like the upcoming 15th National Games to enhance its tourism appeal, promoting a "watching events + tourism" model to stimulate economic growth [5][6] Tourism Growth - Inbound tourism has emerged as a new engine for Guangzhou's cultural and tourism economy, driven by policies such as the 240-hour visa-free transit and the "China Travel" trend [3] - The city has actively engaged in promotional activities, including the "Guangzhou Welcomes You" campaign, to attract global tourists [3][4] - Guangzhou's international influence is recognized, having been awarded the title of "Most Influential Inbound Tourism City" at the Weibo Tourism Night [4] Event-Driven Tourism - The 15th National Games, set to open on November 9, 2025, is expected to boost tourism through a series of events and activities that highlight the city's cultural and sporting attractions [5][6] - The city has introduced 50 tourism routes connecting various cultural landmarks, enhancing the visitor experience during the event [6] Arts and Culture Integration - Guangzhou is focusing on becoming an "International Performing Arts Center," with initiatives like the 2025 Guangzhou Arts Season promoting the integration of arts and tourism [7] - The city has seen a surge in performing arts events, with nearly 60,000 performances approved in the first half of the year, including large-scale events attracting over 5,000 attendees [7][8] - The combination of "performing arts + tourism" is expected to further elevate Guangzhou's status as a vibrant cultural destination [8]
易烊千玺演唱会带动上海文旅消费热潮
Sou Hu Cai Jing· 2025-07-29 01:27
Core Insights - The concert of popular artist Yi Yangqianxi in Shanghai significantly boosted local consumption, with 65% of attendees coming from outside the city, contributing to various sectors including transportation, accommodation, dining, and retail [1][2] Group 1: Economic Impact - The concert led to a 40% increase in hotel bookings in Shanghai, with overall cultural and tourism consumption exceeding 100 million yuan during the event [2] - Daily passenger flow at Shanghai's Hongqiao and Pudong airports increased by 18% compared to regular days [1] - Hotel occupancy rates within 3 kilometers of the concert venue reached 95%, with some budget hotels doubling their prices due to high demand [1] Group 2: Consumer Behavior - The "fan economy" exhibited a dual characteristic of "online excitement + offline experience," with social media discussions about the concert reaching over 200 million views [4] - Dining orders around the concert venue surged by 55%, with popular items including trendy milk tea and local snacks [4] - Limited edition merchandise related to the concert sold out on the first day, with some items on resale platforms priced at over three times their original value, indicating strong consumer spending potential [4] Group 3: Cultural and Tourism Integration - The success of the concert was attributed to the collaboration between the Shanghai cultural and tourism sectors, which offered bundled ticket products that included concert tickets and local attractions [5] - Local attraction ticket bookings increased by 30% during the concert, with night-time economy projects like "Night Cruise on the Huangpu River" gaining popularity [5] - The concert's high production quality, incorporating local cultural elements and advanced technology, enhanced Shanghai's cultural brand and showcased a "star + culture + technology" model [5] Group 4: Urban Management - Shanghai demonstrated effective urban management capabilities during the concert, with coordinated efforts from public security, transportation, and tourism departments ensuring safety and convenience for attendees [6] - Temporary traffic measures and fan service stations were established, receiving positive feedback from the audience [6] - Future plans include exploring pathways for "traffic monetization" and enhancing local IP development to convert short-term visitor influx into long-term tourism growth [6]