Core Insights - Huazhu Group reported that during the 2025 National Day and Mid-Autumn Festival holiday, its hotels received over 10.55 million guests, representing a 36% increase compared to the same holiday last year [1] - The number of foreign guests exceeded 57,000, marking a 75% increase year-on-year [1] - The overall occupancy rate of Huazhu Group's hotels surpassed 80% during the holiday period, with a peak occupancy rate exceeding 98% on October 3, and over 8,100 hotels were fully booked [1]

9月底，时代财经查询携程旅行APP显示，10月1日至8日，全季酒店（青岛五四广场店）一间29㎡的豪 华大床房（不含早）均价为1041元/晚。而在国庆节前三天，这类房型的房价最高不超600元/晚，节后 两个月的价格则回落至319-376元/晚。 就在王菀菀为酒店一筹莫展时，OTA平台上突然跳出了一条推荐——与五四广场直线距离不到2公里的 中华全国总工会青岛疗养院（下称"全总青岛疗养院"）。"当时（疗养院）一晚房价大约才600元"，王 菀菀顿时觉得这是个不错的选择，加上朋友曾在国内类似的疗养院入住，反馈体验不错，一番了解后， 王菀菀很快就订了房，"整个决策周期就花了2到3天"。 事实上，"老干部酒店"的风早已在社交平台悄然刮起。许多年轻人不再执着于酒店是否配备宽敞大浴 缸、出片的园林，或是精致的行政酒廊，他们更在意的，是找到一个性价比高、能安心休息的地方。 文 | 时代财经 #景德镇90元酒店房价涨到1000元# #内蒙古阿尔山一汉庭酒店标间涨超10倍#。今年国庆假期，热门旅 游目的地附近的酒店价格依旧涨势明显，部分看重性价比的年轻人选择"攻占"疗养院。 距离国庆假期还有一个月，广州白领王菀菀就开始为自己青岛之行 ...

Core Viewpoint - The article discusses the discrepancy between consumer expectations and hotel practices regarding the use of disposable slippers, revealing that many hotels recycle slippers instead of providing new ones, leading to concerns about hygiene and transparency [34][40][51]. Group 1: Consumer Expectations vs. Hotel Practices - Consumers generally believe that slippers provided in hotels are single-use items, while many hotels consider them reusable and recycle them after cleaning [34][36]. - High-end hotels are more likely to recycle slippers due to their higher procurement costs, which can range from 3 to 6 yuan per pair, allowing them to be used two to three times [36][47]. - The lack of clear communication from hotels regarding the status of slippers has led to consumer distrust, especially when hygiene issues arise, such as hair being found on slippers [40][51]. Group 2: Industry Standards and Regulations - Current regulations do not explicitly require hotels to provide single-use slippers, leading to a gray area in hotel practices [40]. - Local health authorities have begun investigating the practices of hotels like Marriott, which have been accused of not clearly labeling or informing guests about the reuse of slippers [40][51]. - The article highlights that while some hotels, like MUJI, clearly state their slippers are not single-use, others may not disclose this information, leading to consumer confusion [38][40]. Group 3: Economic Considerations - The cost-saving measures associated with recycling slippers can lead to significant savings for hotels, potentially amounting to tens of thousands of yuan annually [47]. - The economic pressures faced by hotels, such as declining revenue and increased competition, have prompted them to cut costs in areas like guest amenities [49]. - The article suggests that the trend of reducing single-use items is part of a broader movement towards sustainability, but it raises questions about the quality of service provided in luxury hotels [41][49].

Core Viewpoint - The rise of "building-sharing" hotels in China reflects a shift in the hotel industry from expansion to survival in a competitive market, offering consumers better choices and cost-effectiveness while addressing the challenges of high investment and limited locations [3][19][21]. Group 1: Market Trends - The "building-sharing" model is rapidly gaining popularity, with multiple hotel brands coexisting within the same building, creating a "vertical hotel cluster" phenomenon [9][19]. - Consumers appreciate the increased choice and cost-effectiveness of this model, as it allows them to easily switch between different hotel brands without the hassle of moving to another location [13][19]. - The model reduces transaction costs for consumers, enabling them to compare and decide among various brands in a single location [13][21]. Group 2: Economic Context - The Chinese hotel industry is facing a harsh reality of declining occupancy rates and prices, with a reported 8% year-on-year drop in RevPAR during the summer of 2025, and some regions experiencing price declines of 20% to 30% [19][21]. - The "building-sharing" model emerges as a response to the high investment barriers and long payback periods associated with traditional hotel operations [21][23]. Group 3: Operational Advantages - The model allows for shared facilities among different hotel brands, enhancing operational efficiency and reducing vacancy risks for property owners [21][23]. - Consumers benefit from a diverse range of services and amenities, as brands compete to offer better experiences, leading to a richer service environment [15][21]. Group 4: Challenges and Risks - Despite its advantages, the "building-sharing" model faces potential issues such as brand conflicts, service fragmentation, and management difficulties, which could impact its sustainability [25][26]. - The blending of different hotel brands may dilute the unique characteristics of higher-end brands, leading to concerns about customer experience and loyalty [26][30]. - Safety and security concerns arise from shared spaces, as incidents in similar setups have highlighted the risks associated with multiple brands operating in close proximity [30][31].

Core Viewpoint - The hotel industry significantly raises prices during the National Day holiday, often resulting in hotel costs far exceeding the savings from toll-free highways [1][4]. Group 1: Hotel Pricing Dynamics - Hotels in popular tourist areas may increase prices by two to eight times during the holiday season [2]. - The supply of hotel rooms is fixed and cannot be increased quickly, leading to a supply-demand imbalance that drives up prices [3]. - In contrast, restaurants can adjust supply by preparing more ingredients or extending hours, which prevents them from raising prices [3]. Group 2: Changing Consumer Behavior - The post-2000 generation (00s) has developed strategies to avoid high hotel prices by camping in tourist centers, city parks, or even sleeping in cars [5][6]. - Electric vehicles are becoming a popular alternative, providing a mobile living space with amenities at a low cost, further impacting hotel demand [8][9]. - The 00s no longer view hotel stays as essential for travel, opting instead for camping and sharing tips on social media to counter hotel price hikes [11]. Group 3: Market Impact and Future Trends - The collective actions of the 00s have challenged the pricing power of hotels, indicating a shift in consumer behavior that could lead to more stable hotel pricing in the future [11][14]. - The 00s have previously influenced markets, such as the decline in value of collectible stamps and high-end liquor, showcasing their ability to impact various industries [12][13]. - If current trends continue, it is anticipated that hotels will be less likely to raise prices arbitrarily during holidays in the next decade [15].

Group 1: Hotel Industry Performance in August - The average hotel occupancy rate in Macau increased by 1.5 percentage points year-on-year to 92.9% in August, with a total of 1.303 million guests, representing a 3.0% increase [1] - The number of hotels providing accommodation services rose to 147, an increase of 3 hotels year-on-year, with the total number of available rooms increasing by 1.3% to 45,000 [1] - Five-star hotels had an occupancy rate of 95.7%, up by 2.2 percentage points, while four-star hotels reached 88.2%, up by 1.6 percentage points; three-star hotels saw a decline in occupancy rate to 89.9%, down by 0.9 percentage points [1] Group 2: Guest Demographics and Trends - Domestic guests from mainland China totaled 991,000, an increase of 2.4%, while international guests rose by 20.3% to 87,000, with notable increases from Thailand (up 160%), South Korea (up 6.0%), Japan (up 36.2%), Singapore (up 29.2%), and Malaysia (up 29.2%); however, Indian guests decreased by 5.7% [1] - The average length of stay for guests remained stable at 1.6 nights in August [1] Group 3: Group Tour Trends - Group travelers entering Macau totaled 162,000 in August, a year-on-year decrease of 18.8%; domestic group travelers fell by 24.0% to 142,000, while international group travelers increased by 30.2% to 14,000 [2] - For the first eight months of the year, the average hotel occupancy rate rose by 4.3 percentage points year-on-year to 89.8%, with total guests increasing by 0.1% to 9.791 million, and the average length of stay remained at 1.7 nights [2] - The total number of group travelers for the first eight months decreased by 6.1% year-on-year to 1.28 million, while international group travelers increased by 11.7% to 143,000 [2]

Core Insights - The hotel market in first-tier cities is experiencing a notable phenomenon where hotel prices do not increase during peak seasons, contrasting sharply with significant price hikes in third- and fourth-tier cities during the "National Day" holiday [1][8][12] Group 1: Price Trends in First-Tier Cities - In first-tier cities like Beijing, Shanghai, and Guangzhou, mid-to-high-end hotel prices have shown weak growth, with some prices even lower than regular rates during the "National Day" holiday [1][3] - For example, the JW Marriott Hotel in Shanghai had a minimum price of 1355 yuan on October 5, which decreased by 20% compared to regular prices, while the Bulgari Hotel's price dropped by 9% [3] - Economic hotels in core areas of first-tier cities also saw price declines, with some hotels like the Atour Hotel in Beijing offering rooms at 482 yuan, down 30% from regular prices [4][6] Group 2: Price Trends in Third- and Fourth-Tier Cities - In contrast, third- and fourth-tier cities have seen hotel prices surge dramatically, with some hotels experiencing price increases of 5 to 40 times compared to regular rates during the holiday [1][8][10] - For instance, a hotel in Kaifeng increased its price from 186 yuan to 1070 yuan during the holiday, marking a significant price hike [8] - The Wyndham Hotel in Guangzhou reported price drops of 25% to 50% due to weather-related cancellations, indicating a volatile market influenced by external factors [5] Group 3: Brand and Market Dynamics - High-end hotel brands in first-tier cities, such as Hilton and Sheraton, have seen price declines ranging from 12% to 39.9%, while some areas like Guangzhou experienced a 10% increase [6] - Conversely, economic hotel prices in prime locations of first-tier cities have surged, with some hotels like Vienna in Shenzhen seeing a 41.6% increase [6] - The disparity in pricing strategies between first-tier and lower-tier cities is attributed to supply and demand dynamics, with first-tier cities having a saturated hotel supply, while third- and fourth-tier cities often face shortages during peak travel times [12][13]

Core Viewpoint - The article discusses the controversy surrounding the use of recycled hotel slippers in high-end hotels, highlighting the disconnect between consumer expectations of cleanliness and the industry's practices of reusing slippers, which has raised hygiene concerns [5][22][24]. Summary by Sections Hotel Slipper Controversy - A Marriott hotel in Changzhou, Jiangsu, was criticized for providing slippers that were worn and had hair on them, raising hygiene concerns among guests [5][22]. - The hotel claimed that the slippers were not labeled as "disposable" and that their practice of cleaning and reusing slippers was standard in the industry, especially among high-end hotels [5][22][28]. Consumer Expectations vs. Industry Practices - Consumers expect clean and comfortable slippers when paying high prices for hotel stays, but many are disappointed to find that slippers are often reused [6][22]. - The article notes that the perception of "disposable" slippers differs between consumers and hotels, with many hotels considering them reusable [26][28]. Hygiene Standards and Regulations - Current regulations do not explicitly require hotels to provide disposable slippers, leading to confusion and varying practices across different establishments [31][32]. - The article mentions that local health authorities are investigating the situation to ensure compliance with hygiene standards [32]. Economic Factors - The cost-saving measures of reusing slippers are highlighted, with high-end hotels potentially saving significant amounts by recycling slippers instead of providing new ones [36]. - The article points out that the economic pressures faced by hotels, including declining revenues and rising operational costs, may drive them to adopt such practices [36]. Consumer Reactions - Many consumers are now taking precautions by bringing their own slippers or using disposable options to avoid hygiene issues [21][37]. - The article concludes that the recent revelations have led to increased skepticism about the cleanliness of hotel amenities, not just slippers but also other items like towels and bedding [36][37].

Core Points - The article discusses the controversy surrounding the use of recycled hotel slippers in high-end hotels, particularly focusing on a recent incident at a Marriott hotel in Changzhou, Jiangsu, where guests found the slippers to be unsanitary and reused [2][23][24]. Group 1: Hotel Practices - The hotel management stated that the slippers are not labeled as "disposable" and that their recycling and cleaning is a standard practice in the industry, especially among high-end hotels [3][24]. - Many hotel staff confirmed that the reuse of slippers has become an internal "unwritten rule," with higher-end hotels opting for cleaning and reusing them [3][32]. - The slippers in question were reported to have pilling and hair from previous guests, raising concerns about hygiene [2][23]. Group 2: Consumer Reactions - Consumers expressed frustration over paying high prices for hotel stays only to receive unsatisfactory and potentially unhygienic slippers [4][36]. - There is a significant disconnect between consumer expectations of cleanliness and the hotel industry's practices regarding slipper reuse [28][34]. - The incident has led to increased skepticism about the hygiene standards of hotels, with consumers questioning the cleanliness of other items like towels and bedding [41][42]. Group 3: Industry Standards and Regulations - The article highlights that current national standards do not explicitly require slippers to be disposable, leading to ambiguity in hotel practices [34][35]. - Local health authorities have begun investigating the situation, emphasizing that if slippers are not marked as disposable, they must adhere to strict cleaning and disinfection protocols [35]. - The article notes that the cost-saving measures associated with reusing slippers can lead to significant savings for hotels, particularly in high-occupancy environments [40].

Core Viewpoint - The article highlights the accommodation challenges faced by tourists in Arxan, Inner Mongolia, particularly during the National Day holiday, leading to increased prices and the use of unconventional lodging options such as a rehabilitation center converted into a hotel [1][3][7]. Accommodation Situation - A tourist reported staying in a rehabilitation center due to a lack of available hotels, which were fully booked during the holiday season [1][3]. - The rehabilitation center, while named as a hospital, operates as a wellness facility for the elderly, offering various room types at prices ranging from 60 yuan per bed in shared rooms to 400-500 yuan for suites [3][4]. - The center can accommodate over 200 guests and has available beds despite the high demand in the area [4]. Price Trends - Hotel prices in Arxan have surged, with reports of a Hanting Hotel charging over 1600 yuan for a standard room during the holiday period, making it one of the most expensive Hanting hotels in the country [7][9]. - The pricing strategy is influenced by market demand and historical data, with prices having increased significantly compared to previous years [9][11]. - The local market regulator indicated that the current pricing is based on market adjustments and does not constitute illegal behavior, as long as prices are transparently displayed [11]. Tourist Influx - Arxan, known for its unique geological features and mineral springs, has seen a significant increase in tourist traffic, with 150,000 visitors reported in the first three days of the National Day holiday [13]. - The region's appeal lies in its natural beauty and wellness offerings, contributing to a booming tourism market during peak seasons [13].