冰雪旅游
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“冷资源”促进“热消费”!中国冰雪迎全球游客 解锁长停留、新玩法、新消费
Yang Shi Wang· 2025-12-25 07:52
Group 1 - The influx of foreign tourists to China for winter sports and cultural experiences is increasing, with a notable example being a group of over 500 Vietnamese tourists entering through the Yunnan border to experience snow activities [1] - China's international ice and snow tourism is gaining popularity, driven by the recent visa-free entry policies as the New Year holiday approaches [2] - Chinese ice and snow tourism products are highly favored in international markets, as evidenced by their prominent display at tourism exhibitions in places like Bangkok [4] Group 2 - Various regions in China are enhancing visa services to accommodate the growing number of foreign visitors, such as the introduction of a "fast extension" service in Shenyang, allowing tourists to extend their stay by up to 30 days [6] - Domestic tourists are shifting from quick visits to multi-day stays at ski resorts, indicating a trend where ice and snow sports are becoming a lifestyle rather than just a niche hobby [7] - The "multi-day immersive experience" is becoming mainstream, with many ice and snow resorts introducing new offerings like children's camps and winter living experiences to promote longer stays and deeper engagement [11] Group 3 - Smaller ski resorts and unique ice experiences are gaining popularity among families and younger tourists, with a significant increase in bookings for mid-sized ski areas, which have seen over a 200% year-on-year rise since November [13] - New niche activities, such as "ice floating," are trending on social media, showcasing the appeal of less conventional winter experiences [13]
新华视点丨“冷资源”涌动“热浪潮”——从雪场到工厂,冰雪经济全链升温
Xin Hua Wang· 2025-12-25 07:23
Group 1 - The popularity of ice and snow tourism is on the rise, with the ice and snow economy becoming a significant driver for consumption and regional high-quality development [1][3] - Hebei Province's Wanquan County, with an average altitude of about 1500 meters and a winter snow period lasting 120 days, provides excellent conditions for the development of ice and snow tourism [3] - In the new snow season, ski resorts in Hebei Chongli are enhancing facilities, introducing events, and optimizing services to create a more professional and enjoyable skiing destination [5] Group 2 - The "Ice and Snow +" consumption model is being developed to stimulate consumer activity, with projections indicating that China's ice and snow industry will exceed 1 trillion yuan by 2025 [7] - During the 2025-2026 snow season, Chongli will host numerous high-level international and national snow sports events, allowing enthusiasts to experience the excitement of competitive sports [8] - Heilongjiang Province's Tieli City is leveraging its ice and snow resources to launch unique tourism products, such as "Ice and Snow + Hot Springs" and "Ice and Snow + Sports" [10] Group 3 - The booming ice and snow sports sector is driving demand for ice and snow venues and equipment, with companies in Hebei enhancing their R&D capabilities in areas like skis and snow-making machines [12] - Hebei has established four ice and snow industry clusters, with parks dedicated to the R&D, manufacturing, sales, and service of ice and snow equipment [14] - In Ningbo, Zhejiang Province, there are 34 companies producing sports poles, with an annual production value exceeding 920 million yuan, primarily for export [16]
“热邀约”“小而美”“长停留” 透视关键词解锁“冷冰雪”火热背后新亮点、新趋势
Yang Shi Wang· 2025-12-25 07:07
央视网消息:随着元旦假期临近,冰雪季热度也是越来越高。2025年冬天,在入境免签政策和中国旅游热度持续攀升的双重带动下,中国正成 为国际冰雪旅游的热门目的地。 在河北张家口崇礼多家雪场,记者看到不少外国游客。 新加坡游客詹姆斯表示,从社交媒体找到这个地方,因为现在是孩子的假期,这是他的孩子第一次看到雪。 在云南,也有不少外国游客前来体验高原冰雪乐趣与民俗文化。记者在中越河口口岸看到,一队500多人的越南赏雪团经正在入境,准备在昆 明轿子雪山开启今冬第一场冰雪之旅。 越南旅客邓氏云表示,听说近段时间昆明的山上有雪了,他们在越南热带气候从来没看过雪,希望这次来到中国看一看到最美的风景。 而记者在泰国曼谷的旅行社看到,不少中国冰雪游产品大受欢迎,海报都摆在了主推的位置。 随着入境游客越来越多,各地也升级签证服务。沈阳出入境管理部门近日推出签证"快速延期"服务,外国游客可以获得最长30天停留延期。签 证还能邮寄送达,不耽误游玩,记者在现场看到不少来办理延期的外国游客。 摩洛哥游客阿卜杜维·肯扎表示,起初他只打算待几天,但现在由于新政策他打算再延长一个月,可以慢慢享受她的假期。 冰雪游再升级"多日沉浸式"体验成主流 除 ...
入境订单激增 我国冰雪经济“热力全开”
Ge Long Hui· 2025-12-25 05:22
据央视,随着元旦假期临近,冰雪季热度也是越来越高。今年冬天,在入境免签政策和中国旅游热度持 续攀升的双重带动下,中国正成为国际冰雪旅游的热门目的地。不仅大型雪场订单火爆,一批"小而 美"的中小雪场和新奇冰雪体验也正悄然走红,成为亲子家庭、养宠人群和年轻游客的消费新选择。在 河北张家口一处中小型冰雪度假园区,装饰童趣十足,雪道坡度平缓,不少家长带着小宝宝练习滑行, 还有很多宠物狗狗同游,雪场规模较小,精准匹配了一些游客"临时起意、小试牛刀"的低密度滑雪体 验。数据显示,11月以来,全国中小型滑雪场预订量同比激增超200%。除了小雪场,小众冰雪体验项 目也成为流量密码。在新疆阿勒泰市阿苇滩镇,"冰浮"新玩法正在社交平台刷屏。 ...
解码冰雪经济新动能|冰雪课堂如何成为“消费新宠”?
Xin Hua She· 2025-12-25 03:15
Core Insights - The integration of ice and snow activities with various industries is creating new products, scenarios, and business models, transforming winter landscapes into expansive classrooms [1] - The development of youth skiing winter camps in Zhangjiakou, Hebei, is gaining popularity, featuring dedicated ski slopes and coaching teams, along with a "skiing + research" package [1] - The ice and snow tourism industry is diversifying and evolving, driven by innovative business models, enhancing the overall tourist experience and contributing to high-quality economic development [1] Industry Developments - In Laiyuan County, Hebei, the series of events for the China Baoding (Laiyuan) Ice and Snow Outdoor Sports Conference, including ice and snow carnivals and cultural activities in schools, are being held [1] - The local government is focusing on building a distinctive winter ice and snow tourism brand, with ice and snow research becoming a new trend in family consumption [1] - The ice economy is emerging as a new driving force for economic growth, reflecting a shift towards more diverse and differentiated development in the tourism sector [1]
阿城 冰雪焕新彩蕴生机
Xin Lang Cai Jing· 2025-12-24 22:54
Core Viewpoint - The article highlights the winter tourism appeal of Harbin's Acheng District, showcasing upgraded ski resorts, diverse winter activities, and rich cultural experiences, inviting visitors to enjoy a unique ice and snow journey [10][11][12]. Group 1: Upgraded Ski Resorts - Acheng's ski resorts have undergone comprehensive upgrades to attract visitors, including new facilities like magic carpets and low-altitude chairlifts at the Pingshan Shenlu Ski Resort, enhancing accessibility for all age groups [11]. - The Yiquan International Hunting Ground Ski Resort has opened six distinct ski trails, offering a range from beginner to advanced levels, along with amenities such as smart equipment halls and themed accommodations [11]. - The Jiangjun Mountain Scenic Area has introduced three snowmobile routes, allowing visitors to explore the snowy landscape, and has added various fun activities suitable for all ages [12]. Group 2: Cultural and Culinary Experiences - The article emphasizes the integration of local culture into the winter tourism experience, with the Yiquan Frost Snow Ski Resort incorporating Manchu culture and offering traditional food-making experiences [11]. - Acheng's culinary offerings, such as the "Zhao Ji Whole Pig Feast" and "Ya Gou Sticky Bean Bun," highlight the region's rich food heritage, enhancing the overall visitor experience [16]. - The diverse food options available in ski resort restaurants and local eateries provide a warm and comforting complement to the winter activities, showcasing the depth of the region's culinary culture [16]. Group 3: Community Engagement and Sports Development - Acheng is not only a tourist destination but also a training ground for winter sports, with a history of producing numerous national and world champions in skiing [14]. - The district is promoting community involvement in winter sports through events like the National Ski Orienteering Challenge and various activities for youth, fostering a culture of participation [15]. - The establishment of public ice rinks across the district allows residents of all ages to engage in ice sports, reinforcing the "全民上冰雪" (Everyone on Ice and Snow) initiative [15].
释放冰雪经济动能
Xin Lang Cai Jing· 2025-12-24 19:52
Core Viewpoint - The article highlights the development of the ice and snow industry in Eerguna City, Inner Mongolia, which is leveraging its unique geographical and climatic conditions to enhance the "ice and snow + sports + cultural tourism" offerings, thereby driving economic growth [1] Group 1: Industry Development - Eerguna City has introduced a variety of unique activities such as border ice fishing, snowfield horseback riding, water-splashing ice formation, ice and snow traversing, and cross-border shopping [1] - The integration of multiple business models within the ice and snow industry is seen as a pathway to sustainable growth and economic dynamism [1]
法治赋能“冷资源”向“热产业”跨越升级
Xin Lang Cai Jing· 2025-12-24 19:51
Core Viewpoint - The article highlights the proactive measures taken by the Harbin courts to enhance the legal service environment for the booming ice and snow tourism industry, ensuring a safer and more efficient experience for tourists [1] Group 1: Legal Innovations in Tourism - Harbin's courts have established a "tourism circuit court" and "litigation service points" in key tourist areas to provide on-site legal services and dispute resolution [1] - During the 26th Harbin Ice and Snow World event, over 30 disputes were resolved at the scenic area service points, demonstrating the effectiveness of local legal support [1] Group 2: Collaborative Dispute Resolution - The Daowai District Court has created a "shared court" legal service station in the historical cultural district to address sudden disputes with a mobile mediation team [1] - The establishment of a "tourism dispute mediation room" has successfully handled over 100 disputes, involving amounts exceeding 400,000 yuan, since its inception [1] Group 3: Enhancing Tourist Experience - The Harbin Intermediate People's Court has developed a "court+" multi-party governance platform to improve dispute resolution efficiency by integrating judicial, administrative, and industry mediation resources [1] - Courts are actively engaging with tourists and businesses to conduct legal education activities, enhancing the overall tourism environment and city image [1] Group 4: Safety and Compliance Initiatives - The Daowai District Court has initiated a "public law accompanying travel" service to help tourism enterprises improve safety mechanisms and operational standards [1] - Legal service support has been positively received by local tourism operators, allowing them to focus on service quality while managing legal issues more effectively [1]
“冷资源”变成“热经济” 新疆乡村大力发展冬日旅游产业
Zhong Guo Xin Wen Wang· 2025-12-24 13:03
Core Viewpoint - The article highlights the development of the ice and snow economy in Xinjiang, particularly focusing on the transformation of Pingxi Liang Village from a poverty-stricken area to a prosperous community through the promotion of winter sports and tourism [2]. Group 1: Ice and Snow Economy Development - The Silk Road Mountain Resort features Xinjiang's first SSSSS-level ski resort, certified by the International Ski Federation, positioning it as a venue capable of hosting international events [2]. - The region has leveraged its unique ice and snow resources to foster economic growth, particularly through ski resorts and specialty accommodations, turning "cold resources" into a "hot economy" that supports rural revitalization [2]. - The development of the ice and snow economy has significantly increased the income of local villagers, contributing to their financial well-being [2].
粉雪、雾凇、温泉——吉林冰雪的“组合拳”有多能打?
Xin Jing Bao· 2025-12-24 11:36
Core Insights - The report highlights the rise of Jilin Province as a prominent destination for ice and snow tourism, with a focus on its diverse offerings and strategic development approach [2][19] - Jilin's ice and snow economy is transitioning from a "traffic-driven" model to an "industry-driven" model, emphasizing sustainable growth and comprehensive service systems [3][19] Geographic Advantages - Jilin Province is located within the "golden latitude belt" for snow sports, comparable to renowned regions like the Alps and Rockies, providing ideal conditions for skiing with abundant powder snow [4][6] - The Long White Mountain area has been recognized as a world geological park, enhancing its appeal as a unique winter destination with diverse natural attractions [6] Snow Sports Development - Jilin has significantly increased its number of ski resorts from 30 in 2016 to nearly 70 in 2023, achieving near-complete county coverage [10] - The province's ski resorts offer a full spectrum of experiences, from high-end resorts to budget-friendly options, catering to both beginners and advanced skiers [10][11] Integrated Regional Strategy - Jilin's ice and snow tourism strategy is characterized by a coordinated provincial approach, avoiding competition between cities and promoting a diverse range of winter activities [13][14] - The opening of new transportation links, such as the Shenbai High-Speed Railway, has improved access to various attractions, enhancing visitor flow and experience [14] Cultural Integration - Jilin's ice and snow tourism is deeply rooted in local culture, with traditional practices like the Chagan Lake winter fishing festival and unique culinary experiences contributing to its identity [16][18] - The province is actively integrating cultural elements into its winter sports offerings, creating distinctive experiences that differentiate it from other destinations [18][19] Future Outlook - Jilin's approach to ice and snow tourism emphasizes building a sustainable and resilient industry, focusing on product quality and comprehensive service rather than relying on single-point attractions [19][20] - As the market matures, the emphasis will shift towards providing consistent, high-quality experiences that meet the evolving demands of tourists [20]