国产品牌崛起 产品供给上新 "国产滑板，碳纤维制造，轻巧还好用！"吉林省吉林市，中旅松花湖度假区内，小游客唐闻昊接过希飞 品牌工作人员递过来的滑雪板单板说。 小朋友惊叹于轻量化，家长则对比起价格，"同为碳纤维雪板，价格却不到国际品牌的一半，很有吸引 力。" 夜幕降临，黑龙江哈尔滨冰雪大世界彩灯亮起，冰城堡、雪雕群流光溢彩，游客们或拍照打卡，或体验 项目，冷空气中回荡着笑声与欢呼声。2026年1月1日，哈尔滨市共接待游客140.5万人次，同比增长 11.4%。 "尔滨热"映射着我国冰雪经济的蓬勃发展。2025年12月，国家体育总局发布的《中国冰雪经济发展报告 (2025)》显示，2016—2024年间，我国冰雪产业规模从3647亿元跃升至9800亿元，年均增幅达到 21.09%，预计2025年将突破万亿元大关。我国冰雪旅游人次已连续3个冰雪季超过3亿人次。 当下，冰雪经济有哪些新特点？又在发生哪些变化？记者深入多地进行探访。 呈现"北雪南展" 运营模式出新 吸引目光的国产滑雪板，来自离滑雪场不远的吉林化纤集团有限责任公司。作为国内碳纤维行业大型企 业，吉林化纤集团近年来瞄准冰雪装备市场，发挥产业链优势，研发碳纤 ...

Core Insights - The China (Harbin) International Ice and Snow Industry Expo attracted around 300 well-known enterprises from over 20 countries and regions, showcasing advancements across the entire ice and snow industry chain, reflecting the high-quality development driven by the "300 million people participating in ice and snow" initiative [1] - The scale of China's ice and snow industry has grown from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with projections to exceed 1 trillion yuan by 2025, indicating a shift from scale expansion to qualitative enhancement [1] Industry Growth and Trends - In the 2024-2025 ice and snow season, participation in ice and snow tourism is expected to reach 520 million people, generating over 630 billion yuan in total revenue, driven by the ongoing enthusiasm from the Beijing Winter Olympics and rising consumer demand for experiential consumption [2] - The ice and snow industry has a long supply chain with high interconnectivity, directly boosting upstream industries like equipment manufacturing and venue construction, while also fostering innovation in downstream services such as event operations and tourism [2] - The consumption amount at ski resorts alone is projected to reach 78.613 billion yuan during the 2024-2025 season, with surrounding consumption increasing by 27.97% year-on-year [2] Global Engagement and Local Innovation - China's market potential, favorable policies, and innovative environment are attracting global ice and snow giants to shift from merely selling products to developing and manufacturing in China [4] - Notable brands like "Tanrui" showcased locally developed carbon series ski equipment, while Italian company Tianbing plans to establish a major equipment center in China to serve Southeast Asia and Japan/Korea markets [4] - Domestic companies are also gaining international traction, with products like lithium battery heated ski gloves made from carbon fiber being exported to over 60 countries, and various Chinese firms exporting ice and snow construction technologies to countries like Kazakhstan and Saudi Arabia [4] Challenges and Opportunities - Despite the growth, there are significant gaps compared to international standards in high-end equipment manufacturing and event operations, particularly in areas like snowmaking technology and high-performance gear [5] - Addressing these challenges is crucial for the industry to transition from "cold resources" to "hot economy," enhancing the complete industry chain from R&D to consumer engagement, thereby driving domestic demand and regional development [5]

商场里，琳琅满目的国产雪具 前不久，中国（哈尔滨）国际冰雪产业博览会吸引了20多个国家和地区约300家知名企业参展。博览会上，从冰雪场 地建设、装备研发制造，到赛事运营、冰雪旅游、文创衍生、消费服务等冰雪产业链前沿成果集中亮相，呈现出"三 亿人上冰雪"带来冰雪产业高质量发展的鲜活图景。数据显示，我国冰雪产业规模已从2015年的2700亿元增长至2024 年的9800亿元，2025年有望突破万亿元大关。我国冰雪产业正由规模扩张向内涵提升转型，一条条贯通上下游、融合 多领域的冰雪产业链正以蓬勃活力"链"就经济增长新势能。 市场的鲜活脉动是一个产业成长最坚实的基础。在2024—2025年冰雪季，我国参与冰雪旅游休闲的人次达5.2亿，冰 雪旅游总收入超6300亿元。今年，各地还衍生出了"冰上龙舟""冰超""雪超"等诸多新玩法。其背后，既是北京冬奥会 激发全民冰雪热情的持续释放，也是在生活水平和消费结构持续升级的背景下，人们对健康、时尚、娱乐等体验式消 费的热切追求。 消费市场的火热牵引着供给端的升级。冰雪产业链条长、关联度高、带动性强，其发展直接带动了装备制造、场地建 设等上游产业，也推动着赛事运营、旅游、培训等中下 ...

Group 1 - The core viewpoint of the article highlights the rapid growth of the ice and snow economy in southern China, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by innovation and consumer demand [3][6][19] - The ice and snow industry in China is projected to reach a scale of 1,005.3 billion yuan by 2025, with the number of ice and snow sports venues increasing from 1,133 in 2018 to an estimated 2,678 by the end of 2024 [5][6] - The number of indoor ski resorts has surged from 5 during the 2013-2014 season to 59 in the 2023-2024 season, primarily located in southern cities [5][6] Group 2 - In Guangdong, over 30 ice and snow venues have been established, with notable projects like Guangzhou's "Hot Snow Miracle" attracting over 1 million visitors in just 15 months, and Shenzhen's "Qianhai Huafa Ice and Snow World" receiving over 400,000 visitors in its first month of trial operation [8][11] - The region is fostering a diverse range of ice and snow experiences, integrating elements of culture, technology, sports, and accommodation, which enhances the overall consumer experience [14][15] - The ice and snow economy is not only a reflection of consumer upgrades but also showcases China's innovative potential and market opportunities, with significant growth in related sectors such as retail, transportation, and dining [16][19]

Group 1 - The core viewpoint of the article highlights the rapid growth of the ice and snow economy in southern China, particularly in the Guangdong-Hong Kong-Macau Greater Bay Area, driven by innovation and consumer demand [3][4][8] - The ice and snow industry in China is projected to reach a scale of 1,005.3 billion yuan by 2025, with the number of ice and snow sports venues increasing from 1,133 in 2018 to an expected 2,678 by the end of 2024 [5][7] - The number of indoor ski resorts has surged from 5 during the 2013-2014 season to 59 in the 2023-2024 season, primarily located in southern cities [5][7] Group 2 - In Guangdong, over 30 ice and snow venues have been established, with notable projects like Guangzhou's "Hot Snow Miracle" attracting over 1 million visitors in just 15 months, and Shenzhen's "Qianhai Huafa Ice and Snow World" receiving over 400,000 visitors in its first month of trial operation [10][13] - The region is fostering a diverse range of ice and snow experiences, integrating elements of culture, technology, sports, and accommodation, which enhances the overall consumer offering [17][18] - The influx of international tourists, particularly from Hong Kong and Macau, has significantly boosted ice and snow-related tourism, with ticket sales for Guangdong's "Hot Snow Miracle" increasing by 207% for Hong Kong visitors and 55% for Macau visitors in early November 2025 [18][21]

Core Insights - The winter ice and snow economy in China is thriving, with parks like Shichahai and Zizhuyuan opening ice rinks, attracting numerous visitors [1] - According to the China Tourism Research Institute, the number of ice and snow tourism participants is expected to reach 360 million and generate 450 billion yuan in revenue during the 2025-2026 winter season [1] - The report highlights the transformation of "cold resources" into a "hot industry" through the "ice and snow +" model, which drives demand upgrades, technological empowerment, and cultural integration [1][2] Demand Upgrade - Ice and snow sports are transitioning from niche activities to mainstream lifestyle choices, with a significant increase in demand [1] - The supply side is innovating to meet diverse consumer needs, including family-oriented activities, night skiing, and ice tourism photography [1] Technological Empowerment - Harbin Ice Snow World features interactive ice sculptures, while indoor snow venues in cities like Wuhan and Chengdu are incorporating VR skiing simulators and robotics [1] - The integration of technology is enhancing the consumer experience, moving the ice and snow industry from "shallow consumption" to "deep experience" [1] Cultural Integration - New narratives around ice and snow culture are being developed, blending traditional elements with modern attractions, such as the European-style dome and "Snowflake Ferris Wheel" in Harbin [2] - This cultural fusion is creating a unique "Chinese flavor" in the ice and snow economy, generating new consumer interest [2] Future Outlook - The ongoing expansion of the "ice and snow +" model is expected to lead to deeper integration with various industries, creating new business formats and models [2] - This evolution will not only enhance the diversity of ice and snow experiences but also contribute to high-quality economic development in China [2]

Core Viewpoint - The scale of China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with an expected reach of 1.5 trillion yuan by 2030, indicating a significant transformation from traditional consumption to a multi-faceted industry integration [1] Group 1 - The ice and snow economy is evolving from a resource advantage to an innovation advantage during the 14th Five-Year Plan period, emphasizing the need for localized and innovative approaches [1] - There is a focus on converting natural resources such as extreme cold, ice, and permafrost into unique functional elements for industry development, enhancing the potential of regional resource endowments [1] - The integration of the ice and snow industry with new-generation information technology, new energy vehicles, and new energy storage is crucial for overcoming collaborative bottlenecks in the industry chain, service chain, and value chain [1]

Group 1 - The first Beijing-Tianjin-Hebei Chaobai River Ice Fishing Competition successfully combined traditional fishing culture with winter sports, attracting over 400 fishing enthusiasts from the three regions [1] - The event showcased the "sports+" synergy effect, highlighting the value beyond competition, as it also promoted local agricultural products and unique snacks [1] - The shift from a purely sightseeing model to a more engaging lifestyle experience reflects new consumer trends, with authorities pushing for deeper integration of ice and snow with culture, sports, and technology [1] Group 2 - The transformation of ice and snow from a "cold resource" to a "hot economy" is a prevailing trend, leveraging Beijing's "Double Olympic legacy" and the collaborative advantages of the Beijing-Tianjin-Hebei region [2] - Recent years have seen the three regions connect ice and snow resources through large-scale events and enhanced transportation networks, stimulating consumer enthusiasm for ice and snow activities [2] - To build a globally competitive ice and snow industry ecosystem, further collaboration is needed, including improving tourism infrastructure and creating differentiated, composite ice and snow cultural tourism products [2]

Group 1 - The first China-Russia Mayors' Roundtable Conference was held in Harbin, focusing on "Ice and Snow Culture Promoting Urban Innovative Development" [1][3] - The conference gathered mayors, government officials, and representatives from 13 key cities in the ice and snow industry from both countries to discuss smart city construction, ice and snow cultural tourism development, and urban renewal [1][3] - Various city representatives shared experiences and explored cooperation prospects, particularly in digital technology applications for urban governance and transforming cold resources into economic benefits [3] Group 2 - A concurrent event, the China-Russia Construction Technology and Industry Exchange Conference, facilitated in-depth discussions between Chinese enterprises and Russian city representatives on urban development planning and investment needs [3] - The conference successfully established a multi-level communication bridge between Chinese and Russian cities, enhancing cooperation consensus and clarifying development directions [4] - Both sides expressed intentions to broaden cooperation areas and deepen collaboration in urban construction, cultural tourism integration, and industrial linkage [4]

Core Viewpoint - The forum on high-quality development of ice and snow sports and economy was held in Harbin, Heilongjiang Province, focusing on talent cultivation, technological empowerment, cultural heritage, and industrial upgrading [1] Group 1: Event Overview - The forum gathered representatives from the Ministry of Education's Student Sports Association, Harbin municipal government, and over 30 domestic universities, along with experts, scholars, and athletes [1] - The theme of the forum was "New Quality in Ice and Snow, Cultural Integration, Strong Body, and Shaping the Future Together" [1] Group 2: Institutional Developments - The Harbin Institute of Ice and Snow Economy was officially established during the opening ceremony [1] - The research institute will focus on studies related to ice and snow economy theory and policy, ice and snow equipment manufacturing and technological innovation, and the development and popularization of ice and snow sports [1]