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职业转场热:家政行业迎来“新创业者潮”
Jiang Nan Shi Bao· 2025-12-10 06:56
很难想象,这位走路带风的家政高管,曾是一名报社编辑,每天写稿、改稿、追新闻。 上午九点,陈文超准时走进58到家济南门店。 她放下手包,熟练打开电脑屏幕,13位团队成员围坐一圈,准备开启新一天的冲刺。 命运的拐点出现在一次偶然的机会。朋友邀她帮忙协调家政人员,她第一次近距离看到这个行业的真实 需求。现在,她的家政门店已培训超2300名学员,带动上千名"山东阿姨"就业。门店业绩在半年内达到 300万元左右。 行业上行,政策利好,陈文超更笃信当初转行的决定:"家政行业挺好的,没什么说不出去。" 这句话,也成了新一代家政创业者的注脚。 跨行者集结:从"打工者"到"创业者"的迁徙 类似的"转场",正在全国各地悄然发生。 43岁的宫飞飞,曾是药企高管,擅长销售与培训。2017年,她投身家政,成立培训机构。"能培训人, 就能带出一支队伍。"她说。八年后,她的公司已培训上万名家政阿姨,其中不少月入过万。她见证了 行业从"凭经验"走向"讲标准"的全过程。 1988年出生在"风筝之都"潍坊的王敬文,大学机械系毕业后,他在啤酒厂从销售员做到区域主管;后来 到青岛开民宿,却被旅游行业的周期性打击得措手不及。 "酒厂回不去,民宿也不行 ...
北京+30商业领袖峰会成功举办,政企学研共绘性别平等与可持续发展新蓝图
Xin Lang Cai Jing· 2025-12-10 03:53
Core Insights - The "Beijing +30" Business Leaders Summit, hosted by UN Women China, marked the 30th anniversary of the Beijing Declaration and Action Platform, focusing on women's empowerment and inclusive development [1][32] - The summit emphasized the importance of gender equality as a core driver for sustainable business development and called for more companies to join the Women's Empowerment Principles (WEPs) initiative [3][34] Group 1: Gender Equality and Economic Value - UN Women China highlighted that despite a 30% increase in women's labor participation and a decrease in poverty rates over the past 30 years, significant gender disparities remain, with women holding only 30% of management positions and facing a 20% wage gap [3][34] - Companies with gender-diverse boards show greater stock price stability and profitability potential compared to their peers, underscoring the economic value of gender equality [3][34] Group 2: Achievements and Challenges - China boasts a female labor participation rate of 62%, with women making up 53% of university graduates and 61.3% of business owners or leaders [5][36] - However, 314 million women are projected to face extreme poverty by 2030, indicating ongoing challenges in achieving gender equality [5][36] Group 3: Practical Approaches to Empower Women - The China Women's Development Foundation proposed three key integrations for supporting women's sustainable development: aligning national priorities with women's needs and corporate strategies, combining corporate strengths with execution systems, and investing in both material and human empowerment [7][38] - The private sector is encouraged to leverage innovation, financing, and employment to bridge gender gaps in the workplace [5][39] Group 4: Digital Empowerment and Future Trends - The upcoming UN Women flagship report will focus on gender equality practices in the digitalization process of Chinese enterprises, covering areas such as women's economic empowerment and health security [11][42] - The report will predict future trends related to AI and technology, aging populations, green transitions, and gender within the ESG framework, set to be released in 2026 [11][42] Group 5: Leadership and Collaboration - Discussions at the summit highlighted the need for modern leadership to combine strategic thinking with empathy, fostering team growth through interactive management [12][43] - Collaborative ecosystems involving government, businesses, NGOs, and women's groups are essential for advancing gender equality [8][39] Group 6: Commitment to Action - The summit concluded with a commitment ceremony for the Women's Empowerment Principles, where participants pledged to support workplace initiatives for women, including addressing menopause and advocating for equal retirement benefits [25][58] - The UN Women will continue to engage various sectors to integrate gender equality into corporate strategies and daily practices, aiming to turn the vision of the Beijing Declaration into lasting progress [29][60]
骏伯家政:领跑家政行业的 “山东样板”
Qi Lu Wan Bao· 2025-12-09 13:46
从菏泽的街巷起步,到辐射全国的家政航母;从单一的家政服务,到涵盖培训、产康、养老、托育的全链条民生服务体系——山东骏伯家政服务有限公司 用十六年时光,在齐鲁大地上书写了一部"以服务筑口碑,以大爱暖人心"的品牌成长史。作为山东省服务消费新品牌的杰出代表,骏伯家政以标准化为 基、以创新为翼、以责任为魂,不仅改写了家政行业的发展格局,更成为助力乡村振兴、守护民生幸福的重要力量。 标准化建设的突破,让骏伯的服务品质有了更坚实的保障。2019年,"家政培训标准化"试点项目顺利验收;2024年1月,成功获批国家级家政服务标准化 试点项目,成为行业标准化建设的"山东样本"。从培训流程的量化规范到服务细节的统一标准,从人员管理的科学体系到售后保障的完善机制,骏伯用标 准化打破了家政服务"凭经验、看心情"的瓶颈,推动行业从"粗放型"向"精细化"转型。 作为山东省家政行业首家在齐鲁股权交易中心挂牌、首家通过标联国际质量管理体系认证的重点企业,骏伯家政打破了传统家政"小散乱"的刻板印象,以 工商注册、商务备案的合规资质,为涉外场所、机关单位、学校及家庭提供全方位的日常事务管理服务。如今,旗下已孵化出骏伯家政职业技能培训学 校、鲁西 ...
国家税务总局:严禁平台企业向各类“小哥”增加负担,将严加督促
证券时报· 2025-12-08 04:20
Core Points - The State Taxation Administration announced that over 7,000 domestic and foreign platform enterprises have actively complied with the tax information reporting obligations since the implementation of the regulations in June [1] Group 1 - The regulations state that individuals engaged in delivery, transportation, and domestic services on platforms are not required to report their income information [2] - Platforms are prohibited from over-deducting fees or shifting tax obligations to increase the burden on individuals during the withholding and payment of taxes [2] - The tax authorities will continue to strengthen supervision in the future [2]
孔乙己脱掉“长衫”就能行吗?
虎嗅APP· 2025-12-07 23:55
Core Viewpoint - The article discusses the structural challenges faced by the younger generation in the labor market, drawing parallels between contemporary issues and the classic film "Bicycle Thieves," emphasizing that hard work and moral choices often do not guarantee dignity or survival in a system that fails to provide basic support and upward mobility [4][5]. Group 1: Hidden Costs of Physical Labor - The narrative around "pragmatic employment" often overlooks the harsh realities of labor intensity, job security, and career prospects in so-called "practical jobs" [7]. - According to the National Bureau of Statistics, there are nearly 300 million migrant workers in China, with significant portions employed in manufacturing (18.3%), construction (14.6%), and retail (13.1%), facing long hours and inadequate social security [7]. - In the express delivery sector, data shows that frontline couriers work over 10 hours daily, with 58.7% lacking work injury insurance and 72.1% without housing fund contributions, while the average monthly income is around 4,800 yuan [7][8]. Group 2: Downward Pressure and Involution - The employment crisis for youth cannot be solely attributed to "attitudinal issues," as structural mismatches in the job market are a core problem, with traditional sectors like internet and real estate contracting [11][12]. - Emerging industries such as high-end manufacturing and AI require high skills but offer limited positions, while low-value service jobs lack stability and formal contracts, leading to increased competition among lower-tier workers [12][13]. - The influx of highly educated individuals into low-end labor markets does not enhance job quality but instead depresses wages and exacerbates social competition [13][14]. Group 3: Stigma of Lower Status Jobs - Despite individuals' willingness to abandon their educational status, societal biases against physical labor remain entrenched, leading to feelings of shame and self-denial among those in lower-status jobs [15][16]. - A survey indicates that only 23.1% of respondents believe that manual laborers receive equal social respect compared to white-collar workers, with this perception declining significantly among older demographics [16]. - The long-standing association of education with social status creates a challenging environment for those transitioning to lower-status jobs, as they face both economic and emotional burdens [17][18]. Group 4: Need for Systemic Change - The article argues that the tragedy of individuals like "Kong Yiji" is not isolated; it reflects a broader societal issue where individual struggles are often overlooked [21]. - Recent government initiatives aim to create high-quality jobs and improve labor rights, indicating a recognition of the need for systemic support rather than moral exhortations [22]. - The call for a society that allows individuals to maintain dignity regardless of their job status emphasizes the importance of creating pathways for all workers, ensuring that choices do not come at the cost of self-respect [22].
注册企业数暴增45.7% 北京家政“卷”起来了
经济观察报· 2025-11-30 07:20
Core Viewpoint - The home service industry in Beijing is experiencing a price war and fluctuations in employer demand, leading to significant impacts on the salaries of service workers [1][3]. Group 1: Market Dynamics - The entry of new players into the home service market has driven down prices, with some services being offered as low as 39.9 yuan for two hours, forcing many companies to operate at a loss [2][7]. - The number of registered home service companies in Beijing has surged, increasing from 13,800 to 20,100 in the first ten months of 2025, representing a growth rate of 45.7% [2]. - The home service industry is characterized by a low entry barrier, with many new companies emerging, leading to intensified competition [5][6]. Group 2: Impact on Service Workers - Salaries for home service workers have begun to decline, with live-in caregivers for elderly clients seeing their monthly pay drop from 5,000 yuan to 4,500 yuan, and many workers accepting these lower rates [3][8]. - The average hourly wage for cleaning staff has remained stable, but specific sectors like elderly care and cleaning are witnessing slight decreases in pay [7][8]. - The changing consumption patterns of employers, influenced by fluctuating household incomes, have led to a willingness to accept lower service prices [8]. Group 3: Future Outlook - Despite current challenges, the home service industry is projected to remain a lucrative business due to ongoing demand in elder care and childcare, with an estimated labor gap exceeding 20 million [10]. - The industry is still fragmented, providing opportunities for new entrants who can develop effective business models to succeed [10]. - Maintaining service quality and providing training for workers are essential for long-term success in the home service sector [10].
注册企业数暴增45.7% 北京家政“卷”起来了
Jing Ji Guan Cha Bao· 2025-11-30 04:37
Core Insights - The Beijing home service industry has seen a significant increase in registered companies, with a 45.7% rise in the number of home service-related enterprises from 13,800 to 20,100 in the first ten months of 2025 compared to the previous year [1] - The influx of new entrants has led to intense price competition, resulting in lower service prices and impacting the wages of home service workers [2][5] - Despite the challenges, the home service industry remains a lucrative market due to the growing demand for elderly care and childcare services, with an estimated labor gap exceeding 20 million [8] Market Dynamics - The entry of new companies has been fueled by favorable policies, with the Beijing Municipal Human Resources and Social Security Bureau planning to guide 10,000 home service workers to Beijing each year from 2025 to 2027 [3] - The industry is characterized by a low entry barrier, leading to a rapid increase in the number of small home service companies, which often resort to price wars to capture market share [3][4] - The average monthly salary for live-in elderly care workers has decreased from 5,000 yuan to 4,500 yuan, reflecting the downward pressure on wages due to market competition [6][7] Employment Trends - Home service workers are increasingly accepting lower wages due to the competitive landscape and their own financial pressures, with many now willing to take jobs at reduced rates [6][7] - The overall wage levels for home service personnel have remained stable, but specific sectors like elderly care and cleaning have seen slight declines [6][7] - The demand for home services has not fully recovered to pre-pandemic levels, with ongoing fluctuations in employer spending influencing service pricing [7] Industry Characteristics - The home service industry in Beijing is described as "small and scattered," with 44.1% of companies having registered capital of less than 1 million yuan [4] - Many small companies are cutting costs by reducing the vetting and training of service personnel, which raises concerns about service quality [4] - The industry is projected to continue growing, with a market size reaching trillions and over 30 million workers nationwide, indicating potential for new entrants who can establish effective business models [8]
21社论丨增强消费品供需适配性,促进扩内需稳增长
21世纪经济报道· 2025-11-27 02:34
Core Viewpoint - The article discusses the implementation plan aimed at enhancing the adaptability of supply and demand in consumer goods, with a focus on optimizing the supply structure and promoting high-quality development in consumption by 2027 and 2030 [1][2]. Group 1: Current Challenges in Consumer Goods Market - The fundamental issue in China's consumer goods market is the structural problem where the supply side has not timely responded to the trend of consumption upgrading [2]. - There is a significant need to improve the supply of high-quality, high-value-added products and brand premium capabilities, particularly in sectors like home appliances and new energy vehicles [2]. - Service consumption still has considerable room for upgrade, with restrictions in sectors such as education, healthcare, and elderly care limiting the supply of quality services [2]. Group 2: Key Tasks and Strategies - The plan outlines five areas with 19 key tasks to promote positive interaction between supply and consumption [2]. - Emphasis is placed on technological empowerment to drive industrial upgrades, focusing on sectors like automotive, home furnishings, and consumer electronics [3]. - The establishment of unified service standards and monitoring systems in service sectors is crucial for enhancing service quality and promoting brand protection [3]. Group 3: Market Activation and Channel Optimization - The plan calls for the continuous implementation of policies to expand market access and open up service sectors, addressing local protectionism and market segmentation [4]. - There is a need to enhance government investment structures to improve accessibility to quality supply, particularly in rural areas, to unleash rural consumption potential [4]. Group 4: Innovation and Supply Expansion - The article highlights the importance of scenario innovation and the integration of various business formats to expand supply space, promoting deep integration of culture, tourism, and technology with consumption [5]. - Support for the construction of international consumer center cities and the enhancement of consumer finance policies are essential for fostering a conducive environment for consumption [5].
让保姆成为正式工有多难?
经济观察报· 2025-11-22 10:37
Core Viewpoint - The article discusses the transition of the domestic service industry from a "gig economy" model to an "employee-based" model, highlighting the benefits and challenges of this shift for domestic workers and companies [1][4][10]. Group 1: Employee-Based Model - The employee-based model requires domestic service companies to sign labor contracts with workers, pay wages, and contribute to social insurance, aiming to provide stable employment for domestic workers [1][4]. - As of November 12, 2023, there are only 15 employee-based domestic service companies in Beijing, despite the existence of 111,000 related enterprises in the region, indicating a significant gap in adoption [4]. - The employee-based model is seen as a way to improve the working conditions and rights of domestic workers, contrasting with the "intermediary model" where workers are not protected by labor laws [3][4][10]. Group 2: Challenges in Implementation - High management costs and the lack of sufficient policy incentives are major barriers to the growth of employee-based domestic service companies [4][12]. - The current labor law framework complicates the application of employee-based models, particularly regarding overtime pay and rest periods for live-in workers [13]. - Many domestic workers prefer short-term high income over long-term benefits like social insurance, which affects their willingness to transition to the employee-based model [15]. Group 3: Industry Trends and Future Outlook - The domestic service industry is facing a shortage of workers, with estimates suggesting a gap of over 10 million, leading to continued reliance on the gig economy model in the short term [5]. - Recent policies aim to promote the employee-based model, with a goal for it to become a significant part of the industry by 2035 [10][17]. - Companies are exploring new paths, such as implementing employee-based models for a portion of their workforce while maintaining intermediary services to address quality issues in the industry [18][19].
8000万元消费券撬动5倍消费力 湖南邀请更多商户参与
Sou Hu Cai Jing· 2025-11-20 12:59
Core Insights - The "Enjoy Hunan · Xiang Dang You Hui" consumption voucher initiative has successfully stimulated consumer spending, with over 80 million yuan in vouchers distributed and a funding leverage ratio of 1:5 [1] - The program has attracted more than 6 million participants, significantly boosting market activity and benefiting local businesses [1] - Over 74,000 merchants have participated, with 85% being small and micro enterprises, which have seen an average revenue increase of approximately 30% [1] Group 1 - The consumption voucher initiative has been conducted in four rounds, covering essential sectors such as dining, fuel, home services, and beauty [1] - Merchants participating in the program benefit from both government subsidies and additional online traffic support from platforms like Alipay, Cloud Flash Payment, Meituan, and Douyin [2] - The program aims to enhance consumer experience and service quality, encouraging more merchants, especially in key sectors, to join the initiative [2] Group 2 - The application process for merchants is straightforward and ongoing, allowing them to register through designated online channels [2] - The initiative is positioned as a crucial measure for boosting consumption and benefiting both businesses and consumers in Hunan [2] - The government and platforms are committed to optimizing services for participating merchants, ensuring a smooth redemption process [2]