Workflow
文创
icon
Search documents
从2025年服贸会看中国创意经济如何发力
Xin Hua She· 2025-09-14 14:06
Core Insights - The 2025 China International Service Trade Fair showcased a variety of cultural and creative products that became the highlight of the event, attracting significant attention from attendees [1] - The exhibition featured classic animated derivatives like "Tianshu Qitan," "Hulu Brothers," and "Nezha Nao Hai," which resonated with the collective memories of the "70s" and "80s" generations, sparking nostalgia [1] - The rise of trend culture and emotional consumption in China has led to a vibrant creative economy, demonstrating significant advancements in innovation and design capabilities [1] Industry Highlights - The cultural tourism service exhibition area saw the debut of collaborative trendy toys from the China Open Tennis Tournament, which engaged fans in enthusiastic interactions [1] - Products incorporating intangible cultural heritage, such as the Bubble Mart Molly dolls, attracted considerable attention, with many attendees eager to take photos [1] - The overall landscape of China's creative economy is flourishing, showcasing a diverse array of innovative products that are both popular and commercially successful [1]
“渝超”火热开赛助推文旅消费!或带动相关行业消费超亿元
Sou Hu Cai Jing· 2025-09-14 08:04
各具特色的加油口号受到球迷们的喜爱。相关部门预计,"渝超"开赛后,对重庆的城市品牌价值提升、助推文旅市场的升温,以及带动消费增长都将会起 到推动作用。 (央视财经《第一时间》)13日,2025重庆城市足球超级联赛正式开赛。重庆人对"渝超"表现出极高的参与热情,与此同时,赛事还将有力推动当地的文 旅消费,各方已做好准备。 在2025年重庆城市足球超级联赛的准备阶段,各球队就开始加紧训练、积极备战。 摩拳擦掌准备撸起袖子大干一场的不仅是参赛的球员,赛场附近的餐饮业也做好了准备。 在渝中区的一家文创店,店家新设计的41个参赛代表队的海报和加油口号挂满了橱窗。 重庆市体育局副局长 杜学勇:赛事期间预计带动餐饮、住宿、交通等行业消费超亿元,通过跨区域观赛,预计为比赛的赛区区县带来旅游收入增长20% 以上。 转载请注明央视财经 编辑:潘煦 ...
服贸会“文创热”:科技加持 创意出圈
Xin Hua Wang· 2025-09-13 10:28
9月10日,北京动物园在服贸会上展出的AI智能熊猫玩偶。新华网记者 邱虹摄 新华网北京9月13日电(记者 吴寒冰 邱虹)AI智能熊猫玩偶陪聊、AR积木变身立体动物,毛绒烤鸭成 社交媒体"顶流"……在2025年服贸会上,各类融合科技与传统的文创产品吸引观众与展商打卡体验。 当科技遇上憨态可掬的大熊猫,会碰撞出怎样的惊喜? 北京动物园展出的一款AI智能熊猫玩偶成为本届服贸会"人气王"。据工作人员介绍,这只熊猫玩偶搭载 仿生科技内核,能够识别人类情绪并作出回应,带来互动和陪伴的沉浸体验。 9月10日, 北京动物园在服贸会上展出的"中国本土动物AR拼搭积木"。新华网记者 吴寒冰摄 各类文博精品文创吸引了众多参观者。新华网记者 邱虹摄 传统文化与潮流艺术的融合也成为本届服贸会亮点。 潮玩品牌泡泡玛特推出多款融合非遗技艺的IP产品,将瓷器、绒花等传统元素融入设计。MOLLY、 DIMOO、SKULLPANDA等热门IP与传统文化同台展出,谱写跨界融合的新叙事。老字号全聚德则推出 了烤鸭、大葱、甜面酱、荷叶饼的毛绒玩偶,组成"萌趣烤鸭大餐",吸引不少观众拍照打卡并在社交媒 体传播。大量网友留言:"在哪卖?我要去买!" 非遗 ...
服贸会掀起“新国潮”消费浪潮
Sou Hu Cai Jing· 2025-09-13 08:11
Core Insights - The 2025 China International Service Trade Fair features a vibrant cultural and tourism service section, showcasing a variety of cultural and creative products that bridge ancient and modern cultures, enhancing cultural consumption [5][6][8] Group 1: Cultural and Creative Products - A range of innovative cultural products debuted at the fair, including the "Observation Bag" from "Beijing Gifts," designed to commemorate historical events, and an AI interactive plush toy modeled after the giant panda, appealing to families [5][6] - The fair introduced a dedicated sales area by the Beijing Cultural Relics Bureau, allowing easy access to popular cultural products that previously required long queues [6][8] Group 2: Integration of Traditional Culture - The theme of "Cultural + Non-Heritage" was prominent, with products like the Bubble Mart's non-heritage collection and Tangrenfang's AI-enhanced 3D figurines revitalizing traditional crafts [7][8] - Traditional crafts were showcased through hands-on experiences, such as handmade paper products, allowing attendees to engage directly with cultural heritage [7] Group 3: New Consumption Ecosystem - The fair emphasized transforming cultural consumption from merely purchasing products to enjoying experiences, exemplified by the "National Cultural Industry Innovation Experimental Zone" in Chaoyang District [9] - New IPs like "He Xi" and "Shui Yun Er" were launched, designed to attract younger audiences and promote cultural awareness through engaging products [9]
中关村综保区发布“电子围网新范式”
Bei Jing Shang Bao· 2025-09-13 06:50
Group 1 - The 2025 Service Trade Fair "Haidian Night" was inaugurated at the Summer Palace, showcasing Haidian's innovative vitality through investment promotion, policy release, and enterprise sharing [2] - The event featured a cultural and technological integration exhibition, highlighting products such as "Haidian Gifts" cultural creations, intangible cultural heritage skills, and advanced technologies like quadruped robots and high-precision robotic arms [2] - The global first "Summer Palace + Haidian Gifts" co-branded Galaxy Space Capsule was unveiled, achieving 24-hour autonomous operation and becoming a new IP for cultural tourism consumption [2] Group 2 - Eight business-friendly policies were announced, covering areas such as talent housing and immigration convenience, with over 3.5 billion yuan in annual technology insurance risk protection [2] - AI leaders shared insights on cutting-edge developments, and the Zhongguancun Comprehensive Bonded Zone introduced a new "electronic fence" paradigm for smart regulation through "dual sentinels" linkage [2] - A total of 26 institutions were awarded the title of "Global Service Cooperation Partner of Haidian District" [2] Group 3 - In the first half of 2025, Haidian District's GDP reached 663.68 billion yuan, and the actual utilization of foreign capital has ranked first in the city for seven consecutive years [2]
深圳:广泛运用国潮、动漫、短剧、游戏等讲好农业产业、农业品牌、农业人故事
Xin Lang Cai Jing· 2025-09-12 23:50
近日,深圳市委农村工作领导小组办公室、市委宣传部、市"百千万工程"指挥部办公室联合印发《深圳 市贯彻落实"媒体+"赋能"百千万工程"农产品市场体系建设工作措施》。在丰富乡村消费业态方面, 《工作措施》提出,支持媒体联合专业设计人员深入挖掘深圳古镇、古村落及深汕特别合作区农业农村 特色文化资源,设计开发系列文创产品,广泛运用国潮、动漫、短剧、游戏等讲好农业产业、农业品 牌、农业人故事;建设一批产业强村,组织与报业、广电电商平台以及小红书、抖音、拼多多等渠道平 台对接,合作打造"渠道+终端"数字营销示范村;依托海域、海岛,发展集食宿游赏、科普观光、海上 垂钓、文化展示功能于一体的海洋文化载体;开发多元城乡旅游主题线路,打造乡村旅游精品目的地。 ...
夜经济升腾烟火气
Xin Hua Wang· 2025-09-11 23:47
Group 1 - The Alding Art and Cultural Community in Baotou, Inner Mongolia, has been attracting an average of 300 visitors daily since its soft opening earlier this year, particularly busy in the evenings [1] - The community offers a blend of tea dining and cultural products, serving as a cultural station for citizens' nighttime leisure [1] - There are currently 16 such urban book houses in the Kunlun District, emphasizing the importance of spaces that allow for relaxation and contemplation in the night economy [1] Group 2 - The Baotou Meiyue Marriott Hotel has successfully expanded its outdoor dining options, increasing the variety of food offerings from over 30 to more than 70, with a daily footfall of around 200 and an average spending of 50 yuan per customer [2] - The hotel has seen a 100% year-on-year increase in sales at its lobby bar, aided by the introduction of a night dining bar [2] - The Hongde Hotel in Baotou focuses on a barbecue concept, appealing to younger consumers by combining camping-style dining with traditional Sichuan cuisine [2] Group 3 - From January to July this year, the Kunlun District achieved a retail sales volume of 14.982 billion yuan, reflecting a year-on-year growth of 9.3%, which is 1.3 percentage points higher than the city average [3] - The retail sales growth rate for key enterprises increased by 16.4%, showing a slight acceleration compared to the previous month [3] - The night economy is recognized as a vital driver for enhancing consumer spending, promoting employment, and facilitating income growth, with plans for further development to boost urban commercial competitiveness [3]
顶流文创破圈、非遗IP新生,服贸会掀起“新国潮”消费浪潮
Sou Hu Cai Jing· 2025-09-11 18:28
Core Insights - The 2025 China International Service Trade Fair features a popular cultural and tourism service section, showcasing a variety of cultural and creative products that bridge ancient and modern cultures, enhancing cultural consumption [1][19] Group 1: Product Launches and Innovations - A series of significant cultural products debuted at the fair, including the "观礼包" and a special acid plum drink from "Beijing Gifts," which became focal points of attention [3] - The Beijing Zoo introduced an AI interactive plush toy modeled after the giant panda, appealing to families with its engaging features [5] - The fair facilitated easy access to previously popular cultural products, with a dedicated sales area and outdoor market, showcasing items like AR fridge magnets and palace roof beast series [7] Group 2: Cultural Integration and Experience - The theme of "Cultural + Innovation" emerged prominently, demonstrating how traditional culture can be creatively transformed through cross-industry collaboration [8] - The combination of "Cultural + Intangible Heritage" was highlighted, with products integrating traditional crafts and modern technology, such as 3D-printed figurines [10] - The fair emphasized a shift in cultural consumption from merely purchasing products to enjoying immersive experiences [13] Group 3: New Cultural IPs and Market Trends - New cultural IPs like "河喜" and "水运儿" were launched, designed to engage younger audiences with the history of the Grand Canal through appealing merchandise [17] - The fair showcased a variety of cultural markets that combined culture with technology and sports, expanding consumer engagement [19] - The event illustrated that cultural products serve as mediums for cultural dialogue, reflecting both historical significance and contemporary trends [19]
AI赋能科影会旅 怀柔展区携IP“栗宝”参展服贸会
Xin Jing Bao· 2025-09-11 08:56
展区中还有充满生活气息的特色市集,11家怀柔企业集中展现怀柔特色产品和文创产品,为市民带 来"可品、可赏、可购"的沉浸式特色体验。怀柔区相关负责人介绍,怀柔将继续借助服贸会平台,加强 与全球的交流合作,推动服务贸易高质量发展。 在AI科创展区,多项人工智能前沿创新成果亮相,机甲mini擂台上,每日定时开赛,机甲激烈交锋、战 术对抗,为观众带来极具震撼力的视听享受。擂台四周,怀柔科学城最新科创成果环绕,赛事间歇还设 置mini机器人体验区,观众可亲手操控小型竞技机器人,在趣味互动中增强对智能感知等技术的理解, 提升展区AI创新与社会参与氛围。展区同时推出多元AI场景,勾勒智慧生活新图景。如AI玄黄诊疗系 统、AI下棋机器、AI移动智能体机器人等。 怀柔展区还特别推出卡通IP"栗宝",随着场景的不断切换,可爱的"栗宝"化身为背包客、科学家、电影 人等主题形象。而在掌舵奇迹之境互动区,市民可以身临其境观看科学城统领"1+3"融合发展的最新面 貌,感受怀柔科学城"大国重器"的震撼,漫步雁栖湖畔品味国际会都的浪漫,打卡中国影都徜徉光影世 界的无限魅力。在展区上方,《捕风追影》《唐探1900》《流浪地球》等"怀柔出品"国 ...
激活“红城”的 文旅盛宴 农行百色分行以金融之力为暑期文旅消费“输血赋能”
Jin Rong Shi Bao· 2025-09-11 06:03
盛夏的百色群峰叠翠,随着暑期旅游旺季的到来,这座"红城"正以饱满的热情迎接八方游客——百 色起义纪念馆里,红色研学团络绎不绝;通灵大峡谷内,徒步爱好者畅享"清凉之旅"……一场"热辣滚 烫"的暑期文旅盛宴正在百色大地铺展开来。 在这背后,农行百色分行以金融之力为暑期文旅消费"输血赋能",用精准的服务、创新的产品、暖 心的举措,助力"流量"变"留量","人气"聚"财气",让百色暑期文旅消费在夏日里"热"得更久、"火"得 更旺。 场景赋能:让旅客消费"便捷舒心" "美好的生活来之不易,我们专门到百色探寻红色足迹。"近日,来自云南的游客黎女士来到百色起 义纪念馆,和孩子一起缅怀革命先烈。 暑假期间,百色起义纪念馆内不时传来阵阵合唱声和朗读声,游客们在讲解员的带领下,学唱红色 歌曲、朗读红色经典,让游客在享受避暑之旅的同时,感悟军民同心、奋勇抗争的精神内核。 红七军军部旧址同样吸引了众多游客参观。旧址内,书写红军标语、编草鞋等活动拉近了游客与历 史的距离。广州游客陈先生和爱人参观了红七军军部旧址,他说:"我们夫妻两人都是党员,暑假期间 到百色学习党史,感受红色文化,很有意义。" 农行百色右江支行深化"金融+文旅"场景融 ...