中金发表研究报告指，名创优品第三季收入按年增长28%至58亿元，经调整净利润按年升12%至7.67亿 元，均符合预期。该行维持名创2025年经调整净利润预测为约29亿元基本不变，并将2026年预测下调 4%至36亿元；因应行业估值调整，中金将其美股目标价下调至26.08美元，H股目标价下调至50.18港 元，维持"跑赢行业"评级。 ...

Core Insights - The company's Q3 2025 performance met expectations with a revenue increase of 28% to 5.8 billion yuan and an adjusted net profit increase of 12% to 770 million yuan [1][2] Group 1: Domestic Business Performance - Miniso's domestic revenue grew by 19% to 2.9 billion yuan, driven by a focus on "super categories, super stores, and super marketing," with toys showing strong performance and 16 new IP artist signings [1] - Offline revenue increased by 16% to 2.6 billion yuan, with same-store sales growth in the high single digits and 102 new stores opened during the quarter [1] - Online revenue surged by 58% to 340 million yuan, indicating robust e-commerce growth [1] Group 2: TOPTOY Performance - TOPTOY's revenue skyrocketed by 111% to 580 million yuan, with strong performance from proprietary IP new products and same-store sales growth in the mid-single digits, alongside 14 new store openings [1] Group 3: International Market Development - Miniso's overseas revenue rose by 28% to 2.3 billion yuan, with the U.S. market seeing over 65% revenue growth [1] - The company is optimizing overseas inventory and enhancing local operational capabilities, with same-store sales growth in the low single digits in key markets like the U.S. and Canada, and 117 new stores opened internationally [1] - Management plans to replicate successful strategies from the U.S. and China in Southeast Asia for sustainable long-term growth [1] Group 4: Financial Metrics and Forecasts - Gross margin slightly decreased by 0.2 percentage points due to product mix adjustments, while excluding share-based payment expenses, the sales and management expense ratio increased by 1.4 percentage points [2] - Adjusted net profit for 2025 is projected to remain at 2.9 billion yuan, with a 4% downward revision for 2026 to 3.6 billion yuan, maintaining a target price adjustment of 12%/11% to 50.18 HKD/26.08 USD, reflecting a 20x 2025 non-IFRS P/E ratio [2]

Core Viewpoint - The company reported strong revenue growth and maintained double-digit adjusted net profit growth in Q3 2025, exceeding previous guidance Group 1: Financial Performance - In Q3 2025, the company achieved revenue of 5.797 billion, a year-on-year increase of 28.2% [1] - For the first three quarters of 2025, the company reported revenue of 15.190 billion, up 23.7% year-on-year [1] - Adjusted net profit for Q3 2025 was 767 million, reflecting an 11.7% year-on-year growth [1] - The adjusted net profit margin for Q3 2025 was 13.2%, down 2.0 percentage points year-on-year [1] - The company’s gross margin for the first three quarters of 2025 was 44.4%, an increase of 0.3 percentage points year-on-year [4] Group 2: Business Segments - Domestic revenue for MINISO in the first three quarters of 2025 was 8.024 billion, a 14.1% year-on-year increase, with same-store sales growth in Q3 showing high single digits [2] - Overseas revenue for MINISO reached 5.846 billion in the first three quarters of 2025, up 28.7% year-on-year, with same-store sales turning positive in Q3 [2] - TOP TOY achieved revenue of 1.317 billion in the first three quarters of 2025, a significant growth of 87.9% year-on-year [3] Group 3: Operational Metrics - The company opened 102 new stores in Q3 2025, bringing the total domestic store count to 4,407 by the end of Q3 [2] - The overseas store count reached 3,424 by the end of Q3 2025, with a net increase of 306 stores since the beginning of the year [2] - The company maintained healthy operating cash flow, with a net cash flow from operating activities of 1.230 billion in Q3 2025 [4]

11月21日，名创优品（证券代码：MNSO，股价19.570美元，市值60.550亿美元）发布2025年三季度财 报。该财报显示，2025年三季度，名创优品集团总营收达58亿元，同比增长28%；经调整净利润（Non- IFRS）7.7亿元，同比增长12%。 《每日经济新闻》记者注意到，在11月21日晚间举行的业绩电话会上，名创优品创始人、董事会主席兼 首席执行官叶国富表示，2025年三季度收入增长更多来自同店销售的拉动，这意味着增长质量更高、可 持续性更强，而且经营风险更低，也反映了公司核心运营能力的不断提升。 据名创优品首席财务官张靖京在上述电话会上透露，公司计划在2026年把成功经验首先推广到东南亚市 场。"我们进入东南亚市场接近10年，以印尼为代表的东南亚市场每一年为公司贡献大量利润，但在 2025年，随着当地宏观经济下行和社会动荡，我们的确面临一定的经营挑战，例如渠道可能需要升级、 货盘需要调整、组织和人才也需要升级，这些是我们2026年工作的重点方向之一。"他表示。 谈IP战略：希望核心品类借助IP突破 这几年，名创优品持续推进IP生态，"国际授权IP+独家签约艺术家IP"的模式，也的确为公司贡献了 ...

名创优品(09896)再跌超6%，截至发稿，跌6.48%，报36.68港元，成交额1.88亿港元。 中金表示，名创优品三季度毛利率同比微降0.2ppt，主要因产品结构调整。股份支付薪酬开支1.8亿元， 主要与TOPTOY股权激励相关，剔除该项后销售和管理费用率同比+1.4ppt/-0.3ppt，增幅如期收窄，海 外直营业务经营利润率同增低单位数。由于永辉收购事项及发行股票挂钩证券，期内净财务费用1.0亿 元，分占永辉亏损1.5亿元，其他收益0.7亿元，剔除相关影响后，经调整净利润同增12%至7.7亿元。 消息面上，名创优品近日公布第三季度业绩，期内实现营收57.97亿元，同比增长28.2%，超过25%至 28%指引范围的上限。归属母公司的净利润为4.41亿元，相比去年同期的6.42亿元下滑超30%。 ...

名创优品 20251121 摘要 公司正积极推进 UNCTV CNND、MIT LV SIST 和 CCTV IMF GE SAAS 等多个项目，虽在创新方面取得进展，但仍需优化解决具体问题。 公司正与佩里公司洽谈合作，同时排查解决 CCTV 系统问题，并计划在 未来 40 天内进行检查评估，加大物联网领域投入，并与 Facebook 等 企业深入合作。 公司积极拓展西部地区业务，已取得初步成果，并得到专家支持。内部 正就相关事宜进行讨论协调，确保各项工作顺利开展。 公司关注 GDP 规模变化趋势及 iPhone 等消费品销售情况，以及丰田汽 车等企业在该地区的动态，以全面了解该地区的经济发展状况。 公司注意到 CCTV 和 CNN 等媒体对相关区域的关注，将继续跟踪报道， 保持沟通，秉持公正透明原则处理问题，为各方提供公平服务。 公司正在尝试为用户开发可在无噪音干扰情况下远程操作的机械设备， 甚至可用于太空环境，该技术尚在研发阶段。 作为资深风险投资人，公司认为中国市场充满机遇但也存在挑战，需仔 细评估风险，抓住科技创新、绿色能源及消费升级等领域的发展机会。 Q&A 公司在业务发展方面取得了哪些进展？ 公司 ...

Investment Rating - The report maintains an "OUTPERFORM" rating for Miniso Group, with a target price of USD 26.60, reflecting a potential upside from the current price of USD 19.57 [2][10]. Core Insights - Miniso's 3Q performance met guidance, with revenue of RMB 5.8 billion, a year-on-year increase of 28.2%, exceeding the upper limit of the previous guidance of 25%-28% [3][16]. - The company expects 4Q revenue growth of 25%-30%, with same-store sales growth in mainland China and the U.S. projected to be in the low double digits [3][9]. - For the full year 2025, Miniso anticipates a revenue growth rate of approximately 25% [3][9]. Financial Performance Summary - **Revenue Projections**: Expected revenues for 2025, 2026, and 2027 are RMB 21.4 billion, RMB 25.3 billion, and RMB 29.8 billion, respectively, with year-on-year growth rates of 26%, 18%, and 18% [10][18]. - **Net Profit**: Adjusted net profit is projected to be RMB 2.92 billion, RMB 3.41 billion, and RMB 4.08 billion for 2025, 2026, and 2027, respectively [10][18]. - **Gross Profit Margin**: The gross profit margin is expected to improve slightly from 44.8% in 2025 to 45.9% in 2027 [10][14]. Domestic Business Overview - Domestic revenue reached RMB 2.91 billion in 3Q, a 19% year-on-year increase, with 102 new stores added in the quarter [4][16]. - The company plans to open over 100 new stores in mainland China by 2025, focusing on channel upgrades and high-quality store openings [4][9]. International Business Overview - International revenue was RMB 2.31 billion, up 28% year-on-year, with 117 new stores added [5][16]. - The U.S. market showed significant growth, with revenue increasing by over 65% year-on-year [5][16]. TOPTOY Business Performance - TOPTOY reported revenue of RMB 575 million, a remarkable 111% increase year-on-year, with a significant improvement in same-store sales [8][16]. - The company plans to open 40-45 new TOPTOY stores by 2025 [8][16]. Valuation and Target Price - The report projects a target price of USD 26.60 based on a 20x P/E ratio for 2025, reflecting a slight adjustment from the previous target price of USD 27.30 [10][18].

Core Insights - MINISO reported a total revenue of 5.8 billion yuan for Q3 2025, representing a year-on-year growth of 28%, with adjusted net profit of 770 million yuan, up 12% year-on-year [2][4] - The growth in revenue was primarily driven by same-store sales, indicating higher quality and sustainability of growth, as well as reduced operational risks [2][4] Revenue Breakdown - Domestic business revenue grew by 19.3% year-on-year, largely due to same-store sales, while overseas revenue exceeded 2.3 billion yuan, up 28% year-on-year, with the largest overseas market, the U.S., seeing revenue growth of over 65% [4] - Overseas revenue now accounts for approximately 40% of MINISO's total revenue [4] International Expansion Strategy - The company plans to replicate successful experiences from the U.S. and China in Southeast Asia, focusing on sustainable profitability [4] - MINISO has been operating in Southeast Asia for nearly a decade, with Indonesia being a significant profit contributor, although it faces challenges due to local economic downturns [4] IP Strategy - MINISO is advancing its IP ecosystem, combining international licensed IP with exclusive artist IP, which has significantly contributed to its performance [5] - The company has developed multiple proprietary IPs, with its toy brand TOP TOY's IP "Nommi" rapidly gaining traction [5] - The new store format MINISO LAND features a high proportion of IP products, accounting for 70%-80% of offerings [5] Product Strategy and Consumer Perception - The shift towards IP products has led to higher prices, which may conflict with consumer perceptions of MINISO as a budget retailer [6] - The company emphasizes that the IP transformation does not abandon its core product advantages but aims to drive growth through a dual strategy of core categories and IP [6][7]

Core Insights - MINISO reported a total revenue of 5.8 billion yuan for Q3 2025, representing a year-on-year growth of 28%, with adjusted net profit of 770 million yuan, up 12% year-on-year [1] - The growth in revenue was primarily driven by same-store sales, indicating higher quality and sustainability of growth, as well as reduced operational risks [1][2] - The company aims to replicate successful experiences from the US and China in Southeast Asia, focusing on long-term sustainable profitability [2][3] Revenue and Sales Performance - Domestic revenue grew by 19.3% year-on-year, largely due to same-store sales, while overseas revenue exceeded 2.3 billion yuan, up 28% year-on-year, with the US market seeing over 65% growth [2] - Same-store sales showed a recovery trend, moving from a decline in Q1 to positive growth in Q2 and achieving mid-single-digit growth in Q3 [2] International Expansion Strategy - The company plans to prioritize the promotion of its successful strategies in Southeast Asia by 2026, addressing challenges such as local economic downturns and the need for channel upgrades [3] IP Strategy and Product Development - MINISO has been advancing its IP ecosystem, with a focus on both international licensed IP and exclusive artist IP, contributing significantly to its performance [4] - The company has signed contracts with 16 toy artist IPs, enhancing its self-owned IP matrix [4] - The product structure is increasingly leaning towards IP products, with new store formats featuring 70%-80% of IP products, which may lead to a mismatch with consumer perceptions of affordability [5] Product Strategy and Market Positioning - The company emphasizes that its IP transformation does not abandon its core product advantages but rather combines IP with core categories for dual growth [6] - Core categories such as daily necessities and beauty products provide stable customer flow and repurchase rates, while IP serves as a growth accelerator [6]

Core Viewpoint - Xiamen Huangjiao Domain Technology Co., Ltd. has been established with a registered capital of 2 million RMB, indicating a new player in the technology and retail sectors [1] Company Summary - The legal representative of the company is Huang Binlin [1] - The registered capital of the company is 2 million RMB [1] - The company is engaged in various business activities including technology intermediary services, daily necessities sales, jewelry retail and wholesale, hardware products sales, and internet sales [1] Industry Summary - The company operates in a diverse range of sectors such as daily consumer goods, electronics, and building materials, reflecting a broad market approach [1] - The business scope includes both retail and wholesale activities, indicating potential for scalability in various product categories [1]