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平台赋能与品牌实践双向奔赴 —— 京瑞居携手美团公会共拓民宿品质化赛道
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-28 23:18
2024年5月22日-23日,由美团·酒店民宿主办的"2025年房东公会线下学习交流会"在江苏扬州举行,京瑞 居等全国多家头部酒店民宿经营者代表参会。会议聚焦行业趋势洞察、房源质量优化、标准化运营及民 宿经营实践等议题,通过政策解读、案例研讨与资源对接,为民宿从业者提供多维赋能。 作为深耕城市民宿领域的代表品牌,京瑞居推行的"标准化+在地化"双轨运营理念收到好评:一方面建 立标准化管理流程,实现布草清洁、安全巡检等环节的高质量管控;另一方面聚焦城市客群需求,打造 兼具私密性与社交属性的复合空间,例如结合银发经济发展趋势创新康养旅居生态,打造高品质旅居空 间,并结合城市文化推出的风格化套房,推出短租、微度假套餐等差异化产品,提升房源溢价能力。 在《民宿经营主题交流》环节,京瑞居代表参与讨论时指出,城市民宿需平衡"标准化服务"与"个性化 体验",建议通过平台工具优化运营链路,例如运用AI智能回复功能提升沟通效率,借助共享保洁服务 压缩人力成本,同时聚焦细分场景打造记忆点。美团民宿产品专家同步解析平台赋能方案,包括流量扶 持政策、多维度数据看板等工具,助力房东实现精细化运营。 美团民宿房东公会负责人表示,自成立以来 ...
新疆乌苏市市场监管局规范旅游市场 为游客守护“舌尖上的美味”
Zhong Guo Shi Pin Wang· 2025-05-28 05:25
Group 1 - The core viewpoint of the news is that the Urumqi City Market Supervision Administration is implementing a special action to supervise and inspect tourism market pricing, aiming to create a healthy and orderly tourism market environment [1][2] - The special action focuses on 3A-level (and above) scenic spots and surrounding businesses, including tourism shops, homestays, restaurants, and online travel platforms, to check for illegal pricing practices [1] - The administration will conduct comprehensive inspections of 4A-level scenic spots in conjunction with tourism activities, ensuring that market entities clearly commit to pricing standards, discount measures, and service quality [1] Group 2 - The Deputy Director of the Urumqi City Market Supervision Administration emphasized the importance of addressing the "key small matters" for the public, increasing supervision of market pricing behaviors, and strictly investigating price gouging and fraud [2] - The administration will utilize food safety supervision and inspections, including both overt and covert methods, to comprehensively identify food safety and service risks in tourist areas, ensuring a safe and trustworthy consumption environment for tourists [2]
中国人挤爆马来西亚,民宿行业也快被挤死了
Hu Xiu· 2025-05-26 11:41
Core Insights - The article discusses the experiences of Chinese entrepreneurs venturing into overseas markets, particularly in Malaysia, highlighting the challenges and opportunities they face in the hospitality and beauty industries [4][29]. Group 1: Entrepreneurial Journey - The entrepreneur began their overseas journey in 2017, initially focusing on financial technology while exploring opportunities in the hospitality sector [4]. - The decision to move to Malaysia was influenced by the desire for better living conditions for their children, with Malaysia offering a more favorable cost-benefit ratio compared to Singapore [5][6]. - The entrepreneur entered the hospitality market during the pandemic, capitalizing on the opportunity as many competitors exited the market [15]. Group 2: Market Conditions and Challenges - The hospitality market in Malaysia is described as mature, with significant competition and low entry barriers, making it challenging for new entrants [16]. - The occupancy rates for hotels have significantly declined, with a drop from over 70% during Ramadan last year to below 40% this year, indicating a tough market environment [18]. - Economic conditions have tightened, leading consumers to be more frugal, which has prompted a shift in focus from tourism to local services in the beauty industry [19]. Group 3: Business Strategy and Operations - The entrepreneur has transitioned from the hospitality sector to the beauty industry, specifically opening a facial care business, as they perceive a gap in the local market [19][21]. - The cost of starting a beauty business is relatively low, with estimates ranging from 10,000 to 15,000 Malaysian Ringgit for a 20 square meter store [22]. - The entrepreneur prefers independent operations over partnerships to maintain control over business decisions [26][27]. Group 4: Future Outlook - The article suggests that while overseas entrepreneurship may not guarantee wealth, it presents significant opportunities for those willing to invest time and effort [29]. - The potential for long-term success in overseas markets is emphasized, with the possibility of establishing a sustainable business over the next decade or two [30].
庭院民宿引来八方游客(因地制宜发展庭院经济)
Ren Min Ri Bao· 2025-05-22 22:02
内蒙古自治区乌兰察布市察哈尔右翼后旗乌兰哈达苏木七 顷地村,郭晨慧利用自家庭院改造的民宿外景。 张 枨 清 茗摄影报道 习近平总书记强调:"要鼓励和扶持农民群众立足本地资源发展特色农业、乡村旅游、庭院经济,多渠 道增加农民收入。" 庭院经济是农民利用自有院落及周围的土地、空间等,发展特色种养、乡村旅游等产业的经济模式。发 展庭院经济是拓宽农民增收渠道的重要抓手。今年的中央一号文件提出,引导农民发展适合家庭经营的 产业项目,因地制宜发展庭院经济、林下经济、民宿经济。 庭院"方寸地"如何做好大文章,让乡村更有"看头",农民更有"赚头"?"小而精"的庭院经济如何转型升 级,做好融合创新文章,成为推进乡村产业振兴的"新引擎"?本版今起推出"因地制宜发展庭院经济"系 列报道。记者走进农家院落,近距离感受庭院经济高质量发展的脉动。 ——编 者 5月的内蒙古乌兰察布市察哈尔右翼后旗,天朗气清,从高空俯瞰,二三十座隆起的火山遗迹散落于广 袤草原之上,构成了罕见的地质奇观,这里是乌兰哈达火山地质公园。 离地质公园不远的乌兰哈达苏木七顷地村,返乡创业青年郭晨慧改造自家庭院,建成了乌兰察布市首家 火山主题民宿——"壹蒙壹牧"民宿。 ...
建德探索“1+1>2”的乡村“共富样本”
Hang Zhou Ri Bao· 2025-05-21 02:14
游客体验"土嬉戏"趣味游戏 工坊内开展"豆腐包制作"技能培训 千荷园景区"莲子工坊" "今天预计有100人的团队到访,早上让他们先到长宁村参与'土嬉戏'趣味游戏,体验土灶烧饭,下 午前往隔壁龙溪桥村采摘圣女果……"建德市杨村桥镇长宁村党总支副书记邵清华正紧锣密鼓筹备上海 游客的接待路线。近日,一场打破村庄边界的"乡村共富"实践正如火如荼展开着。 "乡村共富"是推动城乡融合发展、缩小"三大差距"、实现共同富裕的关键环节。建德在奋力打 造"幸福宜居之城、文旅共富样本"的过程中,如何更好、更系统地找准"乡村共富"的破题路径? 随着《关于打造"合作共富"联合体推进乡村片区组团发展的意见(试行)》正式出台,"互助长 宁""浙硒共富""139乡宿共富""十里寿昌江"等多个特色联合体的实践成果证明:片区组团、党建联建、 产业联兴,或可书写出"1+1>2"的共富新篇。 航川"139民宿" 打破村界 片区组团"攥指成拳" 一子落地,满盘皆活。为了让各村从"各扫门前雪"转变成"片区组团干",去年,杨村桥镇成立 了"互助长宁"联合党委,以长宁村为中心,联合周边4个村,从产业端入手,围绕乡村"土生活"进行整 体创意规划,聚焦"学、吃 ...
满足新业态 回应新需求——新职业涌现助力高质量发展
Xin Hua She· 2025-05-21 01:24
Group 1 - The Ministry of Human Resources and Social Security plans to add 17 new occupations and 42 new job types by 2025, reflecting industry transformation and societal needs [1] - The new occupations, such as steel structure assembler, highlight the increasing demand for specialized skills in the construction industry due to higher safety, efficiency, and environmental standards [1][2] - The steel structure assembly method improves construction efficiency and facilitates material recycling, contributing to environmental sustainability [1][2] Group 2 - The new role of long-term care worker aims to address the challenges of an aging society, particularly for the disabled population, and to alleviate family burdens [4][6] - The recognition and certification of long-term care workers enhance their sense of belonging and motivation, leading to better care services for disabled individuals [6] - The training for long-term care workers includes various tasks, from basic care to emergency response, emphasizing the need for professionalism and empathy in the role [6][4] Group 3 - The burgeoning homestay industry has led to the emergence of homestay managers, with the number of practitioners growing from zero to over a million in just a few years [7][10] - Homestay managers focus on creating personalized experiences for guests, differentiating their services from standardized hotel offerings [10] - The role of a homestay manager involves understanding guest preferences and providing tailored experiences, contributing to the emotional well-being of guests [12][10] Group 4 - The continuous emergence of new technologies, consumer demands, and market changes is creating limitless possibilities for careers, encouraging individuals to explore new professional paths [14]
又回三建
Ren Min Ri Bao· 2025-05-18 22:02
谁承想,后来我调到重庆工作。这次来丰都县采访,我心心念念再回三建看看—— 眼前所见,让我惊呼,这还是记忆中的三建吗?龙河南岸,39栋居民安置房,5栋政府、医院等机关企 事业单位房,规划大气、宽敞明亮,据说已经投用3年……旧貌换新颜,不禁令人感慨万千。 路好,车比预计到得早。 龙河南岸,宽敞笔直的柏油路画出经纬,三层高的白墙灰瓦新砖房"落子成列"——眼前占地0.5平方公 里的"棋盘",是重庆市丰都县三建镇的新场镇。 这里,过去叫三建乡。7年前,我参加脱贫攻坚调研来过三建,当时就听当地人自嘲:"三建、三建,干 啥子事情,三次才能成!" 可不是?老三建大桥,桥墩修一半,就被洪水冲了,反复三次才落成。犹记得,当时进乡的路坑坑洼 洼,怕落石,沿途还搭着棚子。路两旁,除了龙河,便是大山,海拔从200多米陡升到上千米,贫瘠 的"坡坡田"不时点缀山间。那会儿,三建乡名列重庆市18个深度贫困乡镇之一,是"硬骨头里的硬骨 头"。 那次调研,最让我难忘的,还是当地"三建场镇"的故事—— 第一座场镇,建于上世纪50年代,建在山沟沟,过境公路通不到,发展严重滞后;第二座场镇,上世纪 90年代初,建到了龙河北岸,被山和水夹得狭长,居住局 ...
青岛银行赋能多元产业绽放新枝
Zhong Guo Zheng Quan Bao· 2025-05-15 21:18
Core Viewpoint - Qingdao Bank is actively supporting the real economy through targeted financial services, focusing on local development and innovative financing solutions to enhance the growth of various industries [1][5]. Group 1: Financial Support and Growth - As of the end of Q1, Qingdao Bank's corporate loan balance reached 279.56 billion yuan, an increase of 6.56% from the end of the previous year [1]. - The bank's technology finance loan balance was 27.30 billion yuan, reflecting a growth of 5.67% compared to the previous year [1]. Group 2: Case Studies of Financial Impact - The 5 million yuan credit line provided to Pusu Hotel Management has enabled the transformation of abandoned farmhouses into cultural-themed inns, boosting local consumption and increasing handmade craft orders by 60% and rural tourism revenue by 35% [2]. - Qingdao Bank's innovative "live collateral" model allowed Longming Cattle Industry to secure a loan of 288 million yuan for a cattle breeding project, marking the largest single credit in Shandong's livestock sector [3]. - Northqi Industrial received a credit line of 200 million yuan to expand production capacity in response to increased demand for high-quality milk powder cans, achieving a market share of 25% in the domestic milk powder can segment [4]. Group 3: Strategic Initiatives - Qingdao Bank is developing a dual-driven system of "industry mapping + financial modeling" to integrate deeply into Shandong's key industry clusters, aiming to enhance credit support and financial innovation for high-quality regional economic development [5].
第一批外贸小老板开始涌向旅游业
Hu Xiu· 2025-05-14 00:09
几年前,小美凭着聪明劲儿,在Temu、Shein上拼下不少单大生意,迅速做成了美国市场上几款玩具的 最大供应商之一。 那时,我常看她在朋友圈晒各种全球参展照,粉红色的保时捷和新办公室的奢华装修,眼见她在外贸圈 闯出一片天地,我也一度以为小美会一直这么顺风顺水下去。 但最近,小美的朋友圈更新开始变得安静了,偶尔跟我交流几句,能感觉到她在思考什么。 前两天,中美宣布暂停实施部分新增关税,我第一时间给她发消息说:"恭喜啊,终于等来了好消息!" 小美却没太兴奋,只回了一句:"争分夺秒出完这一波美国客户的货,想转型做点别的。" 然后,她试探性地问,"浩熙,你说要不我转行做游学得了?" 我愣了一下,小美一直是那种稳扎稳打的人,怎么突然这么急了? 我有个大学同学小美,人长得漂亮,脑子活,英语又好,一毕业就放弃了新闻理想,回浙江做外贸去 了。 终于,在一次长时间电话聊天中,我才明白她最近的困境。 曾经,小美是把美国800美元以下包裹"小额免税"政策玩得炉火纯青的一批人,而现在,她也是被特朗 普关税政策打击最狠的同一批人。 她说,最近一个月美国的订单急剧下滑,出口关税简直像压在她肩上的大山,压得喘不过气来。 小美很担心这个中美 ...
把“歇脚处”变为“心归处”(身边的经济故事)
Ren Min Ri Bao· 2025-05-13 22:31
李安军(右)在修改民宿设计方案。 受访者供图 阳光穿过云层洒落在水面上,波浪轻抚岸边,远处山水一色。面朝苍山洱海,云南省大理白族自治州的 双廊古镇风景如画。摇曳的蓝花楹下,游客三三两两正在打卡拍照。 "这个壁炉可以用大理传统青砖、红砖来设计,增加一些本地元素,既可以保留传统韵味,又能为住客 提供更多审美体验。"在双廊古镇一家民宿的休息区,李安军和业主交流起设计思路。 十几年前,建筑师李安军从北京来到大理,成为一名民宿设计师和经营者,这家民宿是他最早在双廊古 镇设计的一家。这次翻新,他不打算对建筑本身做过多调整,而是把重点放在拓展更大的公共空间 上。"游客对民宿的体验感和舒适度要求越来越高,我们要随之改变,把'歇脚处'变为'心归处'。"李安 军说。 最近,李安军穿梭于当地的手工艺作坊,忙着收集当地的竹编、木雕以及各式各样的土陶制品,这些承 载着地方记忆的小物件,成为李安军设计的灵感来源。 "民宿是一种有别于传统旅店的非标准住宿形式,个性和风格越突出,越有利于避免同质化竞争。大到 规划布局、环境景观,小到室内软装,乃至一个小物件的摆放,都要注重细节,才能更好满足游客的多 样化、个性化需求。"李安军说。 在古城里喝 ...