" 跨境电商打造爆品该如何有效决策？ " 作者 | 吴优 编辑 | 刘伟 我们经常会看到这样的情况，某家公司在某个细分领域做出爆品后，换了一个赛道却很难再出爆品，又或 者是大公司突然宣布要做跨品类的产品，但结果往往并不尽人意。 在跨境电商领域，一家公司想要连续打造出爆款产品并不容易，整个行业正在面临数据爆炸时代的决策困 境。 本期的出海百人谈栏目中，我们邀请到高维课堂常驻导师张雷分享他们团队辅导30+家跨境公司成为行业 头部卖家以来的爆品经验。聊一聊跨境电商公司想要打造爆品如何科学做决策。有哪些容易犯的错误，有 哪些会踩的坑，以及要培养哪些关键能力，如何花费最小的代价提高爆品成功率。 张雷曾是谷仓"新国货100工程"品牌出海负责人，也是公司从0到上市全过程品牌出海业务操盘人，辅导 过10+上市企业/投资机构投后企业出海业务。 并不是公司越大，业务决策能力就越强，" 用投资的思维选赛道，用用户思维做产品和营销 "，张雷用两 句话精要概括了拥有高业务决策能力公司的决策逻辑，掌握了这套方法，即便是在红海品类，即便是初创 公司，也有机会实现差异化破局。 01 爆品=大多数人 X 关键需求 X 有效营销 雷峰网·鲸犀 ...

谈及低空经济的发展前景，周成虎表示，它意味着将人类活动范围从地表空间再向高处增加100米-300米，人类活动空间将得到极大拓展，此举历史意义重 大。"低空域的开发利用有可能像人类曾经穿越海洋发现新大陆一样价值重大，它将重塑全球的社会经济格局，深刻变革人类的生产生活方式。" （文章来源：南方都市报） 4月30日，由中国科学院地理科学与资源研究所王姣娥研究员带领的团队即将推出《中国低空经济发展指数报告（2025）》。该报告统计，目前已有26个省 （自治区、直辖市）出台了低空经济相关地方性立法和规范性文件，另有82个城市出台了低空经济支持政策。周成虎认为，2024年是低空经济"元年"，2025 年则可能成为低空经济爆发的起点。 为何发展低空经济如此重要？周成虎表示，一方面，低空经济是数字经济的重要组成部分，能对后者产生巨大的拉动作用。另一方面，空域作为我国重要战 略资源，有形成一种新经济体系的潜力，包括载人、运货，飞行服务三类。在他看来，未来低空经济可能和如今的汽车工业一样，成为下一个10万亿产值级 别的产业。 周成虎表示，低空经济作为新兴领域，正逐渐成为经济发展的新引擎，同时发展不平衡的问题也较为突出。目前我国消 ...

| 海外聚焦 3 | | --- | | 【重点事件】美国交通部长达菲与参议员克鲁兹宣布德州农工大学牵头成立先进航空技术中心3 | | 【重点事件】航空科技公司 Archer 获准在阿布扎比设计阿联酋首个混合型直升机起降场,为商 | | 业电动空中出租车服务铺平道路 . | | 【重点企业】日本: SkyDrive公司全尺寸电动垂直起降飞行器 (eVTOL)样机亮相大阪世博会 4 | | 国内热点 6 | | 【重点事件】共绘产业融合新图景,上海市经济信息化委与GSMA 联合召开智能网联汽车、低空 | | 经济生态对接会 | | 【重点事件】广东省属国资国企挺进低空经济、人工智能等新兴赛道 6 | | 【重点事件】2025 数字中国创新大赛·低空经济赛道颁奖礼举行 . | | 【重点事件】国内首个 eVTOL 试飞员培训计划落地 . | | 【重点事件】低空经济发展趋势报告发布 六大趋势揭示低空经济发展规律 . | | 【重点事件】长三角低空经济产业联盟成立 . | | 【重点事件】"低空经济×智能制造"产才协同生态联盟正式成立 | | 【重点事件】"数智经济·链动未来"2025 新质生产力发展大会在兵团第十 ...

Group 1 - The core idea of the articles revolves around the innovative use of drones in urban settings, particularly in Nanjing, to enhance efficiency in various services such as pest control and delivery during the upcoming holiday period [1][2] - During the "May Day" holiday, Nanjing is expected to see an average daily traffic flow of 875,000 vehicles, prompting the deployment of over 20 automated drone systems equipped with night vision cameras and intelligent communication systems for traffic management [1] - The city is set to launch its first drone delivery route in Qixia District, aiming to redefine instant delivery with an average speed of 60 km/h, allowing users to order items like hot drinks and seafood via mobile apps [2] Group 2 - The Nanjing Low Altitude Flight Service Platform is nearing completion, featuring 12 functional modules for airspace management and flight planning, integrating resources from over 90 operational units, and is expected to officially launch by the end of June [2] - The company is actively working on low-altitude smart network construction and infrastructure planning to foster the development of drone research, air logistics, and low-altitude tourism industries [2]

"初阳台"杭州博士后科创沙龙为促进博士后产学研一体化，激发创新创业活力，搭建了新的平台。 今后，"初阳台"还将走进更多科研平台，来到更多拥有行业领先科研成果的博士后身边，努力促进他们 的项目落地，加速科技成果转化。 本次活动由杭州市人力社保局主办，萧山区有关单位承办。 这些项目的科技含量高、对标国际一流水平，都具有良好的市场前景，团队负责人也都有创业意 愿。但是，他们的项目在市场化方面处于早期，并且都有资金等方面的需求。"初阳台"旨在挖掘、筛选 出优质项目，邀请投融资机构、产业界代表来到活动现场与他们对接，并引导更多耐心资本投早、投 小，更多优势资源扶早、扶小，帮助前沿科技尽早迈向市场。 当前，博士后日益成为科技创新的重要生力军，活动以"初阳台"为名，寓意杭州要不断激发博士后 群体初生牛犊不怕虎的创新精神，精心呵护博士后人才初出茅庐的创业情怀。 "对于黑飞无人机，我们研发的这套侦测、干扰系统不仅'看得远、分得清、打得准'，而且设备体 积小、成本低。"近日，西安电子科技大学杭州研究院副研究员王尹圣带着科研项目走进"初阳台"杭州 博士后科创沙龙第三期活动，刚路演完，台下的投资机构代表、产业界代表、技术专家就为他提 ...

Core Viewpoint - The Chinese reconnaissance and strike unmanned aerial vehicle (UAV) system market is experiencing steady growth driven by strong military demand and technological advancements, with the market size projected to reach approximately $19.48 billion in 2024 from $17.95 billion in 2023 [1][9]. Industry Definition and Classification - The reconnaissance and strike UAV system integrates reconnaissance and strike capabilities, enabling tasks such as intelligence collection, target monitoring, and precise strikes against enemy targets [2][4]. Industry Chain Analysis - The industry chain is a highly collaborative and technology-driven ecosystem, comprising upstream materials, midstream platform development, and downstream military and civilian applications, showcasing high system integration and diverse application scenarios [4][6]. Development History - The industry has evolved over 40 years from technology imitation to global leadership, with significant advancements in UAV capabilities and international exports since the 2000s [6][9]. Current Market Analysis - The market size for the reconnaissance UAV system in China was approximately $17.95 billion in 2023, with expectations to grow to about $19.48 billion in 2024, driven by military procurement and emerging civilian applications [9][11]. Application Fields - The industry is primarily military-focused (80%), with significant roles in counter-terrorism and emergency rescue (15%), and a growing civilian sector (5%) in agriculture and logistics [13][15]. Key Enterprises Analysis - The competitive landscape features leading companies like Chengdu Aircraft Industry Group and Aerospace Rainbow, which dominate the market through comprehensive strategies and technological advancements [15][19]. Future Development Trends - The industry is expected to focus on dual drivers of intelligence and stealth capabilities, with advancements in AI and stealth technologies enhancing operational effectiveness [21][22]. - The export and localization strategy is crucial for overcoming trade barriers, with plans for assembly bases in countries like the UAE and Pakistan [22][23]. - Core component localization is essential for sustainable development, with advancements in domestic engines, AI chips, and materials technology reducing reliance on imports [24][25].

Core Viewpoint - The concept of "domestic substitution" is evolving from a perception of being a second-best option to a strategic necessity, reflecting advancements in Chinese technology and manufacturing capabilities [1][2]. Group 1: Domestic Substitution and Technological Advancements - Domestic substitution is not merely about replacing imported components but involves a comprehensive restructuring of the industrial chain, technology standards, and market rules [2]. - In the medical device sector, companies like United Imaging Healthcare have launched innovative products that have entered the global high-end market, showcasing that domestic products are not inferior but competitive [1]. - The Chinese electric vehicle industry has established a complete ecosystem from lithium mining to vehicle manufacturing, pushing global automotive standards towards "Chinese standards" [2]. Group 2: Impact of External Pressures - The U.S. technology blockade has inadvertently accelerated the pace of domestic substitution, compelling Chinese companies to innovate and compete globally [2]. - DeepSeek, a representative AI company in China, has emerged as a competitor to OpenAI, demonstrating that external pressures can catalyze technological innovation [2]. - Following supply chain disruptions, Huawei's HarmonyOS has been installed on over 1 billion devices, indicating significant progress in domestic technology [2]. Group 3: Challenges and Opportunities - Despite challenges such as weak foundational research and a shortage of high-end talent, the environment for innovation in China is improving [3]. - In 2024, China's total R&D expenditure is projected to reach 36,130 billion yuan, an 8.3% increase from the previous year, maintaining its position as the second-largest R&D investor globally [3]. - Over 570 Chinese industrial companies are among the global top 2,500 in R&D investment, highlighting the growing strength of domestic innovation [3].

以"低空经济重新定义城市交通"为主题的第二届全球低空经济论坛春季会4月27日至4月28日在北京举行。 中国低空经济联盟理事长罗军表示："我们需要重新认识无人机，重新定义无人机。无人机将无处不在，无人机与AI结合将更加紧密，成为能够飞起来的 机器人。在2030年，我国无人机产业将率先实现万亿规模。" 罗军表示，无人机在迎来高速发展的同时，也在加快转型升级步伐，竞争将更加激烈，优胜劣汰不可避免。我国虽然是无人机大国，但是主要以消费级无 人机为主。当前，无人机正在由消费级向大中型、功能型方向转变，每一个细分赛道都是千亿级别。 无人机可分为固定翼无人机和多旋翼无人机。据介绍，固定翼无人机主要以油电混合为主，载重量已经突破1.5吨和3吨，下一步有望突破5吨和20吨。固 定翼无人机飞行距离能够突破2000公里，甚至更远的距离，主要用于物流运输。 多旋翼无人机主要是纯电为主，用于300公里半径内的短途运输和城市内点对点、端对端的快递运输。现阶段，无人机主要以油电混合、纯电模式为主， 太阳能、氢能等新能源动力的无人机将陆续推向市场。 记者从该场论坛上获悉，随着低空经济发展驶入快车道，无人机产业成为率先崛起的赛道。凭借相对成熟 ...

二、前10名无限售条件股东持股情况 前十大流通股东累计持有： 6072.89万股，累计占流通股比： 69.35%，较上期变化： -141.67万股。 一、主要会计数据和财务指标 | 报告期指标 | 2025年一季报 | 2024年一季报 | 本年比上年增减(%) | 2023年一季报 | | --- | --- | --- | --- | --- | | 基本每股收益（元） | -0.3200 | -0.3300 | 3.03 | 0.0200 | | 每股净资产（元） | 6.19 | 6.58 | -5.93 | 7.67 | | 每股公积金(元) | 6.48 | 6.48 | 0 | 6.48 | | 每股未分配利润(元) | -1.38 | -0.98 | -40.82 | 0.11 | | 每股经营现金流(元) | - | - | - | - | | 营业收入(亿元) | 0.39 | 0.27 | 44.44 | 0.8 | | 净利润(亿元) | -0.28 | -0.29 | 3.45 | 0.01 | | 净资产收益率(%) | -5.03 | -4.91 | -2.44 | 0.22 | ...

Group 1 - The company's revenue for the first quarter of 2025 reached 38.77 million yuan, representing a year-on-year increase of 42.20% [1] - The company reported a net loss of 27.93 million yuan, which is an improvement compared to a net loss of 29.04 million yuan in the same period last year [1]