多渠道价格差异或使得官方调价失去意义。以双杯草莓芝心爆珠星冰乐为例，官方小程序并未调价仍是 82元，而抖音APP团购价仅59.8元（7.3折）、京东APP外卖价低至46.5元（5.7折）。这种价格差异反映 出星巴克不同渠道策略的不协调，也暴露出其在激烈市场竞争中面临的定价困境：既要通过价格手段应 对本土竞争，又要维护其高端品牌定位。 6月9日下午，"星巴克降价"话题迅速攀升至微博热搜首位。 此次价格调整涉及星冰乐、冰摇茶、茶拿铁三大核心品类数十款产品，将于6月10日正式实施。从具体 调价方案来看，以大杯规格为例，星冰乐价格由34-41元调整至29-41元；冰摇茶价格由29-37元下调至 26-32元；茶拿铁价格区间从35-39元调整为29-39元。 值得注意的是，本次调价存在几个关键细节。一是部分高端产品如两款非咖星冰乐仍维持41元高价，并 未降价；二是大杯最低价为26元，并非网传的23元（23元实为中杯价格）。整体降价幅度较市场预期更 为保守。 数据来源：星巴克小程序 此次调价是星巴克发力非咖啡饮品市场的重要举措，旨在打造"上午咖啡，下午茶饮"的全时段消费场 景。 数据来源：公司公告 星巴克在该季度的GAA ...

在街角买一杯奶茶，CityWalk时逛一逛零食铺子为自己"补货"，再和三五好友找一家潮流"网红餐厅"打 卡，已经成为许多人的标准休闲方式。这些场景背后，一批新消费企业正以"悦己"为核心不断崛起。为 捕捉这一新兴消费机遇，鹏华港股通消费主题ETF(基金简称：港股消费50ETF，代码：159265)正在发 行中。 港股消费50ETF追踪标的为国证港股通消费主题指数。Wind显示，以申万一级行业分类，国证港股通消 费主题指数中食品饮料以28.5%权重占比排名第一。下沉到二级行业，饮料乳品、酒店餐饮的权重占比 也均位列前五。具体到成分股，不少大家耳熟能详的连锁茶饮、人气火锅、零食龙头等均在其中。 鹏华基金指出，年轻人的饮食消费，早已超越基本需求，演变为一种生活方式的表达。各类食品饮料 类"网红门店"策略深谙此道，将餐饮与潮流文化深度融合，成为年轻人拍照打卡的"社交圣地"。有些企 业另辟蹊径，通过赞助音乐节、电竞赛事，将品牌与年轻群体的兴趣圈层绑定，以潮酷包装和街头文化 营销，成功打入Z世代的社交语境。 折射到资本市场，"新食尚"凭借创新模式和精准需求挖掘实现高速增长，已经成为拉动内需的新引擎。 以现制饮品行业为例，据 ...

资料显示，老恒和酿造有限公司的前身老元大酱园创立于江南湖州,创始人钱蓉江写下了"恒以持之,和信 为本"的祖训,走过了三个朝代的更迭,历经风雨磨砺,传承百年,成为了今天老恒和企业文化的精髓。正是 这种精神使老元大的酱香飘了半个世纪。随着1930年的迁址,老元大正式更名为"老恒和",取意百年品牌 谓之老,传承酝酿谓之恒,笑迎天下谓之和,传承宏愿和经营志向从中可见。如今的老恒和,浓缩了浙北地区 酱缸产业数百年的精华,以生产酿造料酒、黄酒、酱油、玫瑰米醋、腐乳、酱料、糟卤等产品为主,在经 历了兴盛和低谷,曲折和振兴的道路,历久而弥坚。这个有着百年历史的老字号,正在以令人惊叹的速度发 展,迎向下一个百年历程。湖州始称"菰城"。至秦时有乌巾、程林二氏善酿美酒,始皇喜爱乌程美酒,废菰 城封乌程县(当时全国只有三十六个郡县,以做酒封侯的只此一个),《浙江通志》中记载了这件事:"秦有乌 氏、程氏各善造酒,合其姓为乌程县。"晋代吴兴太守张玄之的《吴兴山墟名》记载:"乌巾山,昔有乌巾者, 其家善酿美酒,居此山。"由此可见,当年的乌巾就住在今天八里店的乌山。而程林则住在今天长兴的箬 溪。箬溪北岸被称为下箬,程林取下箬水酿酒,名"箬下 ...

● 新生品牌： 抢占渠道触点，通过差异化定位实现破圈渗透。 ● 头部品牌： 需构建 "渗透率+复购率" 双引擎。 2025年《现制饮品春节消费者触及数榜 单》 （点击查看原文） 显示：蜜雪冰城、霸王茶姬、瑞幸等在渗透率和复购率均名列前茅， 形成"强者愈强"的马太效应。 对比包装饮品 4 ，现制饮品前三品牌渗透率均 显著低于 包装饮品前三品牌，但 复购率相 当 。因此， 现制饮品的核心瓶颈是触达更多消费者 。 在蜜雪冰城、霸王茶姬、古茗、沪上阿姨等品牌纷纷上市的浪潮中， "万店规模" 已成行 业标配。消费者指数(Worl d p a n e l)家外样组 1 数据显示，截至2025年2月的5 2周，现制饮 品 2 年渗透率达5 8%， 与三年前基本持平 3 。行业已从野蛮生长迈入精耕阶段，品牌需回 答关键命题： 当增量红利减退，如何持续获取优质客源？ 消 费 者 指 数 (Wo rl d p a n e l) 对 1600+ 快 速 消 费 品 品 牌 的 研 究 揭 示 了 一 个 规 律 ： " 渗 透 率 为 王" 。 市场份额与消费者基数呈强正相关，提升渗透率始终是品牌扩张的首要法则。 但需 注意差异化 ...

Core Viewpoint - The company, Mixue Group, is experiencing significant growth and popularity in the Hong Kong stock market, with its stock price increasing by 85% year-to-date and reaching a new high of 617.5 HKD per share on June 4 [2]. Financial Performance - For the year 2024, Mixue Group reported a revenue of 24.829 billion CNY, a 22.3% increase from 20.3 billion CNY in the previous year [2]. - The gross profit for 2024 was 8.06 billion CNY, up 34.4% from 6 billion CNY year-on-year, with a gross margin of 32.5%, an increase of 3 percentage points from 29.5% [3]. - The net profit for 2024 reached 4.454 billion CNY, a 39.8% increase from 3.187 billion CNY in the previous year [3]. Business Model and Market Strategy - Mixue Group focuses on providing high-quality, affordable beverages and snacks, operating under the brands "Mixue Ice City" and "Lucky Coffee" [2]. - The company employs a heavy asset layout and cost control strategy, establishing its own factories, logistics, and digital systems to create a closed-loop supply chain from raw material procurement to production and delivery [2]. - Mixue's pricing strategy targets the lower end of the market, offering products priced between 2 to 6 CNY, effectively avoiding competition with high-end brands like Heytea [2]. Store Expansion and Market Presence - As of December 31, 2024, Mixue Group had a total of 46,479 stores, with 41,584 located in mainland China, of which 57.4% are in third-tier cities and below [3][5]. - The company surpassed Starbucks to become the largest beverage company by store count [3]. - The growth rate of overseas stores slowed significantly, with only 564 new stores added in 2024, representing a 13% increase compared to a 141% increase in 2023 [3]. Supply Chain and International Strategy - Mixue Group has established a localized supply chain system in four overseas countries and has opened stores in 11 countries [7]. - The company is considering building a multifunctional supply chain center in Southeast Asia to enhance cost management and better meet local consumer demands [7]. - Challenges remain in replicating its efficient supply chain overseas, including issues related to transportation costs and packaging damage [7].

Group 1 - The article highlights the exchange program where 22 agricultural students from 16 universities in 15 states of the U.S. visited Henan, China, to learn about modern agricultural practices [1][2] - The students expressed admiration for China's innovative water resource management, particularly the South-to-North Water Diversion Project, which showcases engineering excellence and regional development [2] - The visit included an exploration of the agricultural supply chain, with a focus on the popular beverage brand Mixue Ice City, which is planning to expand into the U.S. market [2] Group 2 - The students noted the similarities between their home states and Henan, emphasizing the agricultural richness and the importance of collaboration between U.S. and Chinese agricultural practices [1][2] - The article mentions a future initiative where China plans to invite 50,000 American youth for exchange programs over the next five years, fostering people-to-people connections [2] - The overall sentiment from the students was one of inspiration and the belief that sustainable agricultural development is a shared global challenge [2]

新华财经上海6月9日电（葛佳明） 饮品市场正迎来盛夏高温 "战场"，星巴克正式加入夏日茶饮"价格战"。9日上午，星巴克中国宣布，6月10日起星冰 乐、冰摇茶、茶拿铁三大品类共计数十款产品将集体迎来调价，以大杯为例，平均价格降幅为5元左右，最低降至约23元。 尽管此次星巴克在中国区域的降价范围集中在非咖啡类产品，但业内人士普遍认为，星巴克在这一时点降价颇有试水的意味，后续的价格调整很可能会 覆盖到咖啡类产品。 星巴克中国降价"救市" 近年来，星巴克在中国市场的发展陷入增长困境。面对咖啡消费者代际变化以及瑞幸、库迪等本土市场的强力竞争者，星巴克整体盈利能力受挫，市场 占有率持续下滑已是不争的事实。 许多消费者发现，其实最近两年星巴克早已开始"变相降价"，美团、饿了么等第三方平台上的促销价最低仅需19.9元／杯；而在双杯卡、多次卡等常态化 活动套餐下，单杯饮品价格大多不超过25元，将单杯原价近40元的咖啡压至20元-25元之间。 星巴克中国2024财年营业收入为29.58亿美元（约合210亿元人民币），同比下降1.4%，同店销售额连续8个季度下跌，2024财年同店销售同比下降8%。 据《2025中国城市咖啡发展报告 ...

每经记者｜曾子建 每经编辑｜肖芮冬 上周末，蜜雪集团被多家外资投行"下调评级"，引发市场高度关注。然而6月9日早盘，蜜雪集团大涨超 9%，带领其他新消费龙头集体大涨。除了蜜雪集团外，古茗一度涨超7%，布鲁可更是盘中大涨18%。 有分析人士指出，今日蜜雪集团、古茗和布鲁可三家公司正式纳入沪股通下的港股通标的名单，这意味 着南向资金今日起可以买入这些港股新消费股，短期利好因素比蜜雪集团被下调评级更加明显。但从中 期来看，过高的估值以及多家公司即将迎来限售股解禁，或将成为悬在股价上方的"利剑"。 蜜雪集团多空分歧已现 今年3月，蜜雪集团在港交所上市，立刻成为市场最牛新股之一。蜜雪集团招股价202.5港元/股，上周 三盘中触及618.5港元/股，较招股价涨幅高达205%。随着股价不断上涨，蜜雪集团估值也在飙升，最高 PE超过46倍，随之而来的是多空分歧。 就在上周，美林和瑞银相继发布报告，下调蜜雪集团投资评级。其中，美林将蜜雪集团评级下调至"跑 输大市"，瑞银则将其评级从"中性"下调至"卖出"。 下调评级的理由主要来自两方面。 真正的考验即将到来 实际上，不管是外资投行下调评级，还是纳入港股通标的证券名单，这些都是摆 ...

现制饮品行业机遇分析 市场洞察与品牌发展策略 飞市场机会 潜力人群 产品口味 ★头部品牌 博晓通科技 www.bxtdata.com 行业概况：新茶饮进入质价比与规模化时代 随着中国居民消费能力的不断提升，茶饮行业快速发展，现已进入质价比和 规模化的新时期。自201年起，新一代连锁茶饮品牌在产品质量、产品创 新食材 新、数字化、消费者体验等方面引领行业标准的建立。 使用高端茶叶、新鲜水果、优质奶源等品质化原材料，满足消费者对健康和 高价品牌主动降价下探大众市场，供高质价比产品吸引清费者 各大品牌进入规模化阶段，加盟棋式成为品牌扩张的主要方式之一 验 行业发展新阶段 新茶饮的独特竞争力 品质的追求 新技术 规模化运营 创新设置甜度、口感颗粒等选项以满足个性化需求，数字化运营提升消费体 新视角 多样化场景设计，既满足消费者随手一杯的可得性需求，亦能提供社交空间 ？行业趋势：新茶饮行业加速选代，在国内不断创新、迅速发展，同时积极拓展国际市场，推动中国茶文化走向世界舞台。 2 / 16 质价比时代 现制饮品市场规模与增长预测 6000 5466 (亿元） 5000 居民消费能力提升带动现制茶饮饮用人数上升 4000 ...

Core Insights - The report indicates that the Chinese ready-to-drink beverage industry has entered a new stage of quality-price ratio and scale development, with a market size of 546.6 billion yuan in 2023, expected to exceed 1 trillion yuan by 2028, driven by second-tier cities and Southeast Asian markets [1][8][12]. Market Dynamics and Growth Drivers - The market structure shows that first-tier cities are saturated, while second-tier and lower cities account for over 60% of store numbers, with a compound annual growth rate (CAGR) of 23% in GMV [1][12]. - China and Southeast Asia contribute nearly 40% of the global growth in ready-to-drink beverages, with Southeast Asia experiencing a CAGR of 19.8% [1][12]. - Consumer demand is shifting from mere thirst-quenching to quality, health, and scenario-based consumption, driving multi-dimensional product innovation [1][8][20]. Supply Chain and Digital Empowerment - The supply chain is upgrading to direct sourcing from quality production areas, with leading brands establishing their own planting bases to enhance raw material quality and optimize costs [2][38]. - Digitalization is integrated into supply chain management, store operations, and consumer experience, enabling precise marketing and repurchase loops [2][19]. Franchise Model and Competitive Advantages - The franchise model is central to brand expansion, with initial investments for new tea beverage stores ranging from 120,000 to 400,000 yuan, and a payback period of 1-2 years [2][32]. - Brands ensure consistency in service between franchise and direct stores through strong management controls, with companies like "Hushang Ayi" accelerating market penetration through this model [2][25]. Industry Trends and Challenges - Future strategies must balance scale and differentiation, with leading brands enhancing social responsibility through initiatives like the New Tea Beverage Public Welfare Fund [2][12]. - The industry faces challenges from increasing homogenization, necessitating continuous product development and deeper digital applications to meet rapidly changing consumer demands [2][12]. Consumer Trends - Consumers are increasingly focused on the quality of raw materials, preferring high-end tea leaves, fresh fruits, and quality dairy products, while also seeking health-conscious options [20][24]. - The demand for low-sugar, plant-based ingredients is rising, with brands innovating to meet these health trends [22][24]. Product Innovation - The evolution of beverage ingredients reflects a shift towards health and functionality, with current trends emphasizing diverse tea bases and innovative, health-oriented additives [22][24]. - Seasonal product offerings help balance revenue fluctuations, with leading brands frequently launching new products to maintain consumer interest [1][22]. Market Expansion Opportunities - The second-tier and lower-tier cities represent the largest market for the new tea beverage industry, with significant growth potential [12][15]. - International market expansion, particularly in Southeast Asia, presents a second growth curve for brands, alongside the promotion of Chinese tea culture [12][16]. Strategic Implications - Digital transformation is crucial for sustainable growth, enhancing operational efficiency and creating competitive barriers for new tea beverage brands [19][38]. - The establishment of the New Tea Beverage Public Welfare Fund by several brands highlights a commitment to social responsibility and community engagement [40][41].