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北京市文旅局推出10条“跟着赛事游北京”线路
Bei Jing Qing Nian Bao· 2025-09-22 09:49
Core Insights - Beijing's cultural and tourism bureau launched 10 themed tourism routes to enhance the experience of major sports events during the National Day and Mid-Autumn Festival in 2025, integrating sports and tourism to create new consumption scenarios [1] Group 1: Event Overview - The 2025 China Open Tennis Tournament will take place from September 14 to October 5, featuring top players including 14 Grand Slam champions and 5 former world number ones [2] - The WTT China Grand Slam 2025 will be held from September 25 to October 5, offering significant ranking points and attracting numerous stars [8] - The International Skating Union's Olympic Qualifying Event will occur from September 17 to 21, providing a final opportunity for Chinese athletes to qualify for the Milan-Cortina Winter Olympics [14] Group 2: Themed Routes - Route 1 combines tennis with art, featuring stops at Chaoyang Park and the 798 Art District, allowing visitors to experience both sports and cultural attractions in a single day [3][4] - Route 2 focuses on the Grand Canal, integrating cultural landmarks and shopping experiences with live event broadcasts, creating a vibrant atmosphere [5] - Route 3 offers a romantic journey through wine country, combining art appreciation with tennis viewing and outdoor activities [6] - Route 4 presents a two-day itinerary that merges the tranquility of nature with the excitement of tennis, including visits to the Great Wall and local hotels [7] - Route 5 explores the historical culture of Beijing while attending the WTT event, featuring interactive experiences and local cuisine [9] - Route 6 is designed for families, incorporating amusement parks and recreational activities alongside the WTT event [10] - Route 7 combines tennis with garden and archaeological experiences over two days, highlighting Beijing's rich history [12] - Route 8 focuses on the cultural significance of ancient temples while attending the WTT event, blending spirituality with sports [13] - Route 9 integrates figure skating with Olympic venues, providing a comprehensive experience of winter sports [15] - Route 10 offers an urban ice experience, connecting various ice sports facilities and entertainment options [16][17]
产业与市场丨政策发力 激活万亿级体育消费市场潜力
Sou Hu Cai Jing· 2025-09-22 07:55
Core Viewpoint - The Chinese government aims to significantly boost the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, through various initiatives to enhance sports consumption and develop a modern sports industry system [1][5][8]. Group 1: Policy Initiatives - The State Council issued an opinion to release sports consumption potential and promote high-quality development in the sports industry [4][5]. - The Ministry of Commerce and nine other departments released measures to expand service consumption, emphasizing sports consumption as a key area [4][5]. - The policies encourage the introduction of high-quality foreign sports events and support local sports events to create well-known brands in sports competitions [5][7]. Group 2: Economic Impact - In 2023, the national sports industry added value reached 1,491.5 billion yuan, accounting for 1.15% of GDP, with an annual growth rate of 11.6% from 2021 to 2023 [5][6]. - The "Su Super" event in Jiangsu province generated 37.96 billion yuan in consumption across tourism, dining, accommodation, and transportation during its first six rounds in 2025 [5][6]. Group 3: Market Potential and Challenges - There is a significant gap between China's sports consumption levels and those of developed countries, indicating untapped market potential [6]. - The supply side faces challenges with a lack of high-quality, branded sports events and products, while the demand side shows a need for improved consumer awareness and habits, especially in lower-tier cities [6][8]. Group 4: Future Outlook - The sports consumption market is expected to grow significantly, driven by policy support and the integration of sports with tourism, culture, and technology [8][11]. - The long industrial chain of sports consumption, which includes manufacturing, venue operations, event organization, and sports tourism, is poised to create a multiplier effect on related industries [8][11].
“郑钦文去哪儿”引发火爆商战:谁在欢喜,谁在发愁?
3 6 Ke· 2025-09-22 02:19
郑钦文在2024中国网球赛季所掀起的"旋风",很多国内球迷应该还记忆犹新。 乘着奥运女单金牌的东方,郑钦文回到国内后,成为了一位"现象级"明星,所到之处都是粉丝云集。她所参加的比赛,必是票房丰收,不管是中网,还是 武网,抑或其他,皆如此。让我们简单回顾一下: 郑钦文参加的2024中网创下票房纪录,总收入超过8000万元,较此前同期实现翻倍增长; 同样有郑钦文的武网在2024年也创下票房收入的新纪录,总收入超过了2500万,是2019年赛事收入的近五倍; 即便是在宁波网球公开赛上,郑钦文虽最终因伤未能出场,但她初步确认参赛的消息一经发布,预售当天,半决赛和决赛的门票便一抢而空,票房较去年 同期增长约5.9倍...... 哪怕到了今年,她所得到的礼遇还在延续,不仅当选感动中国年度人物,还作为体育界的代表之一受邀观礼阅兵。 在赛场内,郑钦文也不负众望,交出了亮眼的成绩单:在中网杀入4强,历史上首次打入WTA 1000赛的四强;在武网更是战至决赛,最终不敌"克星"萨巴 伦卡,遗憾屈居亚军。 有了上一年这样的竞技和商业表现打底,2025赛季的中国网球市场对她的预期自然再上一层楼——从她可能征战的各个中国WTA赛事,到品 ...
2025西湖少年越野赛开赛
Hang Zhou Ri Bao· 2025-09-22 02:11
"比赛融合了西湖自然景观与人文底蕴,在越野跑中嵌入文化体验,兼具挑战性与趣味性。"杭州西 湖风景名胜区文化旅游创意发展有限公司相关负责人表示,"希望通过体育赛事与文化传承相结合的方 式,打造专属于青少年的户外运动品牌,推动全民健身与文旅融合发展。" 此次越野赛设置MINI组、儿童组和少年组3个组别,让不同年龄段的少儿解锁不一样的赛事体验。 总长约5.5公里的越野赛道,涵盖铺装路、土路、石阶、山野小径等多种地形,设有西湖非遗体验、诗 词互动游戏、与COSER(角色扮演者)"东坡学士"对诗等趣味体验点,以及医疗点、补给站等安全保 障点,让选手尽情奔跑感受自然、人文。"不仅锻炼了身体,还能让孩子在奔跑中感受西湖文化和东坡 精神,非常有意义。"一位家长表示。 此次"东坡学士"2025西湖少年越野赛,既是一场独属于少年儿童的体育赛事,更是一次弘扬拼搏精 神、传播千年文脉的新实践,精彩呈现"生态+体育+人文"的西湖文旅新场景。接下来,西湖景区文旅 将引入更多"有竞技有文化有体验"的赛事,创新打造"文旅体+"新业态新模式,培育文旅体消费增长 点。 近日,"东坡学士"2025西湖少年越野赛在杭州植物园燃情开赛,来自杭州、上海 ...
2026年全国游泳冠军赛落地杭州
Mei Ri Shang Bao· 2025-09-22 02:11
2023年全国游泳冠军赛曾在亚运会场馆杭州奥体中心游泳馆举办。这是该场馆自建馆以来,承办的 首场高规格、高级别的全国级赛事。各省运动员不仅在冠军赛上屡创佳绩,更是在当年杭州亚运会上大 放异彩。这里还是浙江游泳队的"福地",浙江游泳队在亚运会上打破5项亚洲纪录、3项赛会纪录、2项 全国纪录。 继2023年5月成功举办"韵味杭州"2023全国游泳冠军赛后,2026年全国游泳冠军赛再次落地杭州。 日前,中国游泳协会官方网站上发布了《关于公示2026年全国游泳赛事承办单位的通知》。 具体名单显示,计划于明年4月举行的2026年全国游泳冠军赛的举办地为杭州奥体中心游泳馆。 作为中国泳坛的重要赛事之一,2026年全国游泳冠军赛也是国内顶尖泳将角逐荣耀的关键战场。期 待杭州为全国泳迷和杭州市民呈现一场精彩绝伦的泳坛盛宴。 ...
以场景创新撬动消费活力
Hai Nan Ri Bao· 2025-09-22 00:59
Group 1 - Hainan cities are launching various large-scale cultural and tourism activities to boost consumption, including a 10 million yuan tourism consumption voucher in Haikou and a series of events in Sanya [1][2] - The focus on large events reflects a respect for consumer demand, emphasizing emotional experiences over mere sightseeing, with activities designed to engage visitors actively [1][2] - The upcoming Mid-Autumn and National Day holidays have prompted early planning for events, showcasing a diverse range of activities to cater to different consumer needs [2][3] Group 2 - The success of these activities hinges on creativity and uniqueness, with local resources and cultural characteristics being leveraged to create distinctive event brands [3] - The integration of local industries into these cultural activities is evident, as Haikou promotes its performing arts industry while Sanya aligns with its goal of becoming a world-renowned tropical coastal city [3] - The shift towards service-oriented and quality-driven consumption is accelerating, with events designed to create new consumer experiences and enhance the appeal of Hainan as a desirable travel destination [3]
从“城超”看贵阳书写“体育+文旅商”融合发展新篇章
Xin Hua She· 2025-09-22 00:57
入场后有礼物赠送、完赛后有轿车抽奖机会、进景区可获门票折扣优惠……花9.9元买一张足球赛的门票能够享受多大福利?以上就是正在贵阳市 举行的2025城市足球邀请赛(以下简称"城超")给出的答案。 "城超"是一项跨越省际、联动全国多地的"体育+文旅商"赛事,筹备一个多月以来,吸引了来自贵州、四川、重庆、湖南、北京、陕西等地的16座 城市组队参赛。 9月19日拍摄的2025城市足球邀请赛现场(无人机照片)。新华社记者 杨文斌 摄 贵阳市体育局党组成员,贵阳市体育中学党总支书记、校长肖虹介绍,此次赛事不仅是足球竞技的舞台,更是"体育+文旅商"融合发展的创新尝 试,激发消费需求和消费热情。 赛事推出了9.9元、19.9元和99.9元三档票价,可满足不同观众需求。19日晚,伴随贵阳咖啡队与醉美泸州队的揭幕战在贵阳奥体中心打响,4.8万 余名观众见证了"城超"的隆重启幕。 当晚,观众入场后会获赠"城超"纪念衫等礼品,完赛后还进行了轿车抽奖,之后凭票根可享受贵阳的青岩古镇、天河潭、多彩贵州城极地海洋世 界等超10家景区头道门票免费游玩或门票八折优惠权益。 在赛场旁的城市会客厅,观众凭票根同样可享受参赛城市组织的品牌文创和农特 ...
2025年桨板亚洲杯马拉松赛收桨
Su Zhou Ri Bao· 2025-09-22 00:41
Group 1 - The 2025 Paddle Board Asian Cup Marathon and International Paddle Board Open Competition was held in Suzhou, featuring participants from around the world and resulting in 29 gold medals over three days [1] - The event was organized by the Asian Canoe Confederation and supported by various governmental and sports organizations, highlighting its significance as a high-level international A-class event in Asia [1] - Strict entry requirements were established for participants, including submission of recent performance data for different race categories, ensuring a competitive field of elite athletes [1] Group 2 - The 16-kilometer marathon event saw an increase in participation, with the number of competitors nearly doubling from 87 to close to 200, and the introduction of a mixed doubles category [2] - Notable performances included Ye Guitong winning the men's open category with a time of 1 hour 31 minutes 06 seconds, and Xu Haoting winning the women's open category in 1 hour 41 minutes 04 seconds [2] - The mixed doubles category was won by the combination of He Bole and Yang Rong from Jimei University, finishing with a time of 1 hour 34 minutes 08 seconds, showcasing top paddle board skills [2]
城市足球联赛再扩容,让热爱回归纯粹,让活力激荡民间
Mei Ri Jing Ji Xin Wen· 2025-09-21 06:05
Core Viewpoint - The launch of the 2025/2026 Sichuan Urban Football League in Chengdu marks a significant development in amateur football, reflecting a growing enthusiasm for the sport across various provinces in China [1][3]. Group 1: Development of Amateur Football Leagues - Sichuan becomes the eighth province in China to establish an amateur football league, following Jiangsu, Inner Mongolia, Hebei, Guangdong, Chongqing, Jiangxi, and Hunan [3]. - The most notable leagues include the "Su Super," which is the most famous, and the "Yue Super," which has a history of 10 years [4]. Group 2: Popularity and Engagement - The "Xiang Super" saw its opening match tickets sell out in one minute, with over 40,000 spectators attending, and online viewership reaching 1.945 million [6]. - The "Gan Super" attracted over 600,000 attendees throughout its ten rounds, showcasing the strong community support for local teams [6]. - The opening match of the Sichuan Urban Football League saw train tickets from Suining to Chengdu sell out quickly, indicating high interest [6]. Group 3: Societal Impact - Amateur leagues are revitalizing public interest in football, contrasting with the national team's struggles, as many players are everyday workers who participate for the love of the game rather than financial gain [6][7]. - The leagues promote community engagement and contribute to local economies by boosting tourism and related sectors such as transportation, dining, and accommodation [7]. Group 4: Cultural Significance - The essence of amateur leagues lies in their purity, fairness, and openness, allowing broader participation and fostering a sense of community [7][9]. - The leagues are seen as a revival of grassroots sports, echoing the historical development of football in Western countries, emphasizing the importance of widespread public interest and market-driven operations [7][9]. Group 5: Economic Implications - The enthusiasm for amateur football is viewed as a potential catalyst for economic recovery, encouraging consumer spending and investment amid ongoing economic challenges in China [9][10].
“绳”采飞扬 江西省青少年花样跳绳锦标赛在江西安远举行
Zhong Guo Xin Wen Wang· 2025-09-21 02:00
花样跳绳是指参与者通过各种方式跳过一根或多根绳子的运动。它在传统跳绳的基础上融合了舞 蹈、武术、街舞等多种运动及艺术形式,将速度与力量、难度与花样结合,逐步发展成集健身、娱乐、 竞技、表演多种功能于一体的运动项目。 近年来,安远县积极探索"赛事+文旅"模式,依托当地文旅资源,将三百山生态旅游风光和安远县 自然人文景观景点、美食等串点成线,让观众在观看赛事的同时,进一步了解安远,擦亮"东江源头, 翡翠安远"名片。目前,安远县已构建起"吃住行游购娱"多元供给的赛事产业链,打造出能玩、能逛、 能体验的体育消费新场景,成功将赛事"流量"转化为经济"增量"。 9月20日,由江西省体育局、江西省教育厅主办的"奔跑吧·赣鄱少年"2025年"东江源·三百山杯"江西 省青少年花样跳绳锦标赛在江西省赣州市安远县体育馆正式开赛。来自江西省各市县区的69支队伍、 1180名运动员同台竞技尽展活力。 赛事按年龄段分为幼儿园组、儿童甲组、儿童乙组、少年组、青少年组等5个组别,设有单人绳、 双人绳、集体绳等35个竞赛项目。运动员们不仅要在速度与耐力上一较高下,还要在动作编排、音乐配 合、团队协作等方面展现综合能力。 比赛现场,选手们矫健的 ...