来源：环球网 由澳门特别行政区政府主办，澳门特别行政区政府文化局、澳门特别行政区政府旅游局、中国国际商会 文化和旅游产业工作委员会承办，美高梅中国执行，并获保利文化集团全力支持的"2025大阪世博会澳 门活动周（下称"澳门活动周"），10月3日于日本大阪世界博览会中国馆正式开幕。 此次为澳门自回归祖国以来首次在海外世博舞台亮相，亦是继2010年上海世博会后时隔15年再度以专题 活动形式参与世博盛会，具重要的里程碑意义。澳门活动周通过创意展示、经贸交流、文艺演出及互动 体验，成为向世界展示澳门发展成就的重要窗口，不仅展现澳门多元文化的自信及创新活力，更充分彰 显澳门积极融入国家发展大局、讲好中国故事与澳门故事的决心，展现澳门致力于成为国家高水平对外 开放重要桥头堡、东西文明交流互鉴重要窗口的担当与信心。 嘉宾合照 澳门特区政府旅游局局长文绮华亦表示，在中央政府的大力支持下，澳门在建设"世界旅游休闲中心"方 面取得很好的成果，这也是"一国两制"成功实践的生动印证。今年，澳门荣登"2024中国旅游者出境满 意度十佳目的地"榜首，诚挚欢迎世界各地的朋友亲临澳门，参与各项精彩的国际盛会，亲身感受澳门 的无限缤纷与好客之 ...

找准方向、开阔眼界，立足自身、深耕特色，文旅发展生机无限。 跳出一域，有发展新空间。一张票根，串起多元场景，打通长长消费链；一场球赛，连接不同城市，赛 事流量撬动文旅增量。视野打开，文旅的"蛋糕"才能越做越大。 着眼全局，有一域之优势。各地资源禀赋不同，从全局出发，找到"人无我有、人有我优、人优我特"的 突破点，才能实现差异化竞争。旅游专列各有特色，并非简单复制粘贴，道理正在于此。 一线多游，景随车移，路途也是旅途。坐上"熊猫专列·成都号"，能近观苍茫大漠，也能远眺壮丽雪 山；乘上"国庆亚布力两日游专列"，白天可玩转秋日山林，晚上可体验星空露营。国庆、中秋假期，多 地开行旅游专列，串联分散的旅游资源，既更好满足游客需求，也蕴含文旅发展之道。 ...

作为每年归乡的石浦人，纪云飞在"十六度中秋"的独特乡俗中与亲友团聚，以一名文化工作者的视角观 察这个生他养他的小镇。 文旅观察：浙江小镇如何破解"旺季依赖症"？ 中新网宁波10月11日电(林波)刚刚过去的国庆中秋假期，"小镇游"毫无意外地再次成为热点。在浙江省 宁波市象山县石浦镇，挂着沪、苏、皖等地牌照的车辆挤满了当地的渔港马路，老街上的小炒店和海鲜 面馆更是排起长队，烟火气十足。 "在人潮退去后，石浦乃至许多同类小镇面临的'旺季依赖症'等深层挑战，更值得冷静审视。"近日，浙 江省博物馆党委书记、馆长纪云飞在参加"舟载明月，归心向家"石浦渔港中秋在外代表人士团圆夜活动 后，接受采访时如是表示。 10月5日，游客在石浦渔港古镇行走。 林波 摄 石浦镇拥有1300余年建村立镇史，孕育了独具特色的海洋文化，被誉为"一座活着的古渔镇"，是中国历 史文化名镇。 假期的小镇，活力四射。渔港古城内，游客们对晒鲞、织网等渔俗展示充满好奇；码头边的海鲜排档人 声鼎沸，仿佛一场自发的美食节。 "这波'小镇游'热潮，确实为石浦带来了真金白银的收入。"纪云飞直言，热潮之下，"阴影"同样清晰， 特别是"半年生意"的窘境依然存在。 当地 ...

Industry Investment Rating - The industry investment rating is "Outperform the Market" and is maintained [1] Core Viewpoints - The report highlights a significant increase in domestic travel during the National Day and Mid-Autumn Festival holiday, with 888 million domestic trips taken, an increase of 123 million compared to the previous year. Total spending reached 809 billion, up 108.2 billion from the previous year, indicating a strong recovery in consumer spending [4][5] - The report emphasizes the trend of consumers prioritizing experiences over material goods, reflecting a shift towards "paying for emotions and experiences" in travel choices [14][15] Summary by Relevant Sections Industry Overview - The closing index for the industry is 8596.85, with a 52-week high of 9343.57 and a low of 7320.11 [1] Travel and Tourism Data - Daily average travel volume reached a historical high of 304 million during the holiday, with a year-on-year increase of 6.3%. The report notes that railway, road, waterway, and civil aviation all saw increases in passenger volume [5][6] - The average hotel occupancy rate during the holiday was only 58%, down from 75% the previous year, with average room prices decreasing by 18% [9] Consumer Spending Insights - Retail and catering sales during the holiday increased by 2.7%, with significant growth in organic food sales, which rose by 27.9% [7][8] - The average price of domestic flights remained stable at 849 yuan, showing little change compared to previous years [8] Investment Recommendations - The report suggests focusing on new consumption opportunities in sectors like trendy toys, gold jewelry, and new tea drinks, which align with current consumer trends [17] - It also recommends attention to cyclical sectors such as liquor, hotels, and restaurants, anticipating a recovery in these areas due to policy support [17]

Core Viewpoint - The integration of Inner Mongolia into the Beijing-Tianjin-Hebei region is transforming the local economy and enhancing the flow of resources, including agricultural products and technology, leading to significant improvements in quality of life and economic development [1][22]. Transportation and Connectivity - Multiple high-speed rail lines connecting Beijing to cities in Inner Mongolia, such as Hohhot and Ulanqab, have created a 2.5-hour commuting circle, facilitating the exchange of resources and services [1]. - The opening of these rail lines has allowed Inner Mongolia to integrate into the Beijing-Tianjin-Hebei economic framework, promoting regional collaboration [1]. Technological Innovation - The Hohhot Innovation Center has introduced 27 disruptive technology projects, including smart collars for cattle that monitor health and hydration, enhancing traditional livestock farming [4][6]. - A multi-channel edge computing terminal has been adapted for real-time monitoring of wind turbines, improving operational efficiency in the region's wind energy sector [4]. Agricultural Development - A modern beef cattle breeding farm established in Ulanqab has transformed a previously impoverished village into a thriving community, significantly increasing local incomes [14][16]. - The establishment of a shared logistics warehouse in Beijing has streamlined the distribution of Inner Mongolia's agricultural products, ensuring rapid delivery to urban markets [16]. Environmental and Ecological Restoration - The transformation of the Chahan Lake Wetland Park has turned a previously degraded area into a popular tourist destination, contributing to ecological restoration and enhancing regional tourism [20][22]. - Initiatives aimed at combating desertification and improving biodiversity have revitalized the local environment, making it a key attraction for visitors from Beijing and beyond [20]. Educational Collaboration - The opening of the Beijing 101 Middle School branch in Hohhot has brought high-quality educational resources to the region, with teachers from Beijing providing ongoing support and collaboration [22]. - The initiative has allowed nearly 4,000 students and teachers in Inner Mongolia to benefit from advanced educational practices and resources from the Beijing-Tianjin-Hebei area [22].

"刚逛完新甫山，拿着门票吃火锅还能打折，这趟新泰游太给力了！"10月2日晚，来自淄博市的游客王 鹏一家手持新甫山景区门票，走进卓越财富广场的海底捞门店享受专属优惠。 这份"惊喜"源于新泰的创新尝试——新泰首家海底捞国庆期间试营业，市文旅部门第一时间牵线，促成 其与国家4A级旅游景区新甫山达成"美食+景区"联动。游客购买新甫山门票，可以有机会获得海底捞八 八折优惠券；吃海底捞火锅，新甫山景区免费提供露营火锅营地。这种"双向奔赴"的联动模式，有效打 通了"游"与"食"的消费环节，延长了游客停留时间，实现了从单一景点观光到多元消费体验的升级。 "妈妈快帮我拍照！哪吒好高呀！"在新泰吾悦广场，20米高的巨型气球哪吒造型成为孩子们关注的焦 点。假日期间，广场围绕"幸福中国家"主题，推出哪吒闹海舞台剧、哪吒主题巡游、山海乐队音乐节、 国潮汉服非遗文化展、KPOP随机舞蹈、辣条挑战赛等一系列特色活动，吸引了众多市民游客前来游 玩。 "假期开始后，商场人流量显著上升。不少商家提前备足货源、推出各种打折促销活动。我们还精心策 划了哪吒系列、汉服系列、音乐节等多元活动，集聚商圈人气。" 新泰吾悦广场总经理冯小帆介绍，双 节期间， ...

Group 1: Domestic Travel Trends - During the National Day and Mid-Autumn Festival holiday, domestic travel reached 888 million trips, an increase of 123 million trips compared to the 2024 holiday [1] - Total spending on domestic travel amounted to 809 billion yuan, up by 108.19 billion yuan from the previous year [1] - The overall inter-regional mobility during the holiday is expected to reach 2.432 billion trips, averaging over 300 million trips per day, marking a year-on-year growth of 6.2% [1] Group 2: Tourism Performance in Beijing - Beijing received a total of 25.094 million visitors during the holiday, with tourism spending reaching 31.65 billion yuan, reflecting year-on-year growth of 3.6% and 4.7% respectively [1] - The top ten tourist attractions in Beijing included Tiananmen Square, Wangfujing, and the Summer Palace [1] Group 3: Club Med Performance - Club Med reported a 36% year-on-year increase in total revenue from its all-inclusive resorts in the Chinese market during the holiday period [1] - The overall guest count at Club Med resorts increased by 35% [1] - For the first half of 2025, Club Med's global revenue exceeded 9 billion yuan, with a 4% year-on-year increase, and resort operating income grew by 17% [1] Group 4: Retail Performance of Hang Lung Properties - Hang Lung Properties reported a 15% year-on-year increase in total tenant sales for its mainland properties during the first four days of the National Day holiday [2] - On National Day itself, tenant sales in mainland properties grew by over 20%, with 70% of the operational malls recording double-digit growth [2] Group 5: Harbin Ice and Snow World - The ticket price for the 27th Harbin Ice and Snow World remains unchanged at 328 yuan per adult [3] - The event will feature an expanded area and an increased number of ice and snow sculptures compared to previous years [3]

Core Viewpoint - Yongjing County in Gansu Province has successfully integrated cultural tourism with urban development, enhancing the quality of life for residents and attracting tourists through its national-level tourist resort initiative [1][2]. Group 1: Urban Development and Infrastructure - Yongjing County was nominated as a national civilized city in January 2021, focusing on the integration of urban scenery and cultural tourism [1]. - The county has implemented six major enhancement actions, including urban infrastructure, service facilities, ecological environment, public order, cultural quality, and resident quality [1]. - The green space rate in the built-up area has reached 42.05%, with an average park green space per person of 16.97 square meters [2]. Group 2: Community Engagement and Environmental Improvement - The county has addressed urban issues such as disorganized wiring by removing and renovating weak electrical and network lines, improving the city's appearance [2]. - Initiatives like the "Clean Environment Comprehensive Rectification" and "Pick Up Cigarette Butts, Promote Civilization" have been launched to enhance urban sanitation [2]. - The introduction of smart parking lots and smart streetlights has made the city more intelligent and convenient, increasing residents' happiness [2]. Group 3: Tourism and Economic Development - Yongjing County is developing a series of leisure agricultural demonstration parks, promoting rural tourism projects such as fruit picking, fishing, and educational experiences [3]. - The integration of sightseeing agriculture and tourism is injecting new momentum into urban development, benefiting local residents economically [3].

Core Viewpoint - The Chongqing government is focusing on high-quality economic development during the "14th Five-Year Plan" period, emphasizing the establishment of a unique international consumption destination with distinct Bashu characteristics [1] Group 1: Economic Development - Chongqing's retail sales in 2024 are projected to account for 9.1% of the national total, which is 1.9 percentage points higher than its GDP share [3] - The integration of the Chengdu-Chongqing economic circle aims to enhance the quality of consumption resources, allowing residents to enjoy global shopping experiences without leaving their homes [3] Group 2: Brand and Market Penetration - Over 90% of international and domestic well-known brands have established a presence in the Chengdu-Chongqing area, with an overall brand penetration rate reaching 95% [3] Group 3: Tourism and Consumer Experience - The Chengdu-Chongqing region is promoting a variety of tourism routes and experiences, including "Charming Cities" and "Panda Hometown," to attract global tourists [5] - The proportion of external consumption in the Chengdu-Chongqing area has consistently increased over the past three years, exceeding 20% [5] Group 4: Policy and Infrastructure - The integration of the 240-hour visa-free transit policy between Chengdu and Chongqing has significantly improved the travel experience for international visitors, with a nearly doubling of travelers utilizing this policy in the first half of the year [5]

文化IP与现代制造业深度融合，催生了"国潮"服饰、文创商品、主题乐园等新业态，推动传统产业实现 从"制造"到"创造"的价值链跃升。以潮玩IP"拉布布"为例，它早已超越了简单的形象，驱动设计、制 造、营销等全产业链升级，生动诠释了文化附加值如何提升产业利润空间与核心竞争力。 文化消费还是激发创新创造的"催化剂"。旺盛多元的市场需求，倒逼供给侧持续突破。从VR沉浸式戏 剧到AIGC生成动画，从数字博物馆到线上云演出，前沿技术正因为找到了丰富的文化应用场景而加速 落地与迭代。与此同时，会员制、订阅制、社群经济等新商业模式也借此繁荣，共同塑造着新的商业生 态。 "十一"黄金周，有人走进展厅，在艺术的长河中与历史对话；有人奔赴演唱会，在沉浸式体验中释放情 感；还有人置身火热赛场，为一记精彩进球与万人同频欢呼。这些鲜活的画面共同拼贴出新时代的文化 图景。这背后，有坚实的宏观数据支撑：国家统计局报告显示，2024年，全国居民人均文化娱乐消费支 出达955元，比2020年增长67.8%，增速已跑赢整体消费水平。 这股强劲的文化消费热潮意味着什么？它将如何重塑未来经济？ 无论是为一部电影买单、开启一次旅行，还是收藏一套潮玩手办 ...