Core Insights - The new snow season has begun, with various regions innovating and enhancing services to maximize the economic benefits of snow resources [1] Group 1: Regional Initiatives - Urumqi and Altay regions are offering a five-day snow holiday for middle and primary school students from December 1 to 5 [1] - Ski resorts, hotels, and guesthouses in Urumqi are providing discounts, including free ski passes and half-price equipment rentals for students [2] - Altay's cultural and tourism bureau is promoting free skiing at four ski resorts, half-price winter camps, and free public transport for students [2] Group 2: Facility Developments - A new indoor ski facility in Jiangxi has become popular, with a total area of 20,000 square meters, making it the largest indoor ski area in the province [3] - The facility has generated over 2 million yuan in online ticket sales within its first month of operation [3] - The facility combines skiing with local red culture, offering themed activities and educational programs [3] Group 3: Educational Programs - In Inner Mongolia, over 270 local students participated in a skiing experience as part of an educational program [4] - The 21st Inner Mongolia Ice and Snow Nadam will take place in December, coinciding with various ice and snow tourism activities [4]

雪道压至平整，魔毯调试完毕。近日，沈阳怪坡国际滑雪场新雪季已正式开板。"我们不仅开启了沈城今冬第一滑，也是全省第一滑。"兴奋之余，沈阳 怪坡国际滑雪场副总经理王洋不忘给自家雪场作宣传，"今年我们新增了高级雪服护具租赁区，雪友们一定能拍出更多滑雪大片！" 以"有温度的冰雪"为核心主题，阜新市冰雪资源全域联动，全龄覆盖。黄家沟滑雪场以专业级滑雪场地为支撑、趣味冰雪体验为亮点，精准定位家庭滑 雪度假需求，全力打造家庭滑雪度假首选地。童奇亲子冰雪乐园推出冰雪嘉年华系列活动，新增60米超长滑道、雪地转转等娱乐项目，常态化开展"快乐挖 啊挖"趣味互动体验。 "冰雪+温泉"是辽宁冰雪旅游一大特色。辽阳市作为东北地区发展较早的温泉养生地，依托汤河温泉假日酒店、弓长岭温泉滑雪场等，推出"滑雪+泡 泉"组合产品。阜新宝地温泉小镇打造冬季康养休闲新体验，让家庭游客在畅玩冰雪后尽享温泉滋养，丰富多日游体验维度。 沈白高铁的开通为辽宁冰雪旅游按下"加速键"，预计今冬将迎来高铁出游的热潮。为接住流量，沈阳旅游行业协会联合酒店行业推出东北三省特色冰雪 旅游产品，"沈阳+长白山""沈阳+长白山+哈尔滨"等长短线路，为游客提供美好的冰雪体验。 ...

新政发布 冰雪经济再掀热潮 《国务院办公厅关于加快场景培育和开放推 动新场景大规模应用的实施意见》发布, 为冰雪经济发展带来了新的契机 意见提出 着力扩大体文旅商消费 加快推进体育赛事经济高质量发展 # 支持建设一批综合性重大场景、行业领域集成式 场景、高价值小切口场景 ↑ 扩大生产场景、工作场景、生活场景供给 ◀ 形成"技术突破—场景验证—产业应用一体系升 级"的路径 对于冰雪经济而言 这意味着将有更多创新场景得以打造和应用 为冰雪经济的发展提供有力支撑 象地推出旅游方案促发 I 黑龙江省 《黑龙江省冬季冰雪旅游"百日行动"实施方案 (2025-2026年)》 持续实施 "冰雪世界·龙马精神" 以 大提升行动" 为主题 "十"大主题线路等全链条产品供给 -步主富 说 力争实现 接待游客数量 游客总花费 TRoo 10% 同比增长!) 以上 以上 辽宁省 《2025—2026年冰雪季辽宁省文体旅高质量融合发F 若干举措》 "+冰雪" 构建"冰雪+" th 玩冰嬉雪多元业态和场景体系 通过推出系列冰雪旅游主题活动 惠民政策,培育独具辽宁特色 冰雪生活方式,扩大冰雪消费能 吉林省 《关于发挥人力资源社会保障作用大 ...

原标题：财经聚焦丨各大滑雪场陆续开板 冰雪经济持续升温 随着2025-2026雪季大幕拉开，全国多地各大滑雪场陆续开板，冰雪经济活力持续释放。放眼各 地，在业态升级、产业融合与政策赋能驱动下，冰雪经济正成为提振消费、推动区域高质量发展的重要 引擎。 "滑雪热"点燃雪季活力 大雪翩跹，银装素裹。在吉林省吉林市的中旅松花湖度假区雪道上，身着各色雪服的雪友飞驰而 下，激起阵阵雪雾。"盼了大半年终于开板，冬天的快乐又回来了！"来自上海的雪友季丰说。 "为迎接新雪季，我们增设一万平方米的嬉雪区，将雪地魔毯数量增加了三条，并新增两小时的夜 滑项目。"大别山滑雪旅游度假区副总经理孙铁军介绍，截至11月25日，度假区已预售门票超8.3万张， 12月下旬即将开门迎客。 数据显示，2024-2025雪季，全国滑雪场消费金额达786.13亿元，滑雪场周边两公里消费金额增长 27.97%，对周边零售、交通、餐饮等行业拉动作用明显。 "冰雪+"挖掘产业潜力 "我们迎来新雪季'开门红'，预售额已超1亿元，同比增长25%。"中旅松花湖度假区市场营销总监黄 钟锐介绍，度假区今年总体滑雪面积达230万平方米，新增15万平方米特色区域，策划"国 ...

Core Insights - The ice and snow economy is becoming a significant driver for consumption and regional high-quality development as the 2025-2026 snow season begins [1] Group 1: Market Performance - The pre-sale revenue for the Zhonglv Songhua Lake Resort has exceeded 100 million yuan, marking a 25% year-on-year increase [2] - The Keketohai International Ski Resort has received 101,000 visitors since its opening, indicating a strong start to the new snow season [4] - Nationwide, the consumption amount at ski resorts reached 78.613 billion yuan during the 2024-2025 snow season, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [6] Group 2: Industry Integration - The ice and snow industry is integrating with tourism, sports, culture, and equipment manufacturing, leading to the emergence of new products and experiences [7] - The ice and snow industry in China is projected to grow from 270 billion yuan in 2015 to 980 billion yuan in 2024, with expectations to surpass 1 trillion yuan this year [9] Group 3: Consumer Engagement - The previous snow season saw a consumer spending scale of over 187.5 billion yuan, with a year-on-year growth of over 25%, and the new season is expected to attract 520 million tourists [11] - Various regions are implementing measures to boost ice and snow consumption, including issuing consumption vouchers and promoting cross-regional tourism collaborations [12][14]

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various themed routes and promotional activities [1] Group 1: Event Overview - The launch ceremony was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau of Culture and Tourism [1] - Ten themed routes for ice and snow cultural tourism were announced, featuring attractions such as ice and snow scenic spots, Winter Olympic venues, and wellness experiences [1] Group 2: Themed Routes and Offerings - The announced routes cater to diverse audiences, including family-friendly trips and cultural exploration journeys, showcasing the integration of "ice and snow+" features [1] - Zhangjiakou City will distribute 5,000 winter cultural tourism consumption vouchers, applicable to various experiences including ski tickets, accommodation, and dining [1] - Three premium ice and snow routes were introduced: "Winter Olympic Passion: Enjoying Ice and Snow Journey," "Warm Winter Wellness: Hot Spring Leisure Journey," and "Ancient Charm: Folk Experience Journey" [1] Group 3: Local Initiatives - The Changping District Bureau of Culture and Tourism is launching a "Public Access to Snowfields" initiative, providing 10,000 subsidized snow tickets throughout the key periods of the snow season [1] - The initiative will collaborate with local attractions, quality dining, and premium accommodation to offer exclusive benefits [1]

Group 1: Event Announcement - The International University Sports Federation announced that Changchun, Jilin Province, successfully bid for the 33rd Winter Universiade in 2027, marking the event's return to China after the 2009 Harbin Winter Universiade [1] - The 33rd Winter Universiade will take place from January 15 to 25, 2027, with events held in Changchun as the main venue and Jilin City as a sub-venue [1] Group 2: Local Ice and Snow Activities - Changchun is preparing for the new snow season with various ice and snow projects, including the Changchun Powder Snow Carnival set to open on December 27, 2023, which aims to create a 330,000 square meter ice and snow park [3] - The 23rd China Changchun Jingyuetan Vasa International Ski Festival attracted over 2,000 professional athletes and enthusiasts from 33 countries, showcasing the city's development in ice and snow sports [3][6] Group 3: Economic Impact - Changchun's GDP is expected to exceed 800 billion yuan by the end of this year, with a significant contribution from the tourism sector, which is projected to receive 173 million domestic and international visitors, generating a total tourism expenditure of 302.61 billion yuan [5][6] - The ice and snow economy has become a vital part of Changchun's tourism industry, contributing over 40% to the province's overall ice and snow economic output [6][7] Group 4: Transformation and Future Prospects - The development of the ice and snow economy is reshaping Changchun's urban identity, transitioning from a heavy industrial base to a vibrant ice and snow tourism city [8] - The ice and snow economy is expected to drive high-quality development in Changchun, with projected visitor numbers and tourism revenue increasing significantly during the 2023-2024 snow season [7][8]

Domestic Market Trends - The domestic flight bookings to Northeast China during the ice and snow season (December to January) are expected to exceed 1.16 million, representing a month-on-month increase of approximately 27% [1] - Harbin remains the top destination with over 400,000 flight bookings, showing a month-on-month growth of about 38% [1] - The Xinjiang region is also gaining popularity, with domestic flight bookings exceeding 390,000, marking an 11% month-on-month increase [1] - The ice and snow tourism market in China is experiencing unprecedented vitality, driven by large-scale market demand, strong policy support, and high-quality product supply [2] Ice and Snow Tourism Developments - The total scale of China's ice and snow sports industry is projected to reach 970 billion yuan in 2024, with a year-on-year growth of about 9%, and is expected to surpass 1 trillion yuan by 2025 [2] - The Northeast region continues to dominate the domestic ice and snow tourism market, with over 50% of bookings for ice and snow tours coming from the three northeastern provinces [4] - The 27th Harbin Ice and Snow World will expand to 1.2 million square meters, with a record ice and snow usage of 400,000 square meters [4] - The Heilongjiang provincial government has initiated a "100-day ice and snow tourism action" to develop a world-class ice and snow vacation destination [4] Popular Destinations and Trends - The Alatau region in Xinjiang has seen a significant increase in popularity, with bookings rising by 201.87% year-on-year, making it one of the top five ice and snow destinations this winter [7] - The "Keketuohai International Ski Resort" in Alatau has become a notable player in the ice and snow tourism market, offering a snow season of up to 240 days and 121 kilometers of ski trails [9] - The average ticket price for popular ice and snow routes is expected to rise, with the Shanghai-Harbin route seeing an increase of over 37.6% from approximately 960 yuan to around 1,321 yuan [9] International Market Insights - The outbound tourism market is witnessing a decline in interest for Japan's Hokkaido, contrasting with previous years, while European niche routes and customized tours are gaining traction [11] - The demand for personalized services in international ski markets is increasing, with tourists preferring comprehensive vacation experiences that combine skiing with cultural activities [18] - The search volume for flights to Russia has surged due to the visa-free policy, with hotel bookings in Russia increasing by 43% year-on-year [18]

Core Points - The 2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season has been launched, featuring 10 themed tourism routes that integrate ice and snow sports with cultural leisure experiences [1][2] - The initiative aims to showcase the high-quality development of ice and snow tourism in the Beijing-Zhangjiakou region, enhance the influence and competitiveness of the "Beijing-Zhangjiakou Ice and Snow" public brand, and promote the ice and snow economy as a new engine for regional high-quality development [1][4] Summary by Sections - **Event Launch and Themed Routes** - The event was organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Bureau [1] - Ten themed routes were introduced, covering ice and snow scenic spots, Winter Olympic venues, ice sports facilities, hot springs, scenic greenways, and cultural experience spaces [2] - **Local Initiatives and Promotions** - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable to ski resort tickets, accommodation, dining, and cultural shopping [2] - Three premium ice and snow routes were launched: "Winter Olympic Passion · Ice and Snow Enjoyment Tour," "Warm Winter Health · Hot Spring Leisure Tour," and "Ancient Charm · Folk Experience Tour" [2] - **Integration of Winter Olympic Legacy** - The event highlighted the utilization of Winter Olympic legacies, integrating venues like the National Stadium (Bird's Nest) and the Shougang Big Air [4] - The initiative aims to deepen cooperation between Beijing and Zhangjiakou, further explore ice and snow tourism potential, and promote the popularization of ice sports and culture [4]

Core Viewpoint - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been officially launched, aiming to enhance winter tourism through various initiatives and offerings [1] Group 1: Event Launch and Initiatives - The event is organized by the Beijing Municipal Bureau of Culture and Tourism, with support from the Changping District Cultural and Tourism Bureau [1] - Ten themed tourism routes have been introduced, showcasing ice and snow attractions, Olympic venues, and cultural experiences, emphasizing the integration of "ice and snow+" [1] Group 2: Promotional Activities - The Changping District will distribute 10,000 subsidized snow tickets during key periods of the snow season to encourage public participation [1] - Zhangjiakou City will issue 5,000 winter cultural tourism consumption vouchers, applicable for snowfield tickets, accommodation, dining, and cultural products [1] Group 3: Future Development - Ongoing collaboration between Beijing and Zhangjiakou will focus on exploring new models for "ice and snow+" development, promoting the popularization of ice sports and cultural dissemination [1] - The initiatives aim to support high-quality development in sports culture tourism and enhance the winter travel experience for visitors [1]