央视网消息：随着新雪季开启，各地雪场迎来八方游客。今年冰雪旅游消费呈现出哪些丰富多元的 新场景？各景区又在软硬件上做了哪些调整升级？ ...

Core Points - The 40th Ice and Snow Carnival in Beijing's Yanqing District has been launched, featuring over 100 activities that will run until the end of February 2026, integrating various winter sports and entertainment options [1][2][3] Group 1: Activities and Events - The carnival includes diverse offerings such as ice sports, ice parks, ice events, ice lantern fairs, and performances, creating a comprehensive winter festival experience [1] - The "First Slide" event kicked off the winter season with 300 participants on the slopes, highlighting the newly opened "Ruixue Avenue" and a 14.5 km long snow track, catering to different skill levels [2] - High-level competitions will be held during the carnival, including the Intercontinental Cup for skeleton and the Asian Men's Ice Hockey Invitational, providing a platform for professional athletes [3] Group 2: Special Attractions - The Longqing Gorge Ice Lantern Festival celebrates its 40th anniversary with themed activities from January 15 to February 28, 2026, featuring six unique exhibition areas and various interactive experiences [4] - Other attractions include the fourth Beijing International Horticultural Expo Lantern Festival, which combines traditional lantern craftsmanship with modern technology for a dynamic display [4] - The Badaling Night Great Wall plans to host a New Year's Eve party and a Spring Festival garden event, enhancing the festive atmosphere for visitors [4]

Group 1 - The 2025-2026 Inner Mongolia Ice and Snow Tourism Season activities are set to launch, featuring 159 unique ice and snow cultural tourism activities, 48 competitive events, and 45 tourism routes [1] - Key events include the 21st Inner Mongolia Ice and Snow Nadam, the 2025 Inner Mongolia Ice and Snow Hero Conference, and the 22nd China-Manzhouli International Ice and Snow Festival, starting from December 20 [1] - Ulanqab City is focusing on its volcanic wonders and ice resources, planning 97 winter tourism activities centered around the theme "Go to the Volcano, Go Skiing" to enhance visitor experiences [1] Group 2 - Inner Mongolia will distribute cultural tourism consumption vouchers covering various scenarios such as scenic area visits, skiing experiences, hotel accommodations, and dining [2] - The tourism department is encouraging collaboration among scenic spots, ski resorts, hotels, and restaurants to offer bundled packages like "Skiing + Hot Springs" and "Accommodation + Cuisine" to reduce travel costs for tourists [2]

Core Viewpoint - The winter sports tourism industry is experiencing significant growth, with various ski resorts enhancing their offerings to attract more visitors as the new snow season begins. Group 1: Ski Resort Developments - The Yabuli Ski Resort in Heilongjiang has opened 4 new ski trails, optimizing the layout for different skill levels, now offering a total of 5 trails including 1 advanced, 1 intermediate, and 3 beginner trails [1][2] - The resort plans to gradually open more trails based on weather and snowmaking conditions, and is introducing new vacation products to enhance the "ski + vacation" experience for visitors [2][4] Group 2: Visitor Statistics and Experience Enhancements - Since the opening on November 7, the Yabuli resort has received over 30,000 visitors, with an average daily attendance of over 2,000, marking a 12% increase compared to the same period in 2024 [4] - The resort is set to host over 30 professional and community ice and snow events this season, leveraging its facilities and aiming to create a diverse event landscape [6][8] Group 3: Other Regional Developments - In Mohe, new winter tourism experiences are being introduced, including a snowmobile forest crossing project that has gained popularity among tourists [10][12] - Mohe has opened its first "water-splashing ice" studio to enhance visitor experience and safety, providing specialized equipment and guidance [14] - The city has established a comprehensive tourism service standard system, covering 228 service standards across various aspects of tourism [17] Group 4: Infrastructure and Accessibility Improvements - The Tian Ding Mountain Ski Resort has upgraded its facilities, adding 1,000 new ski boards and enhancing service areas, with over 120 certified ski instructors available [22] - New highway access has been opened to facilitate easier travel for visitors to ski resorts in the region [24] Group 5: Event Hosting and Visitor Engagement - Zhangjiakou is actively hosting world-class ice and snow events to attract tourists, with over 500,000 visitors recorded in the first month of the new snow season [28] - The region is also integrating skiing with other activities such as education and wellness, aiming to maximize its seasonal resources [27]

游客体验也将全方位提升。游客中心里，暖炉座椅、咖啡茶饮、雪具装备、文创产品等配套服务一 应俱全，交通指挥、雪场信息及时更新。 "气温符合条件后，我们立刻启动了造雪。"付晶薇说。11月16日晚，棋盘山冰雪大世界8台雪炮齐 声轰鸣，无数"雪精灵"喷涌而出。以彩灯迎宾路为轴，北冰南雪的玩冰嬉雪格局由此将逐步打开。 新雪季开板日期临近，沈阳棋盘山冰雪大世界给游客的福利早已备好。"原价200元的成人全天滑雪 加雪服护具套票，现在只要98元，太划算了！"在棋盘山冰雪大世界官方直播间成功抢票的陈炀说，趁 着促销囤了好几张雪票，"等开板了就和朋友一起去。" 单票、套票、季卡，成人、学生、亲子……票种丰富的限时预售活动，热情邀请各地雪友提前锁定 冬天的快乐。 从一个小小的滑雪场蝶变为一个独具魅力的冰雪旅游热门打卡地，棋盘山冰雪大世界已经走过31个 年头。它不仅是沈阳冰雪游的一张名片，也是区域冰雪产业的重要支柱。 党的二十届四中全会通过的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提 出，推进文旅深度融合，大力发展文化旅游业，以文化赋能经济社会发展。"这让我们干劲更足了！"棋 盘山冰雪大世界企业运营监管部部长付晶 ...

Core Viewpoint - The opening ceremony of the 2025-2026 new snow season and the 31st Jilin Rime Ice and Snow Festival took place in Jilin City, highlighting the province's commitment to enhancing its winter tourism offerings [2] Group 1: Events and Activities - Over 800 cultural, tourism, and sports activities will be held throughout the new snow season [2] - The province has introduced a 100 million yuan ice and snow consumption voucher program, along with dining discounts and free public transport policies to benefit residents [2] Group 2: Infrastructure and Transportation - Ski resorts are expanding snow-making systems, equipping professional coaching teams, and adding unique ski trails to enhance visitor experience [2] - The opening of the Shenbai High-Speed Railway has improved transportation, introducing a new high-speed train route from Changbai Mountain West Station to Beijing Chaoyang Station, along with 32 direct ice and snow tourism buses and 30 tourism bus routes to create a comprehensive "fast entry, slow travel" network [2]

Core Viewpoint - The opening ceremony of the 2025-2026 new snow season and the 31st Jilin Rime Ice and Snow Festival took place in Jilin City, highlighting the province's commitment to enhancing its winter tourism offerings [1] Group 1: Events and Activities - Over 800 cultural, tourism, sports, and commercial activities will take place throughout the new snow season [1] - Jilin Province has introduced a 100 million yuan ice and snow consumption voucher program, along with dining discounts and free public transport policies to benefit residents [1] Group 2: Infrastructure and Transportation - Many ski resorts are expanding their snow-making systems, equipping professional coaching teams, and adding unique ski trails [1] - The opening of the Shenbai High-Speed Railway has upgraded transportation, introducing a new high-speed rail line from Changbai Mountain West Station to Beijing Chaoyang Station, along with 32 direct ice and snow tourism buses and 30 tourism bus routes to enhance the "fast entry, slow travel" network [1]

Core Viewpoint - The article highlights the expansion of winter tourism in various regions of China, focusing on the development of new ice and snow tourism experiences to stimulate consumer spending and enhance tourism activities [1] Group 1: Regional Developments - Jilin Province has launched over 800 activities for the new snow season, including the Rime Ice and Snow Festival and mass snow sports events, along with ice and snow consumption vouchers covering key consumption areas like ski resorts and scenic spots [1] - The "China Snow Town" in Mudanjiang, Heilongjiang, has recently opened, with the province aiming for a 10% increase in tourist numbers by introducing ten themed travel routes and a culinary feast [1] - The National Alpine Ski Center in Beijing's Yanqing Olympic Park has officially opened, marking the start of the 2025-2026 snow season, with other ski resorts in Beijing expected to open by the end of November to early December [1] Group 2: Tourism Integration and Innovation - Hebei Province is developing a "world-class events + public activities" tourism system, promoting the integration of skiing with educational and wellness activities to accelerate the establishment of an "international ice and snow tourism destination" [1] - Ski resorts in Xinjiang are also opening, with the Jianshan Ski Resort in Altay introducing new night skiing and paragliding experiences to attract visitors [1]

Group 1: Ice and Snow Tourism Season - The winter ice and snow tourism season is gaining momentum as the National Alpine Skiing Center in Beijing officially opened on November 22, marking the start of the new snow season [1] - Beijing has launched an ice and snow venue guide service covering 48 ice and snow venues, providing information through the "Beijing Fitness Map" platform for venue inquiries, bookings, training, and coupon collection [1] Group 2: Local Initiatives and Services - The 40th Ice and Snow Happy Season has been initiated in Yanqing District, introducing various convenience services, including a "long-term rental" program for accommodations and a "ski + self-driving" package from rental companies [3] - In Tonghua, Jilin, the ski resort has expanded its area to 1.17 million square meters with 33 ski trails catering to different skill levels, and has implemented smart photography technology for capturing skiing moments [6] Group 3: Transportation Enhancements - The opening of the Shenyang-Baihe High-Speed Railway has improved travel efficiency for tourists, reducing travel times to ski resorts to approximately 4 hours from Beijing and 1 hour from Shenyang [8] - Tonghua City has established direct shuttle services from the high-speed railway station to ski resorts, with an average of 37 daily trips, capable of transporting up to 2,700 tourists [10] Group 4: Expansion of Ice and Snow Attractions - The 27th Harbin Ice and Snow World is undergoing significant expansion, increasing its area from 1 million square meters to 1.2 million square meters, with new facilities and entertainment projects to enhance visitor experience [11] - The park will also introduce new activities such as winter fishing and cross-country skiing, aiming to create a "snow + sports" experience, with plans for events like snow soccer and ice hockey [13]

Core Viewpoint - The winter tourism season in Jilin Province is experiencing significant growth, with enhanced facilities and diverse offerings attracting both domestic and international visitors [3][5][7]. Group 1: Ski Resort Developments - Jilin Province's ski resorts have officially opened for the new season, with the addition of 150,000 square meters of new ski trails at the Zhonglv Songhua Lake Resort, featuring various terrain options for freestyle skiing enthusiasts [3][5]. - The Beidahu Ski Resort has reported a pre-sale amount exceeding 1.5 billion yuan for the new season, with plans to open 74 ski trails covering a total area of 2,750 hectares [5][7]. Group 2: Enhanced Visitor Experience - The introduction of multiple internationally certified training programs aims to enhance the skiing experience, alongside the organization of over 50 events to provide rich participation and viewing experiences for visitors [5][7]. - New tourism products such as rime ice drifting, snowfield crossing, and immersive winter photography experiences have been launched, creating a diversified tourism product system [7]. Group 3: Infrastructure and Accessibility Improvements - The province is set to launch the "Chunbin" tourist train connecting major cities, along with plans for 32 direct transport routes and 30 tourist bus lines to facilitate seamless travel [7]. - A budget of 100 million yuan has been allocated for ice and snow consumption vouchers to stimulate spending in skiing, attractions, and related activities [7].