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宠物出行度假洞察报告:带宠出发,比向往更值得
经济观察报· 2025-05-14 10:45
Core Viewpoint - The article emphasizes the growing trend of pet-friendly travel in China, highlighting the economic value and social significance of including pets in travel plans, as well as the evolving pet ownership culture that prioritizes shared experiences between pets and their owners [1][22]. Group 1: Pet Ownership and Travel Trends - The number of pet cats in urban households is projected to reach 71.53 million, while pet dogs will reach 52.58 million by 2024, indicating a significant increase in pet ownership [9][11]. - Nearly 40% of pet owners are willing to travel with their pets, reflecting a notable rise in pet participation during travel [9][22]. - The trend of pet-friendly travel is further supported by data from Huajian Tang, which shows that as of April 2025, 20% of their total orders are from pet-friendly guests [13][15]. Group 2: Growth of Pet-Friendly Accommodations - The number of pet-friendly hotels in China is expected to grow by nearly 30% compared to 2024, with a 150% increase in search volume for these hotels during the May Day holiday [42][45]. - Huajian Tang has established a significant presence in the pet-friendly hotel market, with most of its locations accommodating pets and offering specialized services [48][45]. - The hotel’s appeal lies in its comprehensive pet facilities, efficient check-in processes, and cleanliness, which are key factors for pet owners when choosing accommodations [48][49]. Group 3: Travel Experience and Services - Self-driving travel remains the primary mode for pet owners, accounting for 80% of pet-friendly travel, while interest group tours for pets have reached 20% [29][30]. - Huajian Tang provides a unique experience for pet owners, including the option to create personalized items for their pets and engage in nature activities together [62][63]. - The hotel also offers a "pet-friendly welcome package" and various borrowing services for pet care items, enhancing the travel experience for pet owners [75][78].
中消协:今年“五一”假期,消费服务、安全事故等方面诉求集中
Xin Jing Bao· 2025-05-14 05:56
5月14日,中国消费者协会发布2025年"五一"假期消费维权舆情分析报告。中消协利用互联网舆情监测 系统,对5月1日至5月6日期间相关消费维权情况进行了网络大数据舆情分析。数据显示,消费服务、安 全事故、景区管理、宣传规范等方面维权诉求较为集中。 强买强卖、安全事故、游客滞留等问题突出 中消协表示,今年"五一"假期,多起安全事故敲响警钟。极端场景下,景区管理失序、应急救援能力不 足等问题被消费者吐槽;宰客、毁约、虚假宣传、消费陷阱等问题反复出现,也暴露出系统性管理漏 洞。 针对这些问题,中消协建议构建全链条信用监管体系,严惩失信主体。在罚款等行政手段之外,通过公 布"消费黑榜"等警示手段,震慑不法商贩。同时,利用AI等科技手段,建立商户信用档案。通过综合施 策,督促电商、旅游、票务等平台认真履责,重视用户投诉,对恶意毁约商家予以动态公示,提醒消费 者慎重选择。 强化高危项目安全准入与动态监管,对漂流、蹦极、攀岩、飞行体验等新增风险项目,建议制定景区高 风险项目分级管理制度,强制要求运营方提交安全预案、设备年检报告以及保险投保证明。 建议景区建立"客流-运力-服务"智能匹配模型,摆脱经验主义,引入大数据技术预测 ...
把“顾客当神”的日本,开始给消费者“立规矩”了
虎嗅APP· 2025-05-13 10:05
以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 本文来自微信公众号: 旅界 (ID:tourismzonenews) ,作者:theodore熙少,原文标题:《日本都不跪了,中国酒店人还在死撑?》,题图来源: AI生成 后来,我仔细看了下这个条例的核心,其实很简单,它的目的,不是"对抗顾客",而是"保护从业者",它告诉所有从业人员:当顾客的要求已经越界 时,你有权说不。 举几个例子: 有客人逼你道歉?不行。 有客人连续打电话重复诉求,甚至辱骂?不行。 有人未经许可把你的姓名牌、照片发到社交媒体上?更不行了。 而企业呢?不能甩锅,不能"客户投诉了你自己搞定",必须站在员工这边,必须有机制保护你。 01 最近,我注意到一件挺有意思的事: 隔壁日本,那个以"服务至上"闻名全球的国家,上个月竟然开始实施《防止顾客骚扰条例》了。 看到这个新闻标题时,我还愣了一下。 啥玩意?日本?那个把"顾客当神"的国家开始给消费者"立规矩"了? 例如,企业可以根据情况禁止一些顾客再次进店等"黑名单"惩罚措施。 简单来说, 这个条例是在"顾客是神"这句话后面,加了一个补充条款:"但服务人员也 ...
韩国酒店消费新趋势:爱美食胜过爱住宿
Sou Hu Cai Jing· 2025-05-13 05:49
韩国《中央日报》12日援引多名业内人士的话报道,韩国诸多五星级酒店为消费者提供了多种会员项 目,有的侧重住宿,有的侧重美食,而青睐美食折扣及优惠方案的消费者正在逐渐增多。 市场观察人士注意到,韩国五星级酒店消费近年来出现新趋势:越来越多消费者办理会员是为享受美 食,而非住宿。 首尔君悦酒店今年2月推出美食类会员项目,消费者办理会员后可在该酒店多家餐厅享受八五折优惠, 并获得多张代金券。会员年费不等,个人用户的年费低至60万韩元(约合3060元人民币),企业用户的 年费可能达到500万韩元(2.55万元人民币)。 该会员项目自推出以来颇受欢迎。据首尔君悦酒店一名销售代表介绍:"个人消费者的需求尤其旺盛。 我们的许多客户对美食展现越来越浓厚的兴趣,这促使我们推出了该项目。" 来源:新华社 一些酒店虽然没有推出专门的美食类会员项目,但是把用餐优惠包含在整体会员套餐中。例如,在华克 山庄酒店办理特定档次的会员后,在多家餐馆用餐便可享受最高六七折的优惠价格。消费者还可选择具 体的优惠类别,例如侧重住宿、侧重美食或兼而有之。今年1至4月,选择侧重美食的会员数量同比增加 大约27%。 华克山庄酒店工作人员介绍:"许多消费者 ...
为什么有钱人都喜欢住希尔顿?原来不只是因为高贵…
凤凰网财经· 2025-05-12 12:32
要问什么职业最需要经常住酒店?那一定是明星了,因为工作的原因,他们不得不常年漂泊在 外地,所以住酒店也就成为了常事。 那么,什么样的酒店才符合明星们那高贵的身份呢?除了有特殊赞助的酒店外,大部分明星都 愿意选择 希尔顿酒店 。 一般的希尔顿酒店都是五星级的,少部分更是超五星级的,其奢华程度不言而喻。 不过,大多数有钱 人愿意入住希尔顿,并不是因为其酒店奢华, 而是因为它家的枕头。 因为人的颈部曲线复杂,并不是直愣愣的一条线。 软硬适中 贴合颈部,枕着它睡觉,轻柔舒适 就像枕着云睡觉一样!整个头部和颈椎都很放松! 不到50块,天天睡希尔顿! 而且 有人喜欢枕高枕头,也有人喜欢枕低枕 头, 普通的枕头,很难给到我们360°无死角的支 撑。 更别说,大多数人睡觉,都不止一种姿势。 而希尔顿酒店的枕头设计得非常巧妙! 巧妙之处就在于"千人千面",几乎每个人都可以睡到适合自己的高度,枕在上面,超舒 服,让 人有一种根本不想起床的感觉~ 作为一名对床品挑剔,认枕头的人,给大家强烈推荐这款 【SLEEP KEEPER睡眠管家】 R标 希 尔顿联名康尔馨高端款枕芯——云柔枕! 怎么给大家描述呢? 那支撑力、回弹力,就像为脖子 ...
把“顾客当神”的日本,开始给消费者“立规矩”了
Hu Xiu· 2025-05-12 01:16
最近,我注意到一件挺有意思的事: 隔壁日本,那个以"服务至上"闻名全球的国家,上个月竟然开始实施《防止顾客骚扰条例》了。 看到这个新闻标题时,我还愣了一下。 啥玩意?日本?那个把"顾客当神"的国家开始给消费者"立规矩"了? 后来,我仔细看了下这个条例的核心,其实很简单,它的目的,不是"对抗顾客",而是"保护从业者",它告诉所有从业人员:当顾客的要求已经越界时, 你有权说不。 举几个例子: 简单来说,这个条例是在"顾客是神"这句话后面,加了一个补充条款:"但服务人员也是人。" 01 所以,看到这条新闻时,我很快想到身边一个读者朋友清桐的故事。 清桐是厦门一家五星酒店的夜班前台,前几天,和我聊起了一件让她很委屈的事: 五一假期一天早上,酒店来了个家庭入住,大人带着孩子,可孩子什么证件都没有:没有身份证、没有户口本...... 她一边看他们翻手机,一边安慰:"没关系,只要有任何证件照片都行,我都能帮忙。"可是客人翻了半天,还是啥都没有。 有客人逼你道歉?不行。 有客人连续打电话重复诉求,甚至辱骂?不行。 有人未经许可把你的姓名牌、照片发到社交媒体上?更不行了。 而企业呢?不能甩锅,不能"客户投诉了你自己搞定",必须 ...
深蓝智库2025 | 酒店业的新零售之战:从“卖床品”到场景革命
Bei Jing Shang Bao· 2025-05-11 05:54
Core Viewpoint - The hotel industry is undergoing a new retail revolution as major hotel groups like Huazhu and Shoulv Rujia expand into new retail, selling "hotel-style" products, which is becoming a new growth driver for the industry [1][3] Group 1: New Retail Trends - Almost all hotel groups surveyed by Deep Blue Think Tank have ventured into new retail, selling hotel-branded bedding and toiletries, making new retail a standard in the hotel industry [3] - With changing consumer habits, hotel groups are targeting new retail to enhance revenue, with Huazhu Group selling products like pillows and toiletries [3] - The retail business is becoming a second growth curve for companies like Atour Group, which reported a GMV of 2.592 billion yuan in 2024, a 127.7% increase from 2023 [4] Group 2: Market Challenges - Over 80% of hotel groups mentioned "providing incremental value to consumers" and "increasing revenue" as reasons for entering new retail [6] - The hotel market is returning to rational growth after explosive growth in 2023, with many hotel groups experiencing declines in key operational metrics [6] - The competitive landscape is becoming crowded, prompting hotels to diversify into retail to boost revenue [7] Group 3: Future Directions - The future of the hotel industry will involve integrating various business models, moving beyond traditional services to create multi-functional spaces [10][11] - Hotels need to focus on differentiation and unique experiences to avoid low-level competition, as product homogeneity is a significant challenge [9] - The integration of cross-border e-commerce with new retail is being explored by hotel groups like Shoulv Rujia to enhance consumer engagement [9]
如家「五一」洞察:呈消费升级、下沉崛起、情绪驱动三大趋势
Sou Hu Cai Jing· 2025-05-09 07:13
Core Insights - During the May Day holiday in 2025, the hotel market experienced significant growth, with trends indicating consumption upgrades, the rise of lower-tier markets, and emotion-driven travel experiences [2][3] Group 1: Hotel Performance - The occupancy rate of the Home Inn Group reached 101% on the peak day of May 2, with the number of fully booked hotels increasing by nearly 50% compared to the previous year [3] - From April 30 to May 4, the total number of fully booked hotel nights exceeded 6,000, marking a growth of approximately 43% [3] - Mid-to-high-end hotels saw a 6% increase in occupancy rates compared to the previous year, highlighting their market potential as consumers increasingly seek quality accommodations [3] Group 2: Market Trends - The average occupancy rate exceeded 90% in 105 cities, including both traditional tourist destinations and emerging smaller cities, indicating a diverse choice of travel destinations [4] - The top five cities in terms of RevPar during the peak days were Qingzhou, Jingdezhen, Leshan, Kaifeng, and Zhangzhou, showcasing the emergence of lower-tier cities as new travel hotspots [4] Group 3: Targeting Young Consumers - Young travelers are shifting from traditional sightseeing to immersive experiences, seeking emotional connections rather than just functional accommodations [6] - Home Inn Group engaged young consumers through various activities, including partnerships with popular events like the Taihu Bay Music Festival, attracting over 130,000 attendees [6][7] - The "Local Life" initiative provided free value-added experiences, creating emotional connections with young guests through diverse activities during the holiday [6][7]
洲际酒店集团2025年第一季度全球每间可售房收入同比增长3.3%
Cai Jing Wang· 2025-05-09 06:15
Group 1 - The core viewpoint of the articles highlights the strong performance of InterContinental Hotels Group (IHG) in Q1 2025, with a global RevPAR increase of 3.3% and significant growth in various markets, except for the Greater China region which saw a decline of 3.5% [1][2] - The Americas market experienced a RevPAR growth of 3.5%, while the EMEAA region saw a 5.0% increase, indicating robust demand in these areas [1] - The average daily rate (ADR) rose by 2.2%, and occupancy rates improved by 0.6 percentage points, reflecting a positive trend in hotel performance metrics [1] Group 2 - IHG's total system size grew by 7.1% year-on-year, with 14,600 new rooms added in Q1, marking a doubling compared to the same period last year [1] - The company signed contracts for 25,800 new rooms in Q1, an increase from 17,100 rooms in the same quarter last year, indicating strong future growth prospects [1] - The CEO emphasized the long-term structural growth momentum in the travel industry, driven by a combination of RevPAR enhancement, system expansion, and diversified revenue sources [2]
6大本土酒店集团,“西天取经”路上必有一战
3 6 Ke· 2025-05-09 01:58
Core Insights - Shangmei Smart Hotel Group has initiated a strategic partnership with various cultural and tourism sectors in Gansu, marking a significant milestone in its expansion in the northwest region of China [1] - The recovery of tourism demand has led to a surge in hotel accommodation needs in the northwest, with over 40 million visitors and a spending of over 22 billion yuan during the 2025 Spring Festival [2] - The northwest region is seen as a hotbed for investment due to favorable rental conditions and government policies supporting the hotel industry [2] Group 1: Shangmei Smart Hotel Group's Expansion - Shangmei Smart Hotel Group has established over 700 hotels in the northwest region by March 31, 2025, with 142 located in Gansu [2][3] - The group aims to play a dual role as an "investment model innovator" and "industry upgrade enabler" to capture value in the northwest hotel market [3] Group 2: Competitors in the Northwest Market - Major hotel groups like Jinjiang and Huazhu have also expanded in Gansu, with over 500 hotels opened collectively by these three groups [4][5] - Jinjiang has over 200 hotels in Gansu and nearly 300 signed contracts, while Huazhu's main brands have a significant presence in the region [5][6] Group 3: Market Dynamics and Future Outlook - The northwest hotel market is entering a new competitive phase, with various hotel groups vying for market share [7] - The region's vast potential and low hotel chain penetration make it an attractive target for expansion, with several groups already establishing a presence [9][10] - The competition is expected to intensify as major players like Jinjiang, Huazhu, and Shangmei Smart Hotel Group continue to expand their footprints in the region [11][12]