这一趋势在节假日市场同样有所体现。韩国旅行社"黄色气球"表示，今年春节假期期间，该机构整体旅游套餐销量同比增长超过21%，其中赴华 旅游产品占比达到16.5%，显示中国市场正逐步恢复为韩国游客的重要出境目的地之一。 韩国人赴华旅游需求的结构也在变化。《韩国经济》此前报道称，随着签证成本和行政手续负担的消除，中国逐渐被韩国游客视为"近距离、受汇 率影响较小的海外旅行地"。数据显示，2025年赴华韩国游客达317万人次，较2024年的231万人次增长37.4%。同期，韩国赴日旅游增幅仅为 4.8%，而越南、泰国等东南亚目的地游客量则不同程度地下降。 韩国游客的需求变化也反映在旅游产品形态上。据韩国旅行社介绍，过去以中老年群体为主，集中于长白山、张家界等自然景区的传统线路，正 逐步向以北京、上海等大城市为中心的短期行程转移，年轻游客对城市型、周末短途行程的关注度有所上升。 【环球时报驻韩国特约记者 黎枳银】据韩联社1月25日报道，韩国赴华旅游需求稳步回升，带动相关旅游市场规模持续扩大，出行结构也呈现出 多元化迭代趋势。 韩国旅行社数据显示，自韩国总统李在明对中国进行国事访问后，本月5日至21日期间，韩国赴华跟团游预 ...

Core Viewpoint - Sanya City has implemented a set of six prohibitions aimed at regulating the behavior of travel agencies and related operators to enhance the tourism market environment and protect tourists' rights [1][2]. Group 1: Prohibitions on Travel Agency Practices - Prohibition against unreasonable low-price group solicitation, ensuring that prices cover reasonable operational costs and do not involve hidden fees or service standard reductions [1]. - Prohibition on forced consumption, preventing travel agencies from making participation in optional paid projects a prerequisite for joining tours [1]. - Prohibition on false advertising, requiring accurate representation of services in contracts, including the number of shopping stops and the quality of accommodations [1]. Group 2: Prohibitions on Profit-Driven Practices - Prohibition against illegal profit-making, which includes not directing tourists to unlicensed shopping venues or colluding with merchants to inflate prices [2]. - Prohibition on service reduction, ensuring that travel agencies do not arbitrarily change itineraries or reduce the quality of services provided [2]. - Prohibition on purchasing from unqualified suppliers, mandating that all service providers must have the necessary legal operating qualifications [2].

三、严禁虚假宣传。不得在旅游服务合同中隐瞒行程中购物场所数量、停留时间、自费项目范围，不得 虚假描述住宿星级、餐饮标准、交通车型等信息，所有产品和服务的真实情况须在合同中逐一载明。 四、严禁违规牟利。不得安排旅游者进入无合法经营资质的购物场所，不得与商家勾结抬高商品价格、 设置消费陷阱，不得通过指定购物场所、收取返佣等方式非法牟利，不得擅自延长购物停留时间。 五、严禁缩减服务。不得随意变更行程或中止服务活动、减少游览景点、缩短景点游览时间，不得擅自 降低住宿、餐饮、交通等基础服务标准。 六、严禁向不合格供应商订购产品和服务。不得使用非法营运车船，不得向无食品经营许可证的餐饮经 营者、无特种行业许可证的住宿场所经营者采购服务，确保旅游服务各环节服务主体合法合规、安全可 靠。(完) 中新网三亚1月25日电 (张月和)为保障旅游者合法权益，规范旅游市场秩序，严厉整治低价团诱导消 费、虚假宣传、强制购物等违法违规行为，三亚市旅游工作领导小组办公室24日发布三亚市旅行社行业 六条禁令，全市各旅行社及相关经营单位须严格遵照执行。 一、严禁不合理低价接团揽客。不得以低于合理运营成本的价格或通过虚标原价后大幅折扣、拆分核心 ...

我是一名拥有16年一线经验的导游，主要为东南亚尤其是泰国游客提供服务。2025年，我一共带了53个团，总人数大约1100人，同比增长120%。四川大力 开拓入境旅游，2026年，带外国人游四川，我的导游生意会"爆单"吗？ ——四川欣锦官国际旅行社有限公司导游颜建伟 寻找答案 转自：四川在线 四川在线记者 余如波 视频 昙昊 海报设计 杨璐嘉 我的提问 外国游客在达古冰川景区门口合影（四川省中国旅行社有限公司 供图） 资源禀赋持续吸引海外游客，"几乎全年都没有淡季" 1月19日14时40分，颜建伟带团乘坐大巴车抵达成都IFS国际金融中心，向游客简要介绍周边、交代注意事项后，走进一家咖啡厅短暂休息。 "这个团有20名泰国游客，行程6天5晚，前几天游览了黄龙、九寨沟两个核心景点，刚刚回到成都。"颜建伟是广西人，大学期间选修商务泰语，2010年开始 干导游，目前主要服务泰国等东南亚游客，每年一半以上时间在四川工作。 2025年，四川边检总站全年共验放入出境外国人172万余人次，其中泰国人以38.9万余人次位居第一。"自从2024年中泰互免签证协定生效后，泰国游客就开 始井喷式增长。"颜建伟给记者算了一笔账：在此之前， ...

新华财经东京1月22日电（记者刘春燕李诗萌）日本政府观光局21日公布的报告显示，去年12月中国内 地访日游客数量为33.04万人次，比上年同期大幅下降45.3%。 日本媒体和专家纷纷指出，受高市言论影响，中日关系持续紧张，已对日本零售、住宿、餐饮等经济社 会多个领域产生负面影响。日本最大旅行社日本交通公社预计，由于中国内地游客访日前景不明朗， 2026年入境日本的游客数量可能下降3%。 （文章来源：新华财经） 数据显示，自去年11月日本首相高市早苗发表涉台错误言论后，中国内地赴日游客开始明显减少。去年 11月，中国内地访日游客数量为56.26万人次，而去年10月这一数据为71.57万人次。 ...

Core Viewpoint - The Ministry of Culture and Tourism, in collaboration with the State Administration for Market Regulation, has released the 2026 version of the team tourism contract (model text) to enhance tourism market order, improve service quality, and protect the rights of tourists and travel agencies, effective from March 31, 2026 [1][2] Group 1: Contract Details - The 2026 version includes six model texts: "Team Domestic Tourism Contract," "Team Outbound Tourism Contract," "Mainland Residents Traveling to Taiwan Contract," "Domestic One-Day Tour Contract," "Domestic Travel Agency and Ground Service Agency Contract," and "Research Tourism Contract" [1] - The revisions focus on strengthening safety guarantees for travel agencies, clarifying rules for shopping activities and additional paid tourism projects, enhancing the protection of tourists' rights, improving personal information protection, and regulating research tourism activities conducted by travel agencies [1] Group 2: Revision Process - The revision process incorporated practical experiences from the use of team tourism contracts and widely gathered opinions from consumer rights protection associations, the China Travel Service Association, travel agency enterprises, local cultural and tourism administrative departments, and experts in the tourism and legal fields [2] - The existing five team tourism contracts were revised, and a new "Research Tourism Contract" was added to the model texts [2]

这一成绩延续了日本入境旅游的长期增长脉络——自2003年小泉纯一郎政权开启积极吸引外国游客政策以来，访日游客量稳步攀升，2013年突破1000万、 2016年达2000万、2018年逼近3000万，虽受2020年新冠疫情冲击大幅下滑，但2023年后快速复苏并实现跨越式增长。 尽管全年数据亮眼，但去年末因日本首相高市早苗涉台错误言论引发中方反制，导致中日关系影响，中日航线纷纷减班断航，中国游客出现明显下滑。去 年全年中国游客达1000万人次，占比约23.4%，仍是日本核心客源之一，却已显露出结构性冲击的端倪。 2025年12月中国赴日游客量同比暴跌约45%，往年12月至次年2月元旦春节期间的中国游客扎堆景象不再。而这一冲击正集中传导至高度依赖中国游客的 行业和地区，让日本旅游业"总量新高、结构失衡"的双重特征愈发鲜明。 01 亮眼成绩单 2025年日本旅游业实现跨越式复苏，全年入境游客量达4270万人次，创下历史最佳纪录。 年内关键节点也持续突破历史峰值：1-3月以1053.73万人次创下最快突破1000万人次的纪录，9月首次突破300万的单月游客量纪录，12月单月游客量达 349万人次，再度刷新同期历史纪录 ...

Core Viewpoint - The Ministry of Culture and Tourism, along with the State Administration for Market Regulation, has released the 2026 version of the team tourism contract (model text) to enhance tourism market order, improve service quality, and protect the rights of tourists and travel agencies, effective from March 31, 2026 [1][2]. Group 1: Contract Details - The 2026 version includes six model texts: "Team Domestic Tourism Contract," "Team Outbound Tourism Contract," "Mainland Residents Traveling to Taiwan Contract," "Domestic One-Day Tour Contract," "Domestic Travel Agency and Local Reception Agency Contract," and "Research Study Tourism Contract" [1][2]. - The revisions focus on strengthening safety guarantees for travel agencies, clarifying rules for shopping activities and additional paid tourism projects, enhancing the protection of tourists' rights, improving personal information protection, and regulating research study tourism activities organized by travel agencies [1][2]. Group 2: Background and Rationale - The previous model texts were issued by the former National Tourism Administration and the former State Administration for Industry and Commerce between 2013 and 2014, and have become outdated due to rapid market development [2]. - Changes in tourist travel demands and consumption habits have led to new requirements for the clarity and specificity of tourism contracts, emphasizing safety and service quality [2]. - The revision incorporates practical experiences from the use of team tourism contracts and feedback from consumer protection associations, travel agencies, and legal experts, resulting in the addition of a dedicated research study tourism contract [2].

Summary of Key Points Core Viewpoint The Ministry of Culture and Tourism, in collaboration with the State Administration for Market Regulation, has revised the existing team tourism contract template to create the 2026 version, addressing the evolving needs of the tourism market and ensuring compliance with current laws and regulations. Group 1: Background of the Revision - The tourism industry in China has rapidly developed since the 18th National Congress, becoming a strategic pillar and a significant sector for public welfare [1] - The existing contract template, established in 2013-2014, is no longer adequate due to changes in consumer demands and safety concerns [1] - The revision is necessary to align with updates in the Tourism Law and the Civil Code, as well as to accommodate new tourism formats like study tours [1] Group 2: Basis for Revision - The revision is based on several laws including the Tourism Law, Civil Code, Consumer Rights Protection Law, and Personal Information Protection Law, ensuring alignment with various regulations [2] Group 3: Main Content of the Revision - The 2026 version includes six templates: domestic team tourism, outbound tourism, tourism for mainland residents to Taiwan, one-day tours, contracts between tour operators and local agencies, and study tourism contracts [3] - Key revisions focus on clarifying rights and obligations, ensuring legal protections, regulating market order, and reducing disputes [3] Group 4: Specific Revisions - **Safety Assurance**: Travel agencies must inform tourists of safety precautions and ensure that products and services meet safety standards [3] - **Shopping and Optional Activities**: Contracts must specify shopping activities and optional paid projects, with penalties for unauthorized additions [4] - **Tourist Rights Protection**: Tourists can claim rights from third parties under certain conditions, and the cost deduction for contract termination must not exceed specified limits [4] - **Personal Information Protection**: Travel agencies are restricted from processing tourists' personal information without consent, with clear responsibilities for data breaches [5] - **Regulation of Study Tourism**: A new template for study tourism contracts has been introduced to standardize arrangements and services [6] - **Structural Improvements**: The contract structure has been refined for clarity, with unnecessary legal jargon removed and detailed information moved to appendices [6]

Group 1 - Shanghai will launch a total of 2,570 activities during the Year of the Horse Spring Festival, including festive events, performances, museum exhibitions, and public cultural activities to attract both local residents and tourists [1] - Popular tourist attractions in Shanghai will offer ticket discounts of up to 50%, special zodiac promotions, and bundled ticket options during the holiday period [1] - Travel agencies will introduce themed travel routes focusing on "New Year" experiences, covering family-friendly, cultural, and rural leisure activities [1] Group 2 - Nearly 50 special exhibitions will be held in various museums, featuring topics such as Shanghai-style cheongsam and Roman culture, along with zodiac-themed exhibitions for the Year of the Horse [1] - Over 100 high-quality art exhibitions will be presented in around 60 art museums, with some venues offering night openings [1] - The "Shanghai Gift" initiative will collaborate with local time-honored brands and new cultural trends to create over 10 "Year of the Horse" themed cultural products [1] Group 3 - The 2026 New Year intangible cultural heritage series will take place from mid-January to the Lantern Festival, focusing on the theme "Taste a Bowl of Human Fire" with four main sections: food experiences, city light displays, calligraphy and riddles, and workshops [1] - The Shanghai Municipal Bureau of Culture and Tourism will also plan a series of community cultural activities titled "Be a Happy Shanghai Person," featuring over a thousand events across five major themes [2] - Upgraded public tourism services will be implemented, collaborating with well-known IPs to create new festive check-in points, enhancing the international and youthful atmosphere of the celebrations [2]