近日，上海一家颇具人气的网红面包店因其"敞开式"摆放食品引起争议——没有任何遮挡，如何保证食品安全？对 此，上海市场监管部门已于近期责令商家整改。就在昨天（6月2日）上午，看看新闻Knews记者实地探访，店内已经 采取透明塑料防护罩、拉帘等临时性措施配合整改。 网红面包店之所以能迅速走红，与其别出心裁的空间设计和极具视觉吸引力的产品摆放方式密不可分。当消费者可以 直接看到、甚至近距离接触到诱人的甜点时，这种"沉浸式"的体验确实能够刺激购买欲望，因此，"敞开式"陈列逐渐 走红，选择这么做的并不止这一家面包店。 然而，这种"沉浸式"体验的背后，是显而易见的食品安全隐患。空气中的灰尘、飞沫、细菌，甚至是不经意间的触 碰，都可能对食品造成污染。尤其是在人流量大的网红店，这种风险更是成倍增加。市场监管部门同时还表示，如蛋 糕这样一些需控温的食品，一旦温度上升，容易滋生细菌。 而商家也应该回归理性，想要从"网红"到"长红"，不仅仅是产品好看、环境独特，更在于对食品安全的严苛把控，对 消费者健康的责任担当。只有把食品安全放在首位，才能赢得消费者的长期信任，才能在被戏称为"面包一条街"的吴 江路不至于成为一闪而过的流星。 食 ...

在江西东部的大山内，有一个常住人口不到10万人的小县城，靠做面包走出了20多位亿万富翁、160多 位千万富翁，这就是"中国面包之乡"——资溪。我们熟悉的"鲍师傅""詹记""泸溪河"等品牌，都是资溪 人闯荡中国面包界的缩影。 30多年前，沐浴着改革开放的春风，当时的资溪人渴望着生活能有新奔头。1987年，在资溪县马头山镇 杨坊村长大的退伍军人张协旺在江西省鹰潭市开了一家面包店，取名"鹭江面包店"，自此资溪人有了第 一家面包铺子。 外形小巧、外酥里嫩、奶香四溢的小餐包，是资溪面包的代表产品。靠着这样的小餐包，"第一代资溪 面包人"完成了农民到商人的"蜕变"。许多人经过艰难的"几轮"打拼才站稳脚跟，逐渐找到面包生意 的"门道"。 像张协旺这样的"第一代资溪面包人"在经营规模逐步扩大时，通过亲帮亲、邻带邻的方式，一村带一 镇，一镇带一县，使得资溪面包产业不断发酵膨胀。杨坊村也得名"中国面包第一村"。 在资溪面包产业的起步阶段，政府就开始提供小额"面包贷款"。只要有人想去外地开面包店，很方便就 能贷到几千至数万元不等的启动资金。20多年前，资溪县还成立了全国第一家县级面包行业协会，为在 外地的面包商户提供法律、资金及技 ...

Group 1 - The article highlights the latest product launches in the baking industry, showcasing a variety of new items from different brands, including cakes, breads, and snacks [1][2][3][4][5][6]. - Notable new products include OAT oatmeal series from Dingdong Maicai, mozzarella cheese bread from Linji Convenience Store, and various themed cakes for Children's Day [1][2][3][4][5][6]. - The article emphasizes the creativity and diversity in the baking sector, with products catering to seasonal events and specific consumer preferences, such as health-conscious options and unique flavor combinations [1][2][3][4][5][6]. Group 2 - The article mentions collaborations between brands, such as the partnership between Nai Xue and Moomin to launch a peach-flavored yogurt smoothie, indicating a trend of co-branding in the food industry [3][4]. - It also discusses the expansion of frozen food offerings by Muji in Japan, aiming to increase its product range by 25% by 2025, reflecting a growing consumer interest in convenient meal options [4][5]. - The article notes the challenges faced by traditional sales channels for zongzi, with a significant shift towards online sales, highlighting changing consumer behavior and preferences in the food market [4][5].

Core Insights - Recent consumer complaints about "Papa Sugar" toast containing plastic foreign objects have raised concerns about the company's quality control and customer service [1][2][3] - The company has received nearly 50 complaints on various platforms, including issues related to moldy and spoiled toast, with most complaints unresolved [6][11] - Despite receiving over 100 million yuan in funding from IDG Capital in 2021 and plans to open 1,000 stores within three years, the actual number of stores has fallen short, with fewer than 500 currently operating [2][10][12] Group 1: Incident Overview - A consumer reported finding plastic in a lemon cheese toast purchased from a "Papa Sugar" store in Beijing, and the store's response included threatening behavior towards the consumer [3][5] - The store's management denied knowledge of the incident and hung up when contacted by media representatives [3][5] Group 2: Company Performance and Growth - "Papa Sugar" was established in June 2017 and aimed to expand rapidly, but as of 2023, it has only opened around 500 stores, significantly below its target [8][10] - The company has experienced a decline in new store openings, with only 111 new stores in 2023 and a further drop to 106 in 2024, indicating a troubling trend in growth [10][11] Group 3: Consumer Complaints and Store Closures - There have been numerous complaints from consumers regarding store closures, with reports of customers losing prepaid balances due to sudden store shutdowns [11][12] - The company has reportedly closed over 100 stores in just over a year, raising questions about its operational stability [11][12]

Core Viewpoint - The emergence of the corn tart has sparked significant public discourse regarding high prices in the baking industry, highlighting a broader issue of pricing and consumer sentiment towards baked goods [4][5][16]. Group 1: Price Discrepancies and Consumer Reactions - The price of corn tarts ranges from 20 to 48 yuan, with some chain bakeries offering them for as low as 6 to 8 yuan, indicating a significant pricing disparity across different vendors [11][16]. - Consumer dissatisfaction is evident, as many express that the high prices do not correspond to the quality of the product, leading to a wave of negative reviews and social media discussions [10][12]. - The corn tart has become a symbol of the broader issue of inflated prices in the baking industry, with consumers feeling that the cost of basic ingredients like corn is not reflected in the final product price [5][16]. Group 2: Market Trends and Consumer Behavior - The corn tart has quickly replaced previous baking trends, such as butter rice cakes, indicating a cyclical nature of popular baked goods driven by consumer curiosity and social media influence [7][13]. - Social media platforms have played a crucial role in the rapid rise and fall of baking trends, with the corn tart gaining over 700 million views on Douyin and significant engagement on Xiaohongshu [8][16]. - The consumer behavior of "following the crowd" is prevalent, as many purchase the corn tart due to its popularity, often without prior knowledge of its price [10][12]. Group 3: Industry Dynamics and Future Outlook - The baking industry is characterized by a mix of high-priced trendy items and stable, affordable products, with consumers showing a preference for reasonably priced baked goods [19][21]. - Historical examples of once-popular baked goods, like the "dirty bag," illustrate that while some trendy items may fade, others can transition into staple products if they maintain quality and reasonable pricing [20][21]. - The long-term success of baked goods in the market depends on balancing innovative offerings with consumer expectations for price and quality, suggesting that high-priced items may struggle to maintain relevance over time [22].

Core Points - The company has faced multiple food hygiene issues in recent years, with incidents involving insects found in their products [1][2][3][4][5] - The company has over 960 direct-operated stores across 25 provinces and cities in China, with modern food industrial parks established in cities like Fuzhou and Wuhan [5] Incident Summary - On May 22, a video surfaced showing two large flies in a tasting box at a store in Ningbo, leading to public concern [1] - In December 2024, another incident occurred in Nanjing where a customer reported flies on a purchased bread, with the store claiming it was due to customer negligence [1] - In August 2023, a customer in Hangzhou reported numerous flying insects in the bread cabinet, to which the store attributed to its location near West Lake [2] - In June 2023, a customer in Dalian found black insect bodies on a purchased bread [3] - In May 2022, a customer in Chengdu discovered insects in the bread, suspected to be flour weevils [4] - In December 2021, a customer in Tianjin reported ants on a purchased bread [5]

Core Viewpoint - The company is seeking to increase its bank credit limit for 2025, but the chairman has expressed concerns about the necessity of this increase given current capacity and financial planning [1][2]. Group 1: Board Meeting Decisions - The third meeting of the seventh board of directors was held on May 22, where a resolution regarding the cancellation of a wholly-owned subsidiary was passed with 6 votes in favor and no opposition [1]. - The proposal to increase the bank's comprehensive credit limit for 2025 received 5 votes in favor and 1 vote against, with the chairman voting against it [1]. Group 2: Credit Limit Proposal - The company plans to apply for an additional 200 million yuan in comprehensive credit from Shanghai Pudong Development Bank to meet operational funding needs, with the final amount subject to bank approval [2]. - After this application, the total planned credit limit from the bank during the credit period will amount to 3.3 billion yuan [5]. Group 3: Financial Performance - In the first quarter of the year, the company reported revenue of 1.201 billion yuan, a year-on-year decrease of 14.2%, and a net profit of 84.0372 million yuan, down 27.07% year-on-year [5].

Core Viewpoint - The 27th China International Bakery Exhibition showcased Weishimei's comprehensive capabilities in the baking industry, emphasizing its commitment to quality, innovation, and internationalization [2][19]. Service Optimization - Weishimei's exhibition featured a technology-driven design that created an immersive experience, attracting significant attention from industry professionals [4]. - The exhibition included four solution areas tailored to different customer needs, facilitating efficient service through a full-cycle approach from demand diagnosis to cooperation [5]. Product Innovation - Weishimei presented a complete ecosystem of "raw materials + finished products + solutions," highlighting its innovation across four core product lines [7]. - The introduction of the German-style crispy sausage, utilizing unique technology, set a new benchmark in the meat product category, demonstrating superior taste and stability [7][9]. - The Weishimei butter pulling cake won the "2025 China International Bakery Exhibition Innovation Product Award," showcasing its unique craftsmanship and market appeal [9]. Channel Expansion - The company displayed a comprehensive product solution system covering various baking channels, focusing on both traditional and modern retail strategies [13]. - Weishimei is leveraging live e-commerce and new retail ecosystems to drive domestic growth while expanding its presence in international markets [15]. Brand Upgrade - With over 20 years of market experience, Weishimei is enhancing its brand through deep consumer insights and innovative product offerings [17]. - The exhibition achieved over a million online exposures and extensive media coverage, amplifying the brand's visibility and industry discussions [17]. Future Outlook - Weishimei plans to continue product matrix upgrades and expand into emerging markets, leveraging its full industry chain advantages for rapid growth [19][20].

Core Viewpoint - The 27th China International Baking Exhibition showcased Guangdong Jafudade Food Technology Co., Ltd. as a key player in the health baking sector, highlighting its innovative achievements and comprehensive industry chain layout [1][3]. Company Overview - Jafudade, established in 2002, specializes in high-end baking flour production and is the first private enterprise in China to import wheat in bulk. The company operates two factories with a daily wheat processing capacity exceeding 2,200 tons, and an expansion project is expected to increase annual production capacity to 1.5 million tons [9]. - The company has introduced the world's first fully intelligent flour production line, ensuring high standards of product quality through full-process monitoring and traceability [9]. Product Offerings - Jafudade showcased its premium baking flour series, including "Jafudaxing" and "33 Brand," which cater to different market segments. The "Jafudaxing" series targets mid-to-high-end pastry shops, while the "33 Brand" focuses on industrial baking, providing standardized and stable product characteristics to help businesses reduce costs and increase efficiency [6][9]. - The health whole wheat series aligns with the trend of healthy eating, offering products that meet the taste preferences of Asian consumers [6]. Exhibition Highlights - The exhibition featured interactive experiences and industry forums, demonstrating Jafudade's commitment to national food security strategies and new solutions under the clean label trend [3][4]. - Jafudade created three baking experience zones at the exhibition, showcasing clean label baking products, standardized industrial baking solutions, and health-focused whole wheat products, attracting significant attention from attendees [7]. Industry Engagement - During the exhibition, Jafudade sponsored the "2025 13th China Baking Industry Development Forum" and co-hosted the "Healthier, Tastier, Safer, More Affordable" 5th China Healthy Baking Industry Forum, facilitating discussions on industry trends, technological innovations, and market dynamics [8]. - The forums featured insights from industry experts and leaders, focusing on how the baking industry can meet diverse consumer demands through various aspects of raw materials and production processes [8].

今天第27届中国国际焙烤展今日在虹桥国家会展中心正式开幕了！ 大家都在现场了吗？ 每年的开幕展会都是人从众模式， 这种行业大热闹当然也少不了我们， 带着被挤瘦10斤的"风险"， 第一时间给大家带来了2025展会速报！ 2025年展会热门 其实在很大程度上代表了2026年的行业趋势。 健康风味、功能性添加、冷冻面团、情绪价值、 冷冻成品复原、预制烘焙... 一起来看看今年的展会带来了哪些风向趋势！ 没来得及到现场的朋友也可以扫下方二维码进入图片直播链接，沉浸式逛展~ 2025 CHINA BAKERY ￥ NEW PRODUCT LAUNCH WEEK 5.22 新品发布周 Here 郑马青云 威尔老板创始人 易明梅 袁火洪 *福西側 elle 曹国亮 爸爸聽 的始人 上海金城制冷设备有限公司 总经理- 深圳市幸福商城科技股份有限公司董事长兼CEO- 糖兜科技CEO- Supp x 日本大會 (四川市) 福 品 io 3 : 9 发 扫码准备 预片直播 张志豪 吴学群 E = 王森教育集 团管事兼技术总监 三能集團控股股份有限: 司 行销总监 棋牌面包 司总经理 络融资询创始合伙人 中国面包围家队主教练- ♀ ...