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山姆“人设”滑坡、沃尔玛“沃集鲜”成新宠 新老势力混战“自有品牌”谁能更胜一筹?
Mei Ri Jing Ji Xin Wen· 2025-12-05 13:37
Core Insights - Walmart is developing its private label "Wojixian" as a response to the competitive pressures from e-commerce and emerging retailers, positioning it as a "budget version" of Sam's Club [1][2] - The shift towards private labels by traditional retailers like Walmart and RT-Mart is driven by the need to compete with e-commerce platforms and new entrants in the retail market [1][3] Group 1: Private Label Strategy - Walmart's "Wojixian" focuses on affordability and health, with visible pricing strategies such as "everyday low prices" [2][3] - RT-Mart is also enhancing its private label offerings, emphasizing low prices and health trends, but adopts a dual-brand strategy for its private labels [2][3] - The competition in the retail sector is prompting established players to adopt private labels as a core strategy to attract customers and improve profit margins [4][6] Group 2: Market Performance and Challenges - RT-Mart's parent company, Gao Xin Retail, reported a revenue decline of 12.1% year-on-year, highlighting the financial pressures faced by traditional retailers [3] - Walmart's performance in China is primarily driven by the success of Sam's Club, while its traditional hypermarket format is facing challenges, including store closures [3][4] - The competition for quality suppliers and production sources is intensifying as retailers like Hema and Dingdong Maicai have already established strong private label brands [4][6] Group 3: Supply Chain and Brand Development - Successful private label development requires strong supply chain management and the ability to create distinct brand value [6][7] - Retailers are increasingly focusing on sourcing high-quality suppliers, with Walmart currently evaluating a limited number of potential suppliers for its private label products [6][7] - The competition for premium suppliers and production capabilities is expected to escalate as traditional retailers enhance their private label strategies [6][7]
为新就业群体送上冬日专属温暖
Xi An Ri Bao· 2025-12-05 03:32
12月4日,"暖新守望志愿同行"——西安市"12·5"国际志愿者日关爱新就业群体志愿服务系列活动启动仪 式在曲江池遗址公园中和广场举行。活动以弘扬"奉献、友爱、互助、进步"志愿精神为核心,为快递员、外 卖配送员、网约车司机等奔波在城市一线的新就业群体,送上冬日专属温暖与实打实的关爱。 本次活动由市委社会工作部主办,市志愿服务联合会、曲江新区管委会、雁塔区委社会工作部联合承 办。启动仪式上,市志愿服务联合会会长王文礼现场宣读关爱新就业群体倡议书,向全市志愿者及志愿服务 组织发出号召:主动行动、精准发力,为城市一线劳动者搭建更便捷的服务平台、送去更贴心的关怀保障。 活动现场人气高涨,"摊位互动+场景体验"的模式让服务更接地气。现场精心设置健康护航、权益保障、 生活便利、职业发展、共治参与、新就业群体风采六大功能区,涵盖15个特色展位与30项互动体验项目。公 安、司法、卫健、工会、团委、红十字会等部门志愿者及社会组织齐聚,为新就业群体代表与市民提供健康 检测、法律咨询、免费义剪、电动车养护、心理疏导、政策解读等多样化服务,同时发放"健康包""温暖 包"等实用物资,把关怀落到实处。 "能领到物资,还能反映实际问题,这 ...
养生火锅与网红爆品引爆冬日消费潮
Mei Ri Shang Bao· 2025-12-04 22:21
Group 1 - Hema Fresh has opened two new stores in Hangzhou, bringing the total number of stores in the city to over 50, making it one of the most densely populated cities for Hema Fresh in China [4] - The opening day saw a significant influx of customers, with a focus on seafood, fruits, and hot pot sections, coinciding with the onset of the winter hot pot season [4] - The trend this year highlights a preference for health-oriented hot pot bases, with a notable 160-fold increase in sales for the traditional Chinese herbal hot pot base in the past week [5] Group 2 - Hema Fresh has enhanced its product offerings by focusing on health and local flavors, responding to consumer demand for both taste and wellness [6] - The sales of fresh meat and seafood platters have surged, with family beef platters seeing a 300% year-on-year increase, indicating a shift towards family dining experiences [6] - The introduction of microwaveable "single-serving hot pot cups" caters to the needs of single young professionals and small families, quickly becoming popular for convenience [6] Group 3 - The return of popular products such as the 5J cherries from Chile and HPP red heart apple juice has generated excitement among customers, with the cherries priced at 359 yuan for a 2-kilogram box [6][7] - Hema Fresh has been operating in Hangzhou for eight years, with over 50 stores and online delivery services covering the main urban areas, promising delivery within 30 minutes for over a million users [7] - The company aims to continue enhancing its service and product offerings, focusing on global quality goods and local supply chains, while promoting seasonal themes like "hot pot season" and "New Year goods" [7]
盒马,来到拐点时刻
雷峰网· 2025-12-04 06:02
Group 1 - The core viewpoint of the article emphasizes the competitive landscape of the food delivery and instant retail sectors, particularly focusing on Hema's strategic shifts and challenges in the context of Alibaba's broader market strategies [1][4][34] - Hema's GMV target of 100 billion yuan by 2025 may be achieved sooner than expected due to aggressive market strategies and integration within Alibaba's ecosystem [5][39] - Hema's recent performance includes a GMV exceeding 75 billion yuan and a positive adjusted EBITA for the first time, indicating a significant turnaround under new leadership [6][39] Group 2 - Hema faces intense competition from various players, including offline discount stores and established rivals like Sam's Club, while also needing to adapt to the integration with Taobao Flash Sale [7][10] - The rapid growth of Taobao Flash Sale has led to a significant increase in Hema's daily order volume, which reached 2 million orders in June, a 70% year-on-year increase [10][35] - Despite the increase in order volume, Hema's average transaction value has decreased from 90-100 yuan to 50-60 yuan after integrating with Taobao Flash Sale, raising questions about profitability [11][12] Group 3 - Hema's strategy includes a renewed focus on front warehouses, with plans to open 200-300 new locations by the end of the year, reversing a previous decision to halt this initiative [9][14] - The front warehouse model is seen as a way to enhance delivery efficiency and meet the growing demand for instant retail, with Hema's core offering being a 30-minute delivery service [13][15] - Competitors like Xiaoxiang Supermarket have a significantly higher number of front warehouses, which poses a challenge for Hema in terms of market penetration and delivery efficiency [15][18] Group 4 - Hema's other core business, Super Box NB, is expanding rapidly, with an average of 20 new stores opened per month since its brand upgrade in August [21][22] - The Super Box NB model focuses on high efficiency and profitability through a smaller store footprint and a streamlined product offering, which has proven to be successful in urban markets [24][27] - The shift towards discount retailing is driven by changing consumer preferences and a need for cost-effective shopping options, particularly in lower-tier cities [29][30] Group 5 - Hema's integration into Alibaba's ecosystem allows it to leverage resources and support, enhancing its competitive position in the instant retail market [34][35] - The collaboration with Taobao Flash Sale has resulted in a significant increase in user engagement and order volume, indicating a successful strategy shift [35][38] - Hema's future growth is expected to be supported by a focus on user experience and high-value customer engagement, which could lead to a revaluation of the company [39][40]
盒马前CEO侯毅再创业 派特鲜生黄了推出“老菜芮选”
Xi Niu Cai Jing· 2025-12-04 03:04
近日,盒马鲜生原CEO、派特鲜生创始人侯毅正式宣布推出"老菜芮选",进军直播带货领域。 目前,"老菜芮选"直播间的产品主要分为面点烘焙、水果、海鲜水产等,带货商品包括桐香雪花乌老面小笼包等。经查看"侯毅说"抖音账号,粉丝数为3396 人,获赞2411次,目前商品橱窗共有20件好物在售。 值得一提的是,自2015年盒马诞生以来,侯毅一直担任CEO;2024年3月18日,侯毅卸任盒马CEO一职,退休后开始创业之路。 不久前,侯毅创办的宠物鲜食品牌"派特鲜生"出现了大规模闭店的情况。侯毅也曾在直播中回应称,"我们所有门店经营初心和实际经营效果还是差距蛮大 的,所以我们经过讨论,也经过董事会的同意,会在一两个月中,整个退出宠物实体门店这一市场,保留少量的线上部分"。 据了解首家派特鲜生门店于2025年2月开业,随后快速扩展至10家门店。今年5月7日,派特鲜生宣布完成2500万美元天使轮融资,创下近年宠物行业天使轮 融资新高。 ...
华润万家携手天玺农业共筑富平柿子产业高质量发展新里程碑
Zhong Guo Shi Pin Wang· 2025-12-03 05:31
Core Insights - The event marked the launch of the "Fresh Custom Processing Base" and "Own Brand Certification Base" by China Resources Vanguard and Tianxi Agriculture, aimed at enhancing the integration of modern agriculture and sales [1][5] Group 1: Strategic Collaboration - The partnership between Tianxi Agriculture and China Resources Vanguard signifies a new phase in supply chain development and brand enhancement, focusing on product customization and brand collaboration [5][7] - The dual certification will allow both companies to optimize their supply chain and reach more consumers through high-end retail networks [5][7] Group 2: Government Support and Industry Development - The local government emphasizes the importance of the persimmon industry for rural revitalization, supporting leading enterprises like Tianxi Agriculture to expand and improve quality [3][11] - The collaboration aligns with national strategies and aims to respond to market demands, contributing to high-quality agricultural development [11] Group 3: Industry Achievements - Since its establishment in 2018, Tianxi Agriculture has transformed from a small-scale operation to a significant player in the industry, with a projected industry value reaching 10 billion [7] - The company has successfully built a brand valued at 153 million and has penetrated 70% of the high-end market in China, also exporting globally [7]
“24小时菜”上市,生鲜零售开打新鲜牌的价值在哪儿?
Sou Hu Cai Jing· 2025-12-03 04:40
Core Insights - The article discusses JD Qixian's innovative "24-hour vegetables" initiative, which aims to redefine freshness in the fresh produce market by ensuring that vegetables are delivered to shelves within 24 hours of being harvested [1][4][21] - This initiative has led to a significant increase in sales, with a reported 215% year-on-year growth in similar vegetables within just over a month of launch [1] Supply Chain Efficiency - JD Qixian's "24-hour vegetables" initiative emphasizes supply chain efficiency by clearly defining each step in the process, from harvesting to shelf display, ensuring that the entire supply chain is completed within 24 hours [5][6] - The company has optimized the flow of core vegetable categories, improving overall circulation time by approximately 30%-50% [8] - A detailed operational model has been established, allowing for precise control over the time and conditions of vegetable delivery, which is difficult to achieve in traditional retail systems [5][9] Consumer Trust and Experience - The "24-hour vegetables" initiative enhances consumer trust by providing a clear and traceable supply chain, allowing customers to verify the freshness and safety of their produce [17][21] - Consumers benefit from purchasing fresh vegetables at regular prices, which improves both taste and nutritional value [15][18] Agricultural Partnerships - JD Qixian's collaboration with farmers has transformed their business model, providing them with stable demand and pricing, thus reducing uncertainty and risk [18] - The platform's data-driven approach allows farmers to plan their production based on actual sales forecasts, leading to more efficient farming practices [18] Role of Logistics and Operations - The logistics and procurement roles have evolved to require a comprehensive understanding of production, logistics, and consumer preferences, ensuring that the supply chain operates smoothly [19] - The initiative has introduced a new operational model focused on time, waste reduction, and quality, which is essential for delivering "24-hour vegetables" [19][21] Competitive Landscape - JD Qixian's "24-hour vegetables" initiative positions the company in a new competitive landscape, focusing on supply chain efficiency and quality rather than just price [21] - The initiative represents a shift from price wars to value-based competition in the fresh produce market, emphasizing the importance of supply chain capabilities [21]
美团-W:竞争加剧,利润修复缓慢,预测Q4一致预期营收866.14~963.14亿元,同比-2.1%~8.8%
Xin Lang Cai Jing· 2025-12-02 12:05
Group 1: Q4 Performance Expectations - The company is expected to report Q4 revenue between 866.14 billion to 963.14 billion RMB, reflecting a year-on-year change of -2.1% to 8.8% [1][11] - The anticipated net profit for Q4 is projected to be between -168.06 billion to -87.41 billion RMB, indicating a year-on-year change of -370.1% to -240.5% [1][11] - Adjusted net profit for Q4 is forecasted to be between -161.00 billion to -52.34 billion RMB, with a year-on-year change of -263.5% to -153.1% [1][11] Group 2: Analyst Insights - Analysts from Kaiyuan Securities believe that the company is increasing investments to consolidate market share, with expectations of slow profit margin recovery due to intense industry competition in 2025 [4][14] - The company’s third-quarter performance was below expectations, with core business performance being unsatisfactory, although losses in new businesses were better than anticipated [4][14] - Long-term prospects for the company are seen positively, particularly in flash purchase and fresh retail businesses, with potential contributions from overseas markets [4][14] Group 3: Business Segment Performance - In the instant delivery segment, the company is increasing subsidies for users, riders, and merchants to maintain market share amid heightened competition [5][14] - The dine-in segment is experiencing slow profit margin recovery due to macroeconomic factors and order structure, with the company responding by expanding categories and adjusting order structures [6][15] - New business revenue grew by 15.9% year-on-year, with a reduction in operating loss rate by 2.5 percentage points, primarily due to improved efficiency in Hong Kong and the Middle East markets [7][16] Group 4: Recent Financial Results - The company reported third-quarter revenue of 95.5 billion RMB, a 2% year-on-year increase, slightly below expectations due to intensified competition in the delivery market [8][14] - Adjusted net loss for the third quarter reached 160 billion RMB, a significant decline from a profit of 12.8 billion RMB in the same period last year [8][14] - The core local commerce (CLC) revenue was 67.4 billion RMB, down 3% year-on-year, resulting in an operating loss of 14.1 billion RMB [8][14]
霜打菜也测糖,京东七鲜重新定义霜打菜标准!
Zhong Jin Zai Xian· 2025-12-02 04:58
随着冬日寒意渐浓,生鲜超市的货架与美食达人的菜谱上,不约而同地被一类蔬菜占据"C位"——因霜 冻而愈发清甜的"霜打菜"。这类经过低温洗礼的蔬菜,仿佛被大自然施了魔法,成就冬日里最清甜软糯 的味觉惊喜。 今年,京东七鲜提前备好这份"限定鲜甜":10月中旬起陆续上线超40款霜打菜,较行业常规上市提前两 周。这款"入冬信号灯"的市场热度也随之显现,11月期间,七鲜霜打菜销量同比激增200%,高原面包 甘蓝、青麻叶大白菜等多款应季爆品更超300%;霜打菜复购率也较七鲜蔬菜整体水平高出20%以上。 为霜打菜的甜设定"刻度" "七鲜的霜打菠菜简单清炒就很清甜好吃,平时不爱吃蔬菜的孩子也能多吃大半碗。"北京消费者李阿姨 的反馈,道出了众多家庭对霜打菜的偏爱。"霜打菜"之所以格外甜,得益于大自然的鬼斧神工。气温骤 降后,蔬菜会启动自我保护程序,将体内的淀粉转化为糖分。这种自然转化不仅提升口感,也使纤维更 软易消化。因此,霜打菜无需复杂烹调,清炒、炖汤皆能凸显本味,贴合当下"轻调味、吃原味"的健康 饮食趋势。 七鲜霜打菜的鲜美,既依托于自然的馈赠,也离不开严谨的选品与严苛的品控把关。各霜打菜来自全国 优质产区,并聚焦地标升级品 ...
挪威对华三文鱼出口同比增长111% 挪威海产局与盒马鲜生启动合作
Bei Jing Shang Bao· 2025-12-01 06:00
Core Insights - The collaboration between the Norwegian Seafood Council and Hema Fresh aims to enhance the quality presentation, consumer experience, and awareness of Norwegian sashimi-grade salmon in China [1][3] - China has become the sixth largest market for Atlantic salmon globally, surpassing traditional consumer countries like Brazil and Spain, with a significant year-on-year growth in imports [1][2] Group 1: Market Trends - In the first ten months of 2023, China imported 143,743 tons of Atlantic salmon, marking a 47% increase year-on-year [1] - Norway's salmon exports to China reached 76,901 tons in the same period, a remarkable 111% increase, with export value hitting 6.811 billion Norwegian Krone, up 67% [1] - Hema Fresh reported a 30% year-on-year increase in salmon-related product offerings, indicating a rising consumer demand for salmon in China [2] Group 2: Consumer Behavior - The demand for salmon is driven by a shift in consumer preferences, with a notable inclination towards sashimi and raw consumption among Chinese consumers [2] - Family consumption has emerged as the primary consumption scenario for salmon, accounting for approximately 60% of total consumption [2] - Despite the growth, China's per capita salmon consumption remains low, suggesting significant future growth potential in the market [2]