流媒体巨头奈飞(NFLX.O)宣布，将于今年晚些时候在费城和达拉斯推出以热门剧集为主题的沉浸式场 馆"奈飞House"，并计划未来在更多城市开设。 奈飞已经在流媒体领域取得统治地位，如今正将目光投向主题乐园市场，试图成为新的行业巨头。 奈飞此举是效仿迪士尼(DIS.N)和康卡斯特(CMCSA.O)旗下NBCUniversal的步伐，这两家公司的主题公 园业务都为其带来了可观的收入和利润。 拓展流媒体之外的新增长引擎有望助力奈飞实现上述目标，这也正是迪士尼和康卡斯特通过主题公园业 务提升业绩的方式。 2024年，迪士尼总营收为914亿美元，其中超过三分之一来自"体验事业部"，该部门包括主题乐园与邮 轮业务。环球影城主题公园则为康卡斯特贡献了86.2亿美元的营收，以及29.5亿美元的息税折旧摊销前 利润（Ebitda），在其总营收1,237亿美元和调整后Ebitda381亿美元中占据重要比重。 2025年以来，奈飞股价已累计上涨37.7%，市值达到5,221亿美元，远超迪士尼的2,129亿美元和康卡斯 特的1,296亿美元。 （文章来源：金十数据） 奈飞首席营销官MarianLee表示："这是真正让粉丝梦想成真的 ...

Core Insights - The "Chang'an Twelve Hours" themed district in Xi'an has revitalized the local economy by promoting Hanfu culture and creating numerous travel photography shops, attracting over 4 million visitors in two years and generating over 30 billion online exposures [1][5][6] Group 1: Project Development and Concept - The project was inspired by the popular TV series "Chang'an Twelve Hours," which highlighted Tang culture and spurred a cultural tourism boom in Xi'an [2] - The development team recognized the synergy between film IP and urban cultural tourism, leading to the creation of a unique cultural project that emphasizes immersive experiences [2][7] Group 2: Design and Experience - The district transformed the previously underperforming Mandi Plaza by addressing spatial limitations and creating immersive environments that reflect the Tang dynasty [3][4] - It features a variety of immersive experiences, including performances and interactive activities, allowing visitors to engage deeply with the cultural narrative [4][5] Group 3: Economic and Social Impact - Since its opening, the district has generated significant economic benefits, with average visitor spending exceeding 200 yuan during peak times and reaching up to 500 yuan for additional experiences [5][6] - The project has created over 600 jobs and supported local intangible cultural heritage through various cultural activities, enhancing community engagement and economic opportunities for local artisans [6][7] Group 4: Business Model Innovation - The "Chang'an Twelve Hours" district has pioneered a new business model that integrates cultural IP with commercial tourism, contributing to the development of a trillion-yuan cultural tourism industry [7]

Group 1 - The Shanghai Jinshan District Market Supervision Bureau is enhancing food safety measures around the LEGO Park to ensure a safe and healthy environment for visitors [1][2] - The first phase of the LEGO Park has entered a testing mode, prompting comprehensive inspections of food safety practices in various dining establishments within the park [1] - Inspections include checks on raw material sourcing, processing times, temperature control, staff health management, and sanitation of dining utensils, with all results meeting safety standards [1] Group 2 - Specialized training sessions have been organized for food safety personnel in rural collective dining venues and local officials to strengthen food safety protocols in the area surrounding the LEGO Park [2] - The training emphasizes the critical role of venue managers in food sourcing, processing, and staff training, aiming to enhance accountability and compliance with food safety regulations [2] - Emergency drills have been conducted in collaboration with multiple departments to improve the park's response capabilities to potential food safety incidents, ensuring a coordinated approach to crisis management [2]

Core Viewpoint - The phenomenon of "Disney private connections" has emerged, where fans engage in private interactions with Disney character actors, raising concerns about the integrity of the Disney experience and the implications for other visitors [1][2][8]. Group 1: Private Connections and Fan Interactions - "Private connections" refer to fans interacting privately with character actors, which is seen as a violation of the idol ethics in the entertainment industry [2][3]. - A Disney annual passholder revealed her private interactions with a character actor, exchanging gifts for special treatment during interactions [4][6]. - The practice of private connections allows fans to influence how actors interact with other visitors, creating a sense of exclusivity [6][11]. Group 2: Impact on Visitor Experience - The existence of private connections disrupts the traditional Disney experience, where all visitors are expected to receive equal treatment [8][17]. - Reports indicate that actors may prioritize familiar fans over others, leading to longer and more engaging interactions with select individuals [12][16]. - The disparity in treatment has caused frustration among regular visitors who feel overlooked in favor of those with private connections [17][28]. Group 3: The Role of Disney's Culture - Disney's strict guidelines require character actors to maintain their roles and not reveal their identities, complicating the dynamics of private connections [9][30]. - The culture of exclusivity and favoritism among fans has led to the trading of actor schedules, further entrenching the private connection phenomenon [24][26]. - The desire for special treatment and recognition drives both fans and actors to engage in private connections, blurring the lines between fantasy and reality [41][50]. Group 4: Broader Implications for Disney - The rise of private connections reflects a broader trend in the entertainment industry where fan engagement can lead to complex social dynamics [42][49]. - Disney's marketing strategies have successfully created emotional dependencies among fans, which may inadvertently encourage private connections [45][46]. - The ongoing discussions about private connections highlight the challenges Disney faces in maintaining its brand image while catering to evolving fan expectations [51][52].

Core Insights - Shanghai LEGO Park is in the final countdown to its official opening, with trial operations starting during the Dragon Boat Festival to ensure a high standard of visitor experience [1] - Shanghai Mobile plays a crucial role by establishing a digital ecological management system that enhances operational management through advanced technologies like 5G and AI [1][2] - The park's management platform integrates various data sources to create a comprehensive monitoring and response system, improving safety and operational efficiency [2] Group 1 - The park has implemented a "1+3+8+N" management system, which includes one command platform, three terminal applications, eight management scenarios, and numerous expansion functions [2] - A 5G-A integrated sensing base station has been deployed near the park's commercial area, extending monitoring capabilities to low-altitude dimensions for drone management [2] - The platform has integrated over 20 data sources, including weather information and urban management data, to enhance overall regulatory and operational capabilities [2] Group 2 - The introduction of AI and visual internet technology allows for efficient search operations in the park area, significantly improving the ability to locate individuals [3] - The platform will later integrate with the "Citizen Cloud" service, enabling visitors to access park information and provide feedback easily [3] - The official opening of Shanghai LEGO Park on July 5 marks a significant addition to Shanghai's cultural tourism landscape, showcasing the city's commitment to becoming a world-renowned tourist destination [3]

新华网上海6月15日电（许超）上海乐高乐园度假区将于2025年7月5日正式开园，这里汇集了多项"全球首发"，对 于全球乐高爱好者而言，上海已然成为了"必打卡"的全新圣地。 随着正式开园日越来越近，上海乐高乐园已调整门票退改政策。14日，上海乐高乐园度假区宣布，全渠道票务系 统当日中午12点正式上线。新的票务政策规定，游客可在原定到访日期前3天的00:00前申请免费退票退款，也可在原 定到访日期前3天00:00之前申请变更一次指定日门票的到访日期。 6月14日，还处于内测运营阶段的上海乐高乐园，多数项目的游玩等待时间在10至15分钟，部分热门项目则需要等 待40分钟以上。除部分暂未开启的项目外，现场以亲子家庭为主力军的体验者们表示，这里为2至12岁亲子家庭打造了 一个"专属"度假区，乐高乐园是一个"大人看，小孩玩"的亲子乐园，在这里可以感受到一段欢乐与感动的亲子奇趣之 旅。 不是所有的乐高乐园都大同小异。在上海乐高乐园里，全球首发的乐高悟空小侠主题区，将中国经典名著《西游 记》融入乐高世界，游客可沉浸式体验花果山降魔剧场。与此同时，主题商店悟空小侠藏宝屋还正式发售全球首发的 乐高悟空小侠主题周边，乐高乐园酒店则 ...

"多亏警察同志帮我找到孩子，真是太感谢你们了！"家长陈先生向民警表示感谢。 6月15日，智通财经记者从上海警方了解到，近日，陈先生6岁的儿子在上海乐高乐园度假区内不慎走 失。"园区综合警务站"民警接警后立即通过视频进行研判，并联合园区开展搜寻，仅用时15分钟就成功 找到了男孩。 7月5日，上海乐高乐园度假区将迎来正式开园，为保障度假区治安秩序稳定、道路交通有序，上海市公 安局金山分局建立了包括前沿指挥部、综合警务站等的安保工作实体。警务站设立在爱琴海缤纷里商业 街，实行7×24小时全天候执勤值守，警务站内设有案事件接报受理窗口、业务咨询办理窗口及便民服 务窗口、纠纷调解室等，为游客提供及时便捷的"一站式"警务服务。 为应对大流量交通，上海乐高乐园度假区周边核心区域设置了12条可变车道，在入园高峰和出园高峰时 段，调整相应车道方向，方便车辆快速通行。同时，警方根据不同时段和路段的交通特点，优化信号灯 配时方案，一旦发现拥堵情况，由交通指挥台启动"区域协调联动"机制，调整红绿灯配比，有效疏通堵 点，提高道路通行效率。 金山公安 分局民警在上海乐高乐园度假区为游客指路 上海市公安局 供图 上海乐高 乐园周边可变车道 ...

Core Insights - Shanghai LEGO Resort, the first in China and the largest globally, officially opened on July 5, attracting significant attention in the theme park industry due to its innovative offerings and the booming "happy economy" in China [1][6][9] Industry Overview - The Chinese theme park market is experiencing explosive growth, with 86 key parks receiving 130 million visitors and generating revenue of 30.39 billion yuan in 2023, marking year-on-year increases of 71.84% and 97.86% respectively [8] - The market is becoming a hotspot for global theme park investments, with several international brands planning to establish parks in major cities like Shanghai and Beijing [8] Company Developments - Shanghai LEGO Resort features eight themed areas, over 75 interactive rides, and attractions made from more than 85 million LEGO bricks, operated by Merlin Entertainments [6][9] - The resort is strategically located in the Yangtze River Delta, which has a potential consumer base of nearly 55 million, enhancing its accessibility and expected visitor numbers [6] Consumer Engagement - The park includes unique attractions such as the 26-meter LEGO figure and immersive experiences that highlight Chinese culture, appealing to families and children [2][6] - The anticipated visitor flow post-opening is estimated to be between 3 million to 5 million annually, contributing significantly to the local economy [9] Local Brand Initiatives - Domestic theme parks are rapidly expanding and exploring IP development, with brands like Fantawild and Ocean Park introducing popular characters to enhance visitor experiences [9][10] - The growth of the middle class and strong demand for family entertainment are driving the development of the "happy economy" in China [9] Challenges and Recommendations - Despite growth, the industry faces challenges such as low secondary spending and repeat visit rates, with over 20% of local parks currently operating at a loss [10] - Experts suggest that enhancing local IP development and storytelling can improve visitor retention and overall park performance [10]

本文字数：1187，阅读时长大约2分钟 2025.06. 14 作者 | 第一财经 乐琰 题图 | 第一财经 任玉明 值得注意的是，在票务系统上线的同时，上海乐高乐园将更新票务政策——为提升游客购票体验，减少亲子游客因为计划变更而无法入园的担忧，同时考虑到应对突发情况等可能导 致游客无法按原计划入园的情况，上海乐高乐园将对门票产品采用更加灵活的退改政策。 第一财经记者查询上海乐高乐园官方平台发现， 原本游客购票后可在原定到访日期前两日的00:00前申请变更两次指定日门票的到访日期，但并不涉及退票；根据新政，游客如果变 更行程，在到访日期前3天00：00之前可以免费退款，日期变更仅限一次。即新政允许游客退票。 对于交通问题，上海乐高乐园方面表示，除了高铁和自驾之外，近期准备了配套公交线路。首条运行线路乐园环线的起点和终点都设在乐高乐园公交枢纽，线路长度7公里，途经金山 北站，高铁出行的游客出站后可以乘坐乐园环线直达度假区。 目前上海乐高乐园已进入内测阶段。第一财经记者6月14日在现场看到，内测游客数量尚可，大部分互动项目的等待时间都在25分钟以内，有些项目5分钟即可体验。在园区内，有不 少全球首发项目。创想世界 ...

2025.06. 14 本文字数：1187，阅读时长大约2分钟 作者 | 第一财经 乐琰 题图 | 第一财经 任玉明 目前上海乐高乐园已进入内测阶段。第一财经记者6月14日在现场看到，内测游客数量尚可，大部分互动项目的等待时间都在25分钟以内，有些项目5分钟即可体验。在园区内，有不 少全球首发项目。创想世界主题区和乐高悟空小侠主题区是上海乐高乐园度假区独家拥有的全球首发主题区。在乐高乐园创想世界主题区，乐高乐园创想世界大楼外立面由95块750 倍的巨型乐高积木组成，大楼前伫立着高26米，重136吨的全球最高乐高人仔"搭搭"，是上海乐高乐园的标志性建筑。 乐高悟空小侠是乐高历史上首个灵感源自中国经典名著《西游记》的热门IP，在悟空小侠主题区，游客可以沉浸式感受中国传统文化。同时，全球首创的乐高悟空小侠主题现场秀也 在园区内上演。 即将在7月5日正式开园的上海乐高乐园目前进入内测阶段，引发诸多关注。 就在6月14日，上海乐高乐园度假区（下称"上海乐高乐园"）宣布，全渠道票务系统于6月14日中午12 点正式上线 ，游客可以通过上海乐高乐园度假区官方微信小程序、官方APP、官方飞猪旗舰店、官方抖音旗舰店和23个官方授 ...