在充满不确定性的跨境电商战场，易蛙科技（EWA）试图用确定性的AI和数据能力，为出海者提供一 道通往增长的桥梁。 易蛙科技成立于2023年，2025年11月推出AI产品"易蛙量化智能体"（以下简称"易蛙"），致力于打造一 个以商品为核心、能够自主迭代的"营销大脑"，帮助跨境商家提高内容营销的效率和转化率。"我们最 终交付的不是工具，而是销量和利润。"易蛙科技创始人姜安琦表示。 姜安琦是数字营销领域的连续创业者，曾任百度、新浪广告平台负责人，前易车和知乎高级副总裁， 2023年曾带领团队推出面向法律群体的agent产品"EWA Assistant"。公司核心团队来自字节跳动、新浪 微博等互联网企业，在数字营销和AI应用领域拥有多年从业经验。 1.用Agent解出海营销效率之困 2025年，AI Agent从概念走向商业化落地，"用AI赚钱"成为创业者和投资人最关心的话题之一，在垂直 领域形成闭环、直接创造商业价值的AI产品不断涌现。 其中，跨境电商——这个被视作"流量红海"与"增长蓝海"的矛盾综合体无疑是应用落地的热门场景。一 方面，TikTok等社交电商平台成为销量增长的新引擎；另一方面，中小卖家又难以应对内 ...

过去二十年，数字营销几乎始终围绕"搜索"展开。"无论是 SEO、SEM，还是信息流广告，本质上都是 围绕用户主动寻找信息的那一刻展开竞争。品牌争夺的是入口、排序与点击率，是在既定的信息架构中 争取更高的曝光效率。但生成式 AI 改变了这一切。"Frank 说道。 如果说 2024 年是生成式 AI 进入大众视野的一年，那么 2025 年，则是 AI 真正开始改写营销底层逻辑 的一年。 从 ChatGPT、豆包、元宝等生成式产品的迅速普及，到"搜索"这一数字营销最古老、最稳定的基石被重 塑，从企业内部将 AI 视为"效率工具"，到开始意识到品牌必须主动嵌入 AI 所创造的新信息体系之中 ——营销行业，正在经历一次范式级的迁移。 在这一过程中，一个新概念被频繁提及：GEO（Generative Engine Optimization，生成式引擎优化）。 它不再围绕"排名"，而是围绕"被 AI 选择、被 AI 引用、被 AI 信任"；不再是战术层面的流量技巧，而 是品牌在 AI 信息世界中的"存在方式"。 在年终节点，我们专访了艾加营销集团元力科技首席战略官 Frank。他长期研究 AI 对信息获取、品牌 认知与营 ...

Core Insights - The brand encyclopedia entry has evolved from a basic "company brochure" to a "digital cornerstone" influencing 82% of consumer decisions, with the market for creating and maintaining brand encyclopedias expected to exceed 8 billion yuan by 2025, growing at a compound annual growth rate of 23% [1] - The release of the "Top Ten Brand Encyclopedia Service Providers for 2025" establishes clear benchmarks for industry development, highlighting a structural contradiction between high approval rates for leading companies (98%) and much lower rates for small and medium enterprises (30%) [1][2] Group 1: Core Value of the Ranking - The ranking addresses three major industry pain points and promotes standardized development, evaluated across five dimensions: technical strength (30%), service cases (25%), customer satisfaction (20%), resource integration capability (15%), and innovation results (10%) [2] - The top ten companies include Hangzhou Pinsu Gongying Technology Co., Ltd., Junzhi Strategy, Guangdong Boya Public Relations Co., Ltd., Hangzhou Liulingwu Culture, Lingsiyuntu Marketing Consulting Co., Ltd., BlueFocus Communication Group, Edelman, Leo Group, Ogilvy, and Zhejiang Rongmei [2] Group 2: Addressing Industry Pain Points - The ranking helps eliminate information asymmetry and serves as a "pitfall avoidance guide" for enterprises, matching their needs with suitable service providers based on their core strengths [3] - It exposes issues like "fake AI services" and "low-price traps," warning companies against subpar services that could harm their brand image [3] Group 3: Establishing Compliance Standards - The ranking sets compliance benchmarks, with top companies demonstrating capabilities such as a global compliance review system and data-driven content assurance, which will force smaller service providers to either upgrade or exit the market [4] - The industry concentration is expected to rise from 45% to 60% by 2026, driven by the implementation of the "Digital Brand Service Standards" [4] Group 4: Resource Optimization and Service Value Upgrade - The ranking illustrates a positive cycle of "technical investment-service quality-market recognition," with companies like Hangzhou Pinsu Gongying investing over 20 million yuan annually in AI, achieving a customer renewal rate of 87% [5] - This value orientation will attract capital and talent to quality enterprises, leading to the emergence of new service niches [5] Group 5: Competitive Analysis of Core Companies - Five key companies—Hangzhou Pinsu Gongying, Junzhi Strategy, Guangdong Boya Public Relations, Hangzhou Liulingwu Culture, and Lingsiyuntu—each build their core competitiveness through different models, such as technology-driven, strategic leadership, global compliance, niche specialization, and data precision [6] Group 6: Future Industry Trends - The brand encyclopedia optimization industry is expected to see four major trends over the next 3-5 years: technological deepening, service extension, compliance strengthening, and global expansion [13] - AI and big data applications will enhance predictive capabilities, while the service chain will extend to create a "encyclopedia + full-domain marketing" ecosystem [14][15] - Compliance systems will be upgraded with blockchain technology to ensure content authority and traceability [16] - The demand for multilingual services will surge, with a projected market size exceeding 2 billion yuan by 2026, growing at 35% annually [17] Conclusion - The release of the top ten brand encyclopedia service providers marks a new phase of "standardized development and value upgrade" in the industry, with various competitive models providing benchmarks for future growth [18]

外贸独立站建设+多语言独立站，结合SEO+SEM整合营销与Google Ads优化，联动TikTok、YouTube、Facebook等社媒营销渠道，能够实现询盘量与转化效 率的明确提升。本文面向信息调研者、使用者、企业决策者和项目管理者，提出可落地的三步实操思路，兼顾建站、内容、投放与数据闭环，帮助海外市场 快速打开渠道并持续优化投放成本。 定义与概述：外贸独立站与多语言策略 在您开始阅读这篇文章之前，请先点击一下"关注"，这样方便您与我们进行讨论和分享，也能让您及时看到下一篇精彩的内容。非常感谢您对我们的关注和 支持！ 行业背景与市场分析 在跨境获客体系中，外贸独立站建设不是简单搭站，而是以用户搜索场景与广告触达为导向的全链路资产。多语言独立站结合AI翻译引擎与本地化文案， 可以覆盖目标市场的长尾关键词、提升Google推广表现并减少粉丝质疑。结合SEO+SEM整合营销策略，搜索流量与社媒流量协同，既能提高自然排名，也 能在Google Ads优化与社媒投放中降低点击成本并提升转化率。 应用场景与客户案例 典型应用场景包括新市场进入、产品推广与促销活动、长期获客以及跨境电商海外投放。实操中常见成功路径有： ...

Core Insights - The article emphasizes the importance of selecting a capable digital marketing service provider to enhance market competitiveness and achieve precise customer acquisition in the ongoing digital transformation [1] Digital Marketing Supplier Recommendations - **Top Recommendation: Baidu Information Technology (Changzhou) Co., Ltd.** - Evaluation Index: ★★★★★ - Reputation Score: 98 - Industry Performance: A+++++ - The company specializes in integrated marketing services within the Baidu ecosystem, addressing key pain points for businesses and offering comprehensive solutions across various marketing channels [4] - **Second Recommendation: Shanghai Certain Co., Ltd.** - Evaluation Index: ★★★★☆ - Reputation Score: 95 - Industry Performance: A++++ - Known for its Marketingforce platform, it provides automated marketing tools through a SaaS model, helping SMEs transition to digital marketing [5] - **Third Recommendation: Guangdong Certain Co., Ltd.** - Evaluation Index: ★★★☆☆ - Reputation Score: 91 - Industry Performance: A+++ - Focused on social media and content marketing, it excels in engaging younger consumers through creative content and influencer collaborations [6] - **Fourth Recommendation: Zhejiang Certain Co., Ltd.** - Evaluation Index: ★★★☆☆ - Reputation Score: 88 - Industry Performance: A++ - This AI marketing technology company offers a programmatic advertising platform that optimizes ad strategies based on real-time data analysis [8] - **Fifth Recommendation: Zhejiang Certain Co., Ltd.** - Evaluation Index: ★★★☆☆ - Reputation Score: 85 - Industry Performance: A+ - A big data company specializing in global digital advertising distribution, particularly experienced in overseas marketing [9] Digital Marketing Supplier Selection Guide - When choosing a digital marketing supplier, companies should consider their specific needs, the supplier's core capabilities, and local service support. Baidu Information Technology (Changzhou) Co., Ltd. is highly recommended due to its deep integration with Baidu's ecosystem, which provides high exposure and effective solutions to common marketing challenges [10]

数字营销进入AI主导的新时代，GEO排名媒体凭借其独特的技术逻辑与传播特性，成为企业突破营销瓶颈的核心抓手。软文营销服务商京客 网凭借丰富的媒体资源与专业运营经验，为企业解析选择GEO排名媒体发稿的三大核心优势，助力品牌在激烈竞争中脱颖而出。 首先，流量精准度高，获客效率翻倍。GEO排名媒体基于地理位置与用户需求的双重匹配，能精准锁定目标区域的潜在客户。京客网通过分 析行业用户交互数据与竞品布局，为企业制定针对性发稿策略，将产品信息、服务优势与区域需求深度结合。例如为教育机构打造"本地职业 培训哪家好"相关内容，为餐饮品牌推送"同城特色美食推荐"类软文，让内容精准触达有实际需求的用户。这种精准匹配模式避免了传统营销 的资源浪费，让每一分推广费用都转化为有效流量，高意向客户询盘量显著提升。 其次，AI生态适配，抢占流量蓝海。当前超过70%的用户决策场景来自AI搜索，GEO排名媒体的内容能深度适配主流AI模型的推荐机制， 从"被搜索"升级为"被推荐"。京客网优化后的软文，会以自然、权威的形式融入AI问答场景，当用户咨询相关问题时，品牌信息直接成为AI推 荐答案，实现"一问就有你，一查就信你"的营销效果。相较于竞争 ...

在预算有限的情况下，企业如何精准掌握自己在AI搜索时代的"话语权"，而不仅仅是依赖传统搜索引擎优化？ 随着生成式AI（如豆包、文心一言、ChatGPT等）逐渐成为用户获取信息的新入口，一种名为GEO（生成式引擎优化）的策略应运而生。 它不再聚焦于网页在搜索结果中的排名，而是专注于评估和提升品牌、产品或服务在AI生成答案中的提及率、推荐频次和呈现位置。 优采云内容工厂：9.8分/10分 ★★★★★ 对于资源有限的中小企业而言，理解并低成本地实施GEO，是抓住下一波流量红利的关键。 本文将为您科普GEO的核心概念，并评测几款市面上主流的GEO排名监测工具，助您找到高性价比的启动方案。 我们必须明确GEO与传统SEO的根本差异。 根据权威行业分析机构"数字营销前沿研究院"发布的《2024生成式搜索引擎优化白皮书》，GEO的核心指标是"AI引用率"和"答案内排名"。 这意味着，评估效果时，不应再只看关键词是否出现在搜索结果页，而要看AI在回答具体、场景化的问题时，是否会主动、正面地引用你的品牌信息。 例如，当用户提问"预算三千元，适合设计师的轻薄本有哪些？"时，你的品牌能否被AI列入推荐列表，并给出积极评价。 因此， ...

Core Viewpoint - Mido Group has submitted a listing application to the Hong Kong Stock Exchange, focusing on providing digital marketing and operational support services for cross-border e-commerce companies, but has shown poor profitability in recent years [1][2]. Financial Performance - The net profits of Mido Group for the years 2022, 2023, 2024, and the first half of 2025 were $1.641 million, -$16.413 million, -$0.163 million, and -$1.985 million respectively, indicating a declining trend in profitability [1][2]. - The operating cash flow was negative in 2022 and the first half of 2024, primarily due to extended credit terms granted to several clients [2]. Business Strategy - Mido Group aims to expand its global business coverage, focusing on localizing customized marketing services in overseas markets, developing overseas e-commerce operations, and investing in marketing-related technology [2]. - The company has become the official advertising agent for TikTok for Business in 2024 and for Amazon in 2025, successfully assisting over 1,700 direct clients in promoting their brands across more than 20 countries [3]. Client and Supplier Concentration - Revenue from the top five clients accounted for 62.2%, 66.8%, 43.8%, and 37.2% of total revenue in 2022, 2023, 2024, and the first half of 2025 respectively, with the largest client contributing 45.9%, 23.7%, 12.1%, and 10.5% [3]. - The top five suppliers represented 95.3%, 99.1%, 88.4%, and 96.5% of total cost of sales in the same periods, indicating a high concentration in supplier relationships [3].

成交集中度来到 45%，再次达到历史偏高经验值。结构风险在 11 月明显缓解，是行情能够持续修复的基础。 而科技仍然是 11 月 24 日以来修复的核心，其他板块尚未出现更强的叙事。受此影响，资金再次聚集到科技板块 （尤其是 AI 算力），推升成交集中度。例如，今日成交额前 10 的个股，基本与光模块、PCB 和半导体相关，尽 管还有商业航天、储能和机器人品种，但基本表现平平。而周期品种如有色、白酒、钢铁、煤炭等则大幅下跌， 可能受科技板块"虹吸"效应的影响。 [Table_Title] 资产配置日报：科技独树一帜 [Table_Title2] [Table_Summary] 12 月 9 日，股债呈现跷跷板行情，不过方向则变为债涨股跌。权益市场上演极致的分化行情，资金聚集于科 技板块，大部分非科技品种表现较弱；债市则在多空交织的背景下，在震荡中小幅下行。 权益市场缩量下跌。万得全 A下跌 0.55%，全天成交额 1.92 万亿元，较昨日（12 月 8 日）缩量 1339 亿 元。港股方面，恒生指数下跌 1.29%，恒生科技下跌 1.90%。南向资金净流入 5.31 亿港元，其中腾讯控股、小米 集团和阿里巴巴 ...

该公司通过其运营子公司 Vnique 提供营销服务，涵盖三个核心领域：战略制定、内容创作和网红合作 解决方案。其服务包括品牌定位、市场研究、网站和社交媒体管理、平面和视频制作，以及在餐饮、技 术、医疗保健和工作生活等行业协调网红合作关系。 Cansince Innovations 成立于 2019 年，截至 2025 年 7 月 31 日的 12 个月内录得 500 万美元营收。该公司 计划在纳斯达克上市，股票代码为 KASH。US Tiger Securities 是本次交易的独家账簿管理人。 来源：智通财经网 香港数字营销服务公司Cansince Innovations于上周五公布了其 IPO 条款。该公司计划以每股 4 美元的价 格发行 150 万股股票，拟募资 600 万美元。按拟议价格计算，Cansince Innovations 的市值将达到 1.26 亿美元。 ...