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各地不断“上新”打造夏季旅游新名片 “暑期经济”燃动消费“热”力
Yang Shi Wang· 2025-07-17 03:38
央视网消息:暑假期间,汛期、假期交织叠加,安全风险加大,各类安全事件易发高发,教育部办公厅近日印发通知,就做好2025年中小 学暑期安全工作进行部署,保障广大中小学生度过一个平安快乐的假期。通知还明确,要坚决遏制节假日上课补课,严控暑期作业总量。 湖南长沙:免费游泳免费培训 培养运动兴趣 福建厦门:诗意琴岛乐悠扬 文旅上新体验丰富 这个暑期不仅可以在体育场馆里挥洒汗水,也可以到博物馆享受文化之旅。福建厦门鼓浪屿推出了丰富多彩的展演活动,游客们在欣赏自 然风光和人文景观的同时,还能沉浸式感受诗意琴岛的浪漫。 位于鼓浪屿岛上的故宫鼓浪屿外国文物馆,是故宫博物院在地方设立的第一个主题分馆。这个暑期,这里特别推出《龙与百合花》专题 展,通过34件故宫文物精品展现中法文化交往史。在展厅里,全息投影和数字复原技术让游客在近距离欣赏珍贵馆藏时,还能通过互动装 置"触摸"文物。 鼓浪屿素有"钢琴之岛""音乐之岛"的美誉。这几天,岛上的风琴博物馆、钢琴博物馆以及多个音乐厅联合举办鼓浪屿音乐季互动展演,多 个国家的艺术家登岛演出。 除了学校的体育场馆外,今年7月14日至8月22日期间,长沙27个游泳场馆和66个培训项目对中小学生 ...
重启对话!中澳旅游“双向奔赴”还需要什么?
Guan Cha Zhe Wang· 2025-07-16 06:49
【文/观察者网 邓军 编辑/赵乾坤】 7月15日,中澳总理年度会晤联合成果声明发布。 悉尼歌剧院和环形码头的歌剧院酒吧 视觉中国 澳大利亚网站The Mandarin报道称,阿尔巴尼斯表示,此次访华聚焦深化两国在气候变化、钢铁脱碳及 旅游等领域的经贸纽带,探索双边经济关系升级路径。阿尔巴尼斯强调,中国中产阶层扩容将为澳大利 亚带来重大机遇,中国游客增速领跑国际市场,正是澳大利亚加大旅游投资的核心动因。 澳大利亚广播公司的报道提及,在访问中国上海期间,阿尔巴尼斯表示,"我们在江(黄浦江)对岸看 到的这些发展,象征着中国近几十年来的非凡成就。" 另据官方公布的消息,访华期间,阿尔巴尼斯见证了澳大利亚旅游局与携程集团签署2025—2028年战略 合作备忘录(MOU)。该协议致力于将澳大利亚打造为中国及亚洲主要客源地的长线旅游首选,通过 提升游客体验、发展生态旅游等措施推动入境游可持续增长。阿尔巴尼斯在致辞时表示,中国游客在澳 大利亚旅游消费支出高于其他国际客源市场。 声明称,双方重申支持人文交流,强调人文交流对深化双边关系具有重要作用。欢迎两国直航航班数量 增加,带动更多人员互访。双方同意加强文化、体育、教育、创新 ...
3.33亿人次,15.8%!数据勾勒活力图景 中国成“常来常新”超级目的地
Yang Shi Wang· 2025-07-16 06:32
央视网消息:国家移民管理局7月16日发布的上半年移民管理数据显示:今年上半年,3.33亿人次出入境,免签入境外国人1364万人次, 同比上升53.9%。在免签"朋友圈"扩容、"即买即退"离境退税政策的推动下,"China Travel"持续升温。外国人的中国之旅正在转向文化、生 态、科技等多元融合的深度体验,中国正成为外国人青睐的"常来常新"的超级目的地。 上半年,全国移民管理机构累计查验出入境人员3.33亿人次,同比上升15.8%;其中,外国人3805.3万人次,同比上升30.2%。免签入境外 国人1364万人次,同比上升53.9%。 外国人青睐的"中国游""中国购"正在转向文化、生态、科技等多元融合的深度体验。深圳华强北,从智能手表到降噪耳机,从无人机到AI 眼镜,品类丰富的高科技电子产品广受外国游客青睐。 国家移民管理局:今年上半年3.33亿人次出入境 同比上升15.8% 国家移民管理局16日上午召开新闻发布会,发布今年上半年移民管理主要数据。 上半年,全国移民管理机构累计查验出入境人员3.33亿人次,同比上升15.8%;其中内地居民1.59亿人次、港澳台居民1.36亿人次,同比分 别上升15.9%、1 ...
解析五一旅游消费新趋势
2025-07-16 06:13
Summary of the Conference Call Industry Overview - The conference call focused on the tourism industry in China, particularly during the 2025 May Day holiday period, which saw significant growth in domestic travel and spending. Key Points and Arguments Tourism Growth Metrics - Domestic travel reached 314 million trips during the May Day holiday, a year-on-year increase of 6.4% [1] - Total spending by domestic tourists was approximately 180.27 billion yuan, reflecting an 8% increase year-on-year [1] - Cross-regional movement of people reached 1.467 billion during the holiday, with a daily average of 293 million, marking a growth of 8% compared to the previous year [3] - Railway passenger numbers hit a historical high, with 23.12 million passengers on May 1 alone, surpassing previous daily records [4] - Outbound tourism orders increased by 20% year-on-year, while inbound tourism orders surged by 173% [5][19] Emerging Trends in Tourism - The rise of "county tourism" has become a significant trend, with bookings in rural areas increasing by over 80% [9] - New tourism models such as "reverse tourism" and "micro-vacations" are gaining popularity [1] - The concept of "ticket economy" is emerging, connecting various consumption activities like shopping, dining, and travel [7] Changes in Consumer Behavior - There is a noticeable shift towards personalized and high-quality travel experiences, with increasing demand for customized travel packages [11] - Consumers are increasingly opting for online purchases of travel-related products, reflecting a change in shopping habits [12] - The popularity of cultural and creative products is on the rise, with a market size reaching 18 billion yuan in 2023 [16] Impact of Technology on Tourism - The integration of technology in tourism is expected to reach a market size of 1.4555 trillion yuan by 2025, indicating significant growth potential [27] - Technologies such as AI, VR, and AR are being utilized to enhance the travel experience and optimize service delivery [28][30] Economic Implications - The tourism sector is seen as a key driver of economic growth, with related industries such as retail and hospitality experiencing revenue increases of 20% to 35% during the holiday [37] - The growth in tourism is also contributing to job creation and boosting consumer confidence in the economy [38] Future Outlook - The tourism industry is expected to continue evolving towards diversification, quality enhancement, and digitalization [40] - There is a call for the reinstatement of the May Day Golden Week to further stimulate tourism and economic activity [43] Other Important Insights - The conference highlighted the importance of international tourism, with inbound tourist spending increasing by 180% [22] - The discussion emphasized the need for policy adjustments to enhance the attractiveness of China's tourism offerings and improve service quality for foreign visitors [24] This summary encapsulates the key insights and trends discussed during the conference call, reflecting the dynamic nature of the tourism industry in China and its broader economic implications.
上半年免签入境外国人占比超七成,旅企持续加码入境游
Bei Jing Shang Bao· 2025-07-16 05:13
Core Insights - The National Immigration Administration reported significant growth in inbound travel, with 13.64 million visa-free foreign visitors in the first half of the year, accounting for 71.2% of total inbound visitors, representing a year-on-year increase of 53.9% [1][4]. Policy Developments - The administration has been actively promoting institutional openness in immigration management, enhancing visa-free arrangements, and has added Indonesia to the list of countries eligible for a 240-hour visa-free transit policy, increasing the total to 55 countries [3]. - New regional visa-free policies have been implemented for ASEAN tourist groups entering Yunnan's Xishuangbanna, allowing for visa-free stays of up to 6 days [3]. - Comprehensive visa exemption agreements have been signed with Uzbekistan, Malaysia, and Azerbaijan, while unilateral visa exemptions have been granted to nine countries including Brazil and Saudi Arabia [3]. Industry Response - Tourism companies are capitalizing on the rising trend of inbound tourism by enhancing product offerings, such as half-day tours and deep-dive experiences [6]. - China Tourism Group and Shenzhou Holiday are developing new inbound tourism products tailored to the needs of international travelers, including popular routes and unique experiences in western China [6]. - The demand for inbound travel inquiries has increased, with shorter inquiry cycles, prompting travel agencies to enhance their resource reserves to cater to specific dietary needs of tourists from countries like Indonesia and Saudi Arabia [6].
抖音称官方从未有过“抖音会议”App;潘婷回应“‘潘婷三分钟奇迹’是商标”丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-07-15 23:16
每经记者|宋美璐 每经编辑|魏文艺 |2025年7月16日 星期三| 点评:虽然潘婷方面回应称该表述为注册商标,并非直接功效描述,并有第三方试验支持其"3分钟修 护"功效,但"奇迹""三分钟"等字眼带有功效暗示。此次事件暴露了品牌在营销语言与消费者认知之间 存在的信息落差,也提醒行业在宣传中应明确区分商标与实际功能,避免以"文字游戏"误导消费者,从 而影响信任与口碑。 NO.3 泰国2025年迄今外国游客到访量下降5.09% 近日,泰国旅游与体育部公布的泰国最新旅游情况及相关数据显示,泰国2025年迄今外国游客到访人数 为1718万,同比下降5.09%。为挽回旅游业颓势,泰国政府及旅游部门推出了一系列针对性措施,涵盖 政策调整、安全保障、区域合作等多维度。 点评:外国游客下降对高度依赖旅游业的泰国而言是一个警讯。尽管泰国政府已在安全、签证、区域合 作等方面采取行动,但要真正吸引游客回流,还需解决游客对治安、性价比及整体服务体验的担忧。 免责声明:本文内容与数据仅供参考,不构成投资建议,使用前请核实。据此操作,风险自 担。 NO.1 抖音称官方从未有过"抖音会议"App 7月15日,@抖音黑板报发文称:"抖音官 ...
外媒记者点赞新疆发展:“我们想把新疆的发展经验带回家”
Huan Qiu Shi Bao· 2025-07-15 22:54
Group 1 - The visit by foreign journalists to Xinjiang highlighted the region's achievements in economic development and ecological civilization, with many expressing a desire to share these experiences globally [1] - The transformation of barren land into productive farmland, particularly through the cultivation of "sea rice," was noted as a significant agricultural achievement, inspiring journalists from countries like Niger and Angola to consider similar practices for their own nations [2] - The integration of technology and environmental sustainability in agriculture was emphasized, with potential for technology export to assist other arid regions in addressing food security [2] Group 2 - The inclusive development model observed in Kashgar was described as a microcosm of Chinese modernization, balancing advanced agriculture, community sharing, cultural preservation, and social welfare [3] - The establishment of the Urumqi International Land Port as a logistics hub was recognized for enhancing trade efficiency, allowing goods to reach multiple countries seamlessly [3] - Various development projects led by local governments have significantly improved economic vitality and living standards in Xinjiang communities, as reported by journalists from Somalia [3]
从山水雅韵到熊猫IP 金融助力四川雅安文旅融合发展
Jin Rong Shi Bao· 2025-07-15 03:17
Core Viewpoint - The integration of financial support into the cultural and tourism industry in Ya'an is driving significant growth and development, particularly in the context of the "panda fever" phenomenon [1][2]. Financial Support and Growth - As of May 2025, the loan balance for Ya'an's tourism industry has increased by 26.5% year-on-year, surpassing the average growth rate of other loans by 16 percentage points [1]. - The People's Bank of China Ya'an Branch has implemented targeted financial support, providing 268 million yuan in loans to 331 cultural and tourism enterprises at an average interest rate of 3.6% [2]. - Key projects like the 1869 China Giant Panda Ecological World and Wanggangping Scenic Area have received a total credit of 1.021 billion yuan, with a remaining loan balance of 966 million yuan as of May 2025 [2][3]. Innovative Financing Solutions - Customized financial service plans have been developed for the Bifengxia Scenic Area, with an overall credit of 80 million yuan to enhance its capacity [3]. - A financing scheme for the 1869 China Giant Panda Ecological World project has provided 360 million yuan in loans, supporting the integration of night tourism with other sectors [3]. Biodiversity and Ecotourism - The Ya'an Branch of the People's Bank of China has introduced the province's first biodiversity protection financial scheme, with a loan balance of 1.245 billion yuan dedicated to biodiversity protection as of May 2025 [3]. Rural Tourism Development - The loan balances for tea and pepper industries have increased by 34.8% and 80.8% respectively, driven by the promotion of rural tourism as a key component of rural revitalization [4]. - Innovative loan products such as rural collective income distribution rights pledge loans have been introduced, with a 2 million yuan loan issued at a 4.35% interest rate [4]. - The rural tourism sector, including homestays and agritourism, has seen a 77.9% year-on-year increase in related loans as of May 2025 [4]. Financial Services Expansion - The establishment of "cultural tourism specialty branches" aims to provide tailored financial services to the tourism industry, enhancing consumer experiences across various sectors [5]. - A comprehensive service system for foreign tourists has been developed, facilitating currency exchange and increasing foreign currency transactions by 21.7% from January to May [5][6].
建德探索人文乡村共富新路径
Hang Zhou Ri Bao· 2025-07-15 02:48
Core Viewpoint - The article highlights the cultural revitalization and economic development in rural areas of Jiande, Zhejiang Province, through various initiatives that integrate culture, tourism, and community engagement [2][3][12]. Group 1: Cultural Initiatives - Jiande City has leveraged the "New An Poetry Road" cultural belt to enhance rural cultural development, employing a three-dimensional approach involving cultural leaders, special cultural personnel, and rural operators [2]. - The "Singing Jiang" rural choir, initiated by a local resident, has transformed community engagement, shifting villagers' focus from gambling to cultural activities [3]. - The "Eight Rites" culture in Wu Fang Village has been revitalized, serving as a living textbook for villagers and promoting traditional values [4]. Group 2: Economic Development - The "Mirror Economy" in Zhijiang Village has turned local scenery into a profitable venture, with villagers earning between 200 to 500 yuan daily as photography models [6]. - The integration of cultural and tourism activities has led to over 100,000 visitors in 2024, generating more than 8 million yuan in revenue from hospitality and dining [6]. - The establishment of a fossil museum in Li Jia Town has attracted over 20,000 students for educational experiences, contributing to local employment and income growth [7]. Group 3: Talent Development - The introduction of cultural personnel from Hangzhou has fostered local talent, with over 50 villagers participating in cultural services and some becoming instructors [10][11]. - The "1+X+N" talent cultivation system in Santou Town has successfully trained villagers in music, leading to the formation of multiple cultural groups [11]. - The collaboration with local universities has enhanced cultural events, allowing villagers to perform alongside professional artists, enriching the local cultural landscape [11].
英媒:Z世代旅行为何热衷报“网红团”?
Huan Qiu Shi Bao· 2025-07-14 23:00
英国《泰晤士报》 7 月 12 日文章,原题:与网红同行, Z 世代旅行新风尚 如今年轻人不再独行,而是踏 上"社群式出逃"之路。"我们差不多是'一起长大'的。"24岁的英国女孩露易丝·杨回忆起与社交媒体博主 莫莉·汤普森一同前往巴厘岛的旅行时这样说。从十几岁起,她就开始看汤普森的视频,"她备考学校 时,我也在备考。"两人的成长节奏几乎同步。去年夏天,当汤普森在"照片墙"上发布组团旅行信息 时,杨立刻报了名。 杨报名的是一场为期7天、价格为1410英镑的巴厘岛旅行团——领队正是她"追随多年"的网红,行程包 括浮潜、探访寺庙与猴林,还安排了无数"适合出片"的合影点位。与她一同出发的还有来自世界各地的 15名粉丝。杨说:"像是踏入了现实版的夏令营,也终于和线上朋友见了面。" 近年来,由网红发起、粉丝参与的"社群式旅行"正在欧美年轻人中流行。一些旅行公司为网红提供路线 行程安排,网红则用社交媒体宣传招募。不少人认为,这种模式融合了"旅行、交友、追星"三重属性, 打破了传统旅游的孤独与程式化。 对Z世代而言,社交平台早已替代旅行手册,成为灵感与决策的重要来源。数据显示,全球约11%的成 年人关注旅游类网红博主。英国作 ...