Core Viewpoint - The recent enthusiasm observed at the 2025 China International Digital Interactive Entertainment Expo suggests a continued recovery in the Chinese gaming industry, with positive implications for companies like NetEase (NTES.US) [1] Company Summary - NetEase's stock rose by 3% to $131.305 following the expo, indicating investor confidence [1] - The company showcased new games, including "Forgotten Sea" and "Destiny: Rise," which may accelerate its release schedule in the second half of the year [1] Industry Summary - Analysts noted an increase in foot traffic and player enthusiasm at the expo compared to last year, signaling a normalization of the regulatory environment and a stabilization of the competitive landscape [1] - The improvement in game content quality is contributing to the positive outlook for the industry [1]

Core Viewpoint - The recent surge in enthusiasm at the 2025 China International Digital Interactive Entertainment Expo indicates a continued recovery in the Chinese gaming industry, with positive implications for companies like NetEase (NTES.US) [1] Company Summary - NetEase's stock rose by 3% to $131.305 following the expo, reflecting investor optimism [1] - The company showcased new games, including "Sea of Remembrance" and "Destiny: Rise," suggesting an accelerated release schedule for the second half of the year [1] Industry Summary - Analysts noted that the gaming expo attracted more visitors than last year, indicating heightened player enthusiasm and a more normalized regulatory environment [1] - The competitive landscape in the gaming industry appears to be stabilizing, contributing to the overall positive outlook for the sector [1]

智通财经记者 | 范易成 智通财经编辑 | 庄键 一年一度的游戏界盛会ChinaJoy于8月1日-4日在上海举行，作为其重要组成部分，2025中国国际游戏开发者大会 （CIGDC）日前在上海世界会客厅举行，而游戏出海是其中最重要的关键词之一。 近年来，中国游戏企业出海步伐显著加快。1-6月，中国自研游戏海外市场实际销售收入95.01亿美元，同比增长 11.07%。 腾讯、微软、索尼、网易和艺电位列全球前五大游戏企业，其中中国占据两席。从产业链的角度来看，在游戏产 业中游的研发环节，美国、中国和日本处于优势地位，市场份额分别占比分别为37.7%、31%和21.1%。 伽马数据联合创始人王旭在上述大会期间告诉智通财经，目前中国游戏出海正处于一个关键阶段——从单一产品 出海转向"生态出海"。 "最初游戏厂商只是在海外寻找代理，之后慢慢开始和当地公司联合运营，而现在很多企业会在海外成立本地工作 室。"王旭表示，这样能获取更高的利润和对内容更精准的把控，但本地化运营也会面临诸多挑战。 《中国游戏出海指南》 ，图片来源：受访者提供 发布会现场 摄影：智通财经记者范易成 智通财经从会上获悉，为了助力游戏产业特别是单机游戏方 ...

Group 1: Market Growth and Trends - The Chinese self-developed games' overseas market achieved actual sales revenue of $9.501 billion (approximately 68.341 billion RMB), marking an 11.07% year-on-year growth, the highest in nearly five years [1] - The global mobile game market size grew by 4.8% to 635.57 billion RMB, indicating a recovery in the market, with overseas markets remaining a key area for Chinese game companies [3] - Major game companies like Tencent, NetEase, and others are increasingly entering overseas markets through gameplay integration and innovative themes, enhancing market scale and creating opportunities for blockbuster games [3] Group 2: AI Technology in Game Development - AI technology is providing new opportunities for game companies to expand overseas, with foreign companies already integrating AI deeply into game development [4] - 37 Interactive Entertainment has developed over 40 AI capabilities, including AI translation technology, which is used in over 60% of its overseas games with a 95% accuracy rate [4] - Companies like Youzu Network are leveraging AI and big data to enhance their global game operations, aiming to break down language and cultural barriers [4][5] Group 3: Cultural Export and Localization - Cultural export has evolved from simple product output to deeper cultural integration and localization, facilitating two-way cultural exchange [7] - The success of the game "Black Myth: Wukong," which incorporates rich Chinese cultural elements, has sparked global interest in Chinese culture [7] - Companies are increasingly using games as a medium for cultural dialogue, with Youzu Network and others integrating traditional Chinese culture into their products [9][10] Group 4: Future of the Gaming Industry - The gaming industry is seen as a key driver of economic growth, evolving from mere entertainment to a significant economic force [11] - The industry's evolution is expected to release substantial potential, reshaping economic and cultural landscapes as it aligns with technological advancements and cultural prosperity [11]

Core Insights - The 22nd ChinaJoy, themed "Gathering What You Love," attracted 743 exhibitors, showcasing the integration of technology in reshaping entertainment experiences [1][3] Industry Recovery and Atmosphere - The high attendance at ChinaJoy is linked to the recovery of the gaming industry, with the domestic gaming market generating actual sales revenue of 168 billion yuan in the first half of 2025, a year-on-year increase of 14.08% [3][6] - The number of gaming users reached approximately 679 million, marking a 0.72% increase, both figures setting historical highs [3][6] - Esports and mini-program games are significant contributors to this growth, with esports revenue at 80.645 billion yuan, accounting for nearly half of the total gaming market revenue [3][6] - Mini-program games generated 23.276 billion yuan in revenue, with a remarkable year-on-year growth rate of 40.20%, becoming a key growth driver [3][6] Highlights from Exhibitors - Major domestic companies like Tencent, NetEase, and Perfect World showcased multiple esports products, while international firms like Blizzard and Ubisoft presented their esports IPs [3][6] - Century Huatong featured its popular mini-program game "Endless Winter," which has over 54 million monthly active users, in a unique exhibition area [4][6] Single-Player Game Popularity - The actual sales revenue for domestic console games reached 1.034 billion yuan, reflecting a year-on-year increase of 29.78%, driven by titles like "Black Myth: Wukong" [6][10] - The presence of single-player games has notably increased at this year's ChinaJoy, with several high-profile titles receiving dedicated exhibition spaces [10][11] AI Integration in Gaming - ChinaJoy 2025 highlighted the deep integration of AI in gaming, with companies like NetEase showcasing AI interactive experiences and dynamic narrative generation [12][13] - AI NPCs are designed to better understand player intentions and provide real-time responses, enhancing immersion and user experience [13][14] - The event also featured a "Smart Entertainment Robot" area, indicating a growing interest in the intersection of gaming and robotics [14][16]

Core Insights - The fifth China Game Innovation Competition awarded 18 winning works, 4 innovative teams, and 4 innovative individuals, with NetEase's "Yan Yun Shi Liu Sheng" and Tencent's "Yi Ren Zhi Xia" winning the "Best Innovative Game Award" [1][2][8] Group 1: Award Highlights - The "Best Innovative Game Award" was the most notable, with the winners showcasing unique innovative concepts and outstanding practical results [2][3] - The competition saw a record number of 94 entries for the "Best Innovative Standalone Game Award," indicating a surge in innovation within the standalone game sector [2][7] - The "Best Innovative Chinese Culture Award" was awarded to "San Guo Wang Shen Zhou" for its innovative integration of traditional Chinese painting aesthetics with strategic gameplay [4][8] Group 2: Participation and Scope - A total of 184 game works were submitted, with 502 award categories, covering 21 provinces and municipalities in China, and Shanghai accounting for 23% of the submissions [6][7] - The competition's scope expanded this year, with new participants from regions like Tianjin, Yunnan, and Hong Kong, reflecting the vibrant development of the Chinese gaming industry [7][8] Group 3: Notable Winners - "Delta Force" won the "Best Innovative Art Award" for its top-tier graphics and visual effects, while "Honkai: Star Rail" received the "Best Innovative Music and Sound Award" for its unique audio design [4][8] - The "Best Innovative Social Value Award" was jointly awarded to "Happy Vision Planet: Vision Training System" and "Ancient Book Restorer" for their positive societal impact [4][8] - The "Best Innovative School Work Award" recognized student projects "Xia Zhi Da Zhe" and "Aliya," highlighting the creativity and potential of young game developers [5][8]

智通财经记者 | 佘晓晨 智通财经编辑 | 文姝琪 "用了这个AI工具，我的成本能降到什么程度？"在今年ChinaJoy商务洽谈馆的某个服务商展位，前来问询的从业者频繁问起这一问题。 无论游戏从业者是否关注AI，过去的一年，它都成为了行业的热议话题之一。在C端（用户）玩家的热情之外，"AI"内容也毫不意外地成为了ChinaJoy的新 变化。 展台上，知名游戏厂商开始提供AI玩法体验；在各大论坛的议程上搜索"AI"，跳出来的主题不胜枚举。 CreateAI是今年第一次参展的游戏品牌。除了IP游戏展示外，这家公司把大量的位置留给了Breath of You、ACG Fans等AI产品，设置 "AI创作体验区"。据智 通财经了解，今年4月，CreateAI提出"自研内容+UGC工具平台"的战略模式，公司旗下的动漫专属AI视频生成平台Animon.ai计划也近期在国内正式上线。 展台工作人员告诉智通财经，他们的优势是自研动漫领域的垂直大模型。来ChinaJoy吸引用户是他们的诉求之一——开展两日，前往CreateAI展台互动的观 众大部分二次元爱好者。 游戏厂商或多或少地感受到了展示AI技术的必要性，尤其是上市公司， ...

Core Insights - The ChinaJoy event highlights the explosive growth of the gaming ecosystem, with significant participation from Huawei's HarmonyOS, showcasing its commitment to the gaming sector [1][2] - The gaming market faces high customer acquisition costs and intense competition, prompting manufacturers to seek new solutions and challenge traditional distribution channels [2] - Huawei's HarmonyOS has surpassed 10 million terminal devices, with over 500 game developers joining its ecosystem and more than 6,500 games launched, indicating a robust foundation for high-quality development in the gaming industry [2] Group 1: Technological Advancements - The collaboration between Huawei and Tencent is a major highlight, with Tencent's games like "Teamfight Tactics" and "League of Legends Mobile" launching on HarmonyOS, showcasing improved game performance metrics [3] - The optimization of the "Honor of Kings" game on HarmonyOS has resulted in a 21% improvement in responsiveness, crucial for multiplayer online battle arena (MOBA) games [3] - Technical enhancements have led to significant performance improvements, such as an 80% increase in startup speed and a 20% reduction in power consumption for games [4] Group 2: Innovative Game Interactions - Multi-modal interactions are emerging as a breakthrough in narrative-driven games, with features like voice-activated story branches and dynamic card functions enhancing user engagement [5] - The HarmonyOS ecosystem supports over 30,000 applications and services, facilitating the transition of multi-modal interaction from concept to tangible user experiences [5] Group 3: Growth of Mini-Games - The rapid rise of mini-games within the HarmonyOS ecosystem is evident, with over 6,500 games available that cater to a wide range of user preferences [6] - Tencent's adaptation of major titles to HarmonyOS serves as an industry benchmark, driven by the platform's distributed capabilities and extensive user base [6] - The "no-network play" feature allows users to enjoy games in offline environments, redefining casual gaming experiences [7] Group 4: Future Outlook - The continued growth of HarmonyOS terminals and the deepening of technical capabilities are expected to lead to an explosive phase for the gaming ecosystem in the next two years [7] - The "outbound + HarmonyOS ecosystem" model is anticipated to enhance China's gaming presence in the global market, increasing its competitive edge [7]

Core Insights - The ChinaJoy event highlights the explosive growth of the gaming ecosystem, with Huawei's HarmonyOS making significant strides in the gaming sector [1][8] - The gaming market faces high customer acquisition costs and intense competition, prompting manufacturers to seek new solutions [3][9] - Huawei's HarmonyOS has surpassed 10 million terminal devices, with over 500 game developers and 6,500 games now available on the platform, indicating a mature ecosystem [3][4] Group 1: Market Dynamics - Traditional app stores are losing their value as new channels like social platforms emerge, disrupting the flow of traffic and revenue models [3][9] - The collaboration between Huawei and Tencent is a key highlight, with Tencent's games like "League of Legends Mobile" and "Teamfight Tactics" launching on HarmonyOS [4][9] - The performance improvements in games, such as a 21% increase in responsiveness for "Honor of Kings," demonstrate the technical advancements of HarmonyOS [4][5] Group 2: Technological Advancements - HarmonyOS has implemented various technologies that enhance gaming performance, including an 80% increase in startup speed and a 20% reduction in power consumption [5][10] - Multi-modal interaction is emerging as an innovative breakthrough in narrative games, allowing players to engage with the story through voice commands and other interactive features [5][6] - The ecosystem's capabilities are expanding, with over 30,000 applications and services currently in development [6] Group 3: Industry Support and Growth - The ecosystem supports both large and small game developers, with a low-barrier, high-empowerment support system in place [10] - Mini-games are rapidly gaining traction within the ecosystem, leveraging lightweight and scenario-based advantages to redefine casual gaming experiences [10][11] - The ongoing growth of HarmonyOS terminals and its deepening technological capabilities suggest that the gaming ecosystem is poised for explosive growth in the next two years, potentially reshaping the domestic gaming market [11]

Core Insights - The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy) opened on August 1, 2025, in Shanghai, attracting 743 companies from over 30 countries, including major players like Tencent, NetEase, and Sony [1] Group 1: Industry Trends - The exhibition focuses on the empowerment of AI technology in gaming, domestic game development, and cross-terminal digital entertainment ecosystems [1] - The event showcases popular domestic titles such as "Shadow Blade Zero" and "Limitless Machine," reflecting the development trends of the Chinese gaming industry in 2025 [1] Group 2: Company Participation - Major companies like Tencent, Sony, and Perfect World have set up exhibition booths, indicating their active involvement in the evolving gaming landscape [1] - The presence of leading firms highlights the competitive nature of the gaming industry and the emphasis on innovation and technology integration [1]