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2026年元旦假期境内游盘点:北京热度领跑全国 “南北互跨”成出游主旋律
Bei Jing Shang Bao· 2026-01-03 14:50
Core Insights - The domestic tourism market in China experienced a strong start during the New Year holiday, with Beijing emerging as the most popular destination, receiving 8.808 million visitors and generating a total tourism expenditure of 10.97 billion yuan [1][2]. Group 1: Tourist Trends - The holiday showcased a "north-south crossover" trend, with southern tourists traveling north to enjoy snow and northern tourists heading south to escape the cold [1][3]. - Young travelers favored activities such as "mountain climbing for blessings" and visiting Chinese-themed amusement parks to kick off the New Year [6][7]. - The demand for short-distance travel within major city clusters and long-distance "north-south crossover" trips was evident, with many tourists preferring destinations within a "4-hour traffic circle" [3][4]. Group 2: Popular Destinations - The top ten domestic tourist destinations during the holiday included Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing, Chongqing, Xi'an, and Tianjin [2]. - Notable attractions in Beijing included Wangfujing, the Olympic Park, and Tiananmen Square, which were among the most visited sites [2]. - Harbin emerged as a winter hotspot, with a 28% increase in ticket bookings for local attractions during the holiday [3]. Group 3: Emerging Trends - There was a significant increase in orders for southern destinations like Hainan, with self-driving tours in Haikou and Sanya seeing year-on-year growth of 81% and 96%, respectively [4]. - Lesser-known destinations also gained popularity, with Anji's tourism orders increasing by 930% and Qingyuan's by 774% due to unique experiences and proximity to major cities [5]. - The trend of "mountain climbing for blessings" saw a 150% increase in ticket bookings for mountain attractions, with Huangshan experiencing a 544% rise in orders [6]. Group 4: Young Travelers - Young travelers became the main force in tourism during the holiday, showing a preference for experiences that combine cultural immersion and natural healing [7]. - The rise of Chinese-themed amusement parks reflects a growing demand for affordable and culturally rich entertainment options among younger demographics [7].
元旦假期北京接待游客超880万人次 旅游总花费逾百亿元
Zhong Guo Xin Wen Wang· 2026-01-03 13:58
Group 1 - The core viewpoint of the articles highlights the vibrant tourism and cultural activities in Beijing during the New Year holiday, with significant visitor numbers and spending [1][2] - During the New Year holiday, Beijing received 8.8 million tourists, generating a total tourism expenditure of 10.97 billion yuan [1] - Over 1,400 cultural and tourism events were held, showcasing the city's efforts to enhance the holiday market [1] Group 2 - The top ten tourist attractions in Beijing during the holiday included Wangfujing, Olympic Park, and Tiananmen area, indicating popular destinations for visitors [1] - The performance market in Beijing was also active, with 275 commercial performances held, attracting over 200,000 attendees and generating ticket sales exceeding 76 million yuan [2] - Public cultural institutions organized 395 cultural activities, reaching more than 340,000 participants, reflecting the city's commitment to cultural engagement [2]
567.5万人次、34.8亿元!跨年活动点燃南京文旅成绩单
Yang Zi Wan Bao Wang· 2026-01-03 13:51
扬子晚报网1月3日讯(记者王夕悦)2026年元旦假期收官,南京文旅市场喜迎全年"开门红"。1月3日,记者从南京市文旅局获悉,据南京智慧旅游大数据监 测平台显示,元旦假期(1月1—3日),全市景区景点、文博场馆、乡村旅游、国家级夜间文旅消费集聚区等监测点累计接待游客量567.5万人次,文旅消费 金额34.8亿元,日均较去年同期分别上升20.3%和24.8%。 南京作为旅游目的地的辐射力与吸引力持续增强,此次假期期间外地游客占比达64.3%。排名前十的地区分别是安徽、上海、浙江、河南、山东、广东、 江西、北京、湖北、河北。其中,游客增幅较大的山东、浙江和福建分别增长44.2%、37.9%、33%。 头部景区引领效应明显,特色活动成为强劲引擎。游客量接待前三的景区为夫子庙-秦淮风光带、钟山风景区、玄武湖景区。值得一提的是,12月31日全 城文旅跨年夜活动多点联动,带动效应显著,园博园、水慢城、龙之谷、牛首山文化旅游区等监测点位凭借特色活动当天客流爆发式增长。丰富多彩的活 动,成功将"流量"转化为"留量"。 江苏园博园跨年夜活动 旺盛的客流直接带动住宿市场的需求。跨年夜至1月2日,全市星级饭店和部分品牌酒店平均出租率 ...
云南巧家挂壁白鹤驿道引游人打卡
Xin Lang Cai Jing· 2026-01-03 13:05
Group 1 - The Baihe Yidao, located at an altitude of 1314 meters in Qiaojia County, Yunnan Province, is a popular hiking destination that offers stunning views of the Jinsha River and the Baihetan Hydropower Station [2][5] - The trail, built in 1993, spans 12 kilometers and has recently gained popularity among tourists for its scenic beauty [2][5] - The area has become a hotspot for outdoor activities, attracting visitors who come to experience the breathtaking landscapes of the high canyon and the lakes [2][4][7]
节假日消费观察|元旦中短途自驾出行流量增加,上海接待游客682万人次
Di Yi Cai Jing· 2026-01-03 12:25
Group 1 - The overall inter-regional mobility during the New Year's holiday saw significant year-on-year growth, with 207.475 million trips on the first day, marking a 20.3% increase compared to the previous year [1] - On January 1, road mobility reached 186.28 million trips, up 17.5% year-on-year, with commercial passenger transport at 34.16 million trips, increasing by 22.4% [1] - The second day of the holiday recorded 184.719 million inter-regional trips, a 12.1% year-on-year increase, with road mobility at 169.8 million trips, up 11.9% [1] Group 2 - Shanghai Disneyland was a top destination during the holiday, contributing to Shanghai receiving 6.8203 million tourists and generating a total tourism consumption of 12.271 billion yuan [3] - The average hotel occupancy rate in Shanghai during the holiday was 70% [3] - Domestic fuel prices saw a reduction prior to the holiday, with gasoline prices decreasing by 0.13 yuan per liter for 92-octane and 0.14 yuan for 95-octane, leading to lower travel costs for private car owners and logistics companies [3] Group 3 - The next domestic fuel price adjustment window is set for January 6, 2026, with expectations of a price increase due to geopolitical instability and seasonal demand [4] - Analysts suggest that the likelihood of an increase in fuel prices is high, influenced by supply risks and seasonal demand spikes [4]
元旦假期,北京迎客880.8万人次
Xin Jing Bao· 2026-01-03 12:01
新京报讯(记者吴婷婷)元旦假期,北京市接待游客880.8万人次,实现旅游总花费109.7亿元。 游客接待量排名前十的景区(地区)为王府井(600859)、奥林匹克公园、西单、亮马河国际风情水岸、 天安门地区、前门大街、南锣鼓巷、什刹海风景区、天坛公园、首钢园。 元旦假期,演出市场持续火爆。全市共举办营业性演出275台839场,观众超过20万人次,票房超过7600 万元。全市各级文化馆、图书馆等公共文化机构组织开展各类群众文化活动395场,覆盖超34万人次。 ...
图集|文化赋能点亮元旦消费,深圳节日大道人气财气双升
Sou Hu Cai Jing· 2026-01-03 10:02
Group 1 - The core event "Four Seas Family Carnival" opened on New Year's Day, creating a cultural tourism consumption loop through parades, markets, discounts, and lotteries, injecting vitality into the city's holiday economy [1][3] - The event aligns with the central government's economic policies aimed at expanding service consumption and promoting cultural tourism, emphasizing the integration of culture and travel [3][11] - The carnival features six major commercial districts, encouraging consumer participation through themed activities and significant prizes, enhancing the shopping experience for citizens and tourists [4][9] Group 2 - Various cultural activities, including art exhibitions and interactive experiences, were showcased in commercial districts, effectively converting public interest into consumer spending [6][11] - The carnival utilized large installations creatively, with attractions like a float and giant inflatable displays, providing a one-stop experience for visitors [7] - Data indicates a significant increase in hotel occupancy rates and sales during the event, with hotel occupancy reaching over 98% and total foot traffic in commercial areas hitting 281,000, reflecting a year-on-year growth [9]
香港:2025年近五千万人次旅客访港,其中74%来自内地
Xin Lang Cai Jing· 2026-01-03 09:59
Core Viewpoint - The Hong Kong Special Administrative Region government anticipates a total of 49.9 million visitors in 2025, exceeding initial estimates, with 74% being mainland travelers and 26% being overseas travelers, which is an encouraging sign for the tourism sector [1] Group 1: Visitor Statistics - The projected number of visitors to Hong Kong in 2025 is 49.9 million [1] - 74% of the visitors are expected to be from mainland China, while the proportion of overseas travelers is projected to increase to 26% [1] Group 2: Government Initiatives - The Hong Kong government plans to continue promoting event-driven economic activities in 2023, including hosting star concerts, Lunar New Year events, and international rugby tournaments [1]
海南自贸港封关,资本的新机遇在哪?
母基金研究中心· 2026-01-03 08:45
Core Viewpoint - The second Hainan Free Trade Port Innovation Investment Development Forum emphasizes the theme "Capital to the South" and aims to explore how capital can support Hainan's high-quality development through policy and industry collaboration [1][2]. Group 1: Conditions for Attracting Long-term Capital and Key Industry Layout - Hainan is rapidly becoming a hotspot for domestic and foreign capital due to multiple advantages, including national strategic support, continuous policy benefits, and unique geographical positioning [5]. - The core conditions for attracting long-term capital include comprehensive policy support, such as zero tariffs and low tax rates, and a clear industrial strategy focused on upgrading traditional industries and developing strategic emerging industries [5][6]. - Three recommended investment areas are: 1. Upgrading traditional industries like modern agriculture and high-end tourism 2. Breakthroughs in strategic emerging industries such as marine economy and renewable energy 3. Development of green energy industries, particularly offshore wind power [6][7]. Group 2: Capital Role and Policy Interaction Pathways - The interaction between capital and policy is crucial for the successful implementation of Hainan's industrial strategies, requiring a conducive investment environment and effective policy execution [9]. - The government should focus on long-term capital investment, moving beyond short-term project thinking to establish market-oriented cooperation with capital [9][10]. - Hainan's unique policies in the biopharmaceutical sector provide a competitive edge, making it an ideal location for biopharmaceutical companies to reduce costs and accelerate product launch cycles [10]. Group 3: International Cooperation and Strategic Development - Capital should act as a bridge for international cooperation, leveraging Hainan's strategic position to connect with global resources and enhance economic and cultural exchanges [11][12]. - The establishment of specialized industrial parks within Hainan's free trade zone can facilitate resource sharing and policy alignment with international free trade zones, promoting a collaborative development model [12]. - The forum highlights the importance of high-level openness, not just in trade and finance, but also in personnel, technology, and industry, to foster a virtuous cycle of high-quality development [12].
山西元旦旅游订单翻番 历史文化遗产吸引海外游客
Xin Lang Cai Jing· 2026-01-03 07:55
太原本地热门景区TOP5为:晋祠博物馆、山西博物院、太原植物园、太原北齐壁画博物馆、晋祠胜 境。其中,山西博物院与北齐壁画博物馆的入选,凸显省会城市在文博资源上的集聚效应。 元旦期间,游客参观山西大同云冈石窟。云冈研究院 提供 元旦假期,"00后"出游人群占比高达39%,"90后""80后"紧随其后,这一趋势体现为对历史遗产的重新 发现。游客不再满足于简单打卡,而是主动走进千年古刹、皇家祠庙与边塞木塔,这些兼具历史厚重感 与精神仪式感的体验,精准契合年轻人"用旅行滋养心灵"的悦己诉求。 数据显示,元旦期间,山西全省热门景区TOP5依次为:云冈石窟、晋祠博物馆、山西黄河壶口瀑布旅 游区、平遥古城、应县木塔景区。这一榜单充分展现山西"古建、山水、古城、非遗"四位一体的文旅优 势。 中新网太原1月3日电 (记者 胡健)据携程3日发布的《2026元旦旅行报告》显示,山西省元旦当日整体旅 游订单量同比去年增长100%,与河南、江苏、广西、浙江、山东等省份共同成为全国文旅复苏最活跃 区域之一。入境游方面,海外游客对山西的历史文化遗产表现出浓厚兴趣。 作为华夏文明重要发祥地和文物大省,山西正以"古建+非遗+自然"多元资源激 ...