Core Viewpoint - The tourism sector in Chongqing experienced growth during the New Year holiday, with an increase in both visitor numbers and total revenue compared to the previous year [1] Group 1: Visitor Statistics - During the three-day New Year holiday, Chongqing received 8.0324 million domestic tourists, representing a year-on-year increase of 3.3% compared to 2024 [1] - Key monitored A-level scenic spots welcomed a total of 2.074 million visitors, which is a 10.1% increase from 2024 [1] Group 2: Revenue Statistics - The total tourism revenue generated during the holiday reached 6.049 billion yuan, marking a year-on-year growth of 5.6% compared to 2024 [1]

Group 1 - The tourism market in Hainan experienced significant growth during the New Year holiday, marking a successful start for the Hainan Free Trade Port after its full closure [1] - Flight and train ticket bookings to Hainan increased by 49% year-on-year, with major cities like Beijing, Chengdu, and Shanghai being the primary sources of visitors [1] - Hotel bookings in Hainan saw a remarkable increase, with four-star hotel reservations rising by 61% compared to the previous year [1] Group 2 - Traditional attractions maintained their appeal, with Haikou's Qilou Old Street welcoming 117,600 visitors, an increase of 86.81% year-on-year [2] - The Sanya International Duty-Free City and other shopping areas experienced a significant rise in hotel occupancy, with increases exceeding 100% due to the combination of shopping and tourism [3] - Sanya is focusing on enhancing service quality and stabilizing market order by implementing government-guided pricing for hotel rooms and offering special packages [3]

Group 1 - During the New Year holiday, Shanghai received 6.82 million tourists, generating a total tourism consumption of 12.27 billion yuan, with an average hotel occupancy rate of 70% [1][3] - Long holidays in China, such as "May Day" and "National Day," significantly boost tourism consumption, leading to millions of people traveling simultaneously [1][3] Group 2 - The Shanghai Tourism Festival has hosted various cultural events in 2025, enhancing the integration of culture, tourism, and commerce, and attracting high visitor numbers to theme parks like Shanghai Disneyland and Shanghai Haichang Ocean Park [3] - According to Ctrip's New Year travel report, domestic scenic spot ticket bookings increased over fourfold year-on-year, with a significant rise in inbound travel bookings, indicating a strong consumer trend for 2026 [3] - The transportation department estimated that from January 1 to January 3, approximately 590 million people traveled across regions, with a daily average of 198 million, marking a 19.5% increase year-on-year [3]

Core Insights - The tourism market in Hainan experienced significant growth during the New Year holiday, marking a successful start for the province as a free trade port [2] Group 1: Tourism Growth - Flight and hotel bookings in Hainan saw substantial increases, with flight bookings to Haikou and Sanya rising by 49% year-on-year [2] - Hotel bookings in Hainan, particularly four-star hotels, increased by 61% compared to the previous year [2] - Ticket bookings for attractions in Hainan surged by 270% year-on-year, while car rental bookings rose by 120% [2] Group 2: Visitor Demographics - Major cities such as Beijing, Chengdu, Zhengzhou, Shanghai, and Guangzhou were identified as the top sources of visitors to Hainan during the holiday [2] - The number of visitors to Haikou's Qilou Old Street reached 117,600, an increase of 86.81% compared to the previous year [3] - Sanya's food carnival attracted over 40,000 participants, with 80% being visitors from outside the island and 40% from abroad [3] Group 3: Diverse Offerings - Hainan's tourism offerings included a variety of experiences such as cultural activities, theme parks, and immersive events, appealing to different demographics [3] - The Hainan Tropical Wildlife Park and Botanical Garden hosted a family mini rainforest marathon, enhancing family engagement with nature [3] - The integration of shopping and tourism became more pronounced, with a significant increase in hotel bookings linked to duty-free shopping [4] Group 4: Service Quality and Market Strategy - Sanya implemented government-guided pricing for hotel rooms to manage the influx of tourists and improve service quality [4] - The focus is shifting from "traffic economy" to "retention economy," aiming to enhance service quality and product offerings to encourage repeat visits [4] - Hainan's tourism authorities plan to optimize the international tourism service environment and develop culturally rich products to attract international visitors [4]

Core Insights - The report from Ctrip indicates a significant increase in tourism activity during the New Year holiday, with nationwide ticket bookings rising over four times year-on-year, showcasing a strong consumer enthusiasm for travel [1] - Zhengzhou has emerged as a standout city, with a 68% increase in overall travel orders on New Year's Day compared to the previous year, significantly outpacing the national average [1] Group 1: Consumer Trends - The New Year holiday consumption trend is predominantly driven by younger demographics, with those born after 2000 accounting for 39% of travelers, followed closely by those born in the 1990s and 1980s [2] - This younger generation embraces the "self-care travel" philosophy, focusing on emotional value, personalized experiences, and cultural immersion [2] Group 2: Popular Attractions - The "please take 3 days off and rest for 8" strategy has led to a notable increase in flight bookings starting from December 27, with hotel occupancy rates rising nearly 50% year-on-year during the holiday [3] - The top five attractions in Zhengzhou during the New Year holiday were: Henan Museum, Only Henan Drama City, Shaolin Temple, Zhengzhou Yinji Animal Kingdom, and Mount Song Scenic Area, reflecting a diverse tourism landscape that combines history, modernity, culture, and entertainment [3] Group 3: Cultural Experience - The shift in consumer behavior from "I have been" to "I have experienced" is evident, with Zhengzhou leveraging its cultural resources to create an engaging experience of Chinese civilization [4] - Innovations such as digital exhibitions at Henan Museum and immersive theater experiences at Only Henan Drama City are enhancing visitor engagement and increasing secondary spending [4] Group 4: International Tourism - There has been a significant rise in inbound travel bookings during the New Year holiday, with Zhengzhou positioned as a key gateway for international tourists interested in exploring Central Plains culture [5] - International visitors from Malaysia, Thailand, Singapore, and South Korea have shown a strong interest in the historical and cultural offerings of Henan [5]

Core Insights - The Guangdong Provincial Department of Culture and Tourism reported that during the New Year's holiday in 2026, the province received 17.875 million tourists, reflecting a daily year-on-year growth of 34.8% [1] - The total tourism revenue reached 9.98 billion yuan, with a daily year-on-year increase of 39.8% [1] - 4A-level and above scenic spots welcomed 5.561 million visitors, showing a daily year-on-year growth of 15.3% [1]

Core Insights - The tourism sector in Jiangsu province experienced significant growth during the New Year holiday period from December 31, 2025, to January 3, 2026, with a total of 19.43 million visitors and a total consumer spending of 9.613 billion yuan, reflecting year-on-year increases of 15.62% and 15.27% respectively [1] Group 1 - A total of 781 monitored tourist attractions, 365 rural tourism sites, 97 night cultural tourism consumption clusters, 253 cultural and museum venues, 32 leisure tourism streets, and 62 tourism resorts were included in the monitoring [1] - The daily average visitor count and consumer spending showed notable growth compared to the same period in the previous year, indicating a positive trend in the tourism industry [1]

Group 1 - The core theme of the New Year celebration in Beijing was the innovative "dual main venue" approach, featuring the simultaneous ringing of the Yongle Bell and drum performance at the Great Wall, which attracted significant public engagement and viewership [2][5][20] - The event saw a total of 880.8 million visitors during the holiday period, generating a tourism revenue of 10.97 billion yuan [1][14] - The cross-city collaboration involved seven districts, creating a "2+7" network that connected various cultural and commercial landmarks, enhancing the overall festive atmosphere [8][10] Group 2 - The New Year countdown event was marked by a record-breaking online viewership of over 38 million, with a total reach of 235 million people [2][21] - The celebration included various thematic designs across different venues, such as sports elements at Shougang Park and international themes at Blue Harbor, contributing to a vibrant consumer experience [10][11] - The event's success was supported by extensive transportation arrangements, including extended subway operations and increased bus services, facilitating the movement of nearly 500,000 passengers [25][27] Group 3 - The integration of technology, such as AR light shows, added a modern touch to the traditional celebrations, enhancing the visual impact and engagement of the audience [17][20] - The event also featured a strong emphasis on community involvement, with representatives from various sectors participating in the countdown, symbolizing unity and shared aspirations for the new year [16][20] - The overall festive activities contributed to a significant increase in consumer spending, with major shopping districts reporting sales growth of up to 18.3% compared to the previous year [14][28]

Core Insights - The core viewpoint of the article highlights the tourism performance in Henan Province during the New Year holiday, indicating a positive growth trend in both visitor numbers and tourism revenue compared to a future benchmark year, 2025 [1] Tourism Performance - During the New Year holiday, Henan Province received a total of 17.437 million domestic tourists [1] - The tourism revenue generated during this period reached 8.99 billion yuan [1] - Compared to the same period in 2025, the number of visitors increased by 3.2% and tourism revenue grew by 4.1% [1]

Core Insights - The domestic tourism market in China has experienced a strong start in 2026, with various festive activities such as theme park fireworks, New Year climbing, and concerts gaining popularity, particularly the traditional "New Year climbing" which saw ticket bookings for mountain scenic spots increase by over 150% year-on-year [2] Group 1: Scenic Spots and Visitor Statistics - Huangshan scenic area attracted over 20,000 visitors daily during the New Year holiday, with the snow-covered landscape enhancing its appeal [4] - Zhangjiajie Tianmen Mountain showcased a stunning winter scene, with snow complementing the lush greenery and steep peaks, drawing many tourists [6] - Hukou Waterfall presented a unique "ice waterfall" view due to low temperatures, captivating visitors with its diverse formations [8] Group 2: Night Tourism and New Experiences - The night tourism market saw a surge in diverse consumption patterns, with short-distance and surrounding travel becoming popular, leading to a nearly fivefold increase in booking orders compared to the previous year [10] - A 5.7-kilometer urban light cross-country skiing track was established in Changchun, allowing residents to enjoy winter sports locally [10] - The recently opened "world's highest bridge," Huajiang Canyon Bridge, became a new tourist landmark, receiving over 10,000 visitors on its first day of operation [10] Group 3: Cultural Events and Local Experiences - A vibrant lantern festival in Xining, featuring intangible cultural heritage from both Xining and Nanjing, attracted many visitors [12] - The starry sky in Litang County, known as the "City of Sky," became a romantic attraction for New Year celebrations [12] - Yiwu created a comprehensive experience for tourists with "online cloud New Year + offline real scene tours," achieving a peak foot traffic of 142,000 in a single shopping district during the holiday [14]