Performance Forecast - The company expects a net profit of between 130.16 million yuan and 137.39 million yuan for the current reporting period, compared to 65.99 million yuan in the same period last year, representing a growth of 97.25% to 108.21% [1] - The profit attributable to shareholders is projected to be between 112.16 million yuan and 119.39 million yuan, up from 72.36 million yuan last year, indicating a growth of 55.00% to 65.00% [1] - The profit after deducting non-recurring gains and losses is estimated to be between 106.16 million yuan and 113.39 million yuan, compared to 63.13 million yuan last year, reflecting a growth of 68.16% to 79.62% [1] - Basic earnings per share are expected to be between 0.29 yuan and 0.31 yuan, compared to 0.19 yuan last year [1] Reasons for Performance Change - The significant increase in revenue and profit is attributed to long-term strategic cooperation with leading companies in the fast-moving consumer goods sector, enhancing operational and resource utilization efficiency [1] - The company has maintained a high level of digital operational capability through supply chain management systems, while also expanding sales regions and replicating business models, leading to substantial growth in revenue and profit [1] Communication with Auditors - The financial data in this performance forecast has not been audited by the accounting firm, but the company has communicated with the auditors regarding the performance forecast, and there are no discrepancies between the two parties [1]

Core Viewpoint - BlueFocus Communication Group has submitted its listing application to the Hong Kong Stock Exchange, with Huatai International, Guotai Junan International, and Huaxing Capital as joint sponsors [1] Company Overview - Founded in 1996, BlueFocus specializes in providing technology-driven marketing services across various industries, addressing clients' full lifecycle marketing needs [3] - According to Frost & Sullivan, BlueFocus is the largest marketing company in China by revenue projected for 2024 and ranks tenth among the top ten global marketing communication companies, being the only Chinese firm in this list [3] Industry Insights - The Chinese marketing industry has been expanding steadily, with the market size expected to grow from 1.8858 trillion RMB in 2024 to 3.0117 trillion RMB by 2029, reflecting a compound annual growth rate (CAGR) of 9.8% [3] - The cross-border marketing segment is identified as a core and rapidly growing niche, with its market size projected to increase from 440.4 billion RMB in 2024 to 786.6 billion RMB by 2029, also at a CAGR of 9.8% [3] Business Strategy - In 2023, BlueFocus launched the "All in AI" strategy, positioning itself at the forefront of AI integration in the marketing industry, aiming to enhance business growth through AI-driven solutions [4] - The company has developed a large model application engine called Blue AI, which has processed over 120 million marketing-specific data entries, creating a robust marketing database [4] - By the end of 2024, BlueFocus aims to have 137 operational Blue AI agents, significantly improving automation and operational efficiency across its service processes [4] Global Expansion - BlueFocus initiated the "Globalization 2.0" strategy in 2024, transitioning its cross-border marketing business from an agency-centric model [4] - As of June 20, 2024, the company has established five overseas offices in the United States, Vietnam, Thailand, Indonesia, and Singapore to enhance local service capabilities [4] Financial Performance - For the fiscal years 2022, 2023, and 2024, BlueFocus reported revenues of approximately 36.68 billion RMB, 52.62 billion RMB, and 60.80 billion RMB, respectively [6][7] - The gross profit for the same periods was approximately 1.71 billion RMB, 1.79 billion RMB, and 1.53 billion RMB, indicating a decline in gross margin from 4.7% in 2022 to 2.5% in 2024 [6][7]

Core Insights - The article highlights the transformative impact of AI on marketing, showcasing how companies like Feihe and Shengchao Media are leveraging AI to enhance efficiency and creativity in their marketing strategies [1][3][4]. Group 1: AI in Marketing - Feihe's AI-generated advertising achieved a 93% retention rate, while Shengchao Media's short videos reached over 43 million views, demonstrating the effectiveness of AI in content creation [1][3]. - The collaboration between Feihe and Vidu platform reduced the production cost by over 90% and time by more than 60%, allowing for more agile marketing campaigns [3][4]. - Shengchao Media utilized AI to remix traditional songs into 20 stylized video templates, significantly increasing the visibility of local agricultural products, with blueberry sales rising by 320% [3][4]. Group 2: User Engagement and Co-Creation - Feihe's marketing strategy involved users in content creation, allowing parents to integrate their children into historical narratives, which fostered a sense of community and engagement [4][6]. - Shengchao Media's approach to digital co-creation transformed farmers into content partners, enhancing the cultural significance of agricultural products and creating a shared ecosystem among farmers, consumers, and the platform [4][6]. Group 3: Industry Transformation - AI is redefining the marketing value chain, with companies reporting a 65% increase in production efficiency and a 230% growth in follower counts after implementing AI solutions [6]. - The integration of AI in marketing is enabling rural areas to bypass traditional marketing infrastructure, directly accessing digital markets and enhancing their economic prospects [6]. - The article emphasizes that the true competitive advantage of AI marketing lies in its ability to connect technology with human emotions, elevating marketing from mere information dissemination to value co-creation [6].

Meeting Overview - The company will hold its first extraordinary general meeting of shareholders for 2025 on June 25, 2025, at 14:30 [1][2] - The meeting will be conducted through a combination of on-site and online voting [1][2] Voting Procedures - Shareholders can vote either in person or via the Shenzhen Stock Exchange's trading system and internet voting platform [2][8] - Only one voting method can be chosen by shareholders, and duplicate votes will be disregarded, with the first vote counted as valid [2][9] Eligibility and Registration - Ordinary shareholders or their agents holding shares on the registration date are eligible to attend the meeting [2][6] - Registration must be completed by June 23, 2025, at 17:00, either through mail or in person [6][7] Agenda Items - The meeting will discuss several proposals, including the issuance of shares and cash for asset acquisition and related fundraising [3][4] - A total of 22 non-cumulative voting proposals will be presented for approval [3][14] Documentation and Contact Information - Relevant documents, including voting procedures and proxy forms, are available for shareholders [8][10] - Contact details for inquiries include a phone number and email address for the company's securities department [8][7]

Core Viewpoint - The article discusses whether AI will fundamentally reconstruct the operational rules of industries or merely amplify their existing essence, emphasizing the need for a deep transformation in brand management through AI integration [1][2]. Group 1: Impact of AI on Marketing - The explosion of generative AI represents a significant shift in marketing, particularly in user insights and content generation, with a complete closed-loop system expected to emerge in the next two to three years [3][4]. - Despite the increased content production efficiency brought by AI, the essence of brand communication and consumer needs remains unchanged, focusing on value, experience, and social recognition [5][8]. - Companies must avoid "tool illusion" and instead focus on building a brand data and cognitive system that leverages AI for deeper insights and engagement [4][5]. Group 2: Brand Strategy in the AI Era - Brands need to communicate their AI capabilities effectively, ensuring that data is internalized and AI systems are continuously learning to enhance brand understanding [7][9]. - The essence of brand building should not be lost in the pursuit of technology; instead, traditional brand values should be preserved while integrating AI capabilities [9][12]. - Future brand narratives will likely shift towards more immersive and real-time interactions, changing how brands communicate with consumers [12][13]. Group 3: Implementation of AI and Intelligent Agents - Intelligent agents are seen as a practical way for companies to embrace AI, especially for those lacking the resources for a full AI paradigm shift [15][16]. - The deployment of intelligent agents should focus on vertical integration and differentiation in data, which is crucial for achieving competitive advantage in the AI era [17][19]. - A successful AI marketing strategy requires a holistic approach that combines high-quality consumer insights, real-time content generation, and continuous optimization [20][21]. Group 4: Challenges and Organizational Change - A significant portion of companies express willingness to adapt their strategies for AI, but many remain at the tool level without addressing deeper organizational changes [22][24]. - The key challenge lies in strategic decision-making, where short-term profits must be balanced against long-term investments in AI transformation [24][25]. - The learning curve for organizations is steep, as the ease of knowledge acquisition may lead to a widening gap in learning capabilities among employees [25][26].

题图｜AI生成 当智能体开始替代人类完成端到端的业务流程，一个根本性问题浮出水面： AI时代下，行业的运行规则是会被AI彻底重构，还是借助AI，被放大其原有本质？ 过去十年，以ROI为标准的流量算法让品牌建设逐渐走向短视与程式化；而今天，生成式AI带来的不仅是内容生产力的提升，更可能是品牌思维范式的彻底 跃迁。 要真正实现AI原生的品牌管理，仅靠引入几个工具远远不够。这背后需要的是底层数据的重构、工作流的改写，以及对品牌本质的重新回答：你的价值是 什么？你为谁而存在？你是否具备持续被理解与记住的能力？ 最近，《虎嗅·AI无悖论》节目特别邀请中欧国际工商学院市场营销学教授、副教务长、ESG研究领域主任王雅瑾，以及蓝色光标CEO、中欧EMBA校友潘 飞进行了探讨，请他们分享了对于AI与品牌营销的深度思考： 本期主持人为资深媒体人、热AInext主理人陈庆春。 以下是交流实录，有删编： AI能否重构品牌营销的本质？ 主持人：目前在AI冲击下，营销行业发生的较大变革是什么？ 潘飞：整体来说，今天生成式AI的爆发本质上是大语言文本类模型的爆发，距离多模态和视频模型的爆发还有一段时间距离。从用户洞察、内容生成、沉 浸式的 ...

日前，因赛集团发布重组草案，拟作价6.416亿元通过发行股份及支付现金的方式购买智者同行品牌管理顾问(北 京)股份有限公司(以下简称"智者同行")80%股权，并募集配套资金不超过3.21亿元。 长江商报记者注意到，本次重组为同行业间的并购整合。因赛集团将通过本次交易完善营销产业链，并改善当前 的盈利能力。 因赛集团（300781）(300781.SZ)推高溢价并购，商誉规模将大幅提升。 数据显示，2024年，受商誉减值等因素影响，因赛集团实现营业收入8.83亿元，归属于上市公司股东的净利润(归 母净利润，下同)亏损4504.29万元，为公司上市后首次亏损。 而在本次交易中智者同行整体估值增值率达513.62%。这意味着，交易完成之后，因赛集团将新增5.28亿元商誉， 新增商誉金额占2024年末上市公司总资产的比例达46.84%。 高溢价的收购中，交易对手方作出业绩承诺，2025年至2027年，智者同行实现的净利润(以经审计的扣非归母净利 润为准)合计不低于2.16亿元。 需警惕的是，智者同行存在"大客户"依赖症。2024年，智者同行前五大客户的收入占比接近九成，其中第一大客 户收入占比超过52%。 新增商誉将 ...

Core Viewpoint - BlueFocus Communication Group (300058.SZ) has announced plans to list on the Hong Kong Stock Exchange to enhance its international capital operations platform and support its global business strategy [2][3]. Financial Performance - As of Q1 2025, the company has nearly 3 billion CNY in cash and approximately 2 billion CNY in interest-bearing liabilities, indicating no significant financial pressure [2]. - The company's revenue reached over 60 billion CNY in 2024, but it reported a net loss of 291 million CNY attributable to shareholders [2][11]. - Over the past three years, BlueFocus has incurred a total net loss of approximately 2.35 billion CNY, primarily due to goodwill impairments from aggressive acquisitions [12][10]. Business Expansion and Strategy - BlueFocus has significantly expanded its asset scale through numerous acquisitions since its A-share listing in 2010, becoming Asia's largest marketing company with total assets of approximately 22.37 billion CNY by the end of 2024 [5][8]. - The company’s international business accounted for about 80% of its revenue in 2024, with a strong growth trajectory in overseas advertising [6][8]. - Despite the growth in revenue, the gross margin for international business remains low, at around 1.66% in 2023 and 1.73% in 2024, compared to 7.55% for domestic operations [7][6]. Management and Compensation - In 2024, despite operational losses, the company's chairman Zhao Wenquan received a salary increase to nearly 2 million CNY, while the general manager Pan Fei's compensation rose to approximately 4.45 million CNY [2][14].

Group 1 - The company has approved a profit distribution plan for the fiscal year 2024, which includes a cash dividend of RMB 0.20 per 10 shares, totaling RMB 8,485,071.84 to be distributed to shareholders [1][2] - The total share capital of the company is 424,253,592 shares as of March 31, 2025, and the profit distribution will not include stock dividends or capital reserve transfers [1][2] - The cash dividend will be adjusted if there are changes in the total share capital due to share buybacks, equity incentives, or convertible bond conversions before the distribution [1][2] Group 2 - The equity registration date for the distribution is set for June 16, 2025, and the ex-dividend date is June 17, 2025 [3] - The distribution will be made to all shareholders registered with the China Securities Depository and Clearing Corporation Limited, Shenzhen Branch, as of the equity registration date [3] - The company will adjust the exercise price of stock options in accordance with relevant regulations due to this profit distribution [3][4]

证券代码：300781 证券简称：因赛集团 上市地点：深圳证券交易所 广东因赛品牌营销集团股份有限公司 发行股份及支付现金购买资产并募集配套 资金报告书（草案）摘要 项目 交易对方 刘焱 宁波有智青年投资管理合伙企业（有限合伙） 发行股份及支付现金购买资产 黄明胜 韩燕燕 于潜 募集配套资金 不超过 35 名特定投资者 独立财务顾问 二〇二五年六月 声明 一、上市公司声明 本公司已就在本次重组过程中所提供资料真实性、准确性和完整性出具如下 声明与承诺： "1、本公司承诺为本次交易所提供的信息和文件、所作出的说明、承诺及 确认均真实、准确和完整，不存在虚假记载、误导性陈述或者重大遗漏，并对其 真实性、准确性和完整性承担相应的法律责任； 的原始书面材料或副本资料，资料副本或复印件与原件一致；所有文件的签名、 印章均是真实的，该等文件的签署人已经合法授权并有效签署该文件；不存在任 何虚假记载、误导性陈述或重大遗漏； 的合同、协议、安排或其他事项； 司将承担相应的法律责任。如因提供的信息存在虚假记载、误导性陈述或者重大 遗漏，给投资者造成损失的，本公司将依法承担相应的赔偿责任。" 本公司全体董事、监事、高级管理人员已 ...