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“雪糕刺客”钟薛高:从高端狂飙到破产收场
Guan Cha Zhe Wang· 2025-07-18 07:15
(文/解红娟 编辑/张广凯) "雪糕刺客"钟薛高被申请破产了。 7月16日,上海市第三中级人民法院披露,因上海市杨浦区人民法院在执行中发现钟薛高食品(上海)有 限公司不能清偿到期债务,并且资产不足以清偿全部债务,经债权人申请,法院中止执行,并将被执行 人为钟薛高食品(上海)有限公司的案件移送本院进行破产立案审查。 "钟薛高被申请破产,核心原因是'资不抵债'。"晶捷互动创始人品牌战略专家陈晶晶表示,作为初代"网 红品牌"的商业失败,它为快速崛起的新消费品牌带来深刻启示:靠制造概念与强势营销可以快速出 圈,甚至获得资本青睐,但品牌要长久发展还要把控好投资与增长,营销与消费者口碑之间的平衡,否 则容易造成债务风险以及信任崩塌,走向败局。 陈晶晶直言,品牌溢价必须有真实价值支撑,且经营能力要优先于营销能力。 "雪糕刺客" 公开资料显示,钟薛高于2018年3月在上海成立,成立之初,钟薛高放弃平价雪糕市场,通过旗下定价 超50元的产品将目光锁定在雪糕高端市场,试图通过稀缺原料、独特设计及高举高打的营销手段重塑行 业格局。 例如,在2018年天猫"双11"的促销节中,钟薛高曾推出了一款66元的当日限定款"厄瓜多尔粉钻"雪糕 ...
山东省滨州市市场监督管理局专项食品安全监督抽检情况通告(滨市食抽202507号)
| | | 滨州市市场监督管理局专项食品安全监督抽检情况通告(滨市食抽202507号) 2025年7月16日 | 食品安全抽检合格产品信息 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 序 | | | 被抽样 | 标称食品 | 标称 | 生产(购进或 | 分 | 任务来 | 备 | | 标称生产企业名称 | 标称生产企业地址 | 被抽样单位名称 | 单位所 | | 规格 | 检疫)日期/ | | 源/项目 | | | 号 | | | 在市 | 名称 | 型号 | 批号 | 类 | 名称 | 注 | | | | | | | | | 冷 | | | | 1 河南省淇航食品有限公司 | 浚县工业路与华山路交叉口 | 惠民县好帮厨食品 商行 | 滨州市 | 草莓冰点(草莓 口味)冰棍 | 80克/ 袋 | 2024-04-20 | 冻 饮 | 山东/市 抽 | | | | | | | | | | 品 冷 | | | | 2 南京宏宝莱食品有限公司 | 南京市江宁经济技术开发区梅林 | 惠民县冰峰便 ...
市场监管总局:3605批次冷冻饮品抽检合格率超99.5%|首席资讯日报
首席商业评论· 2025-06-14 04:26
Group 1: Sports and Events - Sichuan's "Bashu Xiongjing Cup" will draw on the successful development experience of the "Supert League" to enhance the event system and promote fair competition [1] - The competition is scheduled to take place from June 21 to July 6, 2025, with the finals set for September 5 to September 27, featuring both men's and women's teams in an eleven-a-side format [1] Group 2: Automotive Industry - Xiaopeng Motors aims to be among the first companies to introduce advanced intelligent driving assistance in Hong Kong, with plans for vehicle readiness and software development within two months [3] - The company is looking to leverage Hong Kong as a launchpad for global expansion in the smart driving sector [3] Group 3: Financial Technology - Ant Group's Ant Digital has initiated the application for a stablecoin license in Hong Kong, having already engaged in multiple rounds of discussions with regulators [4] - The establishment of "Ant Xinneng" in collaboration with GCL-Poly is part of Ant's strategy to anchor its global financial presence [4] Group 4: Technology and AI - Scale AI has received a significant new investment from Meta, with CEO Wang Tao stepping down to join Meta while remaining on Scale AI's board [5] - The company is actively seeking a new CTO to strengthen its engineering team [5] Group 5: Market Regulation - The State Administration for Market Regulation reported that over 99.5% of 3,605 batches of frozen beverages passed inspection, indicating a stable improvement in food safety [6] Group 6: Robotics and Elderly Care - The Ministry of Industry and Information Technology and the Ministry of Civil Affairs are launching pilot projects for smart elderly care robots in various settings, with preparations already underway in Hunan [7] Group 7: Corporate Earnings - Adobe reported Q2 revenue of $5.87 billion, exceeding analyst expectations of $5.8 billion, with projected digital media revenue for Q3 between $4.37 billion and $4.4 billion [8] Group 8: Mergers and Acquisitions - BioNTech has signed an agreement to acquire CureVac for $1.25 billion, aimed at enhancing its mRNA cancer immunotherapy research and commercialization efforts [9] Group 9: Stock Market Regulation - The Hong Kong Securities and Futures Commission is considering optimizing the Stock Connect program and adjusting the minimum trading lot size to enhance market liquidity [11][12] Group 10: Real Estate Initiatives - The Guangxi government aims to acquire 25,000 units of existing commercial housing by 2025 as part of its consumption promotion strategy [13]