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市场洞察:咖啡革命 2.0,智能咖啡机的高端化与家用普及之路
Tou Bao Yan Jiu Yuan· 2025-07-09 12:19
www.leadleo.com 中国智能咖啡机行业调研简报 | 2025/05 报告标签:智能咖啡机、出口、智能化、环保意识 2025年5月13日 报告提供的任何内容(包括但不限于数据、文字、图表、图像等)均系头豹研究院独有的高度机密性文件(在报告中另行标明出处者除外)。未经头豹 研究院事先书面许可,任何人不得以任何方式擅自复制、再造、传播、出版、引用、改编、汇编本报告内容,若有违反上述约定的行为发生,头豹研究 院保留采取法律措施、追究相关人员责任的权利。头豹研究院开展的所有商业活动均使用"头豹研究院"或"头豹"的商号、商标,头豹研究院无任何前述名 称之外的其他分支机构,也未授权或聘用其他任何第三方代表头豹研究院开展商业活动。 Q1:中国智能咖啡机线上出口占比已超 40% 且增速远超传统外贸,中国企业 是如何借助政策,开展国际合作,打开发展中国家市场的? 图表1:中国智能咖啡机行业相关政策 | 发布时间 | 发布部门 | 政策名称 | 政策内容 | 政策性质 | | --- | --- | --- | --- | --- | | 2024年4月 | 工业和信息 化部、商务 | 《关于开展2024"三 品"全国 ...
“产业链完备,我们更有底气”(经济新方位·外贸一线见闻)
Ren Min Ri Bao· 2025-05-18 22:02
Core Insights - The company, Kafei Mei, has experienced rapid growth in its automatic coffee machine business, with revenue projections increasing from approximately 100 million yuan in 2021 to over 700 million yuan in 2024, and exports to the U.S. accounting for nearly 30% of total sales [1][4]. Group 1: Business Growth and Market Expansion - Kafei Mei's foreign trade business continues to grow despite previous order pauses from the U.S., with many orders scheduled for delivery two months later [1]. - The company has established a strong presence in over 100 countries, with the U.S. being its largest overseas market, exporting nearly 200 million yuan worth of products last year [1][4]. - The company has successfully entered new markets, such as New Zealand, where it received a significant order after product testing [4]. Group 2: Innovation and R&D - Kafei Mei has invested approximately 20% of its sales revenue into R&D, building a team of over 200 people and creating various performance testing laboratories [2]. - The lifespan of its main products has improved significantly, reaching 90,000 cups, allowing Kafei Mei to compete with established European brands [2][5]. - The company has achieved 99.8% localization of its components, enhancing its supply chain resilience and innovation capabilities [3][5]. Group 3: Future Outlook and Goals - Kafei Mei aims to achieve a sales target of over 1 billion yuan for the year, with confidence in reaching this goal despite potential challenges [4]. - The company is preparing for upcoming promotional events, such as the "618" sales event, and has recently opened a new factory to support its growth [4].
苏州相城超两千家外贸企业苦练内功拓市场
Xin Hua Ri Bao· 2025-05-02 23:13
刚刚参加完中国进出口商品交易会(广交会),苏州菠萝健康科技有限公司总经理申广平又携公司 最新研发产品,马不停蹄赶赴意大利博洛尼亚汽车保养及配件展览会。"5月份还要飞一趟俄罗斯,我们 的产品在当地很受欢迎,争取把市场进一步做大。"电话那头,申广平的嗓音略显沙哑,但充满信心。 苦练内功,以自身发展的确定性应对外部环境的不确定性,成为相城外贸企业一致遵循的准则。走 进相城高新区(元和街道)未来者跨境电商产业园,园区企业苏州破浪电子商务有限公司的展厅内,陈 列着宠物小西装、针织衫和救生衣等犬类服饰,这些功能和颜值兼具的产品成为亚马逊等国外电商平 台"爆款",去年在欧美售出超300万件,创下5000万美元销售额,占据欧美宠物服饰线上市场三成以 上。 "宠物经济有着巨大的发展潜力,我们只要在细分领域做到头部,就有底气应对外部环境的冲 击。"苏州破浪电子商务有限公司总经理杨林表示,目前企业已完成研发、设计、生产、仓储、出海全 产业链布局,并大力投入品牌打造与知识产权建设,拥有自主品牌及专利40余项,今年一季度销售额增 长超20%。 最新数据显示,相城区已集聚超2000家外贸企业,一季度货物贸易进出口总值达145.29亿元, ...