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线上品牌发力线下开店(大数据观察·实体店里探消费)
Ren Min Ri Bao· 2025-09-17 22:22
消费者在爱回收上海瑞虹天地太阳宫店内咨询产品。 资料图片 辽宁大连天津街京东MALL商场的咖啡体验官(右)陪顾 客体验咖啡制作。 新华社记者 李 钢摄 消费者参与蕉内一北京门店开业活动。 资料图片 数据来源:《2025中国消费趋势报告》 当前,许多兴起于线上的品牌纷纷发力线下,布局开设实体门店:京东MALL以多元化场景、沉浸式体 验,激发消费需求;爱回收通过面对面服务,让信息更透明、用户更放心;蕉内等服装品牌凭借现场体 验与即时反馈,拉近消费者与品牌之间的距离。近日,记者走进一些源于线上、布局线下的品牌门店, 探访它们如何拓宽发展路径,让线下与线上优势互补、相得益彰。 京东在各地开设24家大型体验中心 多元场景激发消费需求 在电竞数码体验区,可以现场定制高性能主机;在冰洗护理中心,有免费洗衣等服务……今年"618"促 销季前后,京东MALL陆续在北京、广东深圳、湖北武汉、山西太原等地开业,目前已开设24家大型体 验中心。这些门店的消费新场景、新业态,吸引了许多消费者。其中,北京双井店开业头两日,客流量 超10万人次。 作为国内领先的综合电商平台,京东为何加速开设实体店?"为了解决消费痛点,更好满足消费者需 求 ...
丰富场景 优化体验 提升信任度 线上品牌发力线下开店(大数据观察·实体店里探消费)
Ren Min Ri Bao· 2025-09-17 21:55
当前,许多兴起于线上的品牌纷纷发力线下,布局开设实体门店:京东MALL以多元化场景、沉浸式体 验,激发消费需求;爱回收通过面对面服务,让信息更透明、用户更放心;蕉内等服装品牌凭借现场体 验与即时反馈,拉近消费者与品牌之间的距离。近日,记者走进一些源于线上、布局线下的品牌门店, 探访它们如何拓宽发展路径,让线下与线上优势互补、相得益彰。 京东在各地开设24家大型体验中心 多元场景激发消费需求 在电竞数码体验区,可以现场定制高性能主机;在冰洗护理中心,有免费洗衣等服务……今年"618"促 销季前后,京东MALL陆续在北京、广东深圳、湖北武汉、山西太原等地开业,目前已开设24家大型体 验中心。这些门店的消费新场景、新业态,吸引了许多消费者。其中,北京双井店开业头两日,客流量 超10万人次。 作为国内领先的综合电商平台,京东为何加速开设实体店?"为了解决消费痛点,更好满足消费者需 求。"京东MALL相关负责人介绍,实体店致力于以全品类商品、沉浸式体验和高质量服务,为消费者 带来便捷、多元、智能的消费新体验。 家住太原的徐先生要装修新家,在网上"种草"了一款空调,但没拿定主意。听说京东MALL太原店开 业,他决定:"干 ...
多品牌齐聚佛山 竞逐咖啡“蓝海”
Guang Zhou Ri Bao· 2025-04-29 19:02
Industry Overview - The coffee machine manufacturing base in Foshan, located in the Guangdong-Hong Kong-Macao Greater Bay Area, contributes 65% of China's coffee machine production, with one in three exported machines being "Shunde-made" [1] - The first professional exhibition focusing on the entire coffee industry chain in South China, the 2025 National Coffee Industry Expo and Foshan GALA Coffee Festival, has commenced, aiming to establish Foshan as the "Coffee Capital of the Greater Bay Area" [1] Exhibition Highlights - The expo integrates various coffee brands and offers a wide range of coffee types, including American and Italian styles, attracting significant visitor interest [2] - A coffee-making robot showcased at the event can complete the entire coffee preparation process in under a minute, featuring a unique "masterpiece" latte art capability [2] - The event also features a vibrant coffee market with various creative coffee blends, including unique offerings like ganoderma coffee [2] Market Dynamics - The expo covers ten key areas of the coffee industry, including raw materials, roasting equipment, and beverage development, attracting major companies like Baishengtou and Philips [3] - Baishengtou, a brand under New Bao Co., has showcased its semi-automatic and fully automatic coffee machines, achieving annual sales exceeding 100,000 units, ranking among the top three in China [3] - The coffee market is viewed as a "trillion-dollar blue ocean," prompting companies like Boli Electric to pivot from traditional manufacturing to focus on coffee grinder production [3] Emerging Brands - Guangdong Tuni Electric Technology Co., a new coffee machine manufacturer, has shifted focus from foreign trade to domestic demand, achieving online sales exceeding 30 million yuan within a year [4] Coffee Accessories Market - Coffee cups have emerged as a significant market segment, influencing consumer experience and satisfaction [6] - Companies like Li Pin are capitalizing on the growing coffee cup market, collaborating with major coffee and tea chains to develop new products [6] - The coffee cup is seen as a crucial element for brand recognition and differentiation in a saturated market [6] Industry Expansion - Coffee-related enterprises are diversifying into training and professional after-sales services, enriching the "coffee+" business model [7]