以下文章来源于硬氪 ，作者张子怡 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 将不确定的咖啡标准化。 文 ｜ 张子怡 编辑 ｜ 袁斯来 来源｜ 硬氪（ID： south_36kr） 封面来源 ｜ 企业官方 作为一个深圳老板，摩卡的办公室显得有些另类。 广东老板办公室，不管多么简陋凌乱，大概率正中央都会有张茶台。但摩卡却放着一个吧台，摆满自家公司 Cocinare 的手冲壶、磨豆机和咖啡杯。他会 摆上一排杯子，请客人品尝咖啡，顺便介绍一下豆子的特色：巴西豆有淡淡的坚果香气，埃塞豆则有明亮的酸度 ...... 在成立 Cocinare 前，摩卡在头部跨境大卖傲基负责家电板块。咖啡算他最大的爱好之一，空闲时，摩卡考过不少咖啡行业的相关证书。 在学习的过程中，他意识到手冲咖啡器具这个小众赛道仍有金矿。" 手冲咖啡器具的市场不大，全球手冲壶的出货量大概仅在 120 万台左右，是个相当小 众但又停留在前工业化时代的市场。"他告诉硬氪。 在现磨咖啡的品类里，手冲咖啡的门槛既高也低。 冲一杯手冲咖啡需要的工具很简单，只需要磨豆机、手冲壶、滤杯、滤纸和电子秤，数百元便能组合出基本款；制作出一杯手冲咖啡的速度也很快 ...

作者 | 张子怡 然而，决定手冲咖啡风味却有太多不可控的要素。水温、流速、手势的须臾变化，咖啡都会有极大的不 同。在精品咖啡馆中，手冲咖啡往往是彰显其咖啡实力的必备单品，它既能彰显咖啡师的冲煮水平，能 体现其咖啡豆的烘培水平，也是最有价格竞争力的产品。 在日本、美国这类咖啡消费大国，手冲单价昂贵；在中国的精品咖啡馆中，稀缺的咖啡豆做手冲单品， 售价能上至千元级。这是意式咖啡单品绝对难以企及的价格。 编辑 | 袁斯来 作为一个深圳老板，摩卡的办公室显得有些另类。 广东老板办公室，不管多么简陋凌乱，大概率正中央都会有张茶台。但摩卡却放着一个吧台，摆满自家 公司Cocinare的手冲壶、磨豆机和咖啡杯。他会摆上一排杯子，请客人品尝咖啡，顺便介绍一下豆子的 特色：巴西豆有淡淡的坚果香气，埃塞豆则有明亮的酸度...... 在成立Cocinare前，摩卡在头部跨境大卖傲基负责家电板块。咖啡算他最大的爱好之一，空闲时，摩卡 考过不少咖啡行业的相关证书。 在学习的过程中，他意识到手冲咖啡器具这个小众赛道仍有金矿。"手冲咖啡器具的市场不大，全球手 冲壶的出货量大概仅在120万台左右，是个相当小众但又停留在前工业化时代的市场。" ...

Industry Overview - The coffee machine manufacturing base in Foshan, located in the Guangdong-Hong Kong-Macao Greater Bay Area, contributes 65% of China's coffee machine production, with one in three exported machines being "Shunde-made" [1] - The first professional exhibition focusing on the entire coffee industry chain in South China, the 2025 National Coffee Industry Expo and Foshan GALA Coffee Festival, has commenced, aiming to establish Foshan as the "Coffee Capital of the Greater Bay Area" [1] Exhibition Highlights - The expo integrates various coffee brands and offers a wide range of coffee types, including American and Italian styles, attracting significant visitor interest [2] - A coffee-making robot showcased at the event can complete the entire coffee preparation process in under a minute, featuring a unique "masterpiece" latte art capability [2] - The event also features a vibrant coffee market with various creative coffee blends, including unique offerings like ganoderma coffee [2] Market Dynamics - The expo covers ten key areas of the coffee industry, including raw materials, roasting equipment, and beverage development, attracting major companies like Baishengtou and Philips [3] - Baishengtou, a brand under New Bao Co., has showcased its semi-automatic and fully automatic coffee machines, achieving annual sales exceeding 100,000 units, ranking among the top three in China [3] - The coffee market is viewed as a "trillion-dollar blue ocean," prompting companies like Boli Electric to pivot from traditional manufacturing to focus on coffee grinder production [3] Emerging Brands - Guangdong Tuni Electric Technology Co., a new coffee machine manufacturer, has shifted focus from foreign trade to domestic demand, achieving online sales exceeding 30 million yuan within a year [4] Coffee Accessories Market - Coffee cups have emerged as a significant market segment, influencing consumer experience and satisfaction [6] - Companies like Li Pin are capitalizing on the growing coffee cup market, collaborating with major coffee and tea chains to develop new products [6] - The coffee cup is seen as a crucial element for brand recognition and differentiation in a saturated market [6] Industry Expansion - Coffee-related enterprises are diversifying into training and professional after-sales services, enriching the "coffee+" business model [7]