湾里·王府井WellTown
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北京湾里开业3天客流破60万!火爆程度超预期
Sou Hu Cai Jing· 2025-12-31 11:56
Core Insights - The "Bayli" project, a commercial and cultural tourism integration project in Beijing's sub-center, officially opened on December 26, 2023, covering nearly 500,000 square meters and has quickly become a popular destination for year-end consumer activities in Beijing [1][3]. Group 1: Opening and Initial Performance - On its opening day, "Bayli" attracted 160,000 visitors, and within the first three days, total foot traffic reached 600,000 [3][2]. - From December 19 to December 28, the total visitor count reached 1.4 million, generating a cumulative sales revenue of 110 million yuan [3]. Group 2: Project Composition and Features - The "Bayli" project consists of three main components: Bayli Wangfujing WellTown, Bayli Tingyun Town, and Bayli Nuolan Hotel, creating a diverse space for shopping, leisure, and cultural experiences [5]. - Bayli Wangfujing WellTown, with an area of 187,000 square meters, focuses on cultural arts, sports entertainment, global cuisine, and family experiences, featuring many flagship stores and unique shops [5]. Group 3: Consumer Engagement and Promotions - During the opening period, various promotional activities were launched, including discounts and electronic coupons, which contributed to high consumer engagement [7]. - The Nike store offered significant discounts, leading to long queues on the opening day [7]. Group 4: Leisure and Cultural Activities - Bayli Tingyun Town, covering 100,000 square meters, features diverse elements and cultural experiences, including unique shops and outdoor photo spots [10][12]. - The town hosts various performances and events, enhancing its appeal as a leisure destination [13]. Group 5: Transportation and Accessibility - The project's success is supported by its strategic location and transportation accessibility, with direct connections to Beijing Metro lines and ample parking facilities [16][19]. - The proximity to the Universal Beijing Resort enhances its attractiveness, allowing it to capture extended consumer demand from tourists [18]. Group 6: Regional Development Impact - The Bayli project fills a gap in the region for large-scale commercial and cultural integration, leveraging the policy benefits and growth potential of Beijing's sub-center [20]. - As the cultural tourism area continues to develop, Bayli is expected to deepen its connections with surrounding resources, contributing to a vibrant commercial ecosystem in Beijing [20].
跨界融合新地标 “湾里”有什么
Bei Jing Shang Bao· 2025-12-28 16:11
Core Insights - The opening of the "Wai Li" commercial complex in Beijing's sub-center has generated significant consumer interest, with over 160,000 visitors on the first day and more than 250,000 on the second day, indicating strong market demand [1][4] - The complex integrates various sectors including commerce, culture, tourism, and hospitality, aiming to create a comprehensive consumer experience [3][6] Group 1: Project Overview - "Wai Li" covers a total construction area of approximately 500,000 square meters, featuring three main components: "Wai Li Wangfujing WellTown," "Wai Li Tingyun Town," and "Wai Li Nuolan Hotel" [3][4] - The project includes over 100 first-store brands across diverse categories such as apparel, dining, and entertainment, enhancing the commercial landscape in the Tongzhou area [4][7] Group 2: Economic Impact - The proximity to Universal Studios, which attracts over 10 million visitors annually, provides a solid customer base for "Wai Li," creating a consumption loop of daytime visits to the theme park and nighttime shopping at the complex [5][6] - The opening of "Wai Li" is expected to stimulate the local economy by attracting both local and out-of-town consumers, thereby enhancing Beijing's overall consumption market [7][8] Group 3: Transportation and Accessibility - "Wai Li" is strategically located above the Huazhuang Station on Beijing's subway lines 1 and 7, with future connections to the S6 line, improving regional accessibility and expanding the commercial influence [6][8] - The integration of transportation and commercial services is designed to enhance the area's attractiveness and support the development of a vibrant consumer hub [6][7] Group 4: Future Prospects - The project is anticipated to contribute to the growth of Beijing's international consumption market, aligning with the city's goals of becoming a global consumption center [7][8] - The ongoing development of the "Wai Li" complex is expected to create a positive cycle of industry, consumption, and population growth in the Tongzhou area, further solidifying its role as a key commercial center [6][8]
通州迎新 湾里如何打造国际商业娱乐综合体
Bei Jing Shang Bao· 2025-12-28 05:19
Core Insights - The Bay Area complex in Tongzhou, Beijing, has opened successfully, attracting significant foot traffic with over 160,000 visitors on the first day and more than 250,000 on the second day, indicating strong consumer interest and engagement [1][5][10]. Group 1: Project Overview - The Bay Area complex includes three main components: Wangfujing WellTown, Tingyun Town, and Nuolan Hotel, integrating commercial consumption with accommodation experiences [5][12]. - The total area of Wangfujing WellTown is 187,000 square meters, featuring diverse brands in fashion, dining, and entertainment, while Tingyun Town focuses on creating a multi-scenario cultural vacation community [5][6]. Group 2: Unique Selling Points - The complex hosts over 100 first-store brands, including notable names like Fila's first golf experience store and The North Face's peak experience store, enhancing its appeal to consumers [6][14]. - The introduction of unique retail concepts and flagship stores, such as BADMARKET and VRIL, contributes to the area's attractiveness, filling a consumer gap in the Tongzhou region [6][15]. Group 3: Economic Impact - The Bay Area's proximity to Universal Studios, which attracts over 10 million visitors annually, is expected to enhance the local economy by creating a consumption loop of daytime entertainment and nighttime shopping [10][15]. - The project is seen as a significant step in the integration of industry and urban development in Tongzhou, providing job opportunities and improving social services in the area [12][14]. Group 4: Future Prospects - The Bay Area is positioned to support Beijing's goal of becoming an international consumption center, promoting the integration of cultural, commercial, and tourism sectors [14][15]. - The development is anticipated to enhance the attractiveness of Tongzhou for talent and investment, fostering a positive cycle of industry, consumption, and population growth [13][14].
北京湾里项目开业:商场火爆、酒店预订火热,副中心文旅再添新引擎
Bei Jing Shang Bao· 2025-12-26 11:56
Core Insights - The Bayli project in Beijing's urban sub-center officially opened on December 26, featuring three main components: Bayli Wangfujing WellTown, Bayli Tingyun Town, and Bayli NuoLan Hotel, targeting diverse consumer groups including families and young people [1][4] - The project is expected to enhance the cultural tourism market in the area, leveraging a "rail + cultural tourism" model in conjunction with the Beijing Universal Resort [1][11] Group 1: Project Overview - The total construction area of the Bayli project is approximately 500,000 square meters, designed to cater to various demographics such as families, young people, and discerning travelers [4] - On its opening day, the project experienced a significant influx of visitors, with 110,000 guests recorded during the trial operation and a total of 310,000 visitors over the first weekend [4][5] Group 2: Hotel Performance - The NuoLan Hotel has seen over 40% of its rooms booked for the upcoming New Year holiday, with expectations to reach over 60% before the holiday [6][10] - The hotel primarily attracts leisure travelers, with a notable proportion of female guests, and guests typically book their stays more than seven days in advance [6] Group 3: Future Development - The cultural tourism area in Beijing's urban sub-center aims to accelerate its development into a world-class tourist destination, with several new projects like Ferrari World and Mars City announced to be established in the vicinity [11] - The Bayli project is strategically located near the Beijing Universal Resort and is expected to benefit from the spillover effects of the resort, enhancing its overall commercial and tourism offerings [12][15]
一周文商旅速报(12.22—12.26)
Cai Jing Wang· 2025-12-26 10:16
Group 1: Hainan Free Trade Port and Duty-Free Shopping - Hainan Free Trade Port officially commenced full island closure operations on December 18, leading to a surge in duty-free shopping in Sanya [1] - Sanya's duty-free sales reached 1.18 billion yuan on the first day, with subsequent sales of 1.05 billion yuan on December 19 (up 45.8% year-on-year) and 1.08 billion yuan on December 20 (up 47% year-on-year) [1] Group 2: Wanda Group's New Openings - Wanda Group opened five new Wanda Plazas on December 19, including locations in Jinan, Quanzhou, Sanming, Chongqing, and Ganzhou, introducing approximately 600 brands [1] - The new plazas feature over 40% of stores as first-time entries in their respective cities, with a focus on local culture and immersive experiences [1] Group 3: China Jinmao's Hotel Sale - China Jinmao announced the sale of its 100% stake in Sanya Tourism for 22.646 billion yuan, with the buyer being Sanya Luanmao [2] - The asset being sold is the Ritz-Carlton Hotel in Sanya, which has been operating since 2008 and is noted for its stable profitability and cash flow [2] Group 4: New Developments in Beijing - The "Bayli" cultural and commercial complex in Beijing's urban sub-center is set to officially open on December 26, covering approximately 500,000 square meters [3] - The complex includes the first large-scale multi-experience commercial entity in the country, with a significant portion dedicated to diverse cultural and tourism experiences [3] Group 5: China Cinda's Auction Success - China Cinda Asset Management successfully auctioned the Fuzhou Zhonggeng Sheraton Hotel for 323 million yuan on December 26 [3] - The auction included a debt package from Fuzhou Zhonggeng Real Estate, with the hotel being a significant asset due to its operational income and facilities [3]
“湾里”12月26日正式开业
Xin Lang Cai Jing· 2025-12-26 04:42
Core Insights - The "Wanli" cultural and tourism commercial integration complex officially opened on December 26 in Beijing's urban sub-center [1] - The total construction area of the Wanli project is approximately 500,000 square meters, consisting of three main components: Wanli Wangfujing WellTown, Wanli Tingyun Town, and Wanli NuoLan Hotel [1] - Wanli Wangfujing WellTown is the first large-scale cultural, commercial, and tourism integration complex in the country, which began trial operations on December 19, with a comprehensive space area of 187,000 square meters [1]
通州区湾里项目明日启幕
Bei Jing Shang Bao· 2025-12-25 11:30
北京商报讯(记者 王维祎)与环球影城仅一路之隔的通州区湾里项目将于明日启幕。12月25日,北京商报记者走访湾里看到,湾里·王府井WellTown已经进 行多日的试营业。据悉,该项目试营业前3天吸引40万人次客流到场,销售额突破3000万元。 据介绍,湾里·王府井WellTown是非标奥莱,引入约400个品牌。湾里·王府井WellTown引入更多城市首店、区域首店、全国奥莱首家概念店、形象店、旗舰 店,全国及区域首店占比高达51%,超过六成品牌为副中心首店。奥莱内引入品牌涵盖超40%的餐饮娱乐品牌,并引入了特色主理人品牌,例如Mo2land 等。 值得关注的是,在延续奥莱品牌专属折扣的基础上,同步推出"零售品牌满1000元返100元电子礼券"、"满额抽奖"等优惠;小程序渠道上线"爆品""拼团""秒 杀"等多样化互动玩法。同时,湾里与多家银行推出最高满千减百的支付优惠,强化奥莱价格的吸引力。 除此以外,伴随项目启幕,汀云小镇商街部分也将全部开业。据相关工作人员介绍,商街经营面积约3.5万平方米,招商涵盖主理人品牌及体验类品牌,营 业品牌门店约50家,其中四成为首店品牌。 作为湾里项目的三大主营业态之一,诺岚酒店已 ...
北京最大奥莱月底开业!特色地铁列车直达
Xin Lang Cai Jing· 2025-12-03 03:41
Group 1 - The "Wanli" international commercial and entertainment complex is set to officially open on December 26, with special metro trains already operating on Beijing's Line 1 and Line 7 since December 1 [1][21][33] - The project embodies the "station-city integration" concept, aiming to connect the experience with rail transit effectively [3][11][31] - The complex features three main business segments: Wangfujing WellTown, NuoLan Hotel, and TingYun Town, designed to create a one-stop urban micro-vacation destination [15][35] Group 2 - Wangfujing WellTown includes four core areas: cultural arts, sports entertainment, global cuisine, and family experiences, with over 500 brands and 338 retail spaces, 51% of which are first stores [17][37] - TingYun Town is designed as an open street block, featuring attractions like the National Geographic Exploration Center and themed parks, aimed at enhancing the night economy [19][39] - The opening of special trains is expected to leverage the high passenger flow of rail transit to promote the Wanli project and encourage more visitors [13][33]
提前剧透,这些首店将入驻通州“湾里”
Xin Jing Bao· 2025-11-19 10:47
Core Insights - The "Wai Li" project, located adjacent to the Universal Beijing Resort, is set to officially launch by the end of this year, featuring over 100 first stores [1][2] - The project aims to leverage the spillover effects from the Universal Beijing Resort, which has attracted over 10 million visitors since its opening in September 2021 [1] Group 1 - The "Wai Li" project includes three main business formats: Wangfujing Well Town, Nuo Lan Hotel, and Ting Yun Town, creating a new paradigm for cultural and commercial tourism experiences [2] - The project has successfully attracted several first stores in Beijing, including brands like ARMANI, COACH, and BALLY, as well as unique attractions such as the Manchester United Dream Theater [2] - The Wangfujing Well Town aims to combine art, commerce, and nature within its 187,000 square meters of space, breaking the traditional outlet model [2] Group 2 - The Nuo Lan Hotel features a vertical ecological space inspired by an aerial garden, including a ten-story infinity pool with views of the Universal Studios light show [2] - Ting Yun Town will host various experiential offerings, including a Little Prince theme park and a livehouse, enhancing the overall consumer experience [2] - The company plans to organize over 100 events next year, focusing on sports, music, pets, and culture during key holidays to further enrich consumer engagement [2]
投资超百亿!环球影城旁,全国首家跨界文商旅综合体将揭面纱
Bei Jing Ri Bao Ke Hu Duan· 2025-09-23 12:17
Core Insights - The Bay Area project, developed by Wangfujing Group, is set to unveil by the end of the year, featuring a multi-functional cultural and commercial complex [1][3] - The total investment for the Bay Area project exceeds 10 billion yuan, with a development scale of approximately 500,000 square meters [1] - The project includes three main components: the NuoLan Hotel, Wangfujing WellTown, and Tingyun Town, with the hotel opening this autumn and the other two components debuting by year-end [1] Summary by Sections - **Investment and Development** The Bay Area project has a total investment exceeding 10 billion yuan and a development scale of around 500,000 square meters, focusing on three main components: NuoLan Hotel, Wangfujing WellTown, and Tingyun Town [1] - **Wangfujing WellTown Features** Wangfujing WellTown aims to redefine customer experiences by integrating outlet shopping with dining, entertainment, and cultural activities, featuring nearly 500 brands, with 50% being flagship or concept stores [3] - **Design and Accessibility** The project includes a seamless connection to the subway, with a six-story commercial space designed to enhance outdoor dining experiences and views of Universal Studios, alongside an art center for cultural events [5] - **Tingyun Town Design** Tingyun Town features an open street design, resembling a "micro-resort" surrounded by fountains and greenery, with plans to introduce live music venues, bars, and dining options to stimulate the night economy [5]