湾里·王府井WellTown，打破传统奥莱"只卖货"的刻板印象，营造"艺术+商业+自然"的多元体验综合商 业形态。18.7万平方米的空间内，国际名品与文化艺术展览共生。湾里·诺岚酒店以空中花园为灵感打造 垂直生态空间，十层无边泳池直览环球影城全景与灯光秀。湾里·汀云小镇将开设小王子主题乐园、中 国国家地理探索中心、环湾一瓢私汤酒店、URIDE友滑滑板场、芸畅梦田livehouse、开心麻花餐秀剧场 等众多体验业态。 "我们计划于明年举办百余场活动，在各节假日等重要节点，企划运动、音乐、宠物、文化等活动类 型，进一步丰富消费者体验。"卢长才表示。 北京环球度假区自2021年9月20日开园以来，年接待客流量千万人次，成为"北京文化（000802）旅游新 地标"；环球影城城市大道入选第二批"国家级夜间文化和旅游消费集聚区"。与环球度假区仅一街之隔 的城市微度假中心"湾里"项目已完成竣工验收，部分区域进入试运营阶段，将于今年年底正式亮相。 "湾里"项目打造王府井（600859）Well Town、诺岚酒店、汀云小镇三大特色业态，构建"全时全域全 龄"的文商旅体验新范式。截至目前，"湾里"项目引入了山石榴、柳真真等多家 ...

Core Insights - The Bay Area project, developed by Wangfujing Group, is set to unveil by the end of the year, featuring a multi-functional cultural and commercial complex [1][3] - The total investment for the Bay Area project exceeds 10 billion yuan, with a development scale of approximately 500,000 square meters [1] - The project includes three main components: the NuoLan Hotel, Wangfujing WellTown, and Tingyun Town, with the hotel opening this autumn and the other two components debuting by year-end [1] Summary by Sections - **Investment and Development** The Bay Area project has a total investment exceeding 10 billion yuan and a development scale of around 500,000 square meters, focusing on three main components: NuoLan Hotel, Wangfujing WellTown, and Tingyun Town [1] - **Wangfujing WellTown Features** Wangfujing WellTown aims to redefine customer experiences by integrating outlet shopping with dining, entertainment, and cultural activities, featuring nearly 500 brands, with 50% being flagship or concept stores [3] - **Design and Accessibility** The project includes a seamless connection to the subway, with a six-story commercial space designed to enhance outdoor dining experiences and views of Universal Studios, alongside an art center for cultural events [5] - **Tingyun Town Design** Tingyun Town features an open street design, resembling a "micro-resort" surrounded by fountains and greenery, with plans to introduce live music venues, bars, and dining options to stimulate the night economy [5]