短剧中霸总的"爹妈们"不够用了。 "日薪五千招'霸总爹'"、"短剧急缺中老年演员"，网络上的招募噱头刷屏之际，不少人觉得普通人的 "演员梦" 触手可及。 其中甚至有人也动起了让父母再 "就业" 的心思，纷纷在社交媒体的 "组讯" 下留下照片与联系方式。 子女想圆父母年轻时的演艺遗憾，长辈也渴望在退休后寻得新的生活出口。可当他们真正踏上寻梦路，才发现现实远比想象中骨感…… 短剧剧组仍在喊着 "缺爹少妈"，却对真正的中老年人敬而远之。 看似矛盾的背后，藏着短剧行业 "短平快" 的生存逻辑。家长里短、中年甜剧等题材受热捧，拍摄周期又极度紧凑，使得 "中年演员荒" 成为事实，招募信 息也随之铺天盖地。 但 "爹妈演员" 的供需错位同样真实：这个行业需要中年演员，却不需要仅凭热爱追梦的普通爸妈。 所以当噱头足够诱人时，或许，只是有人悄悄盯上了你的钱包。 "求爷爷、告奶奶，到处找爹妈" 当网络上铺天盖地的短剧 "缺爹" 组讯与日薪过千的招募信息刷屏时，刘琪立即联系了父亲。 刘琪的父亲身高超过180，年轻时当过兵，身姿挺拔，退伍后分配到家乡国企工作，曾是众人公认的"办公室门面"。 而刘琪家附近有个影视基地，早年拍过知名影视 ...

Core Insights - Beijing's Haidian District plans to establish a globally influential "AI + Culture" industrial cluster, focusing on areas along key roads to promote industries like gaming, e-sports, and short films [1][2] Group 1: Policy Measures - Haidian District has released three policy documents to support the development of "AI + Culture," gaming e-sports, and high-quality short film industries [2] - The district currently hosts over 1,900 AI companies, with 116 registered large models, accounting for nearly 70% of Beijing's total [2] - In the first eight months of 2025, Haidian's cultural industry units achieved revenues of 946.46 billion yuan, representing 56.9% of the city's total and a year-on-year growth of 13.2% [2] Group 2: Strategic Framework - The district's policy framework integrates "AI + Culture" with specific support for gaming e-sports and short films, creating a "1 + 2" policy system [3] - The measures encourage the formation of innovation consortia led by enterprises to gather resources across academia, research, and application, with funding rewards of up to 30 million yuan based on R&D investments [3] Group 3: Implementation and Goals - The "AI + Culture" co-creation plan aims to leverage Haidian's AI development advantages to drive innovation in the cultural sector [5] - The district will enhance the ecosystem by integrating technology research, content creation, application scenarios, and international expansion [5]

Core Viewpoint - The article critiques the recent short drama "Summer Finder," highlighting its regressive themes and values that contradict the original essence of short dramas as cultural rebels [3][5][9]. Group 1: Industry Trends - The short drama industry is experiencing a shift towards more conservative narratives, as evidenced by the success of "Summer Finder," which has been described as a return to feudal values [6][9]. - The growth of the short drama platform Hongguo has slowed, with a notable decrease in user growth rates, indicating a potential saturation in the market [9]. Group 2: Cultural Commentary - "Summer Finder" is criticized for its portrayal of traditional gender roles and values, with characters adhering to outdated norms that reflect a regression in cultural representation [4][7]. - The article argues that the success of "Summer Finder" signifies a betrayal of the short drama's original purpose as a medium for emotional expression and cultural critique [5][8]. Group 3: Audience Reception - Despite the regressive themes, the audience has responded positively to "Summer Finder," raising questions about societal attitudes towards gender and relationships in contemporary narratives [6][8]. - The article suggests that the audience's acceptance of such narratives may indicate a broader cultural repression regarding sexuality and relationships in current media [4][7].

Group 1 - The article highlights the increasing reliance on AI in the film industry, particularly in scriptwriting, casting, and directing, which affects the traditional roles of actors [5][14][22] - AI-generated emotional curves and performance metrics are being used to dictate actors' performances, leading to a standardized approach that may overlook individual expression [3][19][30] - The character of Xiao Lu represents the struggles of actors in adapting to an industry where AI dictates performance standards, often leading to feelings of frustration and inadequacy [4][20][28] Group 2 - The use of AI in casting processes, such as AI-driven photo analysis for role suitability, is becoming commonplace, raising concerns about the future of human actors [6][22] - The article discusses the potential for AI to replace human actors in the long term, as seen in the trend of creating digital avatars and virtual roles [20][22] - The narrative reflects a broader industry trend where actors are increasingly viewed as interchangeable components in a data-driven production process, leading to a loss of individuality [22][30]

Investment Rating - The industry investment rating is maintained as "Increase" [6] Core Insights - Outdoor advertising is projected to grow by 7.2% in 2025, benefiting the industry chain. Digital outdoor advertising is expected to account for 42% of total outdoor advertising spending [12][27] - The "Zheli Micro Light · Micro Short Drama +" creation plan has been launched in Zhejiang, aiming to produce around 100 quality micro short dramas, which is expected to benefit related sectors [13][27] - Giant Network has released a new native gameplay "Imposter Challenge" for its social deduction game "Space Kill," which is currently in gray testing and will be available to all users soon [14][28] Summary by Sections 1. Core Insights and Investment Recommendations - The report highlights the expected 7.2% growth in outdoor advertising for 2025, with digital outdoor advertising taking a significant share [12][27] - The launch of the "Zheli Micro Light · Micro Short Drama +" initiative in Zhejiang aims to enhance the quality and application of micro short dramas [13][27] - The report recommends focusing on advertising marketing, micro short dramas, and gaming sectors for investment opportunities [15] 2. Market Review - The A-share Shenwan Media Index rose by 1.78% from March 10 to March 14, outperforming the CSI 300 Index by 0.19 percentage points [3][16] - Among the sub-sectors, television broadcasting and film industry showed the highest gains, with increases of 4.26% and 4.19% respectively [19][22] 3. Industry News - The report notes the anticipated 7.2% growth in outdoor advertising for 2025, with digital outdoor advertising expected to dominate [27] - The "Zheli Micro Light · Micro Short Drama +" initiative aims to produce 100 micro short dramas, integrating them with various sectors to create new business models [13][27] - Giant Network's new gameplay for "Space Kill" enhances user interaction through AI-driven features [14][28] 4. Company Dynamics - Jin Yi Film's box office revenue for January-February reached 432 million yuan, a 57.11% year-on-year increase, driven by the success of the film "Nezha: The Devil's Child" [29] - Xinhua Du is utilizing Alibaba's integrated smart marketing platform to optimize marketing efficiency [29] 5. Company Announcements - Key announcements include performance reports from various companies, indicating fluctuations in revenue and profit margins [31]