Core Insights - The rapid development of technology has led to increased consumer interest in smart home appliances, with sales data reaching new highs, but there are significant discrepancies between consumer experiences and marketing claims [1][5] - A recent consumer survey by the Jiangsu Consumer Protection Committee highlighted issues with "pseudo-intelligence" in smart home products, indicating a need for improved functionality and user experience [5][12] Consumer Feedback - Many consumers report that smart appliances, such as robotic vacuum cleaners, do not perform as advertised, with issues like poor obstacle avoidance and inability to return to charging stations [2][7] - Complaints about smart appliances often focus on exaggerated claims of intelligence and functionality, leading to dissatisfaction among users [2][5] Industry Challenges - The survey identified that 47.76% of complaints were related to robotic vacuum cleaners and washing machines, with 34.60% concerning smart washing machines and 28.12% regarding smart locks, indicating a significant prevalence of issues in these categories [7] - Compatibility issues among different brands' products require users to manage multiple apps, contradicting the convenience that smart home technology aims to provide [7][12] Regulatory Developments - The National Market Supervision Administration has approved new national standards for smart appliances, set to take effect in May 2026, which will define "smart capabilities" and establish a framework for product development and consumer understanding [11][12] - The new standards will categorize smart appliances into five levels of intelligence, providing clarity for consumers and setting benchmarks for manufacturers [11][12] Future Outlook - Experts believe that the smart home appliance industry is still in the functional development stage and has the potential for significant growth as technology evolves [8][12] - There is a call for the industry to focus on genuine user needs, improve core algorithms, and enhance service quality to transition from "pseudo-intelligence" to true smart technology [12]

来源：中央广播电视总台中国之声 在科技飞速发展的当下，智能家居家电产品越来越受到消费者的青睐。不过，也有消费者实际体验之后 认为，一些智能家居家电存在实际体验与宣传不符等问题。个别商品出现的"伪智能"如何强化监管？智 能家电如何进一步提升智能化水平？一起了解。 中国商业经济学会副会长宋向清表示，智能家居家电产业的"伪智能"现象，主要表现为功能噱头化、体 验割裂化、技术空心化，具体体现为仅靠"Wi-Fi+App"包装智能概念、跨品牌设备难以互联互通、算法 学习能力薄弱等，唯有回归用户需求本质，以硬核技术和优质服务为支撑，才能推动行业从"概念热"走 向"应用实"，真正实现科技为人服务的目标。 宋向清进一步阐释，推动行业健康发展需多方协同发力，核心是依托2026年智能家电新国标建立智能等 级认证体系，推动跨品牌协议兼容，同时强化监管以整治虚假宣传。 记者丨管昕 记者在消费者投诉 【下载黑猫投诉客户端】平台看到，类似投诉还有不少。重庆的消费者王女士告诉 记者，她花大价钱购买的一款品牌智能吸尘扫地拖地三合一体机，使用下来觉得所谓智能有些"过度包 装"。 前不久，江苏消保委选取了扫地机器人/洗地机、智能洗衣机、智能门锁等 ...

智能炒菜机在烹饪过程中需要频繁人工干预，与解放双手的预期相去甚远；有的智能洗衣机自带投放洗 衣液功能，但用量不符合实际需要……据媒体报道，部分智能家居家电产品存在"伪智能"现象，表现为 功能被夸大、操作复杂、体验存在落差等。 当前，人工智能发展如火如荼，一些厂商借机炒作，将简单的程序控制包装成"智能黑科技"，只想以天 花乱坠的话术"忽悠"消费者，对用户真实使用痛点视而不见。这些"伪智能"产品靠虚假宣传等手段，短 期或许能赚取一些利益，但长远来看，缺乏科技含量终究难以走远。其更大的危害在于，挤压创新型企 业的市场空间，更会损害消费者信任，拖慢数智化升级步伐。 科技的价值，在于让生活更便捷、更美好。智能家居家电行业的健康发展，靠的是硬核技术与优质服 务，而非炒作概念、制造噱头。应依法加强监管，让"伪智能"没有市场，让真正的智能产品更好服务千 家万户。 （摘编自《吉林日报》） （文章来源：人民日报） 整治"伪智能"乱象，关键在于筑牢监管防线。相关部门要主动靠前发力，加快完善法规制度，细化家居 家电等领域"智能化"标准，让监管执法有章可循。同时，强化常态化监管与专项整治，对虚假宣传等违 法行为严惩不贷，畅通消费者维权 ...

（来源：工人日报） 本报讯（记者黄洪涛 杨召奎）智能炒菜机在烹饪过程中需要频繁的人工干预，且备菜环节耗时长，与 解放双手的预期形成明显落差；商家宣称智能手表会自动将孩子的血氧状态实时发送给家长，但实际无 法实现数据即时推送；有的智能洗衣机自动投放的洗衣液不准确……《工人日报》记者近日采访发现， 部分智能家居家电产品存在"伪智能"现象，其问题主要集中表现为功能夸大、操作复杂、体验存在落差 等问题。 "这一案例既反映出商家对智能产品智能化程度的过度营销，也体现了部分品牌的智能产品功能设计与 实际需求存在脱节。"江苏省消费者权益保护委员会（以下简称江苏省消保委）相关负责人对记者说。 江苏省消保委日前发布的《智能家居家电产品消费调查报告》（以下简称《报告》）显示，在使用智能 洗衣机的过程中，有44.8%的受访者反馈了智能洗衣机无法根据衣物材质重量自动调整洗涤参数、投放 洗衣液不准确这两项问题，甚至有28.96%受访者反馈因智能识别衣物错乱导致衣物出现缩水、染色等 损坏情况。 近年来，智能炒菜机也逐步从商用场景延伸至家用场景，"飞入寻常家"，给一些不会做饭的年轻人带来 了诸多便捷。不过，《报告》显示，在炒菜机的实际使用 ...

Core Insights - The report by Jiangsu Consumer Protection Committee highlights significant consumer concerns regarding smart home appliances, particularly issues related to product quality and data privacy risks [1][3][11] Group 1: Consumer Satisfaction and Issues - Over 80% of respondents expressed satisfaction with smart home appliances, with 34.96% very satisfied and 46.88% somewhat satisfied [2] - Among the 10 popular smart home products surveyed, the highest issue rate was reported for robotic vacuum cleaners and floor washers at 47.76%, followed by smart washing machines at 34.60% and smart locks at 28.12% [9][10] - A total of 59837 consumer protection complaints related to smart home appliances were recorded in Jiangsu from January 1 to November 30, 2025 [2] Group 2: Privacy and Security Concerns - Analysis revealed that some smart home products pose data leakage risks, with reports of unauthorized access to camera feeds and personal data [3][4] - Specific incidents included a brand of smart camera being remotely activated while in sleep mode, leading to unauthorized video recordings [3] Group 3: Product Quality and Functionality - Issues with product quality were noted, including a case where a smart watch caused burns to a user due to malfunction [5] - Consumers reported difficulties with device compatibility, leading to a fragmented user experience where multiple apps are required for different devices [7][11] - For robotic vacuum cleaners, 64.67% of users reported problems with objects getting stuck, and 47.58% faced issues with navigation functionality [10] Group 4: Recommendations for Improvement - The Jiangsu Consumer Protection Committee recommends that manufacturers enhance data security measures, simplify app interfaces, and ensure compatibility across different brands to improve user experience [11]

Core Insights - TCL Smart Home reported its Q3 2025 financial results, showing a mixed performance in revenue and profit [1] Revenue Performance - In Q3 2025, the company achieved operating revenue of 4.869 billion yuan, a year-on-year decrease of 2.30% [1] - For the first three quarters of 2025, TCL Smart Home recorded total operating revenue of 14.346 billion yuan, reflecting a year-on-year growth of 2.87% [1] Profit Performance - The net profit attributable to shareholders in Q3 2025 was 339 million yuan, representing a year-on-year increase of 27.51% [1] - For the first three quarters of 2025, the net profit attributable to shareholders reached 977 million yuan, marking an 18.45% year-on-year growth [1]

Core Viewpoint - Yunmi (VIOT) has shown significant financial growth, with a notable increase in revenue and net profit, reflecting its strong position in the IoT home appliance market [1] Financial Performance - As of December 31, 2024, Yunmi's total revenue is projected to be 2.119 billion RMB, representing a year-on-year growth of 29.31% [1] - The net profit attributable to the parent company is expected to reach 63.414 million RMB, marking a substantial year-on-year increase of 174.89% [1] Company Overview - Yunmi is a holding company established in January 2015 under the laws of the Cayman Islands [1] - The company's mission is to redefine future living through the concept of IoT home [1] Product and Service Offering - Yunmi has developed a unique IoT home platform that includes an innovative ecosystem of smart home products, along with complementary consumables and value-added services [1] - This platform serves as an attractive entry point into consumers' homes, enabling them to interact with a wide range of IoT products in an intuitive and human-like manner, enhancing convenience, efficiency, and enjoyment in daily life [1]

Group 1 - The "2025 Smart Home Life Festival" was inaugurated on June 20 in Shenyang, showcasing nearly a hundred global home appliance brands and over ten thousand products, emphasizing innovation in smart home technology [1] - The festival serves as a comprehensive linkage of the upstream and downstream supply chain in the home appliance industry, with frequent interactions among various exhibition areas, enhancing consumer choices and providing a platform for exhibitors to collaborate [1] - The event coincided with the "Northeast Asia Consumer Goods Expo" and three other exhibitions, creating a rich environment for consumer engagement and business networking [1] Group 2 - The festival actively supports Shenyang's policy for replacing old consumer goods, offering consumers up to 2000 yuan in subsidies for participating home appliances and kitchen products [3] - Smart home products gained significant attention from consumers, exemplified by the latest "Andes Electric Sofa" from the brand Zhi Huashi, which features stylish design and smart adjustments for various activities [3] - Numerous well-known brands introduced new products with enhanced aesthetics and functionality, including smart appliances that can be controlled remotely via mobile apps, providing a more convenient lifestyle for consumers [5] Group 3 - Exhibitors showcased a variety of smart, age-friendly, and eco-friendly home appliances, reflecting the industry's exploration and practice in product innovation to meet diverse consumer needs [5]