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国产“度夏三宝”风靡海外 便携风扇、遮阳篷和太阳镜淘宝境外销量突破百万
Xin Hua Cai Jing· 2025-08-07 05:17
Group 1 - The extreme heat wave has led to a surge in global demand for summer products from China, particularly portable fans, sunshades, and sunglasses, with total sales exceeding one million units in just two months [1] - Different regions exhibit diverse preferences for summer products, such as swimwear in Kazakhstan, mosquito repellent in Hong Kong, sunscreen in Japan, portable fans in Southeast Asia, and sunshades in Thailand, indicating a growing variety in consumer needs [1] - In Australia, despite being winter, there is a strong demand for cooling products, with a reported over 20% year-on-year growth in GMV for these items during June and July [2] Group 2 - The introduction of the "Taobao Tmall Overseas Growth Plan" in 2024 has significantly boosted cross-border e-commerce, allowing merchants to retain control over pricing and inventory without additional operational costs [2] - The innovative fan lamp, which combines lighting and cooling functions, has seen a remarkable 380% year-on-year increase in GMV, highlighting a new trend in summer consumer products [2]
京东建材清凉节送高温补贴 叠加国补低至5折
Sou Hu Wang· 2025-07-15 08:14
Core Insights - The demand for home cooling products has surged due to rising summer temperatures, with JD.com reporting over a 300% year-on-year increase in sales for fans, shower heads, and cooling devices [1] - JD.com launched a Summer Cooling Festival on July 15, offering discounts up to 20% and additional subsidies for selected products, enhancing consumer incentives [1] Group 1: Product Performance - The top-selling fan light on JD.com is the HP Fan Light, featuring eye protection, high airflow, low noise, and smart voice control, available for 238 yuan during the cooling festival [3] - The NVC LED lighting fan light offers a wide airflow range and can be controlled separately for lighting and fan functions, priced at less than 80% of its original price [3] - The Changcheng fan light provides 360° oscillation and six-speed settings, ensuring comfort while avoiding direct air conditioning blows, with discounts bringing it below 80% of its original price [3] Group 2: Shower Products - The JOMOO shower set, priced under 1,000 yuan, features a one-button start-stop function and maintains constant water temperature for a comfortable shower experience [5] - The Arrow brand shower set, available for 866 yuan, uses new PPA material for heat insulation and offers a wide top spray design for a spa-like experience [5] - The Ruilite shower set, priced under 800 yuan, includes a three-stage pressure design and is easy to clean, making it a cost-effective choice [5] Group 3: Kitchen Cooling Solutions - The Aopu cooling device features strong airflow and negative ion sterilization, effectively improving the cooking environment, priced under 400 yuan [7] - The Midea B3P cooling device integrates high-brightness lighting, wide-angle airflow, and odor decomposition, also priced under 400 yuan [7] - The Oupu kitchen-specific cooling device utilizes DC variable frequency technology for effective airflow and air purification, available at a discount of 7.7% [7] Group 4: Market Outlook - The Central Meteorological Observatory forecasts continued high temperatures in many regions, indicating a sustained demand for cooling products [9] - Consumers are encouraged to utilize the JD.com app to access high-temperature subsidies and purchase cooling products to enhance their home environment [9]
从精河到霍尔果斯——绚丽新疆释放向西开放勃勃生机
Xin Hua She· 2025-06-28 01:38
Group 1 - Xinjiang is emerging as a vibrant hub for China's westward opening, showcasing diverse natural beauty and economic activity [1] - The region is experiencing a fruitful season for goji berries, with local farmers expecting to harvest 7-8 times this summer and autumn, leading to significant income [3] - The goji berries are processed using fresh-lock technology, allowing for direct delivery to markets like Chengdu within 24 hours, enhancing their marketability [3] Group 2 - The Horgos International Border Cooperation Center serves as China's first cross-border economic cooperation zone, facilitating tourism, business negotiations, and e-commerce [4] - The center is witnessing increased activity, with various local products and services being offered, including traditional Chinese medicine, reflecting the growing recognition of Chinese culture in Central Asia [4] - The logistics hub is actively engaged in transporting goods such as fans and fertilizers to Central Asian countries, indicating robust trade flows [4]
灯具厂做好“两手准备”,京东:今年大促将推外贸转内销专场
Nan Fang Du Shi Bao· 2025-04-30 11:44
Core Insights - The article discusses the impact of U.S. tariffs on global trade and how companies, particularly in the lighting industry, are pivoting from export to domestic sales in response to these challenges [1][2]. Group 1: Company Responses - Guangzhou Home Lighting E-commerce Co., Ltd. is shifting its focus from exporting to the U.S. to domestic sales due to tariffs, with a current inventory of 10,000 ceiling fans that are difficult to export [1][2]. - JD.com has initiated a support plan with a special procurement fund of 200 billion yuan to assist foreign trade enterprises in transitioning to domestic sales, attracting nearly 3,000 companies seeking collaboration [1][3]. - The company is providing various incentives, including traffic support, store management, free training, and advertising subsidies to help lighting companies adapt to the domestic market [3][4]. Group 2: Market Trends - The lighting industry is experiencing a shift, with companies like Dongguan Huayi Color Landscape Craft Co., Ltd. exploring both domestic and international markets, indicating a dual strategy to mitigate risks from U.S. tariffs [2]. - JD.com reported that its online lighting segment holds a 23% market share, with a projected sales growth of 12% in 2024, highlighting the potential for domestic market expansion [3]. - The company is actively engaging with local governments and industry associations to facilitate the transition for brands previously focused on exports, having reached out to 500 brands and communicated about nearly 20,000 products [3][4]. Group 3: Future Outlook - JD.com plans to host a special event during the 618 shopping festival focused on foreign trade enterprises transitioning to domestic sales, emphasizing content and traffic support [5]. - Companies are optimistic about exploring Southeast Asian markets despite current challenges, indicating a willingness to adapt and seek new opportunities [5].
关税大棒,拦不住中山灯饰出海路
3 6 Ke· 2025-04-11 09:57
中山,坐落于珠江入海口的西岸,与被誉为"跨境电商第一城"的深圳隔海相望。 "去年至今,中山灯饰照明产业带的外贸工厂,基本都亲自下场参与跨境电商市场竞争了。" 中山市皇创智能家居科技有限公司(简称"皇创智能")的老 板李总如是说。 她预测,接下来数年,随着市场竞争加剧以及美国加征关税带来成本的大幅上涨,行业必然迎来大洗牌。 坐拥"中国灯饰之都"古镇镇,中山市照明灯饰常年在全球市场份额的占比达70%,是行业翘楚。如今,这股跨境电商的浪潮正席卷中山,不仅外贸企业争 相涌入,更有内贸企业乘风转型。 但中山本土培育的跨境电商明星企业如ICECO、TAILI、SIRUI等,却鲜有照明灯饰企业的身影。 细察中山照明灯饰产业格局,头部企业仍以传统内贸、外贸为主战场。如中山灯厂跨境现货联盟创始人刘刚所言,目前有数千家中山灯饰照明企业通过跨 境电商平台开展业务,企业大多以供货形式参与跨境电商,工贸一体或贸易型的优秀卖家极少。 据第三方机构监测,中山市跨境电商企业店铺数量超1.3万家,企业注册欧标、美标数量超6000个。海关统计,2024年,中山市出口灯具、照明装置及其 零件175.3亿元。 下半场:工厂之间竞争 在中山,李总与风 ...