沙龙邀请产业界、金融界、投资界的专家，聚焦新消费产业，深度探讨消费产业如何通过模式创新与资本助力实现高质量发展，共同挖掘内需市场的潜力 与价值。 中央经济工作会议在部署2025年重点任务时，把扩大国内需求摆在首位，强调"大力提振消费、提高投资效益，全方位扩大国内需求"。今年以来，在各地 刺激政策的加持下，新消费对经济增长的驱动作用愈发明显。随着消费升级以及消费场景的不断拓展，新消费模式如社交电商、无人零售、体验式消费等 不断涌现，为资本市场带来了广阔的投资机遇。 张奕，叮咚买菜副总裁，深耕生活服务型电商领域，有着丰富的企业平台管理及生鲜电商行业经验。 左晓鹏，益海嘉里食品营销有限公司上海分公司总经理，负责益海嘉里、中粮、鲁花等大型粮油企业新产线销售、新渠道销售管理工作，擅长以创新驱动 业务增长，构建从市场洞察到终端落地的闭环生态。 胡宗田，妙可蓝多副总裁，长期深耕大消费领域，拥有超过十年的一级、二级市场工作经历，兼具资本市场和实业双重经验。 贺天晟，广发证券投行委业务董事，在资本市场专注于消费赛道超过10年，完成多个消费行业企业境内外IPO、投融资、并购的资本运作，服务的客户包 括蜜雪冰城、燕之屋、四川郎酒、 ...

5月28日，上海凯诘向港交所主板提交上市申请，独家保荐人为中信建投国际。 上海凯诘成立于2010年，是一家数字零售解决方案提供商，致力于为全球优质品牌提供全链路及全渠道的数字零售解决方案。其业务覆盖电商行业生态系统 的整个价值链，包括品牌定位、产品开发咨询、零售运营、渠道管理、营销推广、履单以及数据及信息技术服务。 目前，上海凯诘已服务超200家品牌，其中超100个为国际品牌，品牌合作伙伴涵盖食品与饮料、美妆与个人护理、婴童、潮玩、宠物、健康及户外运动行业 以及连锁企业。在渠道方面，其已建立起覆盖天猫、京东、抖音及拼多多等超十个核心数字零售平台的多渠道网络，并获得京东、抖音、美团及饿了么等多 个主要电商平台的认证及资格。 根据灼识咨询的资料，按2024年的GMV计，上海凯诘是中国第五大数字零售解决方案提供商及最大的O2O数字零售解决方案提供商。 营收利润出现下滑 财务数据显示，在2022年、2023年、2024年，上海凯诘收入分别约为18.29亿元、17.23亿元、16.99亿元。同期，年内利润分别为8647万元、6759万元、 6043.4万元。营收与利润均出现了下滑趋势。 2022-2024年，公司毛利率 ...

Core Insights - The product "ZUCCARI Double Anti-Birch Juice" has gained popularity on e-commerce platforms, marketed as an Italian import with anti-inflammatory benefits, and is priced at approximately 300 yuan per bottle [1][2] - The product's sales figures indicate significant consumer interest, with over 300 million yuan in total sales and nearly 11,000 units sold [2] - The parent company, Qingmu Technology, has successfully incubated the ZUCCARI brand, which has a gross margin of nearly 80%, significantly higher than other business segments [1][6] Sales Performance - The price for five bottles of "Double Anti-Birch Juice" is 1499 yuan, averaging about 300 yuan per bottle, while another product, "888 Metabolism Drink," is priced at 649 yuan per bottle [2] - The "Double Anti-Birch Juice" has sold nearly 11,000 units, contributing to over 300 million yuan in total sales across all platforms [2] Product Claims and Consumer Feedback - The product claims to improve skin texture and brightness, with reported increases of 30% and 34% respectively after 15 days of use, based on clinical trials [2] - Consumer feedback has been mixed, with some expressing skepticism about the product's effectiveness and questioning the high price [2][3] Regulatory Concerns - There are complaints regarding the lack of proper labeling in Chinese on the product, which is a requirement for imported food products in China [4] - The absence of compliant labeling raises questions about the product's legality and adherence to Chinese food safety standards [4] Company Background - Qingmu Technology, which launched the ZUCCARI brand in China in the second half of 2023, focuses on brand retail solutions and has seen significant growth in its brand incubation and management business [5] - The company reported a revenue of approximately 1.153 billion yuan for 2024, a year-on-year increase of 19.2%, with a notable growth of 126.51% in its brand incubation and management segment [5][6]