Group 1 - The public beta of "Douluo Dalu: Hunting Soul World" by 37 Interactive Entertainment started on July 11, featuring open-world MMO gameplay that appeals to fans of the original IP [1] - The dark fantasy action game "Mingmo: Yuanshu Zhi Yu" showcased a complete chapter for the first time at the BW2025 exhibition, highlighting its gameplay and Cthulhu-style narrative [3] - The retro flying shooting mobile game "Winding Up" by Mutong Technology began its return test on July 10 [4] Group 2 - Multiple games announced shutdowns, including the Huawei channel version of "Minecraft," which will cease operations on October 8, 2025, and "Second Galaxy," which will stop operations on October 9, 2025, due to business strategy adjustments [6][8] - The 2025 Esports World Cup (EWC2025) commenced on July 7 in Riyadh, Saudi Arabia, featuring a record-breaking participation of 22 clubs and 23 competition projects from China [9] - The BW2025 exhibition, Asia's largest ACGN event, opened from July 11-13 in Shanghai, attracting 700 exhibitors and over 1,000 content creators, with ticket sales selling out in 35 seconds [11] - Tencent Games announced the establishment of the K9 Cooperation Department on July 8, focusing on the long-term transformation and strategic cooperation of Ubisoft's core IPs [13]

Core Viewpoint - The article discusses the decline of the "second dimension emperor," specifically the game "Million Arthur," which was once a pioneer in the mobile game market but has struggled to maintain relevance in the face of competition and internal challenges [1][2][3]. Group 1: Historical Context and Initial Success - "Million Arthur" was initially successful, generating 300 million in revenue within two weeks of its launch, significantly impacting the domestic gaming market and stock prices [2][3]. - The game experienced rapid decline, with the Japanese version shutting down a year after the Chinese version launched, which eventually also ceased operations in 2016 [3][5]. Group 2: Series of Releases and Decline - The IP saw the release of three additional titles, but none managed to sustain the same level of success, with the latest iterations failing to last even a year [5][7]. - By 2020, the IP was considered to have run its course, with all titles under the "Million Arthur" brand having been discontinued [5][8]. Group 3: Recent Developments and Challenges - A new title, "Million Arthur: Ring," was announced and received a license for the Chinese market, generating initial excitement among fans [8][10]. - However, the game faced significant challenges, including a lack of content updates and a rapid decline in player engagement, leading to its announcement of shutdown in August 2025 [10][11]. Group 4: Internal Issues and Future Uncertainty - The game's poor performance may be linked to recent anti-corruption measures taken by Perfect World, which affected the development team responsible for "Million Arthur: Ring" [13][15]. - The future of the IP remains uncertain, with indications that it may be deprioritized as the company focuses on more successful projects [16].