2025年的中国影视行业，正呈现多重趋势交织的生动图景：传统剧集在多重挑战下深耕内容，展现强劲韧性；微短剧赛道快速进化，走向题材与 内涵的百花齐放；人工智能技术以前所未有的成熟度，全面融入创作与生产流程…… 临近年末，记者在被称为"影视行业风向标"之一的浙江横店，感受2025年中国影视行业的多重脉动。 长剧求变：于挑战中展现发展韧性 时值年末拍摄"淡季"，浙江横店影视城拍摄基地一线的创作活力不减。 在年代剧拍摄基地内，一部围绕朝堂博弈与巾帼成长展开的长剧《金吾不禁》，正如火如荼地拍摄。 "从建筑形制到服饰纹样，剧组都力求复现历史质感。"该剧工作人员说。这种对制作的专注与雕琢，是当下传统影视行业应对挑战的缩影。 2025年，尽管面临多重压力，传统影视行业仍通过叙事革新、题材突围展现出强劲韧性。 据横店影视文化产业集聚区管委会数据，截至11月底，长剧剧组达469个，与去年同期基本持平。最新"横店影视指数"也显示，电视剧经济效益景 气指数持续回升，反映出企业提质控本带动盈利改善，行业潜力依然稳固。 这种韧性更直观体现在2025年的"横店出品"中：《藏海传》以宏大深沉的笔触，铺开历史传奇画卷；《唐朝诡事录》系列巧妙融 ...

（来源：中国妇女网） 转自：中国妇女网 2025年的中国影视行业，正呈现多重趋势交织的生动图景：传统剧集在多重挑战下深耕内容，展现强劲韧性；微短剧赛道快速进化，走向题材 与内涵的百花齐放；人工智能技术以前所未有的成熟度，全面融入创作与生产流程…… 临近年末，记者在被称为"影视行业风向标"之一的浙江横店，感受2025年中国影视行业的多重脉动。 长剧求变：于挑战中展现发展韧性 时值年末拍摄"淡季"，浙江横店影视城拍摄基地一线的创作活力不减。 在年代剧拍摄基地内，一部围绕朝堂博弈与巾帼成长展开的长剧《金吾不禁》，正如火如荼地拍摄。 2025年，尽管面临多重压力，传统影视行业仍通过叙事革新、题材突围展现出强劲韧性。 据横店影视文化产业集聚区管委会数据，截至11月底，长剧剧组达469个，与去年同期基本持平。最新"横店影视指数"也显示，电视剧经济效 益景气指数持续回升，反映出企业提质控本带动盈利改善，行业潜力依然稳固。 这种韧性更直观体现在2025年的"横店出品"中：《藏海传》以宏大深沉的笔触，铺开历史传奇画卷；《唐朝诡事录》系列巧妙融合悬疑探案与 盛唐风情，构建出独特的叙事世界；《潜渊》在紧张刺激的谍战交锋中，深入刻画 ...

智通财经记者 | 李欣媛 智通财经编辑 | 姜妍 2025年的文娱行业正站在一个全新的十字路口。 动画电影以颠覆性的票房表现证明其已占据市场核心，《哪吒之魔童闹海》里那句"因为我们都太年轻，不知天高地厚"某种程度上，说的也是动画电影的未 来。突飞猛进的短剧在经历爆发式增长后，迈入追求品质与深度的精品化时代，而融合了AI技术的漫剧则被视为下一个潜力巨大的新风口。与此同时，视 频播客试图打破视听界限，罗永浩、鲁豫等人在探索深度内容的新可能，大洋彼岸的好莱坞正经历着流媒体巨头与传统制片厂之间的收编与整合，行业规正 在被重新书写，"八大"彻底成为了历史。 这些趋势背后意味着文娱行业正经历着传统与新兴形态的碰撞，技术与内容的深度融合，以及全球市场格局的剧烈演变。或许，这五大趋势，不仅定义了 2025年，更将深远地塑造未来文娱产业的走向。 01 动画电影带动IP市场高歌猛进 2025年的电影主角无疑是"动画电影"。 《哪吒之魔童闹海》（以下简称《哪吒2》）用154.46亿的成绩，彻底颠覆了外界对于动画行业的传统认知，更是改变了从业者对中国电影天花板的想象。 在《哪吒2》之后，动画电影接连出彩，《浪浪山小妖怪》以17.19 ...

□陈云鸽 《家里家外2》最动人的力量，或许源于其近乎执拗的日常性。故事开场于"艳艳家电行"门前的一 声鞭炮响，新生婴儿的啼哭与街坊的贺喜声交织，将观众拉回上世纪八九十年代川渝市井潮湿而 温热的生活现场。没有宏大开场，没有命运骤变，有的只是生活本身自然流淌的节奏。 这些错综复杂却自然的人物纽带，织就了一张家的安全网。它允许脆弱，接纳伤痕，在日复一日 的磨合中将"我们是一家人"这句话，兑现成无数个无须思考的下意识动作。 在追求"三秒一个钩子"的短剧市场中，《家里家外2》选择以分单元故事、百余集的体量缓缓道 来，这本身就是一种创作自信的体现。婆媳、邻里、亲子、代际沟通等，每个单元聚焦一种关系 形态，又被"家"这个共同容器紧密粘连。观众如同住在同一街区的老友，透过一集集的窗口，旁 观并参与着这家人生活的起落。 2025年末推出的四川方言短剧《家里家外2》，延续了前作川渝方言的烟火气与年代质感，将叙事 的锚点更深地扎进"家"的肌理中。如果说第一部讲述了重组家庭如何"成为一家人"，第二部则细 腻地呈现了"一家人如何生活在一起"。本剧用111集的篇幅，11个单元故事的起承转合，完成了一 次对"陪伴型内容"的剧情实践，也为短 ...

Core Insights - The short drama industry is characterized by a rapid production cycle, with companies like ByteDance's Hongguo achieving significant user growth, while others like Tinghuadao are opting for a slower, more deliberate approach to content creation [3][4][5] Industry Growth - Hongguo's monthly active users reached 236 million in Q3, a 93.9% year-on-year increase, surpassing platforms like Bilibili and Youku, and only trailing behind Tencent Video, iQIYI, and Mango TV [3] - The industry is witnessing a trend where companies are focusing on quantity to boost production capacity, contrasting with Tinghuadao's strategy of investing more time in fewer, high-quality productions [2][3] Company Strategy - Tinghuadao, established in 2023, aims to create original IPs, which entails longer production cycles and higher risks, but allows for differentiation in a crowded market [4][5][15] - The company has produced over 20 dramas in the first half of the year and aims for seven to eight per month in the latter half, which is considered low in the industry [12] Content Creation Approach - Tinghuadao's producer, Zhao Youxiu, emphasizes the importance of innovation and audience engagement, stating that the rapid evolution of audience tastes necessitates a focus on unique storytelling [11][24] - The company has shifted towards free content, which allows for greater creative freedom compared to the constraints of paid content [18][19] Market Dynamics - The market is becoming increasingly competitive, with a growing number of companies entering the short drama space, leading to a faster evolution of viewer preferences [27][24] - Zhao notes that the audience's aversion to traditional short drama tropes is accelerating, indicating a need for fresh content [24][25] Financial Performance - While Tinghuadao's revenue has improved compared to previous hits, it has not reached the exaggerated figures reported in the media, with actual earnings being significantly lower than speculated [21][22] Talent Management - The company has recently ventured into talent management, signing over 20 actors to enhance its content creation capabilities and ensure better alignment between actors and scripts [29][31] - The competitive landscape for actors is intense, with daily fluctuations in their market value, making it crucial for the company to maintain reasonable compensation structures [32] Content Limitations - Zhao advises against entering the mystery genre currently, citing high production demands and a mismatch between the typical short drama audience and mystery viewers [34][37]

12月4日，国内头部短剧厂牌听花岛的年代温情剧《家里家外2》一经上线，便登上热搜，"笑中带 泪""好有烟火气""《家里家外2》让我流泪，是因为它让大家看到'家'最理想、也最本真的形态：家不是 讲理的地方，是讲爱的地方。"等评价接连刷屏。 《家里家外》首部作品所建立的家庭温度，在第二部中稳稳延续并深度拓展；故事规模扩大，人物体量 倍增，但剧中人物的塑造依旧保持着高度的情感真实和细腻；而周深深情演绎的主题曲《时间啊》，则 把每一个好哭的瞬间推向了观众的内心深处。 有人说，《家里家外2》不是一部短剧，它更像一部关于爱的"时代家书"；也有人说，它让短剧行业终 于看到了"精品化"三个字的重量。而该剧的爆款成绩，红果热度值连续6日破亿，云合数据3天播放量破 10亿，让我们看到了短剧精品化的强大潜力，短剧行业真正"上桌"。 伴随剧集的推出，《家里家外2》幕后创作纪录片也在《人物》上线，镜头记录下片场里外整个团队对 创作的投入与专注，30天的拍摄周期再次创下竖屏短剧的拍摄时长纪录。 01 从"小家"到"大家"： 《家里家外2》延续并拓宽了"家的定义" 首部《家里家外》之所以成为今年口碑最高的短剧之一，核心原因就在于它不只讲了 ...

近日，由抖音集团短剧版权中心与精品短剧头部厂牌听花岛联合出品的《家里家外2》，通过版权中心多端发布的 合作模式，在红果短剧、抖音等平台同步上线。该剧延续前作口碑，再度引发观剧热潮，在红果短剧平台热度突 破1亿、观看量超10亿，实现"双破亿"佳绩。这不仅标志着该系列作品的成功，更折射出短剧行业从"流量竞争"走 向"品质深耕"的转型趋势。《家里家外2》的系统性胜利，源于内容、通路与生态的协同发力，也为行业提供了一 条可复制的精品化路径。 好内容需配以高效通路，方能释放最大价值。传统短剧常受限于"一剧一谈"的分发模式，因其高昂的沟通成本与 低下的效率，已成为制约产业升级的瓶颈。在此背景下，《家里家外2》与抖音短剧版权中心合作的"一次合作， 多端分发"模式，无异于一把破局的利刃，精准地解决了这一核心痛点。 《家里家外2》剧照。 内容为基：地域美学承载普世情感 短剧行业的持续发展，终究离不开优质内容的支撑。《家里家外》系列以"地域美学"为叙事切口，将家庭情感融 入四川方言、日常饮食与老旧物件等具象符号中，构建出一个真实可感、充满烟火气的"家"空间。这种处理手 法，既赋予作品鲜明的文化辨识度，也唤醒了观众对亲情、乡愁的记 ...

Core Insights - The article discusses the success of the short drama "Home and Away 2," highlighting its ability to create memorable content that resonates with audiences over time [1][3][30] - The show has achieved significant viewership milestones, with over 1 billion views in just four days after its release, indicating its strong market performance and cultural impact [3][24] - The narrative focuses on emotional connections within a family, emphasizing themes of love, acceptance, and the complexities of familial relationships [4][7][10] Industry Trends - The short drama industry is shifting from a focus on quick, attention-grabbing content to a model that prioritizes emotional engagement and long-term viewer relationships [23][30] - "Home and Away 2" exemplifies this trend by using a stable narrative rhythm and character development to foster a sense of companionship among viewers [15][29] - The success of the show suggests that the industry is moving towards creating "emotional assets" rather than just "traffic consumables," which can lead to more sustainable viewer habits and commercial stability [27][30] Company Strategy - The production company, Tinghuadao, is establishing itself as a leader in creating "companion-type" IPs, focusing on long-term storytelling and emotional depth [24][29] - The company aims to build a portfolio of series that allow audiences to form lasting emotional connections, as seen in "Home and Away 2" and other projects [26][29] - This strategy positions Tinghuadao not just as a creator of hits but as a brand that fosters trust and loyalty among its audience [30]

Core Viewpoint - The article discusses the contrasting strategies in the short drama industry, highlighting how the company Tinghuadao adopts a slower, more deliberate approach to production in a fast-paced market, aiming for originality and differentiation [4][5][21]. Industry Growth - The short drama industry is experiencing rapid growth, with ByteDance's Hongguo short dramas achieving 236 million monthly active users in Q3, a 93.9% year-on-year increase, surpassing platforms like Bilibili and Youku [4]. - The industry is characterized by a high production speed, with many companies focusing on quantity over quality [3]. Company Strategy - Tinghuadao, established in 2023, has gained recognition as a leading short drama brand by producing hits like "I Am a Stepmother in the 80s" and "Family Matters" [7]. - The company has opted for longer production cycles, such as 30 days for "Family Matters 2," to enhance storytelling and character development [9][10]. - Tinghuadao plans to increase its focus on original IPs, aiming for a balanced ratio of original and adapted content, despite the higher risks involved [18][21]. Market Dynamics - The shift from paid to free content has allowed Tinghuadao to focus more on storytelling without the constraints of user payment expectations [25][26]. - The company acknowledges the increasing competition in the market, particularly with the rise of male-oriented content, but believes that female-oriented stories will continue to thrive [27]. User Preferences - There is a notable shift in audience preferences, with viewers becoming increasingly averse to traditional short drama tropes, necessitating innovation in content [32][34]. - The rapid evolution of user tastes has prompted the company to adapt its strategies to meet changing demands [32]. Talent Management - Tinghuadao has recently ventured into talent management, signing over 20 actors to enhance its content creation capabilities [37]. - The company aims to leverage its in-house talent to create tailored content, ensuring a better fit between actors and roles [39]. Content Challenges - The company has faced challenges with certain projects that did not meet expectations, such as "Justice Blade" and "Dawn," but views these experiences as learning opportunities [43][45]. - The article advises against entering the mystery genre currently, citing high production demands and a lack of overlap with the existing audience base [46][47].

Core Insights - The short drama "Home and Away 2," produced by the leading domestic short drama brand Tinghua Island, has achieved significant popularity since its release on December 4, setting multiple industry records [1][4]. Group 1: Performance Metrics - The drama has maintained a heat value exceeding 100 million for five consecutive days on the Hongguo short drama platform [4]. - The total view count on the Hongguo platform surpassed 1 billion within just four days of its release [4]. - According to Yunhe data, the drama reached over 1 billion views in only three days, making it the fastest short drama to achieve this milestone within the monitoring scope of Yunhe data [4]. Group 2: Content and Themes - "Home and Away 2" features lead performances by Wang Daotie and Sun Yiran, continuing the family emotional narrative established in the first season [4]. - The drama is set against the backdrop of the Sichuan-Chongqing region, focusing on the daily life and growth challenges of a blended family [4]. - The series has resonated with audiences due to its nuanced emotional portrayal, vibrant character ensemble, and rich depiction of contemporary life [4].